Filipino LINE subscribers join a rapidly growing worldwide community of users
As LINE enthralls more Filipinos with its colorful combination of features and services, the mobile messaging app’s global community continues to post unprecedented growth as it recently surpassed 400 million users.
Since its launch in 2011, LINE has grown into a global communications app that lets users communicate through voice and video calls, as well as stickers and text messages.
“One of our goals for 2014 was to reach over 500 million users and today we’ve been able reach the milestone of 400 million,” says Akira Morikawa, CEO of LINE Corporation. “I’d like to thank all our users and supporters for their help so far.”
Behind growing user bases in North America, Europe, and Southeast Asia, the amount of LINE’s daily new users has reached a record-breaking pace of 1.7 million per day—indicating rapid worldwide growth.
Alongside the rising number of users, the amount of communication made through LINE has also skyrocketed. Since the start of 2014, records have been set for the daily usage of chat messages (10 billion/day), sticker messages (1.8 billion/day), and phone calls (over 12 million/day).
Morikawa remarks, “Along with the rapid proliferation of smartphones, the level of competition in the global communications app market has become fiercer than ever, and is only intensifying every day. We believe that this shows that messaging services have become the crux of our mobile society, and demonstrates their incredible worth.”
To separate itself from other messaging apps in the market, LINE continuously innovates new features and services. In the Philippines, it recently introduced LINE Call—a new function that allows users to call landlines and cellular phones for affordable prices. By boosting its multi-functionality with features like this, LINE hopes to increase its value for Filipino users.
Morikawa concludes, “With all of this in mind, LINE aims to further its growth and become the world’s top communications infrastructure, taking on many new challenges along the way.”