Jollibee Celebrates Prestigious Anvil Awards Victories

Tweet

Jollibee, the Philippines' largest and most beloved fast-food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards.

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Jollibee Philippines with Ripple8, Jollibee’s public relations agency

(from L-R) Lady Ochel Espinosa from PRSP, Dennis Reyes from Jollibee, Shane Torres from Ripple8, Pamela Grace Cruz from Jollibee, Leanne Yap from Jollibee, Elise Maog from Jollibee, Jean Vittorio Sabado from Jollibee, and Swayne Andaya from Ripple8

The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.

Anvil Awards Achievements

Jollibee's outstanding entries were recognized in the following categories:

1. Title of Entry: Jollibee’s "Sarap ng Pasko"

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Gold

2. Title of Entry: Jollibee’s “Sarap ng Pasko”

Category: PR Programs – Best Use of Digital

Anvil Award: Silver

3. Title of Entry: Jollibee’s Christmas Drive-Thru Experience

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Silver

4. Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan

Category: PR Programs – Best Use of Influencer Marketing

Anvil Award: Silver

5. Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words

Category: PR Programs – Best Use of Social Media

Anvil Award: Silver

Dorothy Dee Ching, Jollibee's Head of Marketing, expressed her delight and gratitude for the wins, "These awards are a testament to our Marketing team's creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a 3-year hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns."

About the Award-Winning Campaigns

Jollibee’s award-winning campaigns, such as "Sarap ng Pasko" and the Christmas Drive-Thru Experience, were centered around the joy of Filipino Christmas traditions and the spirit of giving.

Launched for the 2022 holidays, Jollibee's "Sarap ng Pasko" campaign aimed to rekindle the joy of a Filipino Christmas following two years of pandemic-subdued celebrations. The integrated marketing communications plan was kicked off by a holiday-themed video commercial featuring the megabrand’s all-time favorites Chickenjoy, Jolly Spaghetti, and Burger Steak and exciting new products.

Jollibee Philippines took home a total of 5 metals

(from L-R) Jean Vittorio Sabado, Leanne Yap, Dennis Reyes, Pamela Grace Cruz, and Elise Maog

A special feature of the campaign entailed transforming one store’s Drive-Thru into a magical spectacle via Christmas lights and décor, adding to the festive experience. Finally, a special delivery promo also allowed customers to share in the holiday gift-giving spirit by donating group meals to underprivileged families. The campaign performed well, helping Jollibee reach top of mind awareness and delivered growth sales targets to cap the year on a high note.

In the winning Jollibee Chicken Sandwich campaign, the brand demonstrated expertise in influencer marketing, maximizing brand endorsers Donny Pangilinan and Belle Mariano, also known as DonBelle, and their respective followings to create buzz, awareness, and hype for the product.

Jollibee Philippines and Ripple8

The brand also revamped its award-winning Kwentong Jollibee films, introducing #MyKwentongJollibee – featuring real stories told by the real people behind the stories. It empowered people to tell their own Jollibee story in their own words. Its Mother’s Day film, Louder than Words, narrates a heart-warming tale of a mother’s love and sacrifice for her son who was diagnosed with Autism. Viewers will see how their shared love for Jollibee enables them to connect and bond better, and also witness the sacrifices she has done to support her son’s development. The film has garnered 20M plus views to date.

All these campaigns demonstrated Jollibee's innovative approach to marketing, blending emotional storytelling with effective PR and digital strategies, thus earning various recognitions in the 59th Anvil Awards.

---------------------

About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 18 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

First-ever Digital PR Congress Opens with Reality Check on PR, Business and Media Landscapes

Tweet

(Manila, Philippines, 17 February 2021) — The 27^th National Public Relations Congress kicks off its three-day run today with plenaries looking into the new realities for Philippine PR and the business and media sectors. Presented by the Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations and communication practitioners, this year’s conference is the first time the National PR Congress is being held online in its 27 years and the first time it will run for three days instead of the usual two.

From February 17 to 19, 2021, PR and communication practitioners from all over the nation – and the world -- will come together to examine the current PR landscape and find ways to move forward as one industry. Local and international experts from different fields will share their insights with more than 1,400 registrants for the three-day conference.

The first day, which sets the context and tone for the congress, will tackle the shifts in the PR industry as it is impacted and bounces back from the challenges of the past year, foremost of them being the pandemic. The sessions will look into the state of PR in the country and outside, the role of PR in the new dynamic, Filipinos’ post-pandemic profile, changes in the business terrain and how companies are adjusting, and the challenges for the media and PR in the perspective of the Philippine media.

With the theme “Transcend,” the annual event aims to inspire PR and communication practitioners to break through traditional boundaries, rise above themselves and focus on the bigger issues the nation is facing. The congress hinges on the PRSP’s theme of “PR for Good” to put a spotlight on serving the community better and making a lasting impact through PR.

Each day of the congress is designed to highlight a specific topic of focus. On the first day, participants will deep dive into the state of Philippine PR. The second day will focus on the power of technology and how it is reshaping the practice of PR and communication. Finally, the third day will encourage conversations on critical issues that are shaping business and communication narratives today.

Opening the discussion on the state of Philippine PR is Managing Director of Grupo Agatep and PRSP President Norman Agatep, APR, followed by May Lwin, chair and professor at Wee Kim Wee School of Communication & Information and director of the University Scholars Programme at the Nanyang Technological University Singapore, who will talk about the state of PR in Asia. Nitin Mantri, group CEO of Avian WE and president of the International Communications Consultancy Organisation (ICCO), will then provide an overview of world PR.

Ron Jabal, APR, CEO of PageOne Group, will shed some light on the role PR plays in the new dynamic, followed by John Januszczak, president and CEO of UBX, the fintech venture studio created by UnionBank of the Philippines, who will talk about how the pandemic has changed the consumer behavior of Filipinos. Tommaso Di Giovanni, VP for global communications of Philip Morris International and recognized by PRovoke Media as one of the 20 Global Rising Stars in PR and Communications for 2020, will share about business agility, grit and community commitment.

A panel of veteran journalists will close the first day of the congress, providing insights on ensuring accurate and truthful communication. Joining the conversation are Philippine Daily Inquirer columnist John Nery, Board of Trustees of the Center for Media Freedom & Responsibility member Vergel Santos and TV5 journalist Ed Lingao.

“It is important that as we forge ahead and adjust to the new normal, we do not lose sight of what PR is all about. This is what we want to remind practitioners through this Congress: that we also serve the community even as we work with brands and organizations in sharing their messages to the public,” said Agatep.

The congress gathers together participants from industry organizations, SMEs and large corporations, government agencies, NGOs, LGUs and the academe all over the Philippines.

Congress Chair Ana Pista shared, “With Transcend as our theme for this Congress, we hope to enjoin PR and communication practitioners and all delegates to rethink our role and responsibility and in our work contribute to the solution instead of the problem. This Congress theme is about moving forward to create a better normal for all.”

For more information about the 27th National Public Relations Congress, visit the event website or Facebook page or contact Lessa Azcarraga at lessa.azcarraga@ardent.com.ph.