P&G-owned
skincare brand Olay partners with Shopee, the leading e-commerce platform in
Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials
in Southeast Asia with the launch of the Adult Fearlessly campaign. The
refreshed brand campaign will be held exclusively on Shopee, across six markets, and will run from October
18 to 20 in the Philippines.
The
campaign seeks to empower millennial women in their transition to adulthood by
helping them overcome the perceived challenges of ‘adulting’ and invest in
making good choices about their skincare needs.
Across the
region, digital-savvy millennial consumers (34%) are now
more likely to shop online every week (a survey of more than 1,000
consumers in Southeast Asia reveals), as e-commerce becomes a key channel
for consumers to meet their daily and lifestyle needs. As such, Olay has
witnessed a shift from offline to online sales and wants to connect with more
audiences online with this digital-led campaign.
Building
on Olay and Shopee Super Brand Days’ past success, this new campaign will
feature a co-created video, “Fearless with your choices,” and exclusive
promotions on Olay products to create an engaging online shopping experience.
Olay will
feature its signature superior skincare range on its official store on Shopee
Mall with up to 45% off on Olay products with a free magnetic wand from October
18-20! It includes Olay POWER DUO, a combination of the Olay Regenerist
Micro-Sculpting Cream and Olay White Radiance Light Perfecting Essence that
will help achieve firmer, plumper, and more radiant skin from first
use. The Power Duo includes powerful and effective ingredients that can
visibly transform skin in up to 28 days.
“As a
leading skincare brand in the Philippines, we are always focused on how we
can best connect with our consumers to provide the superior skincare products
they need,” said Lucy Moran, Olay and
Personal Care Senior eCommerce Director, Asia Middle East and Africa.
“Digital
technology has transformed the shopping experience, and increasingly, young
consumers enjoy browsing and purchasing their skincare essentials online. The
partnership with Shopee enables Olay to connect with and serve our consumers
effectively, offering convenience and the right skincare solution for their
busy lifestyle,” adds Moran.
Martin Yu, Associate Director at Shopee
Philippines, said, “We're delighted to partner with Olay once again and have the
opportunity to collaborate on the campaign video. Health & Beauty is one of
the most popular categories in Shopee. We are confident that the Adult
Fearlessly campaign will especially resonate with millennial and female Shopee
users who enjoy consuming video content, and are purchasing more skincare
products online.”
The
campaign brings to life being “Fearless with your choices,” which depicts a
woman's journey into adulthood, facing the tension between personal desires,
societal expectations, and concerns about physical appearances. With the
personal and financial independence that comes with maturity – the adulting
journey can be made more enjoyable by investing in skincare products of
superior quality and good value. Against this backdrop, Olay seeks to
inspire and empower women to make choices fearlessly by highlighting the pluses
of being 30.
Watch the
video here: https://www.youtube.com/watch?v=6gP5yt5vYsA&t=22s
The Olay Super Brand Day campaign will offer
these exciting offers:
●
Up to 45% off on selected products such as Olay
Skin Magnemasks Infusion Whitening Sheet Mask, Olay Skin Korean Jeju Lava Sheet
Mask, and Olay Skin Regenerist Anti -Wrinkle Set Wrinkle Relaxing Cream (50mL)
+ Revitalizing Eye Serum (15mL)
●
Gift with Purchase: Free Magnetic Wand with a
minimum spend of ₱1,199 worth of Olay Skin Care
products
Download
the Shopee app for free on the App Store or Google Play Store.
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