LGEPH and Pasig City Government Collaborate for a Greener Future on World Environment Day

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LG Electronics Philippines (LGEPH), in collaboration with the City Environment and Natural Resources Office (CENRO) of Pasig City, celebrated World Environment Day by organizing a tree planting activity. The event, held on June 5, 2023, aimed to promote environmental conservation and sustainability in the community.

Turnover of plants / Commencement of the Tree Planting Activity

MD, CFO, and PDs with the representatives from City Environment and Natural Resources Office (CENRO)

World Environment Day, established by the United Nations in 1972, serves as a global platform to raise awareness about the importance of protecting the environment and natural resources. Recognizing this crucial initiative, LGEPH Managing Director, Mr. Sungjae Kim, expressed gratitude to the volunteers for their participation in the tree planting activity.

"Our goal is to create a more nature-friendly environment, ensuring a sustainable community in the long run," stated Mr. Sungjae Kim during his opening remarks. "LG has always been committed to making the world a better place, and this event reflects our dedication to environmental stewardship."

Turnover of plants / Commencement of the Tree Planting Activity

MD with the representatives from The City Environment and Natural Resources Office (CENRO) Ms. Sonia Fuentes Fuentes (the person holding the plant) and Mr. Jimster Samson.

The tree planting activity saw the active involvement of 51 LGEPH employees, including the Managing Director, CFO, and Product Directors. They were joined by 10 volunteers from the CENRO of the Pasig City government, forming a collaborative effort to make a positive impact on the local environment.

51 LGEPH employees including the Managing Director, CFO and PDs volunteered to the Tree Planting Activity. They were joined by 10 volunteers from the City Environment and Natural Resources Office (CENRO) of the Pasig City government

A total of 350 saplings were planted, comprising various tree species. The selection of trees included 50 Salingogon Trees, 50 Bougainvillea, 10 African Talisay, and 240 Pintabebua. These saplings will contribute to the beautification and enhancement of the local ecosystem.

LGEPH Managing Director Mr. Sungjae Kim planting a sapling

during the Tree Planting Activity on World Environment Day.

LGEPH remains committed to corporate social responsibility and environmental sustainability. Through initiatives like the tree planting activity, the company aims to inspire others to take an active role in preserving the environment and fostering a greener future.

"We would like to express our sincerest appreciation to all the volunteers who participated in this meaningful event," concluded Mr. Sungjae Kim. "Together, we can make a significant difference and create a more sustainable world for future generations."

For more information about LG Electronics Philippines and its environmental initiatives, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

700,000 Filipinos using GCash Forest to help save watershed

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More than 700,000 GCash users have joined the movement to plant trees through GCash Forest, an important carbon tracking feature of GCash, to help save the watershed that supplies water to Metro Manila. 

Ney Villaseñor, Chief Corporate Affairs Officer at Mynt, which runs the country’s leading mobile wallet, said 756,370 people have signed up to collect green energy through GCash Forest as of August 19. That translates to almost 400,000 people using the new feature every month since its launch on June 25. 

GCash Forest is a personal carbon account that tracks how much emission people have avoided by living more consciously. “Green” activities—such as walking, bringing eco-bags and own utensils, going cashless, reducing paper use—earn users energy points. When they have enough points, they get to plant a virtual tree in GCash Forest, which GCash will match with a real, native tree planted at the Ipo watershed. 

“GCash Forest is the easiest way to help the environment; you don’t even have to go out of the city or to make time outside of work/school to plant a tree. You simply need to make daily choices that will lessen your carbon footprint, such as going cashless when you send money, buy load or pay bills, or walking instead of taking your car. GCash will turn these actions into reforestation efforts,” Villaseñor said. 

GCash, in partnership with WWF Philippines, has adopted 300 hectares for rehabilitation and reforestation inside the Ipo watershed. WWF will monitor and report the growth of trees sponsored by GCash for three years, which is usually how long it takes to see any changes in a reforestation or rehabilitation site. 

The 7,236-ha Ipo watershed, which spans the provinces of Bulacan and Rizal, is part of the Angat-Umiray-Ipo watershed system that supplies 98% of Metro Manila’s water. It has been declared a protected area by the Department of Environment and Natural Resources but forest cover in the watershed is now only at 40%, a drastic drop from 85% several years ago.

“Planting a tree not only helps with carbon reduction but also results in water security and biodiversity conservation. Every decision we make has an impact, whether positive or negative. In helping GCash users to adopt a more environment-conscious lifestyle, we are raising a generation of green heroes,” Villaseñor said.