TCL Sponsor Promotional Tour of Mission Impossible: Rouge Nation Endeavoring to enhance global entertainment marketing

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TCL, a leading player in the global TV industry, recently announced that it will sponsor the promotional tour of the highly anticipated Hollywood movie “Mission Impossible: Rogue Nation” which will be initially released on July 30th, 2015 in the Philippines. The promotional tour led by the leading actor, Tom Cruise, is expected to make a big hit among the movie fans. Unsurprisingly, the audience will find that TCL has also placed one of its products in the movie when it is on show. 

In recent years, TCL has been endeavoring to enhance its global entertainment marketing as the company transforms from a conventional TV manufacturer into a multimedia entertainment technology enterprise and expands its global presence. Entertainment marketing has helped TCL to build brand equity globally, especially among the younger generation. In 2013, TCL bought the naming rights on the landmark Chinese Theatre in Hollywood. Along with that, TCL has previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3, and X-Men: Days of Future Past.

“TCL has emerged as a true player on the Hollywood landscape. The global reach of the brand makes TCL a very valuable partner in our plan to build audience anticipation for ‘Mission: Impossible - Rogue Nation,’” said LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. 

“Entertainment marketing is a key part of our globalization strategy and is essential for our transformation into a multimedia entertainment technology enterprise,” said Warren Wang. General Manager of TCL Multimedia Overseas Business Center.

“The ‘Mission: Impossible’ franchise has a legacy of delivering high quality entertainment experiences, which aligns with TCL’s goal to offer consumers high quality products with superior content, stylish design, and the latest technology at a great value. We believe that Paramount will be the perfect partner to help reach a global audience and enhance our tie with the younger generation.”

In order to provide more diversified entertainment content and smart TV experiences for the users, TCL has developed GoLive, a revolutionary international video entertainment platform that delivers a diverse selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, and as a result launched TCL iQIYI TV and TCL Roku TV. 

Apart from the abundant contents, TCL is also leveraging its R&D strengths and innovation capabilities to bring better entertainment and smart TV experiences to the users. For example, its latest products H9700 and H8800 are both equipped with world-class display and acoustic technologies, including Quantum Dot display (H9700)/Curved Surface (H8800) and Wide Color Gamut technology to guarantee ultra high definition and vivid colors, Harman/Kardon speakers to generate an unprecedented immersive experience in sound, along with a Nordic design of the TV set. 

TCL is currently ranked No. 4 in LCD TV shipment, No. 5 in LCD panel manufacturing and No. 6 in mobile phone shipment on global basis. In Q1 2015, TCL’s sales revenue stood at $3.9 billion, with TCL Multimedia contributing $1.1 billion, or 28%. TCL Multimedia recorded a net profit of $6.18 million in Q1 2015, up 184.6% year-on-year. 

Casts reunite in Bituing Walang Ningning: The Musical Finale

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Resorts World Manila (RWM), an active supporter of Philippine performing arts gained a resounding success for its latest theater production Bituing Walang Ningning: The Musical as it held its finale last July 18 at Newport Performing Arts Theater with original cast members and creators sharing the stage with the new cast and creators at curtain call.

Originals Mr. Christopher De Leon, Mr. Joel Torre and Ms. Chanda Romero with film director Mr. Emmanuel “Maning” Borlaza, storywriter Ms. Nerissa Cabral and songwriter Willy Cruz joined new generation cast of Bitung Walang Ninging: The Musical for a fitting nostalgic ending to its first run with a chorus of the musical’s theme. 

With its run of 25 shows, the first-ever musical production to crossover from mainstream media (first in print, to film and television) earned rave reviews from both audiences and critics.

“Go see it! It’s very entertaining and you’re going to enjoy it,” said noted actor Mr. Christopher De Leon who played the character of Nico Escobar in the film version.

Other original cast members of Bituing Walang Ningning also gave praises to the new version of Nerrissa Cabral’s timeless story including veteran actor Mr. Joel Torre who played Garry Diaz in the film. “I was very entertained because I couldn’t figure out how they would make a movie into a musical play. It was very engaging, the songs are still there. It’s beautiful and it’s nice to see an iconic pop culture being translated into the stage,” he said. 

Critics likewise had good words for the pioneering theater effort in Philippine performing arts saying that its multimedia success is a testament to its appeal among Filipinos.

With much clamor from fans, Bituing Walang Ningning: The Musical will come out form a two-month hiatus and resume for its second run on October 8 this year.

Bituing Walang Ningning is headlined by new discovery Monica Cuenco who was also a testament to how Filipinos embraced the new version of the classic in how she portrayed antagonist Dorina Pineda. 

Monica’s own life story even closely resembles her character as Dorina in how she first had her own struggles vending puto cheese at school prior to earning a spot to one of the most celebrated musicals this year. “I’m very happy, excited, and blessed for this opportunity. This is the star I’ve always been praying for,” shared Monica.

Catch the second run of Bituing Walang Ninging: THE Musical this October at Newport Performing Arts Theater. 

For more updates and other entertainment events at Resort World Manila, visit www.rwmanila.com or call the Tourist/Visitor Hotline at (632) 908-8833.

RWM is the first one-stop, non-stop entertainment and leisure destination in the Philippines that features recreational thrills, world-class performances, unique events, and exciting lifestyle options.

Conveniently located across Ninoy Aquino International Airport Terminal 3, RWM is an instant gateway to world-class Philippine hospitality and is home to three international lodging brands, (MAXIMS Hotel, MARRIOTT Hotel Manila, and REMINGTON Hotel), a three-story convention center housing the country’s largest hotel ballroom (Marriott Grand Ballroom), and two more hotels (SHERATON Hotel Manila and HILTON Hotel Manila) currently under construction. 

Also home to RWM is The NEWPORT Mall which features international luxury brands, state-of-the-art movie theaters the Newport Cinemas, an award-winning, ultra-modern Newport Performing Arts Theater (NPAT), and a cozy, 24/7 entertainment hub at Bar 360. Dine in one of almost 50 restaurant outlets offering a diverse selection of local and world cuisine, prepared by top Filipino and foreign chefs and paired with a wide selection of the finest wines and popular liquors.

Resorts World Manila— Nothing Compares.

NBA, PBA players paint murals and conduct basketball clini in Bocaue for Project Pearls

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NBA player Alec Burks of the Utah Jazz together with Craig Brown, Director of NBA Basketball Operations for Southeast Asia and Carlo Singson, NBA Philippines Country Manager conducted twin NBA Cares basketball activities with Project Pearls July 30 in Bocaue Bulacan to celebrate NBA Fit Week in the Philippines. 

The NBA group together with Philippine Basketball Association (PBA) All-Stars and Gilas Pilipinas players Ranidel De Ocampo, Beau Belga, and Jayson Castro helped paint murals on the walls of the Project Pearls Learning Center alongside community volunteers. Later, the NBA and PBA players conducted a free basketball clinic for community kids aged 8 to 13 at the PNP Covered Court to inspire the kids and teach them to live a fit and healthy lifestyle. 

NBA Cares is the league’s global community outreach initiative that addresses important social issues such as education, youth and family development and health and wellness.

Other NBA FIT Week activities include a Gatorade NBA Training Camp on July 29 that gathered elite instructors in basketball, fitness, conditioning, and nutrition who shared the latest techniques with elite Filipino athletes and coaches and an Adi Nation Skills Camp on July 31 for youth varsity players.

RP pastry business grows as Pinoy taste evolves; Red Ribbon capitalizes on Filipinos’ predisposition to turn the ordinary into unforgettable sweet moments

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In a survey released in 2013 by the Annual Survey of Philippine Business and Industry (ASPBI), the number of manufacturing establishments for 2010 reached more than 16,000. Interestingly enough, manufacturers of breads, pastries, cakes, pies and other similar perishable bakery products accounted for 20.3 percent or more than 3,000 of the total number of establishments.

This was a far cry from a time when small, independent neighborhood bakeries catered mostly to residents of small towns and barangays to the massive industry that it is today where bakeries are now conspicuously present in malls and other large commercial areas.The industry has grown to what is now a large scale concern also evidenced, not only the proliferation of many branches by the key players, but also by the entry of foreign brands.

The growth of the industry has not only been a source of employment; it has been responsible for changing the way Filipinos eat and enjoy food that was, only a few decades ago, not the usual fare.

“Decades ago, the usual merienda would be the regular Filipino fare, the kakanins,” said Zinnia Rivera, general manager of Red Ribbon. “Today, cakes, pastries and breads have now become common food items in Filipino homes and enjoyed every day.”

As one of the leading bakeries in the country, Red Ribbon has endeavored to make the consumption of cakes, breads and pastries a regular fare.

What sets the company apart is its inherent understanding of the market that allows it to innovate its product offerings to better delight customers.

Aside from its best-selling favorites like Black Forest, Triple Chocolate roll, Butter Mamon, and Dedication Cakes, Red Ribbon leads in developing flavors and variants that celebrate the many occasions Filipinos observe such as Mother’s Day, Father’s Day, Christmas, Easter, and the like.

“We have always made it a point to understand what our consumers want and what resonates with them especially when celebratory occasions are concerned.” Rivera added.

Rivera said that the company is a firm believer in reinventing best-selling items into limited edition offerings that celebrate a much-loved occasion.

Its classic and novel sweet offerings have never failed to impress and endear the brand to its consumers because it touches the heart where it matters.

“I believe that that the ability to re-invent our products is what keeps us relevant to our consumers,” she added. For instance, we have developed many new variants of mamons and cakes that have since become favorites such as the Cookies and Cream Mamon, Caramel Mamon, Choco Banana Split Cake, and Dedication Cakes, just to name a few.”

Today, Red Ribbon remains a much-loved brand in the minds and hearts of its customers because it has succeeded where it matters most: in being a part of everydaysweet moments for Filipino families for many years now.

And for as long as Filipinos come together, Red Ribbon will remain relevant and will always lead in evolving the way we strengthen family ties.

7-Eleven takes Filipino dishes to the next level ! Try Chef Creations Bistek Tagalog and Pork Binagoongan !

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7-Eleven, the world’s leading convenience store continously make daily life easier by providing modern convenience.

7-Eleven, is not just your one-stop shop but it also serves as a diner that offers quality home-cooked style meals at a very affordable price. 

The premium rice meal line, Chef Creations, was launched on May 2014 and since then, has conveniently offered amazing dishes that capture the taste of Filipinos.

First introduced in the menu were Pulled Pork with Adobo Dip, Pakbet with Bagnet, and Pork Sinigang sa Kamias – all of which are renowned chef and Filipino food advocate Claude Tayag’s personal twists on local favorites. Hungry customers can have these starting at P75 only.

With the increasing demand for more classic Filipino dishes, 7-Eleven continued its partnership with Chef Claude Tayag and introduced a new set of dishes to the Chef Creations premium line, the Bistek Tagalog and Pork Binagoongan.

“Chef Creations makes every Filipinos feel at home whenever and wherever they are,” said Jose Victor Paterno, CEO of Philippine Seven Corporation. 

“Everyone, regardless of status and position, can have a chance to eat quality home-cooked meals at their own convenience,” he added.

Chef Creations Bistek Tagalog is a simple dish with tasty, tender beef slices marinated with the unmistakable Pinoy flavors of toyo and calamansi and garnished with caramelized onion, while Chef Creations Pork Binagoongan is a traditional Filipino pork dish stewed in mildly salted bagoong (shrimp paste), garlic, onion, tomatoes, and served with slices of fried eggplant and a hint of green chili.

With Chef Claude's Filipino cuisine mastery, the new flavors of Chef Creations surely bring ready-to-eat meals to the next level. These carry the promise of using only the natural ingredients that are slow-cooked to bring out that distinct Filipino taste.

The Chef Creations Bistek Tagalog and Pork Binagoongan are available at selected 7-Eleven branches for only P95 each. But they’re not done yet! 

Watch out as 7-Eleven brings out one more dish. Coming this October, be ready to get your tummies satisfied!