Celebrating Filipinos' love affair with the new Jollibee ads debut this Valentine’s Day

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Real-life stories... making each memory more memorable. 

Jollibee, the nation’s favorite fast food chain has its own fair share of life’s experiences and surprises. Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys. 

Jollibee marketing and advertising people with the new TV ads cast and director during the media premier held at My Cinema in Greenbelt 3, February 12, 2016.

One of a very emotional moments I had last Friday, during the exclusive media premier held at My Cinema in Greenbelt 3, with the members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos. 

Francis E. Flores, Jollibee Global Brand Chief Marketing Officer  said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.” 

Francis E. Flores, Jollibee Global Brand Chief Marketing Officer and event host Ginger Conejero.

The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together. 

The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

The “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand. Emphasizing how Jollibee’s influence is strongest among kids at the "Jabee."

“It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families,” Ianco Dela Cruz, TVC Director, said.

Jollibee Global Brand Chief Marketing Officer and Head for Marketing of Jollibee Philipines, Mr. Francis Flores with the cast of Jollibee’s newest series of television commercials celebrating the Filipinos’ love affair airing this Valentine’s Day.

Nonito "The Filipino Flash" Donaire is McDonald's newest endorser

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Nonito "The Filipino Flash" Donaire is the latest endorser of McDonald's.

The fast food giant launched its latest Philippine commercial featuring Donaire on YouTube on Wednesday. In the 33-second ad titled "Eyes on your Fries," Donaire is seen giving a threatening look at a man who attempted to eat his French fries, which were left on a bench.

On Twitter, McDonald’s Philippines welcomed its newest celebrity endorser. Donaire, for his part, said on the microblogging site that he is honored to be part of the McDonald’s family.

He joins fellow boxer Manny Pacquiao and celebrities like Sharon Cuneta and Xian Lim as the endorser of McDonalds.

Filipino Internet users, meanwhile, praised Donaire’s first commercial for the fast food giant, calling it “simple yet funny.”

Billion-dollar Oreo cookie celebrates 100th birthday

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On its 100th birthday, Oreo, the world famous comfort food showed how a brand could withstand the test of time and forge an emotional connection with consumers.

People in at least 5 countries celebrated the centenary of the cookie with 2 black biscuits with a white (or cream) filling via flash mobs featuring "Happy Birthday!" songs. The first Oreo cookies were baked at the Nabisco factory Chelsea, New York on March 6, 1912.

Kraft Foods, which owns Nabisco, sells around 500 billion Oreo cookie every year generating $2 billion revenues and making it part of the elite roster of billion-dollar brands worldwide. (Philip Morris Companies, Inc. acquired Nabisco and merged it with Kraft Foods, Inc. in 2000. Kraft announced it was splitting making the snack food business a separate company in 2011)

In business schools, Oreo is a classic case study of a successful brand and is considered a "true innovation."

It allows consumers to "take ownership of the cookie" by encouraging consumers to be creative when eating them.

Through advertisements, Oreo was peddled as a cookie that could be dunked in milk, twisted apart, its cream slowly nibbled, or quickly gobbled as a whole. The idea that the cookie is ideal for sharing during precious moments with loved ones was also nurtured. 

It has the texture and flavors that appeal to all ages. An Oreo cookie is 29% creme and 71% cookie, according to one report.

"The simple act of enjoying an Oreo cookie and glass of milk continues to speak to a universal, human truth: inside of us, there's a kid that deserves to be set free every once in a while, John Ghingo, senior director for Oreo Global at Kraft, told BBC.

But it's not just food. In some schools, preschoolers learn to count as 10 little Oreos are dunked, nibbled and stacked one by one. To teach math, trivia questions are used. For example: If an Oreo cookie is 8 mm in height, how tall is a stack of 10 Oreos? 20 Oreos? All 51 Oreos (there are 51 in the standard 20-oz pack)?

Oreo's ads revolved around the “twist, lick, and dunk” ritual to support the integrated marketing strategy behind the brand. Below are some of the Oreo ads through the years.

Photo from http://www.nabiscoworld.com/oreo

New MTRCB TV rating 'SPG' STRONG Parental Guidance

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The Movie and Television Review and Classification Board implemented the new “SPG” rating for television programs started February 09, 2012 pursuant to Memorandum Circular No. 12-2011.

MTRCB Chair Grace Poe-Llamanzares announced last Tuesday that the infomercial is in line with the implementation of a new classification rating called Strong Parental Guidance or “SPG.”The revised ratings, based on a recent memorandum issued by the review board, are General Patronage (“G”), Parental Guidance (“PG”), Strong Parental Guidance (“SPG”) and Disapproved, For Adults Only and (cannot be shown) (“X”).

MTRCB says in a press release that the new SPG rating strives to “balance the interest of the State to protect and promote the development and welfare of the youth with the interest of the broadcast industry to freedom of expression.”

“We’ve agreed not to impose a time slot for the airing of shows with ‘SPG’ classification,” the MTRCB chief said. “As a compromise, the networks will help us air the infomercial, which aims to teach the public what the new rating means. They happily obliged—they will give us a list of airtime soon. They can’t just broadcast the ad when only a few people will get to see it; They have to air it on prime time, too.”

The “infomercial” to further raise public awareness on the revised rating system for television. The infomercial aims to empower parents to exercise caution and vigilance over the viewing habits of their children.

The 30-seconder was directed by Veronica Velasco, with Vic Acedillo as creative director.

The infomercial feature Carmina Villaroel and Zoren Legaspi and their children Peter V. Legaspi and Maria Cassandra V. Legaspi. “These are hard-core movie people; they did this at no cost,” Llamanzares said. “Carmina and her family didn’t ask for talent fees, either.”

Explaining the need for a higher classification rating, Llamanzares said programs classified as “SPG” may contain “more serious topics and themes, which may not be advisable for children to watch except under the very vigilant guidance and presence of a parent or adult.”

Llamanzares noted: “The scope of ‘PG’ was so wide—from basketball to [the reality show] ‘Pinoy Big Brother.’ A basketball game is ‘PG’ since fights could break out, but PBB may be considered ‘SPG.’”

She said a dialogue will soon be held about what constitutes the sexualization of a scene.

Mornings get even better ! Hooray for Today

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Hooray for mornings and things that make them good!  Mornings get even better. 

I've resting for days, (feeling not well) and thanks God that i was not confined in the hospital (again). 

I've been watching TV, seeing this commercial ( a McDonald's) for a few times and I feel
happy seeing this again. 

Enjoy this version!


Hooray for mornings and things that make them good

Hooray for beaming smiles that make my day
Hooray for stops and gos
Hooray for colors and quick hellos
Hooray for surprises that walk my way
Hooray for friends I'll make, oh hey...hey!
Hooray for treats that make me smile,
Like magic stripes that fill the sky
Hooray for days that make me say,
Oh Hooray for today!