LG PH Marks a Milestone: Life's Good Day 2023

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LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023.

On November 10, 2023, held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines)

LGEPH and Pasig City Government Collaborate for a Greener Future on World Environment Day

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LG Electronics Philippines (LGEPH), in collaboration with the City Environment and Natural Resources Office (CENRO) of Pasig City, celebrated World Environment Day by organizing a tree planting activity. The event, held on June 5, 2023, aimed to promote environmental conservation and sustainability in the community.

Turnover of plants / Commencement of the Tree Planting Activity

MD, CFO, and PDs with the representatives from City Environment and Natural Resources Office (CENRO)

World Environment Day, established by the United Nations in 1972, serves as a global platform to raise awareness about the importance of protecting the environment and natural resources. Recognizing this crucial initiative, LGEPH Managing Director, Mr. Sungjae Kim, expressed gratitude to the volunteers for their participation in the tree planting activity.

"Our goal is to create a more nature-friendly environment, ensuring a sustainable community in the long run," stated Mr. Sungjae Kim during his opening remarks. "LG has always been committed to making the world a better place, and this event reflects our dedication to environmental stewardship."

Turnover of plants / Commencement of the Tree Planting Activity

MD with the representatives from The City Environment and Natural Resources Office (CENRO) Ms. Sonia Fuentes Fuentes (the person holding the plant) and Mr. Jimster Samson.

The tree planting activity saw the active involvement of 51 LGEPH employees, including the Managing Director, CFO, and Product Directors. They were joined by 10 volunteers from the CENRO of the Pasig City government, forming a collaborative effort to make a positive impact on the local environment.

51 LGEPH employees including the Managing Director, CFO and PDs volunteered to the Tree Planting Activity. They were joined by 10 volunteers from the City Environment and Natural Resources Office (CENRO) of the Pasig City government

A total of 350 saplings were planted, comprising various tree species. The selection of trees included 50 Salingogon Trees, 50 Bougainvillea, 10 African Talisay, and 240 Pintabebua. These saplings will contribute to the beautification and enhancement of the local ecosystem.

LGEPH Managing Director Mr. Sungjae Kim planting a sapling

during the Tree Planting Activity on World Environment Day.

LGEPH remains committed to corporate social responsibility and environmental sustainability. Through initiatives like the tree planting activity, the company aims to inspire others to take an active role in preserving the environment and fostering a greener future.

"We would like to express our sincerest appreciation to all the volunteers who participated in this meaningful event," concluded Mr. Sungjae Kim. "Together, we can make a significant difference and create a more sustainable world for future generations."

For more information about LG Electronics Philippines and its environmental initiatives, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.