Showing posts with label Advocacy. Show all posts
Showing posts with label Advocacy. Show all posts

November 15, 2023

Pop Into the Holiday Spirit with SM B-Pop Bears of Joy

The SM Bears of Joy charity project aims to encourage generosity and spread holiday cheer to children in need this Christmas.

SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy.

This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily experiences.

The Bear Pop Squad aims to inspire the same sense of community displayed by pop fandoms as mallgoers join in sharing a bear to a child in need for every purchase


Meet BIN, the group’s groovy dancer, who also enjoys nature hikes with his friends and volunteering at coastal clean-ups in his spare time


EYA’s strong personality comes out in her rap verses, but deep down, she’s an angel who loves to bike, enjoys payday sales, and has a heart for dogs (even if she’s allergic to them)


The squad’s maknae, ACE, is a vocal powerhouse, who makes friends with people both in and out the industry, and loves to volunteer at children’s hospitals


RINA is the group’s beloved leader, always ready to lend a hand to help those in need and a Grandma’s girl who always takes on the household chores

This collection features four brand-new designs that draw inspiration from the K-POP and P-POP community, and highlights the unity and togetherness in fan culture when it comes to celebrating shared interests.

SM’s Bear Pop Squad hopes to encourage customers and mallgoers to celebrate both the love of friendship and community as displayed by pop fandoms, and share that with children in need this Christmas season.

Buy one bear and donate another for only 250 pesos! The Bear Pop Squad will be available starting November 15 until December 25, 2023 in select SM Supermalls and Toy Kingdom branches, and can also be purchased through SM Online and Toy Kingdom Online Stores.

November 7, 2023

Caritas Manila Inc., Makati Garden Club together World Flower Council Join Hands to Present "Nature & Fashion with Compassion" Charity Event



In observance of National Children's Month, a group of women has joined forces to address the rising threat of online violence against Filipino children. A recent inter-agency study reveals that over 13% of children, more than 1 in 10, are at risk of online sexual exploitation, yet awareness remains shockingly low.

"Nature & Fashion with Compassion" is more than just a charity event but a powerful initiative to raise awareness and support the vulnerable children. This event is scheduled this November 12, 2023 at Mayuree Ballroom of Dusit Thani Manila. This is in a collaboration between World Flower Council and Makati Garden Club, Caritas Manila Inc. as the benefactor.


Key Highlights:
1. Floral Demonstration (Hope and Healing in Bloom) : Educational advocacy-International guest artists will showcase their unique floral creativity from 8:00 am to 11:00 am.

2. Protecting Children from Online Violence Community Forum: Invited Guest Speakers will share their expertise to spread awareness about these issues. 1:00 pm to 3:00 pm

3. Evening Fashion Show(Nature & Fashion with Compassion): A collaboration of compassionate artists to showcase their talents that will blend nature’s beauty and fashion for a cause.
This charity event supports Caritas Manila's Restorative Justice Program, focusing on Women and Children’s protection against online violence and human trafficking.

We encourage you to contribute to this worthy project for a cause. Feel free to call Ms. Rye Zotomayor of Caritas Manila all your donations and further information at partnerships_events@caritasmanila.org.ph for

Caritas Manila Inc.: A non-profit organization committed to helping vulnerable communities in the Philippines.

Makati Garden Club: A non-profit, prestigious organization promoting horticulture and community welfare.

World Flower Council: An international organization celebrating the beauty of flowers and nurturing global communities.

November 2, 2023

Beautiful Stories of CHERRY Warriors : Stories of Courage and Inspiration

For years, October has been widely observed as Breast Cancer Awareness Month. It has been creating massive consciousness on the disease that affects millions of people around the globe.

As per the Philippine Statistics Authority (PSA), since the 1980s, breast cancer has been the leading type of the disease affecting the country’s female population, with 16 out of 100 women to be potentially diagnosed. According to World Health Organization (2023), breast cancer is also now reportedly the most common form of cancer in the world that caused 685,000 deaths globally in 2020.


CHERRY joins in this campaign to help spread awareness on breast cancer and the importance of early detection. It also aims to share inspiring message of the organization’s very own Pink Warriors— Ginalyn Tan, VP for Finance; Agnes Conopio, PR and CSR Head; and Sheree Maagma, Senior HR Officer. They all won the battle against breast cancer. It was a fight they overcame with their families, close friends, church mate and co-workers’ strong and reliable support.

Furthermore, one that significantly had a huge help during their challenging time is The Magna Carta of Women (MCW). MCW is a comprehensive law on women's human rights that aims to end discrimination by recognizing, defending, upholding, and promoting the rights of Filipino women. This includes the entitlement of those who have undergone gynecology-related surgeries of up to 60 days of paid leave.

This Breast Cancer Awareness Month, the inspiring message of the three pink women warriors of CHERRY only punctuate that breast cancer is a fight that must be faced with courage and full of hope. This is where CHERRY underscores the importance of consistent check-up, regular breast self-examination, as well as of annual mammogram because early detection is your best protection.

For years, this is one of the advocacies that CHERRY has been in the forefront of magnifying. CHERRY believes that raising awareness on breast cancer is not to be carried out only by individuals but should extend to the society as a whole.

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.

October 29, 2023

Globe’s Hapag Movement volunteers deliver hot meals to Marikina community on World Food Day


Through its #UniteForHapag campaign, Globe’s Hapag Movement, recently brought together volunteers for a supplemental feeding program for vulnerable families in Marikina City, part of its commemoration of World Food Day.

Partnering with Scholars of Sustenance (SOS) PH, Globe recently organized a volunteer activity in Barangay Concepcion Uno, Marikina City, where volunteers were able to prepare 300 meals, and later on distributed it in Barangay Tumana, Marikina City serving a total of 300 individuals. It was led by Globe employees, Team Globe of Good influencers, and media partners, who worked together to prepare and deliver hot meals to beneficiaries.

The beneficiaries include children from low-income and food-vulnerable families in a community that is prone to flooding.

“Through hands-on engagement, our volunteers actively participate in community initiatives, food drives, and educational programs that also tackle food waste. By fostering a spirit of volunteerism, we not only contribute to immediate relief efforts but also empower communities to address the root causes of hunger and food waste in a sustainable manner,” said Yoly Crisanto, Globe Group’s Chief Sustainability and Corporate Communications Officer.

Kerwin King from Team Globe of Good, who joined the feeding program, emphasizes the role of influencers and content creators in advancing the cause.

“To sustain the people’s interest in addressing food insecurity, it’s important for us to communicate. Importante talagang gamitin ang social media like TikTok kasi napaka-powerful ng social media ngayon, but we have to be careful with misinformation para mas marami pa tayong ma-enganyong tumulong sa mga Piipino. Alam ko namang makakabangon tayong lahat,” he stressed.

Another Team Globe of Good Ambassador, host, model and entrepreneur Mela Habijan, invited everyone to be part of the Hapag Movement.

“Through uniting with Hapag, we will be able to not just feed our Filipino families but make them feel hopeful in these trying times. Sa pamamagitan ng pagsasama-sama, ang pag-asang ito ang magiging dahilan para tayo ay maging buo bilang nasyon,” she said.

Spotlight: SOS Philippines

The activity illustrates the impact of the Hapag Movement, a campaign launched in 2022 to address involuntary hunger in the Philippines, which worsened during and in the aftermath of the pandemic marked by accelerated inflation. Among its ecosystem of partners is SOS Philippines, an organization that aims to address food waste.

Data from the Food Consumption Survey by the Department of Science and Technology–Food and Nutrition Research Institute (DOST-FNRI) indicates that the Philippines sees a staggering 1,717 metric tons of food wastage each day. Further highlighting this concern, the World Wide Fund for Nature (WWF) Philippines has reported that an average Filipino discards about one tablespoon, or 14 grams, of rice daily. This translates to a daily monetary loss of ₱23 million from wasted rice alone.

Addressing this alarming data, Arthur Winston Bitangcol, SOS Director of Operations, stated, "We estimate that we waste a third of the food that we produce. So that's the reason why SOS and similar food rescue organizations exist to hopefully divert and redistribute food that is otherwise serviceable and fit for human consumption, from the landfills. We encourage food companies that have a food surplus to reach out to us through our social media pages so that we could work together.”

While SOS primarily addresses commercial food waste, Bitangcol noted that the challenge of residential food wastage persists. He implored everyone to practice individual responsibility and be mindful of their consumption, wherever they may be.

The #UniteForHapag campaign calls on individuals and organizations alike to rally behind a shared vision: to end hunger, reduce food waste, and uplift the lives of all Filipinos. The movement emphasizes unity, believing that collectively, they can ensure every Filipino has access to a nourishing meal.

To learn more about Globe and the Hapag Movement, visit https://www.globe.com.ph/.

October 24, 2023

UNICEF urges intensified catch-up vaccination efforts to eradicate polio


The World Health Organization Polio Risk Assessment for 2022-2023 shows that the Philippines is still considered at risk for polio outbreaks, with 24 out of 81 provinces considered high-risk. 

UNICEF Philippines, on the occasion of World Polio Day, urges the government and immunization partners to continue intensifying catch-up vaccination efforts to prevent the resurgence of this infectious, life-threatening disease, especially in vulnerable communities with limited access to essential health services. 

October 21, 2023

MaxiLife helps Make-A-Wish Philippines Kids Live Life to the Max


MaxiLife, in cooperation with Make-A-Wish Philippines, granted the wishes of children with critical illnesses at The Mind Museum in Bonifacio Global City last Saturday, October 14, 2023. This served as a testament to the transformative power of wishes coming true, underscoring both organizations’ commitment to uplifting lives and safeguarding wishes.

In celebration of MaxiLife's 1 year anniversary, the company has collaborated with Make-A-Wish Philippines to help continue its mission of protecting Filipino's aspirations for lifelong peace of mind. After a fun day at the Mind Museum in BGC, all the wish childrens wishes were granted thanks to the hard work of both companies' volunteers.

For children battling critical illnesses, the power of wishes is more than just a source of happiness but is a source of strength.

"In every child's wish, we see an opportunity to make a difference. We believe that each moment counts. We are not providing financial support for their medical needs, but instead inspire hope through granting their wishes and empower them to wish bigger. Together with the Make-A-Wish Philippines, we are committed to fulfilling their wishes and make them a reality. This is the essence of MaxiLife, to be present, to uplift, and to safeguard the dreams and life aspirations of Filipinos, even in the face of uncertainty," said Mervin L. Pobre, PhD, President, and CEO of MaxiLife.

MaxiLife's Chief Revenue Officer Jun Marasigan, spending time with the children in need at the Mind Museum at BGC last Saturday, October 14. In celebration of MaxiLife's 1 year anniversary, the company has collaborated with Make-A-Wish Philippines to help continue its mission of protecting Filipino's aspirations for lifelong peace of mind.

Making Wishes Come True

According to a 2021 report by the United Nations Inter-agency Group for Child Mortality Estimation (UN IGME), over 60,000 children die annually before their fifth birthday because of medical complications in the Philippines. Despite this, numerous children in critical conditions still wish to grow up and having fun with their friends and family.

However, the medical treatment the children undergo is not only financially draining, but also emotionally and psychologically tumultuous for many families.

This is why it has become imperative for life insurance companies such as MaxiLife to provide these families with a chance to live the way they should. As the company's purpose and vision is for every single Filipino to choose to live their dreams with full confidence knowing that they are financially protected in every moment. Partnering with Make-A-Wish Philippines and granting children’s wishes at the event is an initial step towards a bigger goal for the company - to empower Filipinos, especially in the middle class and working class, to focus on funding their life aspirations, with MaxiLife as a financial safety net against life’s uncertainties.

“MaxiLife is the best partner for this event as they put kids in need as one of their priorities and are spreading awareness about the opportunity to be the catalyst of a life-changing moment to a child,” said Aleah B. Ortiz, Executive Director of Make-A-Wish Philippines

Make-A-Wish Philippines' Senior Program Officer, Danimei Everett, leads the wish granting program for all the children in need at the Mind Museam in BGC, Taguig. celebration of Maxilife's 1 year anniversary, the company has collaborated with Make-A-Wish Philippines to help continue its mission of protecting Filipino's aspirations for lifelong peace of mind.

Granting the best day ever

The event brought together 10 children with critical illnesses as well as their parents, guardians and 15 MaxiLife volunteers for a fun-filled afternoon at The Mind Museum’s galleries and exhibits. The children not only had time to explore the interactive and educational sections but also took part in exciting games all throughout the venue. After the tour, the children were in for a surprise as MaxiLife and Make-A-Wish Philippines brought out a huge variety of gifts that the children had all wished for. At the end of the day, although many volunteers and children were hesitant to say goodbye to their new friends, they all would not forget this very special day.

“MaxiLife’s key objective as a life insurance company is to encourage preparedness and promote awareness of the real possibility of unexpected critical illnesses so that when it occurs, the insured person and their family can be free of financial burden and able to focus more on recovery,” said Pobre.


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About MaxiLife
MaxiLife is a comprehensive life insurance company that offers new innovations in customer experience, affordability, and availability following the leadership experiences of its founders. MaxiLife was formed through the synergy of Maxicare, the biggest HMO in the Philippines, Gokongwei Group and Equicom Group to deliver a comprehensive set of financial solutions for individuals and their families, addressing both potential healthcare expenses and unexpected life events.

Website: www.maxilife.com.ph



October 13, 2023

ASUS solidifies commitment to sustaining an incredible future, collects over one ton of recyclable waste with CORA


ASUS solidifies its commitment toward an incredible, sustainable future and its thrust toward a circular economy and collected a landmark 1.67 tons of plastic and other recyclable wastes through a series of activations in partnership with nonprofit organization Communities Organized for Resource Allocation (CORA)
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ASUS culminates its partnership with the nonprofit organization CORA after a successful three-phased project that involved ASUS employees, partners, dealers, and the public in its thrust toward sustainability and reducing plastic waste.
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The ASUS x CORA sustainability campaign spanned three phases, each focusing on and involving various stakeholders for a holistic approach toward promoting eco-friendly products, reducing waste, intensifying awareness about circular economy and climate action, and educating people on how to lead an eco-conscious lifestyle.

“At ASUS, we believe that innovation and sustainability go hand in hand. As we continue innovating our products, we strive to be more sustainable. We are immensely thankful for everyone, including our partner CORA, the ASUS Philippines employees, our partners, dealers, and all the Filipinos who helped us in this meaningful mission to protect and save our environment through recycling plastic and other everyday waste, giving them a second life, and promoting a sustainable and incredible future for the people and the planet,” ASUS Philippines Country Manager George Su said.

In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series. It received numerous environmental certifications and accolades for its revolutionary engineering and design. Early this year, ASUS launched the most sustainable Zenbook ever, the Zenbook S 13 OLED (UX5304), underscoring the company’s 2025 Sustainability Goals and its commitment to environmental stewardship. Taking a significant step toward circular product design, the Zenbook S 13 OLED is an EPEAT Gold registered product with a positive environmental impact across the entire product lifecycle, from material use and manufacturing to assembly, use, and end-of-life.

Circular economy starts with us



ASUS held a knowledge-sharing activity with its employees dubbed ASUStainable Solution: Circular Economy Starts with Us. CORA and its Circular Center Women Champions (CCWC) presented the country’s current plastic situation. They educated ASUS employees on how they can contribute to a circular economy by recycling typical household wastes, such as plastic bottles. Aside from instilling personal change, the workshop encouraged employees to disseminate what they learned to their family and friends. After the seminar, a two-month recycling activity among ASUS employees was held, where they collected plastic bottles, soft plastics, sibak, colored paper, and cartons. These office and home wastes were collected through CORA’s Eco-Ikot Center pop-up, where dedicated trash bins were set up in the ASUS office. ASUS employees generated 840.6 kg. total waste. The waste collected was then brought to CORA’s partner Sentinel Upcycling Technologies to transform them into high-quality products such as benches, school chairs, and mobile trash bins.

Under the innovation and value creation pillar of the ASUS 2025 Sustainability Goals, ASUS also donated two ASUS Zenbook laptops to CORA to aid them in their administrative tasks. This includes recording data from their Eco-Ikot Center in Parañaque City and managing other programs and campaigns with public and private organizations.

The CORA Eco-Ikot Center is an inclusive and holistic recycling system that allows communities to exchange recyclables for points, which can be redeemed for various incentives. The first of its kind in the Philippines and the world, CORA’s Eco-Ikot Center provides a sustainable solution to the plastic pollution crisis.

ASUS x CORA Mall Caravan


For the second phase, ASUS installed CORA Eco-Ikot Center pop-ups in three ASUS Exclusive Stores, making it accessible for Filipinos to recycle and reduce plastic waste. Filipinos got to take home ASUS and CORA merchandise in exchange for clean and dry plastic bottles. The CCWCs educated them and other mallgoers what is circular economy and the benefits of recycling common plastic waste.

Mallgoers were also able to experience the Zenbook S 13 OLED and learned the importance of supporting and using eco-friendly products, further cementing ASUS’ sustainability thrust.

The ASUS x CORA Mall Caravan collected over 1,100 plastic bottles, equivalent to 28.5 kg. It was held at SM Cyberzone in Megamall, North EDSA, and Mall of Asia.

Celebrating International Coastal Cleanup Day


For the final leg, ASUS celebrated 2023 International Coastal Cleanup Day by combing the shore of Las Piñas-Parañaque Wetland Park (LPPWP) of trash and debris led by Zenbook S 13 OLED Ambassador and CORA Founder Antoinette Taus, together with volunteers from ASUS employees, media, influencers, partners, and dealers. This joint effort of 75 volunteers collected 646.2 kg. of plastic waste, Styrofoam, rubber materials, and stuffed toys. The trash accumulated was segregated to send the recyclable materials to CORA’s recycling partner.

The data collected during the event will help CORA and government agencies address the dire waste problem in Manila Bay. The LPPWP is part of the Manila Bay coast and was reported to carry an estimated 9.46 billion pieces of plastic waste.[i]

United Nations Goodwill Ambassador and CORA Founder Antoinette Taus also shared, “We need to reduce our waste overall and make sure that the waste we do produce ends up in the right places, to the circular economy.”

The collective efforts of ASUS Global and its local markets contributed to the significant strides in sustainability focus areas. In the recently announced ASUS 2022 Sustainability Report, the global technology leader detailed that it exceeded ENERGY STAR standards by 34%. Its eco-friendly products also accounted for 87% of total product revenue. These and more led ASUS to bag multiple 2023 Asia Sustainability Reporting Awards and receive international recognition. ASUS will continue to create local and global initiatives toward being a net-zero enterprise in 2050.

September 26, 2023

LG and ADDESSA Give Back With a Whole Lot of Laundry Love

In a heartfelt endeavor to support communities ravaged by recent typhoons, LG and ADDESSA have once again demonstrated their commitment to social responsibility by staging another successful 'Laundry Love' event. The collaboration was birthed to assist communities severely impacted in La Union, Pangasinan, and Zambales. Recognizing the challenges these areas faced due to flooding, the partnership aimed not only to provide free laundry services but also repair support for LG appliances damaged during the calamity.

Laundry Love in Iba, Zambales

Over a span of just twelve days in August, the initiative witnessed an overwhelming response with an average of 50 individuals registering daily at all participating ADDESSA branches. Cumulatively, this means approximately 600 individuals were able to avail of the service, a testament to the depth of the need and the gratitude of the beneficiaries.

Powering the event, LG showcased its cutting-edge technology by providing the latest washing machines, including the innovative WashTower™ and a range of front and top load models. Alongside these, free detergents and dedicated exhibitors ensured a seamless experience for those dropping off their laundry. Ensuring the word reached far and wide, LG also lent its marketing and branding support. Complementing LG's efforts, ADDESSA was instrumental in orchestrating the on-the-ground activities. By providing vital infrastructural support, including water supply, electricity, setup space, and critical security measures, ADDESSA demonstrated a deep commitment to their communities. 

Additionally, recognizing that many had faced damage to their appliances in the typhoons, LG stationed a dedicated service personnel through their third-party service partner, Appletronics Services, Inc. This representative was on hand not only to assist with repairs but also to answer any questions or concerns about LG appliances.

In times of crisis, such partnerships underline the importance of community and collaboration. Through their 'Laundry Love' initiative, ADDESSA and LG have not only provided a much-needed service but also sowed seeds of hope, reminding the residents of La Union, Pangasinan, and Zambales that they are not alone in their recovery journey.

LG PH Managing Director Mr. Sungjae Kim expressed his happiness with the successful event, stating "Filipinos have an indomitable spirit, demonstrating unmatched resilience even in the face of the most challenging adversities. At LG, we are continually inspired by this strength and are committed to standing alongside the Philippines, offering our unwavering support to uplift communities whenever they need it the most."

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, follow @LGPhilippines on Facebook, Instagram, Tiktok and Youtube. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

September 24, 2023

I Want To Share Foundation’s First Charity Gala a Roaring Success

What happens when the country’s finest join forces together for a worthy cause?  IIt is not everyday that a virtuous and exceptional event that redefines fashion, resilience, and philanthropy happens.  In celebration of its 10th anniversary, the I Want to Share Foundation (IWTS) recently held its First Charity Gala at Shangri-La the Fort where the country’s showbiz, media and affluent crowd banded and bonded together for noble reasons.

Members of the IWTS Board of Directors

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Fundraising Event For The Benefit of Childhood Cancer Help Desk & Bone Marrow Transplant Unit Of Pediatrics Hematology Oncology of PGH Exceeds Target

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Tim Yap, Pinky Antonio,  Anton Lopez, Ramon Orlina, Steven Tan

What made the occasion memorable in a distinctive way was the resilience and beauty displayed by the young cancer patients as they graced the runway in couture masterpieces crafted by renowned designers in the industry. The night was truly a heartfelt celebration of their unwavering strength and an opportunity to shine the spotlight on their incredible battle to survivorship.

IWTS Founder and Chairman Sheila Francisco 

“My own journey as a cancer survivor has been a significant catalyst in my devotion to this cause. God’s healing grace gave me another lease on life, and I honor that everyday by helping children at the Philippine General Hospital (PGH) to have hope for a brighter future,”says Sheila Romero, Founder and Chairman of I Want To Share Foundation, during the charity ball.

Designers - Rajo Laurel. Martin Bautista, Andrea Tetangco. Mark Bumgarner, Avel Bacudio

Hailed as masters in their craft, fashion designers Mark Bumgarner, Rajo Laurel, Andrea Tetangco, Martin Bautista and Avel Bacudio, along with prominent people from a variety of professional fields including business and showbusiness proved that that fashion can be a force for good and has potential to serve a higher purpose. The undertaking was indeed a living testament to their industry’s boundless compassion to reach out to the ones who need it most.

“How does it feel to be part of the I Want Foundation Gala? It feels wonderful. It feels good, because we continue a cycle of bringing goodness and hope to all these unfortunate children,” Rajo beams with honor.

“It’s an honor to be part of this—to be able to showcase my talent, and share my creations to these people,” Andrea Tetangco adds with pride.

For young cancer warriors, the night was an attestation to their resounding statement of empowerment, a chance to regain their sense of control over their appearance, which may have been compromised along their journey to survival. It was a resonant reminder that they can be whoever they want to be, outside the realm of their medical condition.

The guests greeted the children with a resounding warm applause the moment they took the stage and rolled the red carpet woven with stories of hope and resilience.   The unwavering bravery and relentless battles they conquered on the way to victory was not only inspiring, but it truly deserved all the accolades from everyone. 

This extraordinary event combined art and the spirit of sharing and giving. An incredible array of artwork and jewelry pieces during the live auction featured Master Sculptor Daniel Dela Cruz, Contemporary Artist Andres Barrioquinto, and Dino Gabito.

IWTS Ladies - Cory Untalan, Samantha Bermudez, Suzette Ayson, Monika Ravanera, Sheila Romero, Monica Dela Cruz, Talia Asuncion, Dey Dimaandal, Trisha Calma, Leah Sotto, Kathy Ventura, Pinky Antonio

Modern angels worked hand in hand to meet the target proceeds of P12M during the prestigious affair.  In what could be called a grand way to celebrate the weekend, the night exceeded everyone’s expectations as a staggering amount of P19M was raised for the beneficiaries. 

A notable gala, the IWTS has endeavored to transform and uplift lives by raising funds for the establishment of the Childhood Cancer Helpline, a newly launched initiative that aims to increase the country’s cancer survival rate from 30% to at least 60% so young individuals will find the strength and resources to thrive beyond their diagnosis.

Of the 5,300 Filipino children who develop cancer yearly, many are undiagnosed, consult late, refuse or abandon treatment, resulting in an estimated survival rate of only 30% nationwide.  “This charitable gala also seeks to secure funding for the construction of two specialized rooms at the Bone Marrow Transplant Center in PGH, marking a pioneering achievement in the country where the chances of healing will be increased. In addition, the IWTS will also support the funding for the Pediatrics Hematology Oncology of PGH,” Romero shared proudly during the event.

The Charity Gala is proud to partner with equally passionate brand sponsors. The success of the event was made possible by the following sponsors  -- Maserati, Rulls, SM Supermalls, Vivo, Arthaland, The Lind Boracay, Denim Hub, Silicon Valley, Moss Interior Event & Design; as well as its media sponsors including Philippine Star, Manila Bulletin, Lifestyle Asia, and Stargate People Asia. Their participation signified a commitment to make a difference, demonstrating how their abundant resources and sphere of influence can be channeled into life-changing endeavors.

From its humble beginnings as a small fundraiser, the I Want To Share Foundation has steadily grown into a transformative institution, creating a life-changing impact for thousands of Filipino children.

Since 2015, their mission has been dedicated to turning extraordinary dreams into reality as they organized “SHINE! Dreams Do Come True” program, fulfilling the young warriors’ desire to experience a prom alongside sought-after actors and actresses, becoming stars in their own right. Even in the midst of the pandemic, they were able to launch the “I Want to Share my Hair” campaign, opening doors for children to reclaim a part of themselves, their crown of hair.

Annually, an average of 600 kids seek assistance for chemotherapy at PGH. Last December 2022, around 150 graduated from chemo. They fought hard, believed, and beat cancer and truly deserved a fitting tribute. The milestone was celebrated by providing the warriors an avenue to graduate like normal students.

"IWTS will continue in its mission to make a difference and contribute to society as we lead a purpose-driven life. The gala is a testament to what we can achieve when we unite to pursue a shared objective,” Romero shared.  “Together, we can inspire others, reshape lives and illuminate the path for those who need it most.” Romero emphasizes.

For more details and to follow the campaign, like and follow, I Want to Share Foundation (@iwanttosharefoundation) across all social media platforms.

 

September 23, 2023

MDRT Members Unite with All Hands and Hearts to Provide Disaster Relief in the Philippines


The MDRT Foundation and All Hands and Hearts Join Together to Help Restore a School and Community Ravaged by Super Typhoon Yolanda

Tacloban City, Philippines (September, 2023) – There are around 6,800 natural disasters worldwide every year, leaving small communities around the world struggling to pick up the pieces. To further the organization’s mission of helping rebuild and uplift communities affected by natural disasters, the MDRT Foundation – the charitable arm of the Premier Association of Financial Professionals® – is partnering with All Hands and Hearts (AHAH) to help fund and build schools in typhoon-affected areas of the Philippines.

All Hands and Hearts is dedicated to providing community-inspired, volunteer-powered disaster relief. MDRT volunteers will assist AHAH in providing residents in Tacloban City with updated school facilities to protect them from disasters and rebuild from Super Typhoon Yolanda. This includes two typhoon- and earthquake-resistant classrooms for 81 students; water, sanitation and hygiene facilities for an entire school; a new drainage system to combat flooding during monsoon season; repairs to pre-existing transitional learning spaces on site; and help implementing Disaster Risk Reduction training. The benefits from these volunteer efforts will aid more than 500 students and 15 staff members from kindergarten to grade six. Additionally, MDRT members raised more than 6 million PHP in funds for All Hands and Hearts at the 2023 MDRT Annual Meeting.

“The MDRT Foundation represents the dedication of MDRT members’ around the world to service and uplift people in need,” said MDRT Foundation President Andrew C. Lord, CLU, ChFC. “Through our partnership with All Hands and Hearts, we aim to provide both urgent aid and long-term recovery support for disaster-affected areas in the Philippines and around the world for the remainder for the year.”

For the remainder of 2023, MDRT members can also assist AHAH in hurricane, earthquake and wildfire relief efforts in the Mexico, Nepal, Turkiye, and the United States. “Each year, 20 tropical cyclones strike the Philippines, creating a vicious cycle of destruction that leaves communities devasted for months,” said Jessica Thompson, All Hands and Hearts CEO. “I’m thrilled that MDRT members are able to join All Hands and Hearts to provide safer learning environments for a community in need, and I’m looking forward to how our partnership with the MDRT Foundation will allow us to continue providing relief to impacted communities around the world.”



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About the MDRT Foundation
As the 501(c)(3) charitable arm of MDRT, the MDRT Foundation reflects the caring spirit of its global membership. Since 1959, the MDRT Foundation has been led by a committed group of MDRT volunteers. Through their dedication and generosity, more than USD 40 million has been invested in charities in more than 70 nations and territories.

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About All Hands and Hearts
All Hands and Heart is an organization committed to effectively and efficiently addressing the immediate and long-term needs of global communities impacted by disasters. All Hands and Hearts arrives early for first response and stays late to rebuild schools and homes in a disaster-resilient way.

September 5, 2023

Lucky OFW wins life changing P5 million in PLDT Home Rewards Grand Giveaway Promo

There are about 490,000 Filipino seafarers working on ships around the world, ensuring the safety and enjoyment of passengers on cruise ships, and helping make sure that cargo arrives safely to their destinations.
(From L to R) Cheryl Maxine P. Loyola, AVP and Head, PLDT Home Marketing PR, 5-Million PLDT Home Rewards 2022 Grand Giveaway Promo Winner, Partner of 5-Million PLDT Home Rewards 2022 Grand Giveaway Promo Winner, Jason Ignacio, AVP and Head, PLDT Home Loyalty and Planning

One seafarer who has been away from his family for most of the past 12 years—missing Christmases, New Year celebrations, his son’s first steps and birthdays—says he can now be with them full time, thanks to the PLDT Home Rewards Grand Giveaway Promo’s P5 million prize! From the simple desire to earn rewards and discounts from their PLDT Home subscription via the PLDT Home Rewards program, the 36-year-old OFW won the ultimate cash prize in the second year of PLDT Home Reward’s Grand Giveaway promo.

The Grand Giveaway Promo simply requires PLDT Home subscribers to join the PLDT Home Rewards program for free. In addition to the various perks and discounts available from partner merchants, all PLDT Home Home Rewards members are automatically signed up and eligible to win the many raffle prizes of the Grand Giveaway Promo that are up for grabs.

They plan to use part of the prize to pay for their house. “Aside from that we will set aside some of the prize money as savings because we have a four-year-old son, so it’s going toward his schooling. We also plan to use the prize as seed money to start a business,” they said as they collected the check from the PLDT head office in Makati.

A fortunate switch to PLDT Home

The winner’s partner, who works from home for a BPO company, agrees with him on starting a business. She was actually instrumental in their winning because it was she who signed them up to the PLDT Home Rewards program while her huband was away at sea.

“We actually switched to PLDT Home,” she says. “When we were living with my parents, their internet connection was PLDT Home. When we bought our own house, we tried to have it transferred, but at the time there were few households in the area and there was no available line yet. So, we used another service provider, pero sobrang mahal. In 2017, we switched back to PLDT Home.”

During the pandemic, her BPO company sent their employees to work from home but with a required minimum internet speed. She then upgraded their plan to P1,669, which came with a discount of P200.

“We are very happy with the internet speed and the consistency of service, like when they’re doing maintenance, we always get a notification ahead of schedule,” she says. “We also got the FamCam promo so that while he was on the ship, he could monitor our son and see what we’re doing when we’re home. That was really important to us because our son was growing up and we wanted him to feel close to his dad even when he wasn’t beside us.”

When PLDT Home announced its bigger and better rewards program, she signed them up, not knowing that the simple act of joining and earning Crystals automatically entered them into the PLDT Home Rewards Grand Giveaway raffle promo.

“We’ve never won a raffle in our life,” she says. “I got a notification with a link from PLDT Home last May. At first, we thought it might be one of those scams but we verified that it came from PLDT Home, and then we got a phone call that changed our lives.”

5-Million PLDT Home Rewards 2022 Grand Giveaway Promo Winner

A well-deserved rest at home

P5 million is an enormous windfall for anyone, but for the 36-year-old OFW, it is a gift that allows him to become a full-time partner and father. Seafaring contracts in the Philippines are usually for a period of several months to a year maximum and Filipino seafarers often sign back-to back-contracts to ensure that their income is continuous and they’re able to support their families back home, especially when they are working toward goals like a house, car, business or their children’s schooling.

Now, they can enjoy the fruits of his labor and all his sacrifices as an OFW: simply being with his family in a house they bought several years ago. He is now a full-time dad to his son, and is right beside him to guide him in his early years and watch him grow up.

“Rest muna sa seafaring and hopefully I never have to go back. That’s very possible if we choose the right business to invest in,” he says with relief in his voice, seemingly remembering all those years when he was abroad, lonely and missing his young family.

These days, the couple is always on the lookout for even more benefits of being a loyal PLDT Home subscriber. “We’re looking at the PLDT Home Rewards program more closely and what we can exchange for our points,” she says with a smile.

This new millionaire couple’s advice to people is to switch to PLDT Home because it’s faster, more reliable and generous to loyal subscribers. “If you’re already a subscriber, sign up for the PLDT Home Rewards. As long as you pay on time, you earn points that you can exchange for rewards,” she says.

PLDT Home Rewards ​​lets you enjoy various perks and benefits, such as vouchers for a wide variety of partner brands and merchants, as well as entry into recurring, all by paying bills and earning Home Rewards Crystals. PLDT Home customers can sign up for the Home Rewards program by visiting the PLDT Home Rewards .

September 4, 2023

Coca-Cola Philippines continues efforts to meet World Without Waste goals

Coca-Cola Philippines continues to make progress on its ambitious sustainable packaging program, World Without Waste, with significant milestones.
Since the company’s global launch of World Without Waste in 2018, Coca-Cola Philippines has rolled out a series of innovations and partnerships in the Philippines to achieve its goals by introducing packaging innovations; collaborating with different sectors to create and support existing collection hubs across the country to bring collection and recycling closer to communities; and forging strategic alliances with the government, non-government organizations, and civil society to help establish a circular economy for plastic packaging in the country.

For 2023, Coca-Cola Philippines pledges to continue serving Filipino consumers with their favorite brands of beverages while supporting communities and growing a sustainable business in the Philippines for the future. Among the company’s immediate targets is to make recycling easier and more engaging for consumers by expanding its over 2,800 waste collection hubs across the country through increased partnerships with like-minded organizations and institutions. This also includes enabling the participation of microentrepreneurs, particularly sari-sari stores, through the Tapon to Ipon and Tindahan Extra Mile Balik PET Bottle programs, to help create a community-backed circular economy of plastic packaging while promoting economic empowerment among micro-retailers.

At present, Coca-Cola Philippines has launched more than 600 Tapon to Ipon store hubs across the country. The company has also partnered with the provincial governments of Iloilo and Davao del Sur for large-scale collection of recyclable plastic bottles.

In addition, Coca-Cola Philippines helps improve the welfare of informal waste sector workers by supporting the work of social entrepreneur, Plastic Bank Philippines. The partnership has activated 38 waste collection locations and 651 collection community members in the South Luzon area and has resulted in the collection of 546,000 kilograms of post-consumer bottles for recycling since 2021.

In the Philippines and around the world, The Coca-Cola Company continues to work to create a more accessible way of recycling and working toward a more sustainable future for packaging. The global World Without Waste program is anchored on three interrelated goals: Design, Collect, and Partner.
● Design: Make 100% of its packaging recyclable globally by 2025 and use at least 50% recycled material in its packaging by 2030

● Collect: Collect and recycle the equivalent of every bottle and can it sells by 2030

● Partner: Bring people together to support a healthy, debris-free environment
For more information on the sustainability initiatives of Coca-Cola Philippines, follow the company’s social media channel: @CocaColaPhilippines on Facebook and @cocacolaph on Twitter and Instagram — or visit www.coca-cola.com.ph.

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