Filipino
LINE subscribers join a rapidly growing worldwide community of users
As
LINE enthralls more Filipinos with its colorful combination of
features and services, the mobile messaging app’s global community
continues to post unprecedented growth as it recently surpassed 400
million users.
Since
its launch in 2011, LINE has grown into a global communications app
that lets users communicate through voice and video calls, as well as
stickers and text messages.
“One
of our goals for 2014 was to reach over 500 million users and today
we’ve been able reach the milestone of 400 million,” says Akira
Morikawa, CEO of LINE Corporation. “I’d like to thank all our
users and supporters for their help so far.”
Behind
growing user bases in North America, Europe, and Southeast Asia, the
amount of LINE’s daily new users has reached a record-breaking pace
of 1.7 million per day—indicating rapid worldwide growth.
Alongside
the rising number of users, the amount of communication made through
LINE has also skyrocketed. Since the start of 2014, records have been
set for the daily usage of chat messages (10 billion/day), sticker
messages (1.8 billion/day), and phone calls (over 12 million/day).
Morikawa
remarks, “Along with the rapid proliferation of smartphones, the
level of competition in the global communications app market has
become fiercer than ever, and is only intensifying every day. We
believe that this shows that messaging services have become the crux
of our mobile society, and demonstrates their incredible worth.”
To
separate itself from other messaging apps in the market, LINE
continuously innovates new features and services. In the Philippines,
it recently introduced LINE Call—a new function that allows users
to call landlines and cellular phones for affordable prices. By
boosting its multi-functionality with features like this, LINE hopes
to increase its value for Filipino users.
Morikawa
concludes, “With
all of this in mind, LINE aims to further its growth and become the
world’s top communications infrastructure, taking on many new
challenges along the way.”
