August 31, 2019

Solohod Milk Drink

Solohod, uses the best original leaf tea from the tea source, fresh fruit from the farm and imported cheese. 

The Solohod Fruit Tea is made with "soul" and is committed to refreshing consumers and the world's understanding of Chines tea drinking culture and inheriting oriental tea culture in an innovative and technological way.

Catch the grand opening of its first store at the lower ground floor of SM Fairview tomorrow, September 1, with some of  Showtime's  #TeamSuper members.

Championing the era of open banking

Rizal Commercial Banking Corporation (RCBC) has become the first local bank to advocate and implement open banking in the country, affirming its position as a digital trailblazer in the financial industry. In a talk on digital transformation delivered during the recent Philippine Digital Convention at the Marriott Hotel, RCBC Chief Innovation and Inclusion Officer Lito Villanueva said RCBC is pushing for open banking to power rural banks, cooperatives, microfinance institutions (MFIs) and FinTech players' transactions via open application programming interfaces (APIs). It reduces barriers to innovation, eliminates the big banks' "walled gardens", and enables small players to be part of the National Retail Payments System (NRPS) ecosystem.

August 30, 2019

AirAsia offers seat sale at the Philippine Travel Mart 2019

MANILA, 29 August 2019 - Calling all travelers in Manila! AirAsia will be participating at the Philippine Travel Mart 2019 taking place this weekend. 

Enjoy special promotional fares to international and domestic destinations available for booking at the travel mart from 30 August to 1 September 2019 at SMX Convention Center, Pasay City, from 10.00am to 8.00pm. 

AirAsia Philippines CEO Ricardo P Isla said, “AirAsia is committed to promoting domestic and foreign tourism in the country. By joining the Philippine Travel Mart, we aim to give our guests more opportunities to discover the many destinations we fly to. Everyone can enjoy our exclusive promo fares and award-winning service that make us the world’s best low-cost airline.” 

Visit AirAsia’s booth at the Philippine Travel Mart and book flights from Clark to domestic destinations from as low as P790 and to international destinations from P1,690, as well as flights from Manila to domestic destinations from P1,290 and to international destinations from P2,190.* 

Travel period is from 20 November 2019 to 8 September 2020. 

Organized by the Philippine Tour Operators Association (PHILTOA), The Philippine Travel Mart is on its 30th year and has grown to become one of the most awaited travel expositions in the Philippines.

For latest AirAsia news, activities and promotions, please follow AirAsia on Twitter (, Facebook ( and Instagram (

* All promotions listed are only applicable to base fare and are not applicable to fuel surcharges and airport taxes. Our seats are limited and may not be available on all flights during public holidays, school breaks and weekends. Travel period restricted to 20 November 2019 to 8 September 2020 on selected routes. Refer to Terms and Conditions apply here.

Salarium Launches Payroll Software for Big Businesses

Salarium, one of the country's leading providers of intelligent technological business solutions, launches the latest version of its payroll processing software this September.

While Salarium already serves numerous small to medium enterprises (SMEs), the update is a complete overhaul that will bring a new level of enterprise-grade payroll to address the requirements of bigger businesses in the Philippines.

Salaroum Chief Executive Officer Judah Hirsch
"We wanted to provide large Philippine enterprises with a highly customizable payroll solution that is ideal for solutions integrators," said Salarium founder and Chief Executive Officer Judah Hirsch. 

"Company's needs vary on a case-to-case basis, so we decided to shift to a modular microservices-based architecture. This makes Salarium ideal for integrating into an existing structure or system, and it allows us to create highly customizable technological solutions for our clients," Hirsch revealed.

A highly adaptable and business-centric  software

The biggest change from previous iterations is that instead of distributing the software as a single bundle of services, Salarium now offers each service as an individual module so that large businesses need not be concerned about the difficulty of integrating the software because they can choose the specific solutions that meet their needs.

Big businesses need big solutions

Version 3.0’s modular setup is a response to the demand for scalable technological solutions to process-heavy administrative tasks. As a company grows, scalability becomes essential to maintaining the quality and reliability of its services.

Salarium’s new modules introduce independent scalability. Since services are assigned specific teams to develop them individually, deployment is much quicker, and improvements are made with greater attention to detail.

A seamless user experience

Additionally, the new update has transformed Salarium into a powerful and highly customizable asset that guarantees a scalable management system, versatile timekeeping, sophisticated payroll disbursement and convenient handling of government reports. 

Salarium has also completely redesigned its user interface to make it easier to access and navigate for both administrators and employees. 

Take more control over security and data privacy

Potential risk is always directly proportional to company size, especially when it comes to maintaining a secure hold over sensitive information. In the case of larger businesses, the need to tighten security around the personal data of employees only increases the more people they employ. 

The update takes a state-of-the-art approach that not only covers monitoring user activity and setting advanced permission controls, it also provides an extra measure of security that is inherent to its new structure.

Customer support that continues 24/7

The largest businesses in the Philippines are heavily tied-in with the global market, rendering services and providing goods to consumers all over the world. Continuous and specialized customer support that never sleeps is one of Salarium’s competitive edges. Clients can reach Salarium at any time, through various channels and with any query so that any potential disruption of service is avoided. 

Salarium wants to alleviate the administrative burden brought on by repetitive tasks so that people can focus their attention on developing skills that maximize their potential. 

The new update further decreases the administrative burden on human resources in the Philippines, allowing HR to focus on cultivating manpower and have a higher impact on company productivity.

Chicken 'N' Mojos: Perfect Together

For years, we always look for something we enjoy and experience differently from  among many food places and restaurants.  Shakey's has always had the answer to your chicken craving. 

Considered as one of Shakey's famous offerings, Chicken 'N' Mojos is such an inseparable pair.

The lightly-breaded, crisp, flavor-packed chicken perfectly goes well with the iconic Mojos.

Foodies consider Shakey's Chicken as one of the best because of the flavor that bursts out of its meat. Each part is seasoned and coated evenly, creating a distinct taste and aroma. Mojos, on the other hand, is also a cult favorite that has its own following for its seasoning and spice.

This awesome twosome can be an appetizer, a meal in itself or even an addition to your usual order of the thin-crust pizza. Chicken 'N' Mojos is available in Solo (3 pieces), Buddy (5 pieces), Family (7 pieces), Party (12 pieces) and Blowout (20 pieces) Packs.

A basket can be eaten on your own or shared with your friends or your family. No matter how you like it, Chicken 'N' Mojos is always perfect for your appetite.

You will always go back to your all-time favorite pairing from Shakey's. It's not only perfect together, it's also perfect for you.

Can't get enough of Chicken 'N' Mojos of Shakey's? Then grab this chance now! 

Get 25% off on Solo (3pcs.) or Buddy (5pcs.) Packs every Monday to Thursday!

Check out for more details.

Order now via Facebook Messenger, visit, use the Shakey's Mobile App, call 77-777 or #77-777 toll-free for Globe & TM.

*Available until September 12, 2019, except holidays.

For more information on Shakey's and its products, go to

August 29, 2019

Transcom Opens New Site at The Ayala 30th

Transcom (Transcom Worldwide AB), a Swedish-owned BPO company, officially opened a 2-floor site at The 30th Corporate Center in Pasig City last August 27. The inauguration ceremony was led by Mark Lyndsell, Transcom's CEO for the Global English Region, along with Lennart Jansson, Swedish Deputy Head of Mission, and James Jung, President of Samsung Electronics Philippines Corporation ( SEPCO).

Located on the 18th and 19th floor of the Ayala 30th shopping and business center along Meralco Avenue, the site is home to at least 1,000 employees serving customers in North America and Asia Pacific.

"We believe that opening this site will reposition us in a highly-competitive BPO landscape in the Philippines and increase our attractiveness to our clients. On top of that, the motivation for the space is to create an amazing environment for our awesome people that truly reflects our core values as an organization which, of course, complements the world class brands we support," according to Mark Lyndsell.

With a mix of smart, flexible, warm, and welcoming design elements, Transcom's new site showcases a design upgrade that supports the organizational transformation it began two years ago as well as the brand refresh it launched in early 2019.

"We wanted a design that would level up our own standard for designing and building our facilities. With this new site, we have actually raised the bar higher in defining our organizational brand as we invest in new spaces moving forward," Lyndsell said.

Paolo Xavier Ilano, an employee who has been with Transcom for seven years and who is a Transcom TAYO Ambassador considers the site as a breath of fresh air. "The view from my office window is as stunning as the interior design inside and outside the Production Floor," he shared

As part of a standard set of amenities across Transcom's workspaces, the site also houses a child care area, gym, sleeping quarters and shower rooms, a pharmacy operated by Generika Drugstore and a café operated by Figaro Coffee

Lyndsell also highlighted that compared to other Transcom sites in Manila and in the Visayas, there are more breakout areas and open spaces at The 30th Corporate Center site. 

"We have lounges, thinking pods and collaboration areas where our employees can simply relax, engage with colleagues, and generate or exchange ideas. We want the amenities to help us convey the message that we truly care for our people," he added.

By the 4th quarter of 2019, Transcom will start growing the site's employee headcount through the expansion of its business in Awesome OS, the Davao-based customer care company it acquired in August 2018. The expansion will mark Awesome OS's  maiden operation in Metro Manila.

Apart from the 30th Corporate Center site, Transcom maintains its regional headquarters site in the Boni area in Mandaluyong and an operations site in Pasig-Tiendesitas. In the Visayas, it operates in the cities of Bacolod and Iloilo. Transcom in the Philippines has about 11,500 employees.

August 28, 2019

BRIA Homes continues to build affordable and stylish houses in Visayas and Mindanao

With ongoing infrastructure projects in the Visayas and Mindanao and the subsequent economic growth these bring, a brighter future is unfolding for the region’s longtime residents. Even now, Visayans and Mindanaoans are becoming increasingly confident about sticking close to home to pursue their dreams or to raise their families. In fact, those who had earlier sought opportunities in Manila and its environs are seriously considering moving back home.

A brighter future is unfolding for longtime residents of Visayas and Mindanao now that BRIA Homes has bolstered its presence in the regions. The fastest-growing mass housing developer in the Philippines will soon offer more BRIA communities to meet the need for safe, secure, and affordable dwellings for prospective homeowners. To know more about BRIA Homes, call (0966) 277 5944, like “Bria Official” on Facebook, and follow “@TheBriaOfficial” on Twitter and Instagram.

With the prospect of legions going back to their roots to further boost the region’s progress, BRIA Homes have recognized the need for decent housing to accommodate them. The fastest-growing mass housing developer in the Philippines has, in fact, bolstered its presence in the Visayas and Mindanao regions, building more BRIA communities to meet the need for safe, secure, and affordable dwellings for prospective residents. 

At present, BRIA Homes has more than fifty mass-housing projects across the country, with a large number in the south. 

For instance, in the Visayas, BRIA has built residential communities in Samar, Leyte, and Negros Oriental. In Mindanao, BRIA has built homes in Cagayan de Oro, Misamis Oriental, Bukidnon, Davao del Norte, Davao del Sur, South Cotabato, and North Cotabato, with more developments in the works. 

 To fulfill its promise to all Filipinos, BRIA Homes is currently building more residential communities in the Visayas and Mindanao regions. Safe, secure, and affordable units are available in a variety of spaces and designs, crafted to accommodate the varying needs and preferences of Filipino families and individuals. To know more about BRIA Homes, call (0966) 277 5944, like “Bria Official” on Facebook, and follow “@TheBriaOfficial” on Twitter and Instagram.

In the midst of all these, BRIA Homes has kept its singular focus: to offer budget-friendly homes to ordinary Filipinos, made possible through the company’s winning formula: Affordability (Mura) + Superior Quality (Dekalidad) = a beautiful BRIA Home for Every Filipino. 

BRIA Homes’ formula enables prospective buyers to own a home for as low as P1,897 per month, through convenient payment modes such as PAG-IBIG and bank financing. 

Today, condominium units and house and lot packages in BRIA communities are available in a variety of spaces and designs, crafted to accommodate the varying needs and preferences of Filipino families and individuals. 

BRIA Homes, a fast-rising mass housing developer in the Philippines, offers stylishly designed modern homes and condominium units that boast strategic locations, state-of-the-art facilities, comfort and security, and year-round maintenance. To know more about BRIA Homes, call (0966) 277 5944, like “Bria Official” on Facebook, and follow “@TheBriaOfficial” on Twitter and Instagram.

BRIA Homes’ affordable abodes are conveniently located close to schools, churches, hospitals, business districts, commercial establishments, and major roads and highways. 

Families residing in BRIA developments also have access to amenities such as basketball courts and eco-friendly recreational spaces. Residents are also assured of safety and well-being, with guarded entrances and perimeter fences securing the communities. 

In fulfillment of its promise to all Filipinos, BRIA plans on building more of these communities in the Visayas and Mindanao regions. 

BRIA Homes is a subsidiary of GOLDEN BRIA Holdings, Inc., considered the third largest real estate company in terms of market capitalization valued at more than P200B. The fastest-growing mass housing developer in the Philippines, BRIA Homes is primed to bring affordable house-and-lot packages and condominium units closer to ordinary Filipino families. This is the goal that drives every single employee in the company, for which the ultimate fulfillment is seeing a client happily moving into Bria’s homes. 

To know more about BRIA Homes, call (0966) 277 5944, like “Bria Official” on Facebook, and follow “@TheBriaOfficial” on Twitter and Instagram. 

Shopee enhances the Shopee Live experience for 9.9 Super Shopping Day: Cristiano Ronaldo to join exclusive Shopee Live stream on August 28

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, enhances the live streaming experience for its 9.9 Super Shopping Day. This comes after the tremendous popularity of Shopee Live, Shopee’s new live streaming feature which was introduced earlier this year. In the lead up to September 9, users in all markets can enjoy an upsized Shopee Live calendar, featuring an exclusive stream with Shopee’s newest brand ambassador, Cristiano Ronaldo on August 28.

Martin Yu, Associate Director at Shopee Philippines, said, “Online shoppers now demand more interaction and entertainment. Shopee Live is the latest addition to our collection of popular in-app features designed to meet this need. It has been very well-received, recording over 200 million views in the region since its launch. As we gear up for September 9, we are excited to upgrade the Shopee Live experience to engage and delight Shopee users across all our markets.”

Shopee tops e-commerce in the region by Monthly Active Users (MAU)

Shopee Live adds to Shopee’s range of popular in-app features. It reaffirms Shopee’s market leadership in delivering the best shopping experience for the region.

According to the latest report by App Annie[1], Shopee is the number one shopping app in Southeast Asia and Taiwan by average monthly active users (MAU) in the second quarter of 2019. Shopee is also the most downloaded shopping app in the region during this time. This demonstrates Shopee’s consistent success in engaging its users, who regularly tune in to the platform to enjoy the best deals and a wide variety of features.

Brands and sellers achieve new heights with Shopee LIVE

Shopee Live has been immensely popular since its introduction this year. Brands have successfully leveraged the feature to better reach and engage people across the region.

Leading international brands Samsung and L’Oreal partnered with Shopee to co-develop a series of live streams for their Super Brand Day campaigns in July. Users enjoyed the best deals as they tuned in to exclusive content from Samsung and L’Oreal on Shopee Live. Both brands recorded huge success for their respective campaigns, as traffic more than doubled from an average day while sales surged by over 12 times.

Critiano Ronaldo to join exclusive Shopee Live stream on 28 August

Shopee will take Shopee Live to the next level for 9.9 Super Shopping Day. Users in all markets can tune in on 28 August for an exclusive live stream straight from Italy with Shopee’s brand ambassador Cristiano Ronaldo. The stream includes a special interview with Cristiano Ronaldo, who will show off his skills and tackle questions from fans across the region. In addition, users can win signed merchandise by Cristiano Ronaldo during the live stream. Stay tuned to Shopee’s app and social media platforms for the latest updates.

Shopee enhances the live streaming experience in the Philippines

Every day till September 9, Shopee users in the Philippines can also look forward to an upsized Shopee Live calendar that is specially curated to local preferences. Highlights include:
     Super Celebrity Show: Tune in every day at 6PM from September 1 until September 9 as popular stars including Dimples Romana, Ramon Bautista, and Joyce Pring take part in a series of games and contests. Viewers also stand a chance to win special giveaways such as a brand-new HD TV, refrigerator, and gaming laptop.
     Countdown on September 8: Shopee will start a Countdown Live Show at 9PM on September 8 to usher in the grand finale of 9.9 Super Shopping Day. Users can enjoy 3 hours of exclusive voucher giveaways and amazing deals as Shopee warms up for September 9.
     Non-stop entertainment on September 9: 9.9 Super Shopping Day offers a full day of live entertainment, including a 6 hour non-stop stream from 12PM till 6PM. Users can redeem vouchers, exclusive giveaways, and interact with blockbuster movie stars, Kathryn Bernardo and Alden Richards.

Tune in to Shopee Live here.

Find out more about 9.9 Super Shopping Day here.

Download the Shopee app for free via the App Store or Google Play.

[1] Source: The Map of E-commerce Q2 2019 Report by iPrice and App Annie

August 27, 2019

2018 X-FACTOR UK Finalist 'Maria Laroco', launches her new debut International Album "Just Maria"

Maria Laroco,  18-year-old student from the Philippines and was a finalist of 2018 "X-Factor UK" as Top 6 of Simon Cowell.

Maria Laroco is very thankful now that her very first album titled "Just Maria" under an international recording label "Odic Records" is finally out!

Maria treated her album as her breakthrough in her career in music industry.

Containing in the album is her "10 original songs" with her carrier single "Imagine. It is a love song and tackles the "Magic of Love" that mostly teenagers like her running through nowadays.

According to Maria, her inspiration to pursue her career is her dreams as well as her parents and all of people trusting and believing in her God gifted talents.

Before her stint on last year's X-Factor UK, the rising star's claim to fame in her native land is being a contestant in the Philippines' version of The Voice Kids in 2014. 

She started singing at the age of 3 joining in different amateur singing competitions. Her musical infuences are Sarah Geronimo, Yeng Constantino and many OPM artists. She became one of recording artists of Universal Records Philippines and released her own version of "Beauty and the Beast". Her revival single during that year  "Hindi Ko Kaya" (original popularized by Geneva Cruz) was used as official theme song of Korean TV Drama Series "All About Mom" aired in GMA 7. She represented Philippines in Child Aid Asia concert held in Tokyo, Japan.

She becomes Grand Finalist in  "The Will To Win" of Wowowin. She also won and  become a Grand champion in Great British Festival held in Makati City leaded by Ambassador Daniel Pruce.

Year 2018 that Maria becomes a finalist of "X-Factor UK" as Top 6 of Simon Cowell. Her audition song "Purple Rain" makes the judges and crowd standing! ovation in the prestigious international singing competition. Her journey continues until she was part of Top 6 finalists in the said competition.

Artists who had the biggest impact on Maria were Whitney Houston, Patti Labelle, Aretha Franklin, Michael Jackson, Beyonce Knowles, Usher, and Brandy Norwood.

As for the Philippines artists, she wishes to collaborate with her idols like Sarah Geronimo, Regine Velasquez- Alcasid and Morissette.

August 26, 2019

Adorable twins “Upin & Ipin” embark on new mystical adventure in latest full-length film

If you have kids and have a Disney channel on TV at home, most probably you already stumbled on one of the daily episodes of "Upin & Ipin." 

Well, there is a good news for you and your kids as "Upin & Ipin: The Lone Gibbon Kris" is set to be screened this August 28 in Philippine cinemas.

"Upin & Ipin: The Lone Gibbon Kris" is tagged as the most expensive Malaysian film in history reaching almost RM 20 million ($4.84 million USD) and roughly took five years for the entire production crew to finish this animated sequel. Executive producer Burhanuddin Radzi ensures that their latest masterpiece could follow the same quality of the international animated films and also elevate the standards of Malaysia's animation industry.

The original Malay-language version is simultaneously released last March in Malaysia, Singapore and Brunei. It was well received by the fans, especially in its own country as it grossed around RM25 million in just three weeks. 

It now stands as the highest-grossing local animated film in Malaysian cinema. The previous holder of the record was "Incredibles 2," which made approximately RM21.7 million in local cinemas. However, the Disney•Pixar film accomplished the milestone in a span of three months where Upin & Ipin only needed three weeks to take over such record.


"It all begins when Upin, Ipin, and their friends stumble upon a mystical keris in Tok Dalang’s storeroom that opens a portal and leads them straight into the heart of the kingdom. While trying to find their way back home to Kampung Durian Runtuh, the disoriented kids are suddenly burdened with the task of restoring the kingdom back to its former glory. With help from characters from Malaysian tales and folklore, Mat Jenin and Belalang, Upin, Ipin and their friends must overcome a series of challenging obstacles in this action-packed, magical and humorous adventure film."

The adventure starts this August 28 when "Upin & Ipin: The Lone Gibbon Kris" arrives in PH cinemas.

August 25, 2019

Center of Innovation rises in Valenzuela OLFU unveils RISE Tower

Progress is spurred by ideas born out of creativity, breaking beyond the confines of what is deemed as conventional. To continually develop, society needs more innovative minds – thinkers who refuse to stagnate, and citizens who act towards advancement. 

Distinguished guests join the OLFU Administrators in the Ribbon-Cutting Ceremony. L-R: OLFU Executive Vice President Don August O. Santos; University President, Dr. Caroline Marian S. Enriquez; Bishop Emeritus of the Diocese of Kalookan, Most Rev. Deogracias S. Iñiguez, Jr., D.D.; CHED Commissioner Aldrin Darilag; Senator Win Gatchalian; Valenzuela City Mayor Rex Gatchalian; Chairman of the Board of Trustees, Dr. Yvonne S. Guevara; Fatima University Medical Center President, Dr. Vicente O. Santos. 

In “improving man as man”,  believes that innovation powers the nation; hence its dedication to creating modern, empowering spaces for the promising learners and future visionaries. 

Very recently, OLFU once again affirmed its commitment through the blessing and inauguration of the Research, Innovation, Science and Enterprise Tower, better known as the RISE Tower. Situated in Marulas, Valenzuela City, the RISE is a highly advanced facility housing simulation laboratories and collaborative areas with cutting-edge equipment and technologies. 

“This facility was envisioned to serve as an integrated academic space where theories taught in the four walls of the classroom will be experienced and put into play”, University President Dr. Caroline Marian S. Enriquez said. Notably, the eight-story building features the Clinical Simulation Center furnished with training units and hi-fi manikins that teach pediatric care, obstetrics care, intensive care, surgical procedures, IV therapy and more; the Air Fatima, a mock airplane cabin; the Seven on the 6th, a mock hotel; and the Robotics Center, among others. 

Another highlight is the Learning Commons which is a series of learning spaces for study, research, collaboration and discussion, as well as a repository of print and digital resources. Some of its amenities are the amphitheater-styled Lecture Hall, a spacious Reading Area, and Discussion Rooms. It is also home to the Research Development and Innovation Center, the University’s capital for new discoveries. 

“We hope to build up creative and innovative thinking, encourage interactive discussions, and at the same time, develop confidence and professionalism in our students”, added Dr. Enriquez. 

Several distinguished guests graced the event, including Senator Sherwin “Win” Gatchalian; Valenzuela City officials, Mayor Rexlon “Rex” Gatchalian, Vice Mayor Lorena “Lorie” Natividad-Borja, District 1 Congressman Weslie “Wes” Gatchalian; Commission on Higher Education (CHED) Commissioner Aldrin Darilag, and CHED NCR Regional Director IV, Dr. Virginia Akiate. Senator Gatchalian applauded the facility’s ability to provide “hands-on experience”, counting it as “one of the most advanced facilities in the entire country”. 

He likewise acknowledged how the City of Valenzuela and OLFU are historically intertwined since the school’s founding in 1967. “As Fatima progresses, develops, and expands, so does Valenzuela”, he said. 

About OLFU: Starting as a 25-bed hospital in 1967 in the City of Valenzuela, OLFU evolved to become the esteemed, progressive institution that it is now – an ISO 9001:2015 Certified university known as the “Home of the Topnotchers” owing to its standing in licensure examinations, year-on-year. With over 50 years of perpetuating its quality brand of education, it has also established a presence in Quezon City, Pampanga, Antipolo, Nueva Ecija, and recently, Laguna. 

The RISE Tower is located on Fatima Avenue corner MacArthur Highway, Marulas, Valenzuela City, Metro Manila. 

For more information, you may visit its official website,, or its official Facebook page,

August 24, 2019

Nadine Lustre is new GCash endorser

The country’s favorite young artist and model Nadine Lustre is the new face of the Philippines’ leading mobile wallet, GCash.

The multi-awarded actress headlines GCash’s “What Can’t You Do?” campaign to power the dreams of young adults who constantly want to do more, to expand possibilities, and to achieve beyond their own expectations.

“Nadine is the perfect fit for GCash because she represents the true aspirations of young adults and is at that point in her life where taking charge of your finances is becoming more important. She shows how young adults can be independent and take charge of their own lives, and with the help of GCash, “What Can’t You Do?” means so much more,” Chris Manguera, Chief Marketing Officer at Mynt, which runs GCash, said.

After starting out as a singer in a pop band, Lustre evolved to become a much-sought-after actress on TV, with her primetime hits "On The Wings of Love" (2015) and "Till I Met You" (2016).

The 25-year-old actress has fared as well on the big screen, winning the Best Actress awards from Young Critics Circle, FAMAS Awards and the Gawad Urian Awards in 2019 for hit movie, “Never Not Love You.” Her latest film, “Indak,” a dance musical movie, shows Lustre’s flexibility as an actress. 

Early this year, one of world’s biggest fast fashion brands, H&M, launched Lustre as its first Filipino ambassador. The actress, named by a top magazine as Sexiest Woman in 2017, has her own line of swimwear with H&M. 

“She has built her brand and can create the image of a lifestyle that everyone will want to follow. We hope for that to happen with GCash as well,” Manguera said. “We also want to activate her big fan base to help spread the word of financial inclusion and empowerment.”

Lustre, who was voted Artist of the Year and Favorite Female Artist at the Myx Music Awards 2019, is a social media savant who has 6.8 million followers on Instagram.

GCash’s “What Can’t You Do?” campaign pushes the limits of what mobile phones can do for young adults with its innovative financial services accessible through mobile. With over 50,000 partner merchants and 20 million users, GCash remains the country’s leading mobile wallet.

Like Lustre, who has won over the entire country and has kept everyone’s attention throughout the years by relentlessly adapting to change, GCash continues to evolve not just as digital platform but as a lifestyle brand. 

‘Conscientious Consumerism’ Trend to Bring New Life to PH Coco Industry

Pertinent issues facing the coconut industry, such as best farming practices, supply and value chain, takes centerstage in the World Coconut Congress organized by the United Coconut Association of the Philippines.

At the second World Coconut Congress, industry players here and abroad come together to tackle issues that are shaping the landscape — one of which is best practices in coconut farming and product development that local players, like ProSource International Inc. (ProSource), are focusing on.

Organized by the United Coconut Association of the Philippines (UCAP), the conference centralizes on coconut supply and value chain. Covering wide-ranging topics — from coconut solutions for health and environment, coconut biodiesel, to the latest on coconut oil health research — the said event seeks to promote Philippine coconut products globally.

At present, there is an observed paradigm shift in worldwide market behavior on choosing healthier and sustainable alternatives known as ‘Conscientious Consumerism’, as defined by the Network of Business Sustainability. With this, more and more consumers are seen to be promoting local industries, patronizing cruelty-free cosmetics, reducing plastic use, and generally, turning to healthier and more ethical diets.

To the key players in the Philippine coco industry, the eminence of the coconut trade stems from the significant shift in consumer values towards healthful living. For them, it is but an exciting opportunity to strike on now that the concept of “going green”, or lessening our environmental impact by way of creating more informed choices, is deliberately finding its way into Filipino sensibilities.

“The concept of ethical consumerism is already established in people's behavior, and as practitioners in this field, we see strong opportunities in penetrating this market,” said ProSource’s CEO Ricky E. Santos, who, as a key producer from the coconut industry, believes that businesses like them should also start adapting to the conscientious commerce trend.

“There has been an increase in veganism over the past decade even in meat-heavy countries like the Philippines. Through this thriving lifestyle, we believe that coconut production is one huge market that we all should keep an eye on,” he added.

ProSource, for one, started innovating with the Coconut. They have introduced to the market the likes of coconut calming oil, organic coconut wraps, coconut crunch, and its classic hero product, the Virgin Coconut Oil, among others. This is foreseen to be a springboard for other players to also start getting creative with the fruit with its promise of a warm reception from the market.

“We are one of those who put our strong faith in the ‘tree of life’. It is indeed that, as the fruit can be broken down into a wide range of by-products — from food, medicines, supplements, beauty products, and even personal care commodities,” said Santos.

Worldwide values of coconut products have developed steadily since 2014, and in 2017, with the Philippines reportedly exporting coconut oil at over $1.46 billion in total returns, putting the country amongst the world’s top coconut producers.

With the significant shift in consumer values towards healthful living, and the local industry players’ ingenuity to toil on this worldwide demand, the Philippines is once again set to be in the forefront of the global stage — with its competitive edge of the mastery of the miracle fruit.

To know more about how ProSource can enable you in achieving a conscientious lifestyle, visit ProSource’s website at and ‘like’ their official Facebook page at


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