Look great, do good as Globe, SMAC partner anew for the Hapag Movement

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This New Year, let your beauty bloom into a force for good with Globe and SMAC's inspiring campaign, "Ibalik ang Sarap ng Pasko sa Hapag."

As you revel in the joy of finding the perfect beauty treats for your holiday look, your purchases at SM Retail affiliates, become a powerful act of kindness, transforming your holiday shopping into an opportunity to support families in need through the Hapag Movement.

“Every beauty product you choose carries a deeper significance. With each swipe of your SMAC, you're not just expressing self-love but also extending a helping hand to disadvantaged Filipino families,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC), which operates SMAC.

“At Globe, we believe in the power of meaningful partnerships, and with SMAC, we’re making each beauty purchase a step toward a brighter, more hopeful world,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

As you navigate through the aisles of your favorite beauty shops at SM, your selections can spark a ripple of generosity. Make your celebrations resonate with the spirit of giving by donating SMAC points while picking out your holiday must-haves at the following stores:

SM BEAUTY (January 2-31, 2024): Extend your season of giving into the new year, with the opportunity to donate up to 800 SMAC points with your beauty purchases.

THE BODY SHOP (January 2-31, 2024): Embark on a journey of conscious consumption by donating 50 SMAC points when you avail of eco-friendly products.

The Hapag Movement, which brings together technology, corporate social responsibility, and community care, aims to help 500,000 Filipinos facing involuntary hunger. Determined to make a lasting difference, Globe and SMAC partnered again this year to help expand this noble cause, aligned with Globe's commitment to creating sustainable futures and eradicating hunger.

Involuntary hunger continues to afflict Filipinos, with about 1 in 10 families saying they experienced hunger at least once in the past three months in a Q3 2023 Social Weather Stations survey.

Redefine beauty this holiday season where every makeup, every fragrance becomes a symbol of compassion and change. Shop, donate, and be part of this extraordinary movement that combines looking great with doing good.

This year’s fund-raising initiative for the Hapag Movement is backed by the following brands:

● SM Fashion at the SM Store

● Levi’s

● Forever 21

● Ecco

● Simply Shoes

● The Body Shop

● SM Beauty Section at the SM Store

● Our Home

● Crate & Barrel

● Kultura

● SM Appliance Center

● Surplus

● Sports Central

Learn more about Globe and SMAC’s collaboration by visiting https://digiweb.smac.ph/perks/ibalik-ang-sarap-ng-pasko and https://www.globe.com.ph/globeofgood.

Globe’s Hapag Movement fulfills wishes of Cebu scholars through ‘Wish’ screening

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Until that evening two weeks before Christmas, 22-year-old Michelle Camus had never been to the cinema. She had only seen movies on television, hearing from friends all about the “ambiance” in a movie theater.

“They say inside the cinema it’s lights off. I thought the lights were turned on. I really wanted to experience this, watching in the cinema. This is not just my wish. Ginusto ko talaga makarating sa cinema (I really wanted to go to a cinema). And at the age of 22, I’m here. So napakasaya naman nito (I’m really happy about this)!” she excitedly said.

Camus is among 69 scholars of Tzu Chi Foundation who were treated to a full cinematic experience organized by Globe’s Hapag Movement, with support from the We Are Ayala Business Club - Cebu (WAABC-Cebu). The scholars enjoyed a private screening of Disney Animation’s latest musical comedy “Wish” on December 12 at the Ayala Malls Central Bloc.

Indeed, it was a wish come true for the scholars, all students of humanities classes under Tzu Chi, among Hapag Movement’s implementing partners. Not only did they get to watch the movie in a private screening in one of Ayala Cinemas’ most comfortable theaters, they also got to enjoy fun games, prizes, food, drinks and other surprises.

“For me it’s a great privilege. Bihira lang maka-join lalo sa ganitong pagkakataon, especially with scholars of Tzu Chi Foundation and together with the Hapag Movement. We’re so blessed. And hopefully marami pang matulungan ang Hapag at napaka-blessed namin sa taon ngayon dahil isa kami sa naimbita sa araw na ito (It is very seldom that we get this kind of opportunity, specially with scholars of Tzu Chi Foundation and Hapag Movement. We’re so blessed and hopefully, there will be more people that the Hapag Movement will be able to help. We are really blessed this year because we got to be invited to be here today),” said Shyrwin Rondina, also among scholars invited to the screening.

Mariel Ybañez, Certified Commissioner at Tzu Chi Foundation Cebu, said: “These activities will help our scholars learn more about life through movies. In Tzu Chi, we teach them values and through this movie “Wish,” they will learn a lot. That’s really the teaching of Tzu Chi, for us to become a star for other people,” Ybañez said.

At the special screening, Patrick Gloria, Globe Group Vice President for External Affairs, spoke to the scholars about the Hapag Movement and thanked collaborators that made the event possible.

“This special screening organized by Globe is supported by WeAreAyala Business Club - Cebu for the benefit of the Hapag Movement. The Hapag Movement is a program where we help the most vulnerable people in society, especially children. We make sure we feed them right and give their families livelihood training so that they will have a sustainable source of income to put food on their table.  Thank you for doing this with us and let’s do this again next year,” Gloria said.

By leveraging technology and partnerships, the Hapag Movement aims to help 100,000 families battling involuntary hunger through supplemental feeding and livelihood training.

To learn how to help, visit https://www.globe.com.ph/about-us/sustainability/globe-of-good#gref.

Globe’s Hapag Movement volunteers deliver hot meals to Marikina community on World Food Day

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Through its #UniteForHapag campaign, Globe’s Hapag Movement, recently brought together volunteers for a supplemental feeding program for vulnerable families in Marikina City, part of its commemoration of World Food Day.

Partnering with Scholars of Sustenance (SOS) PH, Globe recently organized a volunteer activity in Barangay Concepcion Uno, Marikina City, where volunteers were able to prepare 300 meals, and later on distributed it in Barangay Tumana, Marikina City serving a total of 300 individuals. It was led by Globe employees, Team Globe of Good influencers, and media partners, who worked together to prepare and deliver hot meals to beneficiaries.

The beneficiaries include children from low-income and food-vulnerable families in a community that is prone to flooding.

“Through hands-on engagement, our volunteers actively participate in community initiatives, food drives, and educational programs that also tackle food waste. By fostering a spirit of volunteerism, we not only contribute to immediate relief efforts but also empower communities to address the root causes of hunger and food waste in a sustainable manner,” said Yoly Crisanto, Globe Group’s Chief Sustainability and Corporate Communications Officer.

Kerwin King from Team Globe of Good, who joined the feeding program, emphasizes the role of influencers and content creators in advancing the cause.

“To sustain the people’s interest in addressing food insecurity, it’s important for us to communicate. Importante talagang gamitin ang social media like TikTok kasi napaka-powerful ng social media ngayon, but we have to be careful with misinformation para mas marami pa tayong ma-enganyong tumulong sa mga Piipino. Alam ko namang makakabangon tayong lahat,” he stressed.

Another Team Globe of Good Ambassador, host, model and entrepreneur Mela Habijan, invited everyone to be part of the Hapag Movement.

“Through uniting with Hapag, we will be able to not just feed our Filipino families but make them feel hopeful in these trying times. Sa pamamagitan ng pagsasama-sama, ang pag-asang ito ang magiging dahilan para tayo ay maging buo bilang nasyon,” she said.

Spotlight: SOS Philippines

The activity illustrates the impact of the Hapag Movement, a campaign launched in 2022 to address involuntary hunger in the Philippines, which worsened during and in the aftermath of the pandemic marked by accelerated inflation. Among its ecosystem of partners is SOS Philippines, an organization that aims to address food waste.

Data from the Food Consumption Survey by the Department of Science and Technology–Food and Nutrition Research Institute (DOST-FNRI) indicates that the Philippines sees a staggering 1,717 metric tons of food wastage each day. Further highlighting this concern, the World Wide Fund for Nature (WWF) Philippines has reported that an average Filipino discards about one tablespoon, or 14 grams, of rice daily. This translates to a daily monetary loss of ₱23 million from wasted rice alone.

Addressing this alarming data, Arthur Winston Bitangcol, SOS Director of Operations, stated, "We estimate that we waste a third of the food that we produce. So that's the reason why SOS and similar food rescue organizations exist to hopefully divert and redistribute food that is otherwise serviceable and fit for human consumption, from the landfills. We encourage food companies that have a food surplus to reach out to us through our social media pages so that we could work together.”

While SOS primarily addresses commercial food waste, Bitangcol noted that the challenge of residential food wastage persists. He implored everyone to practice individual responsibility and be mindful of their consumption, wherever they may be.

The #UniteForHapag campaign calls on individuals and organizations alike to rally behind a shared vision: to end hunger, reduce food waste, and uplift the lives of all Filipinos. The movement emphasizes unity, believing that collectively, they can ensure every Filipino has access to a nourishing meal.

To learn more about Globe and the Hapag Movement, visit https://www.globe.com.ph/.

Globe urges Filipinos to continue supporting local businesses as it wraps up purposeful holiday celebration

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As the New Year begins, Globe encourages Filipinos to continue supporting local businesses, just as it wrapped up a holiday celebration of giving back.

Through the Globe of Good umbrella program, Globe brings together an ecosystem of impact where stakeholders can connect and work together to help communities in need move forward from the adverse effects of the pandemic.

Under this initiative, the company revived its annual December tradition of holding The Purpose Tree campaign and the Gift Local bazaar with a face-to-face engagement for the first time after two years of virtual activities.

The Purpose Tree is an internal fundraising effort for employees to give back to a worthy cause. Contributions go to the Hapag Movement, Globe’s banner program for hunger alleviation through technology.

As a program, the Hapag Movement aims to address involuntary hunger through technology, including the use of electronic donation platforms, and connects multi-sectoral partners to achieve social impact at scale. It also provides livelihood training for a sustainable source of income for beneficiaries.

"Christmas at Globe has always been about giving back. As we pass on our gratitude, compassion and care to our employees, we implore them to do the same by sharing their blessings with our kababayans. With the Hapag Movement as our main advocacy, we hoped to make the Christmas season just as special for those in our partner communities,” said Ato Jiao, Chief Human Resource Officer, Globe Group.

The Purpose Tree launch at The Globe Tower was attended by Hapag Movement partners Tzu Chi Foundation Philippines and World Vision Philippines, and Globe executives led by Globe Group President and CEO Ernest L. Cu, Chief Customer Experience Officer and Strategy Management Head Rebecca Eclipse, and Chief Sustainability and Corporate Communications Officer Yoly Crisanto, and Jiao.

The leaders hung custom-made Christmas balls with the Hapag Movement GCash QR Code to serve as an accessible way for employees and office guests to donate to the advocacy.

Meanwhile, Globe Business MSME Group organized the Gift Local bazaar for its clients. The annual activity allows some of their key clients to participate and sell their products to Globe’s employees this season.

“Through Gift Local, we were able to showcase more homegrown brands and products in the market; and now, as we go into our fifth year, we've moved from online selling to creating a more hybrid customer experience,” said KD Dizon, MSME Group Head, Globe Business.

Several small businesses took part in the bazaar, which ran for three days at The Globe Tower, Globe’s Headquarters in Bonifacio Global City, Taguig. Employees got their pick from diverse offerings such as scented candles, sustainable lifestyle products, fruits, ice cream, cupcakes, specialty coffee, collectibles, and many more.

Globe Business also provided merchants with a free trial until yearend on ChatGenie, an e-commerce solution that helps entrepreneurs easily manage their online shops via chat on Facebook, Instagram, Viber and GLife on GCash. Through ChatGenie, sellers can accept multiple modes of payment, plus arrange and track delivery directly on the messaging thread.

As a contribution to the Hapag Movement, the MSMEs donated their joining fees to the advocacy, which was then matched by Globe Business. The total raised and pledged donations reached P200,000.

Globe Business also led a Live Selling event on December 2 on its Facebook page, where partner MSMEs got to sell their products.

To learn more about Globe, visit www.globe.com.ph.

Kick off the New Year right! Support the Hapag Movement and fight hunger with Globe and SMAC

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As we enter the new year, it's once again time for resolutions and a fresh start. If you're looking to make a positive impact on society, consider supporting the Hapag Movement with Globe and SMAC (SM Advantage Card).

The Hapag Movement is a technology-driven program against involuntary hunger, initiated by Globe to help Filipinos severely affected by the pandemic. It leverages technology and collaboration to help 100,000 families experiencing involuntary hunger through supplemental feeding and livelihood assistance.

And now, it's easier than ever to support the Hapag Movement. Globe and SMAC have joined forces to help put meals on the table of those who continuously experience involuntary hunger, which the Social Weather Stations (SWS) estimates to be about 15 million individuals.

By participating in this partnership, P50 will be donated to the Hapag Movement and other SM Foundation programs every time you purchase a new SMAC.

You'll also earn up to 1,000 extra SMAC points when you shop at select stores, including the SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi's, The Body Shop, Forever21, Ecco, and Miniso. Half of those extra points will be donated to the Hapag Movement until January 15, 2023.

This partnership between Globe and SMAC is a groundbreaking way for shoppers to give back and make a difference in the lives of vulnerable Filipinos. By participating in this program, you also help bring them hope in the new year.

“As we kick off the new year, it's important to remember that there are still many people in our communities who are facing the challenges of hunger. This can be a difficult and overwhelming time but we can work together towards creating a more compassionate and supportive community for all,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.

“Let us start the New Year by doing good. You can do this while doing your New Year shopping at SM and partner brands using your SMAC (SM Advantage Card). You get to tick-off your shopping list, earn extra points, and lend a hand at the same time. It’s a win-win for all as we welcome 2023 with kindness and love,” said Jay Beltran, SMAC SAVP Head of Sales and Marketing.

So if you're looking to start 2023 off on the right foot, consider supporting the Hapag Movement through your SMAC purchases.

To learn more about the Hapag Movement and the partnership between Globe and SMAC, visit the official Hapag Movement page or https://smac.ph/ or download the SMAC app.

World Vision joins Globe’s Hapag Movement to help alleviate hunger

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Christian humanitarian organization World Vision Development Foundation has become the newest member of the Globe of Good ecosystem of partners, as it has joined Globe’s hunger alleviation program, the Hapag Movement.

World Vision’s participation will contribute significantly to the larger goal of feeding and empowering 100,000 families or half a million individuals within four years.

The Hapag Movement is Globe’s united fight against hunger through technology. It helps address the problem of involuntary hunger and joblessness affecting millions of low-income Filipinos by connecting multi-sectoral partners and mobilizing local and international donations from multiple sources.

As a global group devoted to improving the lives of children and their communities, World Vision joins other Globe partners– the Ayala Foundation, Caritas Philippines, and the Tzu Chi Foundation– in a holistic intervention to benefit vulnerable families in the country.

Hapag’s community support includes food distribution programs in the most disadvantaged communities, capacity-building sessions for upskilling and micro-entrepreneurship, provision of seed capital through microlending to jumpstart livelihood activities, and access to employment opportunities via partner companies.

Specifically, World Vision’s livelihood programs under the Hapag Movement center on financial literacy, capacity-building for the Antique CoMSCA Credit and Cooperative (AnCCC), with plans to put up a mini grocery and meat processing business.

It also includes swine dispersal and basket weaving training, as well as the Himaya 2 Fishing Boat Project, which aims to increase the daily income of fishing families in the program area.

“Our goal is to bring nation-builders together to achieve sustainable and inclusive development by leveraging the power of technology. Beyond supplemental feeding, our collaboration with mobilization partners like World Vision will also provide our beneficiaries with livelihood opportunities to help sustain them long after the program’s roll-out,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

The Hapag Movement is anchored on Globe’s Alagang Globe campaign, focusing on the company’s ecosystem of relevant services and products which enable Filipinos to uplift their lives.

This is part of Globe’s commitment to leverage technology to make meaningful change in society, aligned with the United Nations Sustainable Development Goals, which highlight the roles of infrastructure and innovation as crucial drivers of economic growth and development under SDG No. 9.

World Vision Resource Development Director Jun Godornes shares, “Tackling the issue of hunger involves more than just the usual supplemental feeding and one-time activities. Interventions should also involve providing livelihood opportunities and capacity-building programs that can help sustain families even after initial interventions.”

He continued, “World Vision believes in nurturing, not just the immediate beneficiary, but also creating a sustainable and holistic program for the whole community. As the famous saying goes: ‘If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.’”

Hunger has been a major challenge for Filipinos since the onset of the pandemic. According to the 1st Quarter 2022 Social Weather Stations Survey, 12.2% or 3.1 million families, or an estimated 15.5 million individuals, regularly experience involuntary hunger.

This is primarily caused by loss of livelihood, which has affected low-income families’ capability to support their daily needs. The Philippine Statistics Authority’s Labor Force Survey placed the unemployment rate at 5.8% or 2.87 million individuals as of March 2022.

Globe invites its customers and partners to help put food on the table for every family in need. They may donate via GCash or use their Rewards points to support the movement through the New GlobeOne app.

To support, simply download the New GlobeOne app and donate your Rewards points for as low as P1. 

Just follow these steps: