Abbott’s Growth Watch Empowers Parents to Beat Childhood Stunting

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Global statistics show childhood malnutrition is still a persistent health burden, including in the Philippines. According to the Department of Health, 1 in 4 children aged five and below are short for their age or stunted.  Abbott is increasing awareness and working together with mom celebrities and communities to tackle stunting among children in the Philippines.

Abbott’s Growth Watch initiative shines a light on childhood stunting, a form of malnutrition. It aims to empower parents to screen for and recognize stunting in their children so that they can improve their children’s nutrition, if needed.

Stunting can challenge a child’s development, impact their overall health and limit their future potential. Children affected by stunting can be at risk of significant immune deficiencies, compromised cognitive function, behavioral problems, diminished bone health, and decreased muscle mass. The Philippine Plan of Action for Nutrition 2023-2028 identified poor feeding practices and low nutrition literacy among the causes of malnutrition in the country. Additionally, 2 in 3 Filipino moms don’t recognize stunting as an important child development issue.

Dr. Jose Dimaano Jr.

“There is a clear need to educate parents on the prevalence and impact of childhood stunting on growth and development,” explains Dr. Jose Dimaano Jr., nutrition medical affairs director for Abbott in Pacific Asia. “Early identification of growth issues and quick intervention for children found to be at risk of nutrition deficiency can have a profound impact on the fight against stunting. This is why Abbott is taking a multidisciplinary approach in supporting parents by working with communities and healthcare practitioners to provide tools and information to spot the signs of malnutrition and take action.”

In collaborating with celebrity moms Chesca Kramer, Nadine Samonte, Divine Lee, Nina Corpuz, influencers and online mom communities, Abbott intends to increase awareness of stunting and support parents with tools and educational resources that can help children reach their full growth potential.

”Since its inception in 2021, Growth Watch has educated and reached more than 161,000 families, and the goal is to double the reach by the end of next year,” said Angelico Escobar, general manager of Abbott’s nutrition business in the Philippines. ”Abbott is driven by our mission to help children have a healthy start and reach their optimal growth. We know that malnutrition is complex and affects children’s growth across all socioeconomic classes. The work of Growth Watch is one of Abbott’s efforts to fight global malnutrition and to help children achieve their growth potential through measurement and proper nutrition.”

In 2021, Abbott launched the Abbott Center for Malnutrition Solutions, an initiative to reduce malnutrition. The center, a collaboration between Abbott and external experts and partners, is focused on the identification, treatment and prevention of malnutrition for the most vulnerable populations in the world including children, aging adults and under-resourced populations. The Growth Watch initiative also contributes toward Abbott’s 2030 Sustainability Plan goal to transform care for malnutrition, chronic and infectious diseases.

As part of the Growth Watch initiative, parents and guardians are invited to join mom communities to establish the habit of measuring their children’s height, and provide proper nutrition to safeguard the growth, well-being and development of children across the country. Tools and resources available include:

● PediaSure Plus Growth Calculator

● PediaSure Plus Height Chart

● Free growth assessment and nutrition counseling

Nutrition plays a crucial role in addressing malnutrition and stunting challenges. Addressing undernutrition early can help mitigate growth issues and ensure children reach their full developmental capacity. For children who do not get enough nutrients through food alone, nutrition supplements, such as PediaSure Plus, can help fill some of the gaps. The oral nutritional supplement, recommended by doctors, is formulated with 37 key growth nutrients including natural vitamin K2 and arginine to support 1.5 times faster growth in 8 weeks and strong bones.

For more information on the growth tools and resources, visit https://www.family.abbott/ph-en/pediasure/tools-and-resources.html.

For free growth assessment and nutrition counseling, register online or by calling Abbott’s

Careline – Metro Manila: (02) 8995-1555 and PLDT toll free hotline: 1-800-10-995-1555.

Give your Baby’s #Skinmergency the Rapid Soothing Relief it needs with Aveeno Baby

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Moms are at ease knowing that Aveeno Baby gives rapid soothing relief

for their babies very dry, itchy skin from 1st use

Manila, Philippines – This rainy season, our skin is extra vulnerable to triggers and irritations. Even babies are no exception to different skin conditions like Eczema. According to the Philippine Dermatological Society, Atopic Dermatitis is even more common among children as it usually starts before the child’s 5th birthday. Luckily, Aveeno Baby brings in exciting new products and new and improved formulations to help moms soothe and protect their baby’s sensitive skin!

“With around 65 years of experience in sensitive skin expertise, Aveeno has always been cognizant of the needs of mothers and the advances of scientific technology. Keeping this in mind, the brand has also evolved with the demands and preferences of its consumers” said Kat Suarez, marketing manager of Aveeno Philippines. “As the #1 Pediatrician-Prescribed Baby Brand for Sensitive Skin, we’re very happy to share the new and improved Aveeno Baby products with improved and even gentler formulations, ergonomically designed packaging, and upgraded visuals to reflect a modern look that resonates to moms today.”

Aveeno Baby offers three product lines in order to cater to as much skin types or skin issues as possible: Daily Moisture, Soothing Relief, and Dermexa.

First, for babies with normal to dry skin, moms can use the Aveeno Baby Daily Moisture line. Formulated with Natural Colloidal Oatmeal, these products ensure to moisturize, protect, restore the pH skin balance, soothe, and cleanse baby’s sensitive skin. Under this product line are the Aveeno Baby Daily Moisture Lotion that protects and moisturizes baby’s sensitive skin for 24 hours, and the Aveeno Baby Daily Moisture Wash & Shampoo that gently cleanses and nourishes baby’s hair and sensitive skin. The Aveeno Baby Daily Moisture Wash & Shampoo has a new and improved formula that upgraded the fragrance to eliminate all known allergens and minimize potential skin sensitizations and allergic reactions. It also comes in smaller and bigger sizes – from 100ml to 532ml! Moms can have Aveeno Baby right by their side, no matter where they are.

Now for babies with very dry, itchy skin, Aveeno Baby offers the Soothing Relief Cream that provides rapid soothing relief for baby’s very dry, itchy skin from 1st use. With its Natural Colloidal Oatmeal + Portulaca Oleracea Extract formulation, it immediately helps soothe baby’s sensitive skin and enhances the skin’s moisture barrier to protect and hydrate baby’s very dry skin for 24 hours. This also now comes in a smaller size of 140g, making it handy to bring anywhere you go to ensure that you always have Aveeno Baby to give your baby soothing comfort from a #skinmergency or very dry, itchy skin

Lastly, for babies with signs of Atopic Dermatitis or Eczema, Moms’ go-to rescue regimen for their baby’s #skinmergency consists of Aveeno Baby Dermexa Moisturizing Cream, that’s now available in the Philippines, and the Cleansing Therapy Moisturizing Wash! Both are formulated with Natural Colloidal Oatmeal + Ceramides that’s clinically proven to relieve skin dryness, itchiness, redness, tightness, and flaking. This formula also helps prevent the recurrence of extreme dryness from atopic or eczema-prone skin. In fact, both products are awarded with the National Eczema Association Seal of Approval. The Cleansing Therapy Wash also has a new and improved formula that is now sulfate-free and tear-free to further minimize any potential skin reactions or sensitization.

All Aveeno Baby formulations have been Triple Tested for gentleness by a pediatrician, dermatologist, and ophthalmologist. So, if you’re a mom with a baby that has sensitive skin, now’s the best time to try out all the new Aveeno Baby products according to your baby’s skin’s needs! Manage your baby’s #skinmergency by adding to cart now on Lazada, Shopee, Watsons, and J&J PH Chat & Shop to experience rapid soothing relief for baby’s very dry, itchy skin from 1st use!

• The Aveeno Baby Wash & Shampoo is available in new 100ml for Php 150.00 SRP, 236ml for Php 330.00 SRP, and 532ml for Php 670.00 SRP. 

• While the Daily Moisture Lotion is available in 227g for Php 295.00 SRP and 532ml for 625.00 SRP.

• The Soothing Relief Cream is available in new 140g for Php 475.00 SRP and 227g for Php 690.00 SRP. 

• Lastly, the Aveeno Baby Dermexa Cream is available in 141g for Php 779.00 SRP and the Cleansing Therapy Wash in 236ml for Php 599.00 SRP.

For more information on how to manage your #skinmergencies, visit Aveeno PH’s official Facebook page https://www.facebook.com/AveenoPH/, visit the website on https://www.aveeno.com.ph/ and follow Aveeno on their social media pages @aveenoph.

Enjoy exciting deals from Colgate-Palmolive this 9.9 Super Shopping Day on Shopee!

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Find the biggest deals, all in one place - Shopee's 9.9 Super Shopping Day!

On this 9.9 Super Shopping Day, shoppers can enjoy free shipping with no minimum spend, 20% cashback, and Daily ₱1 Deals. Shopee will deliver upsized excitement through a line-up of the biggest superstars, exciting games, and attractive rewards.

From daily essentials to premium items, Shopee offers a wide assortment of products. With millions of brands and sellers, as well as a wide network of online and offline partners, there is something for everyone at Shopee.

Self-care is now more of a priority than ever. And because the challenging times, which can be a stressful time for many, are officially upon us, ahead are some beauty and wellness products that’ll help you look and feel your absolute best well always.

Catch these exciting deals from Colgate-Palmolive this 9.9 Super Shopping Day on Shopee!

Colgate Total Charcoal Deep Clean Multi-Benefit Antibacterial Toothpaste 150g Twin Pack

https://shp.ee/v725bdb

Colgate Total Charcoal Deep Clean Multi-Benefit Antibacterial Toothpaste 150g Twin Pack

- Get 12 Hour Whole Mouth* Protection^ against bacteria build-up!

- Colgate Total Charcoal Deep Clean with micro charcoal helps reduce bacteria for a superior deep clean**!

- Comes in a white & gray striped paste

- Toothpaste Brand most recommended by Dentists

Irish Spring Original Body Soap 3.7oz 6-Pack

https://shp.ee/dd6in7b

The one that started it all! Get that crisp, classic scent you love with Irish Spring Original bar soap. Irish Spring Original bar soap delivers the original formula you love, with a fresh and clean scent to leave you feeling refreshed.

Irish Spring Original bar soap provides 12-hour deodorant protection, so you can feel fresh throughout the day.

Irish Spring Original bar soap:

• Help keep you feeling clean and fresh
• Great invigorating scent
• Feel clean & fresh
• 12-hour deodorant protection
• Paraben, Phthalate and Gluten Free
• 98% Naturally Derived Formula 
• Cartons made from 100% recycled paperboard, 35% post-consumer content
• Committed to responsible sourcing

Palmolive Naturals Silky Straight with Keratin Shampoo 600ml

https://shp.ee/pzmijht

Palmolive Naturals Silky Straight Shampoo's intensive formula, with Keratin Protein, helps repair damaged hair which may be caused by chemical treatments. Frizzy and fly-away hair is strengthened from root to tip. Discover hair that's silky smooth and naturally straight. Enjoy its irresistible fragrance throughout the day.

*HOW TO USE Palmolive Naturals Silky Straight Shampoo :

1) Massage shampoo on wet hair to create a rich lather and rinse. Repeat if needed. 

2) Nourish hair so hair is straighter* with Palmolive Naturals Silky Straight with Keratin Protein Cream Conditioner.

Add to cart ! 

Colgate Total Charcoal Deep Clean Multi-Benefit Antibacterial Toothpaste 150g Twin Pack

Irish Spring Original bar soap

Palmolive Naturals Silky Straight Shampoo 

Catch these beauty and wellness products from Colgate-Palmolive this 9.9 Super Shopping Day on Shopee!

And there's more on Shopee 99 Super Shopping Day!    Jackie Chan  is to thrill and entertain shoppers!

This year, Shopee brings on international superstar Jackie Chan to be a part of its year-end shopping season, sparking tremendous excitement across the region. Users can catch him in exclusive content on Shopee Live and in-app games such as Shopee Spin & Win, Shopee Shake, and the latest Shopee Collectibles.

Find out more about 9.9 Super Shopping Day here: https://shopee.ph/m/99.

Download the Shopee app for free via the App Store or Google Play.

Hello Glow Sun Care Gel delivers 3-in-1 skincare benefits

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The cool ber-month breeze is far gone, and the hot, dry, sunny days are coming. But no worries!

Protecting your skin from the harmful rays of the sun while keeping it glowing is easier as Hello Glow, Ever Bilena Cosmetics’ new skin care line, introduces its latest three-in-one Sun Care Gel.

 Hello Glow Sun Care Gel

Made in and imported from Korea, the new Hello Glow Sun Care Gel protects, strengthens, and moisturizes your face and your body with just one product! Its lightweight, non-sticky and hydrating water-gel cream formula with SPF 50+ protects skin from sunburn, heat rash, wrinkles, and other skin problems. There is also minimal to no white cast as it easily blends on upon application.

Containing fundamental active ingredients and antioxidants, Hello Glow is enriched and formulated with aloe vera and bamboo leaf extract to soothe, protect, and smoothen the skin and works for all skin types – dry, oily, and sensitive.

A vegan and cruelty-free product, Hello Glow Sun Care Gel also has pore minimizing properties, as it contains wood-apple extract and hyaluronic acid to retain moisture on skin, making it healthier and more supple.

Apply Hello Glow Sun Care Gel evenly all over the face, neck, shoulders, arms, and legs at least 30 minutes before sun exposure to fully enjoy its benefits. To get the best results, reapply the product every two hours daily.

The new Hello Glow three-in-one Sun Care Gel is now available on Lazada, as well as from authorized distributors and resellers nationwide, for only Php 320. For additional updates, follow @helloglowofficial on Facebook and Instagram

World Vision and Shell Foundation distribute tons of fresh vegetables in Metro Manila and CDO

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World Vision Development Foundation (WVDF) today provides 16,800 kilos of vegetables to the residents of Quezon City, Malabon City, Manila City and Cagayan de Oro City, four of the hard-hit cities under enhanced community quarantine (ECQ) due to the ongoing coronavirus disease 2019 (COVID-19) pandemic.

Children and communities receive fresh vegetables and other relief goods from donors of World Vision Philippines

In collaboration with Pilipinas Shell Foundation, Inc. (PSFI), the child-focused organization packed and distributed fresh vegetable packs containing okra, sayote, cabbage scorpio, wombok, potatoes, squash, eggplant, onion, garlic, tomatoes, bitter gourd, string beans, carrots and chili pepper to 5,750 households and 60 frontliners in Quezon City, Malabon City, Manila City and Cagayan de Oro City. 

PSFI’s Ani Para sa Bayani (translated Harvest for Heroes) project aims to help struggling small farmers sell their produce and to also ensure that frontliners and the vulnerable communities have access to nutritious foods. 

"Nutrients in vegetables could help strengthen our body's immune system to fight diseases including COVID-19. Eat a lot of fruits and vegetables," shared Carleneth San Valentin, World Vision's technical manager for health. 

Staff and volunteers of World Vision Philippines pack and distribute tons of fresh vegetables to Quezon City and Malabon City

San Valentin explains that while we continue to implement interventions on COVID-19, programmes that address undernutrition and malnutrition especially among children under-5 years old in the country, whether nutrition specific or nutrition sensitive, need to continue. 

Nanay Nerissa, a mother of two from Malabon City shares that since the implementation of the extended community quarantine, his husband is not able to drive his pedicab and even get extra work and earn a living because they cannot go out. She adds “Umaasa kami ngayon sa paminsang minsang kita dito sa ulingan. Mahirap din para sa dalawang anak ko na bata pa, 10 at five years old dahil kung walang kita, sa relief lang kami umaasa.” (We are currently relying on the irregular income from selling charcoal. It is especially difficult for my two young children, 10 and five years old, while we do not have a stable source of income, we rely on relief goods.)

Her 10-year old son Ric, who is a World Vision sponsored child says he misses going to school but since classes are suspended, he sometimes helps his mother repack charcoal aside from cooking rice and cleaning the house.

PSFI Executive Director Sebastian Quiniones Jr. says, "This pandemic is allowing all to show the best of humanity, especially during this season of Lent where we are commanded to love one another. We at PSFI have always believed in the power of unity and collaboration, and this successful partnership with World Vision and Filipino farmers has manifested that." While the collaboration begins by supporting farmers in Luzon and assisting vulnerable communities in Metro Manila and Cagayan de Oro City, the organizations hope to extend their collaboration to other areas in need of assistance.

"Thanks to Pilipinas Shell Foundation for partnering with us in sending much needed help to families especially their children affected by COVID-19. We pray that God will continue to bless you even more as you generously give back to our communities," World Vision national director Rommel V. Fuerte said.

As of today, World Vision has provided 458 personal protective equipment (PPE) kits catering to 2,140 frontliners. It also helped install nine (13) tents to be used as isolation and triage areas for COVID-19 referral hospitals in Metro Manila, Misaims Oriental, Pangsinan and Bicol Region and two (2) huge mobile storage units each with an area of 320 sq meters for the Quezon City Risk Reduction and Management Council and Office of the Civil Defence. At least 2,000 families have also received sanitation kits that include bath soaps, alcohol, toothbrushes for children and adults, toothpaste, face mask and mouthwash. World Vision has also reached over 1.4 million people nationwide on awareness raising on COVID-19 including infection prevention and control (IPC) measures.

In a recent advisory, the Department of Interior and Local Government (DILG) gave the go signal to local governments to use a portion of their development fund to address the threat of the pandemic, which includes the provision of food assistance and relief goods for affected households.

Meanwhile to slow down the spread of COVID-19, the Philippine government has extended the Luzon-wide enhanced community quarantine to May 15, 2020.

Curbing the spread of COVID-19 with Hygienix

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Amidst in the pandemic situation around the world, people focus on thinking and making way  to be safe and to work together to be of help to others.

There now exists a definite duty for every Filipino to help stop the spread of COVID-19. 

And one of the simplest things we can do as individuals is to sanitize- either by washing our hands thoroughly with soap and water on a regular basis or by using alcohol if handwashing is unfeasible. 

Even before, and more so at this time of COVID-19, Hygienix has been making products that aim to protect people from disease-causing bacteria. Hygienix products effectively eliminate viruses, kill germs, and destroy harmful bacteria, while keeping the skin energized and moisturized at the same time!

In the frontline for Hygienix in the battle against COVID-19 is the Hygienix Germicidal Soap. Hygienix Germicidal Soap kills 99.99% of germs and common disease-causing bacteria with every use! And because it has a non-drying formula and refreshing scent, frequent handwashing with Hygienix Germicidal Soap turns out to be a pleasure, not just a necessity.

Apart from soap, Hygienix also has two alcohol products that’s proven to fight off COVID-19. Its two alcohol variants: the Hygienix Germ Kill Alcohol and Hygienix Germ Kill Alcohol with Moisturizer both effectively kill 99.9% of germs. That’s because both variants also boast of disinfectant and antiseptic properties! What’s more, it’s safe for frequent use because it does not dry the skin. Hygienix Germ Kill Alcohol is available in 60ml, 150ml, 250ml, and 500ml sizes, while Germ Kill Alcohol with Moisturizer is available in 250ml and 500ml–– perfect to keep handy around the house or bring with you wherever you go. 

Hygienix assures that it is working double time to keep pace with the stronger demand for soap and alcohol.

More than ever, Hygienix fully knows how crucial its role is in helping arm people with the best defenses possible to help stop the spread of COVID-19. 

It’s the most wonderful time of the year: Bring love and joy this Christmas through Hallmark x 7-Eleven’s holiday collaboration

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The air is chilly, the mood is merry, and the lights are out and sparkling. What a joy it is to have the holidays upon us once again. This is the time to give back and share the love and blessings we have received this year, as it is what the true spirit of Christmas is.

This Christmas, Hallmark is inviting you to celebrate the season with the gift of love and care. In hopes to bring holiday cheer to street children, Hallmark is partnering with PhilSeven Foundation, convenience store 7-Eleven’s charity arm, through ‘Gulong ng Karunungan’ (GNK) project. This is a mobile school project that aims to provide education to the less fortunate street children of select local cities in the Philippines. Over the past years, GNK has helped augment the learning, supplemental feeding, and basic medical needs of over 2,000 disadvantaged youth, comprised mostly of out-of-school children and informal settlers from identified city beneficiaries.

Moreover, you as a customer can be a part of this jolly project. With every purchase of Hallmark Christmas products such as their Gift Wrappers, Gift Bags, Gift Tags and other Christmas products from 7-Eleven, a portion of the sales will be donated directly to support GNK project.

Make this season shine by celebrating it, too, wiNth people outside your home. And when you care enough to give back, we believe that the smiles and joy of children in need are more than enough to warm your heart and make your Christmas, the merriest ever.

#CareEnough

#HallmarkChristmas

#HallmarkAtSevenEleven

*Be involved and get your Hallmark products by visiting your neighboring 7-Eleven store.

Hallmark Christmas products are also available in all leading bookstores and select online shops.

Maine Mendoza leads the Shower Rangers as she #FightsWorldGermination with Hygienix

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The fight against world germination is not over – and Maine Mendoza is here to win it with Hygienix.

The Phenomenal Star is on it again with a playful TVC that showcases her alter ego and usual exuberant self, Maine Frame, as the leader of the Shower Rangers, a band of four superheroes which represent the power of Hygienix products.

Their weapon of choice is the Hygienix Germicidal Soap, a non-drying, refreshingly scented, super sulit germ-killer that helps protect users from disease-causing bacteria. With its powerful formula, it leaves skin feeling moisturized and energized.

The Hygienix Germicidal Soap kills 99.99% of germs and common disease-causing bacteria with every use and is available for as low as the super sulit price of 12php.

For those who are always on-the-go like Maine, the pocket-sized Hygienix Germkill Hand Spray and Hygienix Germkill Gel Sanitizer are ideal to keep your hands nourished, refreshed, and moisturized when facing your everyday battle against germs.

Hygienix is also the hands-down choice for Alcohol. Available in two variants, the Germkill Alcohol effectively kills germs and disinfects with a mild fragrance; while the Germkill Alcohol with Moisturizer boasts of a moisture balance formula that protects the skin from germs and dryness. 

Maine said it herself, “Not today, germs!”

Join Maine and her fight against world germination with Hygienix now.

Jollibee’s latest heartwarming video will make you want to hug your kid

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The way parents raise their kids during their formative years is critical in shaping their character and values, which is why love, care, happiness, affection, respect and generosity should always come to play. Jollibee brought this truth to life late last year by releasing a powerful ad emphasizing the importance of family bonding especially during the child’s first seven years.

The campaign was supported by no less than world-renowned parenting and character formation expert Dr. Michele Borba. The author of “UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World” affirms that parents should “develop a close, mutually respectful relationship” with their children for the latter to grow into wonderful human beings.

As a continuation to this advocacy, Jollibee shows proof of the premise from the kids themselves. In a social experiment video, kids were asked regarding what truly makes them happy. Their messages were so simple but truly eye-opening!

“We produced this video to show everyone what kids truly value, and to remind parents how quality time can positively impact their childhood more than any toy or material gift ever could,” Jollibee Marketing Director, Cathleen D. Capati said. “Being present in their formative years is very important—everyday special moments can be as simple as cheering up your son when he’s down or curling up with your daughter to watch her favorite TV show. As parents, this video is just a reminder that making our kids feel our unconditional love need not be expensive nor complicated. The simple everyday moments we spend with our kids is enough for them to feel loved, with the hope that they grow up paying that love forward”.

One way to make any bonding experience more memorable is to pair it with Jolly Spaghetti. Jolly Spaghetti, a favorite among kids and kids-at-heart, has enabled numerous parent-child bonding occasions because of its meaty, cheesy goodness bursting with uniquely sweet-sarap sauce which Filipinos can’t resist. Treasure those simple moments with family over Jolly Spaghetti Solo, priced at only P50.00* or get the Jolly Spaghetti Family Pan good for 4-5 pax for only P199. These are available for dine-in, take-out, delivery and drive-thru transactions. 

For more information on your classic Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

Lamoiyan Corporation helps students beat back to school blues

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Re-establishing routines and adapting to school hours are a few things that make going back to school a difficult transition for children. But for many kids, this is just a fraction of what they have to deal with when school season starts.

A medical check-up by the Department of Education Health and Nutrition of over 3 million public school students showed that 436,325 of them had pediculosis (head lice infestation), making it one of the leading health problems of public school students in the country.

Children are teased and bullied for having head lice, which is also a common cause for them to miss school. The stigma associated with having pediculosis can leave lasting damage to children’s psychological well-being and leave them isolated from their peers.

To raise awareness about head lice infestation issues, and to help combat health problems commonly faced by students, Lamoiyan Corporation partnered with the Department of Education (DepEd) and donated over 5,000 hygiene product packs to schools in Cebu City.

Kids celebrate being kuto-free

Marketing Director Bing Cavestany, Senior Marketing Associate Jacquiline Pe, and other Lamoiyan representatives were present during the Brigada Eskwela National Kick-off to help distribute packs of Licealiz Head Lice Treatment Shampoo, Hapee and Hapee Kiddie Toothpaste.

“This is an amazing opportunity for us to give back to schools and communities,” said Bing Cavestany, Marketing Director of Lamoiyan. “We believe in taking an active role in promoting health and education, so joining efforts like Brigada Eskwela is an important priority for Lamoiyan and our advocacy.”

As a part of its partnership with DepEd, Lamoiyan will also donate Licealiz and Hapee products to public schools in other regions across the country. “We look forward to continuing our partnership with DepEd and in working hand in hand with them in addressing health problems of school children in the country,” said Cavestany.

Pediculosis is a leading health problem in the country, but it is preventable with the right treatment. Avoid sharing combs, hats, pillows and other head ornaments and pieces of clothing that may lead to lice infestation. Keep your surroundings clean; head lice can live up to three days off the scalp and may attach themselves on upholstery, mattresses, and other pieces of furniture. And regularly check your children and family members for head lice with a suyod.

For more information on head lice prevention and treatment, visit www.facebook.com/licealiz.

A Mom's Unbreakable Bond With Her Child

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The relationship of mother and child remains indescribable, strongest and unbreakable bond on Earth. 

Seeing your body change, hearing the heartbeat for the first time, feeling the first kick from your insides—these are the moments that build the invisible but irrevocable connection between a mother and her child. 

Because of this growing connection, you feel most responsible for your baby, so it is all but inevitable for anxieties to spring up left and right. 

You worry if you are giving enough nourishment. You worry if your baby is developing normally. You worry if your baby will get diseases passed down from your family. 

“I’m always thinking about my baby 24/7. I worry about his life so much so that besides adjusting my lifestyle for him, I also do a lot of research online. I ask advice from my friends and family about how I can take better care of my baby because I can never be truly 100% sure about his well being all the time.”  

                                                                              – Lea, 30, first-time mom

Like mommy Lea, maybe it has dawned on you that you cannot protect your baby for the rest of your lives, but what if we can alter that reality. What if there is a way to help secure your child’s life from several life-threatening diseases by preserving that one-of-a-kind connection between you and your baby? 

The umbilical cord is your child’s lifeline inside your womb. It is through this physical connection that you are able to give your child the gift of life. But after childbirth, this life giving cord is simply thrown away, not realizing the worth of the blood inside it.

Throwing the umbilical cord is like throwing life away. Cord blood contains the youngest and inherently valuable stem cells that may help save your baby from leukemia and other blood cancers, solid tumors, immunodeficiency and metabolic disorders.

With Cordlife, you can now make that one choice to take that one chance to protect your child’s life. Being the 1st and only registered Cord Blood Bank in the Philippines and part of the largest stem cell banking network in Asia, Cordlife gives you the chance to save your family by banking your baby’s umbilical cord blood. 

By storing your cord blood that is painlessly extracted from your umbilical cord right after giving birth, you can give your child a fighting chance to survive life-threatening diseases. 

Cord blood banking can provide the stem cells needed to replace and regenerate damaged bone marrow, treat blood cancers, correct genetic defects, and be a potential source for cellular therapy and regenerative medicine. 

By preserving the visible connection between you and your baby, you can have your much-needed peace of mind when it comes to doing everything you can to secure your baby’s life.

Don’t throw life away. 

Save your baby’s cord blood. 

Save your baby’s life.

To know more about cord-blood banking, call (02) 332 1888 or visit https://www.cordlife.ph/

Licealiz launches Kilusang Kontra Kuto for Head Lice Awareness Month

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With September being Head Lice Prevention Month, Lamoiyan Corporation has created a health education campaign designed to help communities all over the country address the problem of kuto (lice). 

Led by Lamoiyan Corporation’s Licealiz head lice treatment shampoo, in partnership with the Mother and Child Nurses Association of the Philippines (MCNAP) and supported by the UP Manila College of Public Health, the Kilusang Kontra Kuto was formed as an educational movement seeking to spread awareness about lice infestation issues and prevent and treat head lice.

“A study by the DepEd in 2009 estimated that 8 million public school students aged 7 to 12 years old* were infested with head lice,” stated Dr. Arlene Bertuso, an entomologist and professor from the UP Manila College of Public Health. 

Dr. Bertuso also shared that head lice can live for up to 30 days in a human head and that female lice can lay up to 100 eggs in their lifetime. 

This cycle produces more and more lice that can cause severe itchiness and infection of the scalp. But itchiness could be the least of these children’s worries. The social stigma associated with having kuto can leave lasting psychological damage, as it has been found that kuto-infested children were subject to bullying and teasing, leading them to miss school for days at a time.

However, since kuto can be easily transmitted through direct contact with an infested person or object, the solution is not just to treat the heads affected but through a joint effort by homes, schools, and communities. 

“Nurses all over the Philippines, especially those assigned in schools, commonly encounter children with kuto,” shared Balbina Borneo, President of the MCNAP. “Because this problem easily affects a huge number of people, I can say that kuto really is a social concern that needs to be addressed by the whole community.” 

Mother and Child Nurses Association of the Philippines president Ms. Bambi Borneo, celebrity mom Love Anover, and UP Manila College of Public Health professor and entomologist Dr. Arlene Bertuso support the Kilusang Kontra Kuto led by Licealiz Head Lice Treatment Shampoo.

To help prevent the spread of head lice, experts like Dr. Bertuso recommend that parents regularly inspect their children’s hair, as well as the hair of everyone in the household. 

“Communities can start a regular program wherein school nurses or barangay health workers can diagnose people with head lice and advise them on proper head lice treatment and prevention. Head lice might not be deadly, but the social stigma associated with having them makes kuto infestation a public health problem worthy of concern,” Dr. Bertuso said.

Meanwhile, MCNAP President Balbina Borneo advised, “We have to take action in keeping our households kuto free through simple activities like avoiding sharing of combs, towels and other materials that touch the hair, as lice spreads through physical contact with infested objects. We should regularly replace our beddings and pillowcases to avoid the transfer of lice.”

Celebrity mom Love Añover also shared her experience dealing with head lice and another effective solution she discovered to fight it – Licealiz head lice treatment shampoo. 

“We were very careful with my daughter’s hygiene and surroundings, so I couldn’t believe it when she started scratching her head. Sure enough, we found head lice! We didn’t think it was possible for my daughter to get head lice given how young she was at the time, but eventually we found out that she got them from our household help. When I was a child, we only used suyod, which was quite inefficient in getting all the lice out. For my daughter, we wanted to try something clinically tested and proven in removing lice. We tried Licealiz head lice treatment shampoo and after two weeks of use, my child was lice-free!” she shared

Licealiz Anti-Lice shampoo conducts shampooing programs for public school students all over the Philippines.

This September, Licealiz will continue arranging shampooing programs and activities for public school students all over the country and will also be posting educational materials on head lice and how to fight them in its Facebook page. 

Activations ambassador Dr. Maria Michelle Vita, who travels with the Licealiz team and gives lectures to parents of public school students about head lice prevention and treatment, has this to say about the program. “We formed the Kilusang Kontra Kuto to help stop the spread of misinformation about kuto and to remove the stigma associated with being infested. Kuto is a public health problem that can be solved with the help of everyone from the community.” explained Dr. Vita.

This Head Lice Prevention Month, Licealiz invites everyone to join the Kilusang Kontra Kuto in changing the public’s perception about kuto infestation and spreading correct information regarding head lice prevention and treatment. 

Children learn about kuto from educational coloring books provided by Licealiz Head Lice Treatment Shampoo.

Licealiz Head Lice Treatment Shampoo comes in 60mL bottles and 10mL sachets in regular and soothing coolness variants at only P71.75 and P12.00 SRP.

For more information on lice prevention, visit Licealiz’s Facebook page at www.facebook.com/licealiz.

Dingdong Dantes: "Providing good nutrition balance and strength is the first step in helping our parents fulfill their dreams" - Nutrition plays a vital role in helping older adults maintain strength and achieve their dreams

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Dingdong Dantes : "Providing good nutrition balance and strength is the first step in helping our parents fulfill their dreams." 

While as you age, hormonal changes can contribute to how your body builds and stores muscle, most cases of sarcopenia are linked to poor nutrition as well as inactivity.  A dramatic loss in muscle mass and strength as you age. Sarcopenia, or the gradual loss of muscle mass, is a common consequence of aging, and poses a significant risk factor for disability in older adults.

One of the best ways to support strength building is good nutrition. We must have balanced meals throughout the day. Vitamins and a protein-rich diet may be key for combating aging-related loss of muscle mass .

A new surveyi found that 9 out of 10 older Filipino adults still have dreams they wish to fulfill, but lack of strength prevents them from fulfilling their dreams. In the survey sponsored by Abbott, children acting as caregivers (aged 30-50) and parents (aged 50-70) were asked about fulfilling their dreams – including what they were and what, if anything, prevented them from realizing their dreams. 

NUTRITION FOR STRENGTH AND FAMILY SUPPORT ARE VITAL TO HELPING PARENTS FULFILL THEIR DREAMS 

The importance of family closeness and support is evident across both parents and their children, as the responses from the caregivers complement those of their parents. The majority of surveyed caregivers knew their parents well, with 83 percent of them saying they are aware of their parents’ dreams and are willing to support them. 

Ninety-three percent of Filipinos aged 50+ think that poor physical condition limits them from fulfilling dreams. But only 20 percent of caregivers considered addressing their parents’ physical strength with nutritional support to help them to achieve their dreams. 

The findings suggest that while the caregivers support their parents’ dreams mostly through financial assistance and helping them find the time, more can be done to help make these dreams a reality, particularly as it relates to how older adults get the right nutrition. Filipino caregivers could therefore consider helping their parents maintain good physical health and strength to live an active life.

PROPER NUTRITION IS ESSENTIAL FOR STAYING HEALTHY AND STRONG AS ONE AGES 

Dr. Jose Rodolfo Dimaano Jr., Medical Director of Abbott’s nutrition business in the Philippines. 

"As one grows older, nutrition gaps and declining lean body mass contribute to the loss of physical strength, making it difficult to perform simple tasks like walking or climbing stairs," said Dr. Jose Rodolfo Dimaano Jr., medical director of Abbott’s nutrition business in the Philippines. 

"Maintaining good physical strength in older adults enables them to pursue their unfulfilled dreams in retirement," Dr. Dimaano added.

He further emphasized that proper nutrition is an important determinant of strength, and good health is the starting point for everything that is possible in life.

However, Dr. Dimaano noted that older adults’ intake of nutrients and protein from a regular diet may still be insufficient, thus nutritional supplements may be required to fill nutrition gaps. Nutrition gaps are brought about by poor digestion and nutrient absorption, illness-induced poor appetite, poor dental function, or some loss of the ability to chew, 3-4 which are all common conditions found in older adults.

This is where nutritional supplements like Ensure play a role. Ensure  is scientifically designed to provide essential nutrients, such as vitamins, minerals, and protein to help with physical strength. It also has other ingredients like medium-chain triglycerides (MCT), dietary fibers, and Fructo-oligosaccharides (FOS) for easy digestion and for a healthy digestive tract. Research shows that supplementing with Ensure® for 8 weeks can help increase physical strength5* needed by older adults to fulfill their dreams.

The ‘Ensure Strength to Fulfill Your Dreams’ campaign aims to remind both caregivers and parents to take the necessary action in helping older Filipino adults have good nutrition to maintain their strength. The campaign also encourages older adults to stay in good physical condition to enjoy an active retirement. 

Actor Dingdong Dantes has a real-life experience with helping his father achieve his dreams. He knew he had to do something when his father implied that he might be too old to revive his passion for riding motorcycles. Dingdong started to refurbish his father’s motorcycle and also reminded his father to build the energy and fitness he needs in order to enjoy a good motorcycle ride. 

“As a son, it’s my duty to remind him about proper nutrition - for him to stay stronger so he can fulfill his dreams. By doing so, he will be able to live his life strongly and to the fullest,” said Dingdong Dantes. 

Ensure can be consumed by adults as a nutritional supplement that can also be a sole source of nutrition for elderly, people not eating well or recovering from an illness or surgery, and for those who are about to undergo surgery.

About Abbott:

At Abbott, we’re committed to helping you live your best possible life through the power of health. For more than 125 years, we’ve brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 74,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

i1 Survey conducted by MS Brion Research Services Co. on behalf of Abbott Nutrition. The survey analyzed 100 parents aged 50–70 and 100 children acting as caregivers aged 30-50, using the Computer Assisted Telephone Interview (CATI) method.

² Guenter P, Jensen G, Patel V, Miller S, Mogensen KM, Malone A, et al. Addressing Disease-Related Malnutrition in Hospitalized Patients: A Call for a National Goal. Joint Commission journal on quality and patient safety / Joint Commission Resources. 2015;41(10):469-73.

³ Guiglia R, et al. Curr Pharm Des. 2010;16:619-630

⁴ Petersen, EP. The World Oral Health Report 2003. World Health Organization; 2003

⁵ Edington J, Barnes R, Bryan F, Dupree E, Frost G, Hickson M, et al. A prospective randomized controlled trial of nutritional supplementation in malnourished elderly in the community: clinical and health economic outcomes. Clinical nutrition (Edinburgh, Scotland). 2004;23(2):195-204.

*Results based on a clinical trial in malnourished elderly subjects.

Abbott Ensure^®

The Abbott Ensure® product range uses science-based nutrition formula to provide good nutrition and is shown to help support long-lasting strength¹. When consumed in appropriate amounts, Ensure can help fill nutritional deficits to meet daily nutrition requirements with a complete blend and balanced nutrition including high protein, prebiotics and 28 essential vitamins and minerals.

Research shows that drinking Ensure twice a day, in addition to a regular diet, for 8 weeks can help increase muscle strength¹.

Abbott Ensure® Key Features:

• Complete and balanced nutrition with three major nutrients and 28 vitamins and minerals meeting the recommendations of nutritional experts
• High protein to build and maintain body tissue
• Prebiotics to help promote digestive tract health and support probiotic ecology
• Suitable for people with lactose intolerance

Ensure^® is available worldwide in more than 80 countries. In the Philippines, Ensure is recognized as the number one adult nutrition brand and most recommended by doctors.^2-3

References

1.  Edington, J., et al., A prospective randomised controlled trial of nutritional supplementation in malnourished elderly in the community: clinical and health economic outcomes. Clin Nutr, 2004. 23(2): p. 195-204. (note: 8 weeks)
2. PPI Retail Data. July 2014 – June 2015.
3. PMDI Prescription Data for the period of July 2014 - June 2015
4.