COMCO Mundo earns nominations from Asia-Pacific’s major public relations award-giving bodies

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COMCO Mundo League of Enterprises continues its award streak as it receives major citations at the prestigious and highly acclaimed PRCA APAC Awards and Marketing-Interactive PR Awards this year.

PRCA APAC Awards 2024

Receiving recognition in its major categories, the Public Relations and Communications Association Asia-Pacific (PRCA-APAC) confers seven nominations to COMCO Mundo for the PRCA-APAC Awards 2024.

Among the major categories that the agency is nominated for are the Large Consultancy Award category, Strategic Communications Award for the COMCO Mundo Epic 7 Years Anniversary campaign, and the Media Relations Award for the Meaningful Storytelling with COMCOmigos: The COMCO Mundo League of Enterprises’ Media Relations Program.

COMCO Mundo League of Enterprises’ Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Ferdinand L. Bondoy is also a finalist for the PR/Communications Leader Award.

Earning two recognitions, the UNMASKED: The COMCO Mundo Write to Ignite Initiative Season 3 is nominated for the Digital & Social Media Award and Measurement and Evaluation Award.

COMCO Southeast Asia, the New PR and Smart Social arm of COMCO Mundo, and Century Tuna, the leading tuna brand in the Philippines is nominated for the CSR and Sustainability Award category for the Save Our Planet, Save Our Seas – The Century Tuna “Saving Our Seas” Campaign.

PRCA APAC Awards 2024 celebrates the best PR and communications campaigns, teams, and individuals across the region. The citations are conferred by the Public Relations & Communications Association, a global advocate for excellence in public relations and the world’s largest professional PR body with more than 35,000 PR professionals from 82 countries worldwide.

The PRCA APAC Awards night is happening on March 28 in Singapore.

Marketing-Interactive PR Awards 2024

Consecutively, COMCO Mundo received six major recognitions at the Marketing-Interactive PR Awards 2024 including finalist citations are the PR Team of the Year (Agency), PR Champion of the Year (Agency) for COMCO Mundo League of Enterprises’ Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Ferdinand L. Bondoy, and Best Anniversary Campaign for the "EPIC 7 Years with COMCO".

Save Our Planet, Save Our Seas – The "Saving Our Seas" Initiative by Century Tuna and COMCO Southeast Asia as well as the other groups that worked on the project was also recognized in two award categories including the Best CSR Communications Category and Best Launch/Re-Launch Campaign.

Samsung Electronics Philippines Corporation (SEPCO) and TARO AOX Inc., COMCO Mundo’s specialist digital and integrated communications agency, alongside other agencies that worked on the campaign, also received nomination at the Best PR Campaign: Electronics & Gadgets category for the 2023 Galaxy Z Series Launch,.

The Marketing-Interactive PR Awards Asia-Pacific 2024 honors outstanding works in the PR and communications industry in Southeast Asia, South Asia, and Oceania. Its Gala Dinner is scheduled on March 22 at the Pacific Ballroom, Pan Pacific Singapore.

“It is truly an honor to be recognized by the organizations across the region that we hold in high regard. With these citations, we are more inspired that together with our brand partners, COMCOmigos, and COMCOys, we can continue to create meaningful stories that reach, connect to and positively impact communities on a global scale,” said COMCO Mundo’s Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Mr. Ferdinand Bondoy.

Stay updated with COMCO Mundo by visiting www.comcomundo.com or following fb.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn, and @comcomundo on Instagram.

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About COMCO Mundo League of Enterprises

A trailblazing and global award-winning communications group, COMCO Mundo League of Enterprises is a collective of agencies and programs dedicated to advancing the communications profession and related disciplines such as digital, media, advocacy, training, and education, and entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia Philippines, COMCO Middle East & Africa, TARO AOX Inc., COMCO Southeast Asia Singapore, SEA Wave & Spice Multimedia Content Studio, Camp COMCO Alumni Society, and Citizen COMCO Advocacy Program.

COMCO been awarded Medium Consultancy of the Year in Asia Pacific at PRCA APAC Awards, thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 150 metals from various local and international award-giving bodies.

Jollibee Celebrates Prestigious Anvil Awards Victories

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Jollibee, the Philippines' largest and most beloved fast-food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards.

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Jollibee Philippines with Ripple8, Jollibee’s public relations agency

(from L-R) Lady Ochel Espinosa from PRSP, Dennis Reyes from Jollibee, Shane Torres from Ripple8, Pamela Grace Cruz from Jollibee, Leanne Yap from Jollibee, Elise Maog from Jollibee, Jean Vittorio Sabado from Jollibee, and Swayne Andaya from Ripple8

The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.

Anvil Awards Achievements

Jollibee's outstanding entries were recognized in the following categories:

1. Title of Entry: Jollibee’s "Sarap ng Pasko"

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Gold

2. Title of Entry: Jollibee’s “Sarap ng Pasko”

Category: PR Programs – Best Use of Digital

Anvil Award: Silver

3. Title of Entry: Jollibee’s Christmas Drive-Thru Experience

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Silver

4. Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan

Category: PR Programs – Best Use of Influencer Marketing

Anvil Award: Silver

5. Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words

Category: PR Programs – Best Use of Social Media

Anvil Award: Silver

Dorothy Dee Ching, Jollibee's Head of Marketing, expressed her delight and gratitude for the wins, "These awards are a testament to our Marketing team's creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a 3-year hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns."

About the Award-Winning Campaigns

Jollibee’s award-winning campaigns, such as "Sarap ng Pasko" and the Christmas Drive-Thru Experience, were centered around the joy of Filipino Christmas traditions and the spirit of giving.

Launched for the 2022 holidays, Jollibee's "Sarap ng Pasko" campaign aimed to rekindle the joy of a Filipino Christmas following two years of pandemic-subdued celebrations. The integrated marketing communications plan was kicked off by a holiday-themed video commercial featuring the megabrand’s all-time favorites Chickenjoy, Jolly Spaghetti, and Burger Steak and exciting new products.

Jollibee Philippines took home a total of 5 metals

(from L-R) Jean Vittorio Sabado, Leanne Yap, Dennis Reyes, Pamela Grace Cruz, and Elise Maog

A special feature of the campaign entailed transforming one store’s Drive-Thru into a magical spectacle via Christmas lights and décor, adding to the festive experience. Finally, a special delivery promo also allowed customers to share in the holiday gift-giving spirit by donating group meals to underprivileged families. The campaign performed well, helping Jollibee reach top of mind awareness and delivered growth sales targets to cap the year on a high note.

In the winning Jollibee Chicken Sandwich campaign, the brand demonstrated expertise in influencer marketing, maximizing brand endorsers Donny Pangilinan and Belle Mariano, also known as DonBelle, and their respective followings to create buzz, awareness, and hype for the product.

Jollibee Philippines and Ripple8

The brand also revamped its award-winning Kwentong Jollibee films, introducing #MyKwentongJollibee – featuring real stories told by the real people behind the stories. It empowered people to tell their own Jollibee story in their own words. Its Mother’s Day film, Louder than Words, narrates a heart-warming tale of a mother’s love and sacrifice for her son who was diagnosed with Autism. Viewers will see how their shared love for Jollibee enables them to connect and bond better, and also witness the sacrifices she has done to support her son’s development. The film has garnered 20M plus views to date.

All these campaigns demonstrated Jollibee's innovative approach to marketing, blending emotional storytelling with effective PR and digital strategies, thus earning various recognitions in the 59th Anvil Awards.

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About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 18 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

Head of PR of Home Credit Assumes Key Roles in PANA, PANAF

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The Head of Public Relations of Home Credit Philippines, Ken Lerona  has been elected to serve as a Board Member in the Philippine Association of National Advertisers (PANA) and as a Trustee in the PANA Foundation (PANAF), for the year 2024

Ken Lerona reinforces Home Credit's commitment to industry leadership

With his extensive experience and outstanding contributions to the field of public relations, Lerona brings his wealth of knowledge and strategic insights to both PANA and PANAF. His roles highlight his commitment to advancing the Philippine public relations and advertising industry and supporting meaningful initiatives that make a positive impact to society.

As a Board Member of PANA, Lerona will actively contribute to shaping the strategic direction of the organization, fostering collaboration among industry professionals, and promoting excellence in brand building practices amidst the background of digitalization and AI revolution. Simultaneously, as a Trustee in PANAF, he will play a vital role in promoting a socially aware community and will prioritize the best interests of the communities member brands serve.

Lerona is committed to give his best on these roles. "I am committed to contributing my skills and experience to further the missions of both organizations and to uphold the standards of excellence in the Philippine marketing and brand building industry as we transition to the new age of the brand building that is influenced by data and artificial intelligence,” said Lerona.

Lerona also served as director of PANA in 2020 to 2021. He was part of the board of the Public Relations Society of the Philippines in 2017.

This significant development not only underscores Lerona's leadership capabilities but also reflects Home Credit's commitment to fostering industry leadership and contributing to the betterment of society by actively promoting responsible brand-building. As Lerona takes on these roles within PANA and PANAF, Home Credit anticipates that his contributions will not only enhance the company's visibility within the PR and advertising landscape but also strengthen its dedication to corporate social responsibility.

Home Credit believes active participation in industry associations and foundations aligns with its core values and demonstrates a commitment to shaping a responsible and innovative financial industry.

Lerona eagerly anticipates the positive impact his contributions to PANA and PANAF will have on Home Credit.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

KPMG Presents INNOVATION SUMMIT 2023: EMPOWERING EMERGING TECH AND PIONEERING DIGITAL GOVERNMENT TRANSFORMATION

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Manila, Philippines – KPMG R. G. Manabat & Co., one of the country’s leading accounting and professional services firms will hold its award- winning annual Innovation Summit at Fairmont Makati on July 20. 

The Innovation Summit 2023 themed MAKING IT HAPPEN: From Innovative Ideas to Execution, launches two remarkable events: the first Philippine leg of the KPMG Global Technology Innovator competition and KPMG in the Philippines' new Digital Government Center. Quezon City Mayor Hon. Joy Belmonte will grace the event as Keynote Speaker, sharing her own aspirations and commitments to digitization as a decision-maker in the political landscape. 

This year’s summit will have physical attendance of business leaders and technology experts supplemented by a livestream serving the summit’s growing online audience. This is a fresh change from the exclusively digital conferences that started in 2021 that continued in 2022, where KPMG bagged the Anvil Award for Special Event and Exhibit from the Public Relations Society of the Philippines. 

The prestigious Anvil is awarded to outstanding public relations programs, tools and practitioners after careful screening by a multi- sectoral jury of PR professionals in the country. 

“Recognitions of such magnitude inspire us to keep doing our share in empowering fellow professionals because we know this triggers the beginning of great leaderships and boundless innovations," says KPMG in the Philippines' Chairman & CEO, Sharon G. Dayoan. 

Paving the way, particularly for the many tech start-ups thriving in the country, KPMG in the Philippines will host its first-ever search for the country's tech start-up to represent the Philippines at the KPMG Global Tech Innovator Competition in Lisbon, Portugal. 

Representing the Philippines and going head-to-head with tech start- ups from 26 countries around the globe, the Philippine country winner has the opportunity to elevate their ambitious tech goals and take the fulfillment of their vision to an entirely new level. 

Prior to the presentation of the finalists’ businesses pitches and ideas, they will be given mentorship opportunities with industry titans to help them prepare for the competition. During the summit, the finalists will be judged by a panel of business leaders and decision- makers using the following criteria: innovation and disruption, market potential, customer adoption, marketing buzz, quality of the pitch and long-term potential. 

The winner will enjoy the brand exposure and prestige that comes with the competition, along with the potential to secure funding from investors. 

Yet another innovation, KPMG R.G Manabat and Co.’s Digital Government Center will be unveiled at this year's Innovation Summit. Aimed at guiding the national and local governments in their journeys toward digital transformation, the center will help civil workers create and strategize automation services and harness emerging technology so that they can provide citizens with efficient yet practical solutions. It will likewise be a source of training and certifications for civil servants to upskill their proficiency in technology. 

Four hyper-specialized plenary sessions are underway at the KPMG Innovation Summit 2023. 

DIGITAL GOVERNMENT AND SMART CITIES: BUILDING VIBRANT COMMUNITIES

Cities of the future are evolving with advanced technology, efficient resource utilization, sustainable development and increased citizen participation. 

The integration of smart infrastructure, renewable energy, interconnectivity and interoperability, autonomous transportation, advanced healthcare services and climate change resilience are woven into the everyday lives of its residents. At the summit, participants are fortunate to gain insights from Department of Information and Communications Technology Undersecretary David Almirol, Department of Budget and Management Undersecretary Maria Francesca Del Rosario, City Savings Bank Head of Legal and Data Protection Officer for Private Sector Infrastructure Ernesto Herrera, League of Cities Execute Biencor Ma. Veronica Hitosis, Microsoft Philippines National Technology and Security Officer Dale Jose, and Aboitiz Chief Operating Officer for Smart Cities Alvin Ng on the strategies and steps necessary to pave the way for the long-term and sustainable development of smart cities in our country. The knowledge-sharing will be led by KPMG PH Vice Chairman and COO and Head of Advisory Emmanuel Bonoan.

ESG TECH: INCLUSION AND DRIVING IMPACT THROUGH TECH

Globally, Environmental, Social and Governance considerations have become a top priority. 

Tech's important role in enabling ESG adoption makes it easier for businesses to embed ESG models into their operations. KPMG India Director for Digital Strategy and ESG Technology Unaise Urfi, Department of Environment and Natural Resources Undersecretary Carlos Primo David, Asian Institute Management Graduate School Business Head Communications and Center for Sustainable Finance Executive Director Felipe Calderon, Globe Chief Sustainability and Corporate Communications Officer Yoly Crisanto, International Container Terminal Services (ICTSI) Head of Sustainability and Development Roy Luntayao, and MSCI Inc. Vice President for ESG Data Management Adrian Pacia will delve into how technologies offer solutions to address current ESG issues in a panel discussion moderated by KPMG PH Chairman and CEO Sharon Dayoan. Kristine Aguirre, KPMG PH Advisory Partner and ESG Lead, shall lead this panel discussion. 

Thinking Beyond : The next wave of automation

The next wave of automation is said to revolutionize industries and transform the way people work; however, it also presents challenges in the aspects of job displacement and the need to upskill the workforce. KPMG PH Head of Technology Consulting Jallain Manrique will facilitate the dialogue of KPMG India Partner and Lead for Digital Advisory Sushant Rabra, Analytics Association of the Philippines President Michelle Alarcon, Asian Development Bank Director of Digital Innovation and Architecture Ozzeir Khan, Globe Telecom CIO Raul Macatangay, Concepcion Business Services President and COO Eric Sarmiento, Robotic Process Automation Philippines Founder and President Allan Tan to shed light on the opportunities and risks that accompany this emerging wave of automation. 

Industry Disruptors : Game- changers in Tech 

The panel will traverse the game- changing innovations and technologies that are upending traditional industries and the challenges and opportunities that all come with being a disruptor. KPMG PH Head of Deal Advisory Michael Guarin will guide the exchange of ideas as Foodpanda VP and Director of Finance Leopoldo De Castro, Alliance of Tech Innovators for the Nation Lead Convenor and DICT Former Undersecretary Mon Ibrahim, Fuse Lending President and CEO Tony Isidro, Digital Pilipinas Convenor and GeiserMaclang Co-founder Amor Maclang, Angkas Co-founder and CEO George Royeca, and Mayani CEO JT Solis delve into the strategies and mindsets behind some of the most successful disruptors in business today. 

Join industry experts and technology leaders as they explore innovations making an impact benefiting many business industries. Get a chance to share your impressions on how advanced technology is indeed a huge factor in characterizing the future in a positive, progressive light. 

Register and join the virtual KPMG Innovation Summit 2023 for FREE at this link: Event Management (ph-kpmg.com)

 

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R.G. MANABAT & CO. 

R.G. Manabat & Co. or KPMG in the Philippines is a Philippine partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. KPMG firms operate in 143 countries and territories. KPMG PH continues to be one of the most trusted premier professional services firms in the country today offering topnotch audit, tax, advisory and technology consulting services to big corporations and industry partners. The firm's diverse public and private sector backgrounds, combined with extensive training, enable the firm to provide real- world solutions to increasingly complex business and regulatory issues. 

COMCO Southeast Asia’s Group Chief Executive elected to global PR bodies PRCA APAC Regional Board and CIPR International Committee

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COMCO Southeast Asia’s Group Chief Executive and Lead Strategic Communications Counsel / Partner and Co-Founder Mr. Ferdinand L. Bondoy has been elected to prestigious international PR industry groups, the Public Relations & Communications Association Asia Pacific (PRCA APAC) and the Chartered Institute of Public Relations (CIPR).

Mr. Bondoy was named as one of the newest Regional Board Members of PRCA APAC based in Singapore and the only Filipino to be elected in the position. The Board provides a formal mechanism to consult with the industry’s most senior practitioners on the issues PR and communications face and to act as a think-tank for the industry in the Asia-Pacific Region. Alongside his duties as a Board Member, he will also play a vital role in the organization’s Workplace and Culture Committee.

Going beyond his work in Asia-Pacific, Mr. Bondoy was also appointed anew to be part of the London-based CIPR’s International Committee, representing not only the Philippines but also Southeast Asia and the rest of Asia-Pacific. The committee is one of the largest sectoral groups of the Chartered Institute of Public Relations and it brings members together to discuss and attend to issues facing communicators working internationally.

PRCA is the world’s largest professional PR body representing more than 35,000 PR professionals in 70 countries worldwide and a global advocate for excellence in public relations. Meanwhile, CIPR is the world’s only Royal Chartered professional body for public relations practitioners, with nearly 10,000 members across the globe.

A winner of the PR Champion of the Year Gold Award at the recent PR Awards for Asia-Pacific, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his journey as a storyteller. He co-founded COMCO Southeast Asia, a global award-winning inter-regional integrated communications agency headquartered in the Philippines with affiliate network presence in Indonesia, Malaysia, Singapore, and Thailand, which champions the practice of the emerging global disciplines of New PR and Smart Social. He also led the creation of COMCO Mundo League of Enterprises, the parent and umbrella organization for trailblazing and game-changing companies and programs such as COMCO Southeast Asia, COMCO Middle East & Africa, TARO Digital AOX, SEA Wave Pop Culture Studio, Citizen COMCO Advocacy Program, and Camp COMCO Mentorship Program Alumni Society.

“I am both humbled and honored to work with the most distinguished global PR professionals of the PRCA and CIPR. These are opportunities that I not only consider as a milestone for myself but for the PR industry in the Philippines as a whole and I commit to champion the causes and projects of these organizations. As issues are not restricted geographically and all of us are interconnected wherever we are in the world, we need to go beyond borders to reach out to more stakeholders and ultimately, ignite social change through the practice of our discipline,” said Mr. Bondoy.

Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication. As a way of giving back to the industry, he created the award-winning Camp COMCO Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He also serves as the Corporate Secretary and Chair of the Digital Communications and Public Relations Committee and Youth Programs of the International Association of Business Communicators (IABC) Philippines.

To know more about COMCO Southeast Asia, visit comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea, and @comco_sea on both Instagram and Twitter.

COMCO Southeast Asia is the lone Philippine agency finalist in PRCA APAC Awards 2022

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Global award-winning and trailblazing communications agency COMCO Southeast Asia is the lone Philippine communications agency to be included among the finalists in the prestigious PRCA APAC Awards 2022. COMCO Southeast Asia is a finalist in 5 categories in the industry acclaimed award-giving body in the region.

PRCA APAC Awards 2022 is organized by the Public Relations and Communications Association Asia-Pacific (PRCA APAC), the world’s largest professional PR body representing more than 35,000 PR professionals in 70 countries worldwide and a global advocate for excellence in public relations.

The Agency is vying for the Purpose Award for their “Dear Survivor: COMCO Southeast Asia’s Write to Ignite Blogging Project Season 2” co-presented by Eastern Communications and Jobstreet, sponsored by AirAsia and Xiaomi Philippines and supported by Teleperformance. It aimed to inspire and empower everyone affected by the COVID-19 pandemic through the stories of bloggers and content creators across the country.

Another campaign that caught the award-giving body’s attention is the “Blazing Sapphire: The COMCO Southeast Asia Year-Long 5th Anniversary Celebration”. The campaign is for the Agency’s 5th-anniversary celebration where their growth from a start-up to a multi-awarded boutique communications agency has been celebrated through a 5-part celebration – the Blazing Sapphire kick-off which unveiled COMCO SEA’s brand evolution; the Camp COMCO Alumni Society “Unity Games”, a celebration of the company’s strong alumni culture; the Dear Survivor: Write to Ignite Blogging Project Season 2; Citizen COMCO Advocacy Program’s “5 Gifts to the Community” via the Cause Marketing for Good initiative with World Vision; and Blazing Sapphire Main Event where several major initiatives were unveiled including the launch of COMCO Middle East & Africa and COMCO AOX League of Enterprises which will house the current and upcoming ventures and initiatives of the group.

Another category group that the agency dominated is the Team Awards, wherein COMCO Southeast Asia lands finalist spots for the Medium Consultancy and the Workplace Champions Awards. At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth and Regional Collaboration. In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations and won 85 metals from various local, regional and international award-giving bodies.

In 2021, the Agency has posted a 50% increase in revenues vs. 2020, with 75% growth in gross profits. From 2020 to 2021, COMCO Southeast Asia grew its team by 17% and has a retention of 79%. Of its homegrown talents who started as associates, 46% have been promoted to Partners, Managers, Associate Managers and Officers.

Lastly, COMCO Southeast Asia’s Regional Integration and Chief Executive Director Ferdinand Bondoy, a global award-winning communications practitioner and a certified digital marketer and crisis counselor in Asia-Pacific, is a finalist for the PR/Communications Leader Award under the Individual Awards Category. From a PR Academic Scholar in his collegiate years to a PR Industry Thought Leader at present time, Ferdinand is a champion of strategic integration and meaningful storytelling and an advocate of environment conservation and children and youth education.

“This citation from our peers in the Asia-Pacific region is a confirmation of the trailblazing work we do not just in the Philippines but in a global scale. This inspires us to further continue our commitment to excellence in public relations and communications and ultimately contribute to social change,” Ferdinand Bondoy shared.

The unveiling of winners and awarding ceremony of the PRCA APAC Awards 2022 is on March 30, 2022.

To know more about COMCO Southeast Asia, visit www.comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea and @comco_sea on both Instagram and Twitter.

COMCO Southeast Asia Appoints New Deputy Account Operations Director as Part of its Expansion

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Coming from its successful Blazing Sapphire 5th anniversary celebration in 2021 and as part of its expansion plan in 2022, trailblazing and global award-winning integrated communications agency COMCO Southeast Asia proudly announces the appointment of seasoned public relations and communications practitioner Joyce Yu as the Agency’s newest Deputy Account Operations Director for Marketing PR.

Joyce Yu is a public relations and communications expert with more than a decade of experience working in the field. A graduate of AB Journalism from the University of Sto. Tomas, she specializes in media relations, copywriting, social media management, event management, and journalism.

Joyce has been the lead of several successful campaigns including European Higher Education Fair 2017-2020, Levi’s x Justin Timberlake PH Launch, EuroPinoy Virtual Concert & Bersong EuroPinoy Poetry Reading 2020 and Cine Europa 2019-2020. She is a former PR Officer for Lifestyle & Performance Brands of Skechers Philippines and has worked for accounts such as PLDT, EU Delegation to the Philippines, Embassy of Hungary Manila, Belo Medical Group, Rider Philippines, and Vision Express PH.

As COMCO's Deputy Account Operations Director for Marketing PR, Joyce will lead the team managing Eastern Communications, Jobstreet, Sunlife ASCP, Skechers, Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo and United Nations Population Fund (UNFPA). She joins the senior team of COMCO Southeast Asia spearheaded by Ferdinand Bondoy as Regional Integration & Chief Executive Director (who also leads COMCO AOX League of Enterprises) and composed of Tricia Cusi-Jimenea as Business Development Director (who also leads COMCO Middle East & Africa), Rachel Syfargo as Supervising Account Operations Director, Joan Icotanim-Maslang as Corporate Services Director, Carl Cuevas as Deputy Account Operations Director for Corporate PR, Peachy Taculod as Supervising Digital and Social Strategist, Jane Ibay CPA as Finance and Compliance Adviser and Atty. Leo Lim as Corporate Legal Counsel.

“Prior to joining COMCO, I’m already familiar with the company, the team, and the projects that they’ve accomplished through common friends in the industry. I’m very excited to be part of an award-winning dynamic team, to learn from the leaders, and hopefully give back through mentoring those who want to learn about the ins and outs of the industry. I’m really thankful to be given this opportunity,” said Ms. Joyce Yu.

The Agency is also thrilled to welcome its newest staff members, dubbed as COMCO SEA All-Stars, who are graduates of the Camp COMCO Mentorship Program. They are Louise Macaraeg and Cherry Gajito as Brand Communications Associates, Bea Cabrera as Digital and Integrated Communications Associate, and Narah Faigal as Digital and Multimedia Arts Associate.

“Despite recent challenges and limitations brought by the pandemic, I’m immensely proud to see our COMCO Squadron thrive and grow. Joyce, Louise, Cherry, Bea and Narah joining the team is very exciting as we cap off our Blazing Sapphire anniversary and expand to new horizons this 2022,” said Mr. Ferdinand Bondoy.

 

About COMCO Southeast Asia

COMCO Southeast Asia is a powerhouse and global award-winning integrated communications agency formed by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines and with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, COMCO SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels.

At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth and Regional Collaboration. In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, Best PR Agency in ASEAN - Silver Award, and 80 metals from various local and international award-giving bodies.

 

To know more about COMCO Southeast Asia, visit www.comcosea.com. Follow them on social media: facebook.com/COMCO.southeastasia on Facebook, linkedin.com/company/COMCO-hq, and @COMCO_sea on both Instagram and Twitter.

Comm&Sense bags another milestone as Ph Quill 1st runner-up Agency of the Year

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In only its fourth year of joining the Philippine Quill Awards, Public Relations and Content Marketing agency Comm&Sense has received yet another affirmation of its data-driven #IntelligentPR strategy, as it was named first runner-up Agency of the Year (AOY) by the International Association of Business Communicators - Philippines.

This was also Comm&Sense’s AOY nomination for the second year in a row.

Along with Comm&Sense’s first runner-up AOY honors came a special award from the 18th Philippine Quill Awards. The agency’s collaboration with leading health maintenance organization (HMO) PhilCare bagged the top prize in the Communications Research division for its CQ Wellness Index beating other corporate heavyweights.

Rolled out during the imposition of the first enhanced community quarantine (ECQ) in the summer of 2020, the PhilCare CQ Wellness Index looked into the actual state of well-being of Filipinos amid the lockdown stemming from the COVID-19 pandemic. The study also examined how various sectors of society across the country responded to the effects of the lockdowns and the pandemic as a whole.

The PhilCare CQ Wellness Index was also nominated for the top award in COVID Communications, a special division in this year’s Quills dedicated to business communication efforts in response to the pandemic. Meanwhile, the study’s publicity effort also won a Quill award of merit under the Communications Management division.

Apart from the two collaborations for the PhilCare CQ Wellness Index, Comm&Sense and its affiliates received 13 awards for its collaborations with clients in the fast-moving consumer goods (FMCG), financial, and healthcare industries. All in all, the agency received six Quill awards of excellence and nine Quills of merit.

A full-service digital PR agency established in 2005, Comm&Sense has since then always believed and practiced #IntelligentPR, which is rooted in data, whether from clients or from research. Data and actionable insights are crucial in each communication plan the agency makes for campaigns to have impact on their respective target audiences.

The data-driven content is then followed by creative execution and smart amplification. Together, the three elements are what clients need to build credibility with their respective customers.

“It’s an honor to be receiving these achievements from the Philippine Quills with most of the efforts done as we celebrated our 15th anniversary in 2020. But while we are happy with these awards, we are more fulfilled with the validations of our data-driven communications strategy from peers in the communications business,” said Comm&Sense founder and president Jaeger L. Tanco.

“Truthful and relevant data have always been at the center of any intelligent decision-making, especially amidst the pandemic. Together with our partners, we look forward to providing more insights that impact individuals, businesses, and society, as we rise from this crisis,” said Comm&Sense Director Eusebio H. Tanco.

ComCo Southeast Asia sweeps 10 honors for impactful campaigns at the 54th Anvil Awards!

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Coming from a streak of local and international industry recognition in just 3 years since its creation, trailblazing and fast-rising communications agency ComCo Southeast Asia harvested 10 metals at the recent 54th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP)

The most-coveted Anvil award is given to outstanding public relations programs and tools after thorough screening and evaluation by notable industry professionals and multisectoral jury. Dubbed as the Oscars of PR, the Anvil has become an emblem of excellence in Public Relations.

ComCo Squadron with the much-coveted metals bagged for impactful campaigns. In photo are (from left): Ace Cruz, Brand Communications Manager; Joan Icotanim, Brand Communications and Administration Director; Jam Bufi, Brand Communications Associate; Christine Li, Internal Affairs Director; Rachel Syfargo, Brand Communications and Operations Director; Ferdinand Bondoy, Regional Integration and Chief Executive Director; Queenie Resmundo, Brand Communications Associate; Harvey Llamosa, Senior Executive Initiatives Associate; AC Recio, Senior Digital and Multimedia Arts Associate; and Gian Viterbo, Digital Solutions Lead. 

ComCo Southeast Asia won three Gold Anvil Awards for “Igniting Talent – The Camp ComCo Mentorship Program” for Specialized Public Relations Program; “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” for Public Relations Tools: Exhibit and Special Event - Fan or Consumer Experience; and “Our Strong Connection – The Eastern Communications Internal Rebranding Campaign” for Public Relations Program Directed at Specific Stakeholders - Employees.

The Agency bagged seven Silver Anvil Awards for “KilusangKontra Kuto led by Lamoiyan Corporation's Licealiz” for Public Relations Program on a Sustained Basis - Youth / Children’s Welfare; “The Gift of Education: The AirAsia-World Vision See the World Initiative” for Public Relations Program Directed at Specific Stakeholders - Consumers, Specialized Public Relations Program, Public Relations Program on a Sustained Basis - Education, and PR Tools: Exhibit and Special Event - Fundraising; “Raising Awareness for Conservation through Art: WWF's "Art, Heart, Earth" Program” for Specialized Public Relations Program; and “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” for Public Relations Program Directed at Specific Stakeholders - Consumers. 

Prior to the big win in the recently concluded 54th Anvil Awards, ComCo Southeast Asia, together with its clients, was also recognized in the global and local scene such as the Marketing Event Awards in Singapore, MarCom Awards in USA, 2018 and 2017 Quill Awards, 2018 Anvil Awards, Kidlat Awards, Mumbrella Awards, and Spikes Asia.

Now at the onset of its fourth year in the industry, ComCo Southeast Asia remains committed to its passion and mission to craft impactful and relevant campaigns for its partner brands and organizations, anchored on its three agency thrusts of Igniting Brand love, Igniting Social Change, and Igniting Talent. As shared by its Regional Integration and Chief Executive Director, Ferdinand Bondoy, “We are truly elated with the honor given to us by our peers in the industry because it validates the monumental work we’ve done for our clients, our partner brands and organizations. What we do in ComCo Southeast Asia is what we consider as our life’s work, hence we make sure we autograph it with excellence not just for client and industry recognition, but because the campaigns we run are real, and impacts the lives of people around us, and the society as a whole.”

To know more about ComCo Southeast Asia, please visit www.comco-hq.com or follow www.facebook.com/comco.southeastasia.