With #TropangReady and #SafePH campaign, Smart program strengthens youth’s disaster resilience

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Mr. Wo Rosete of Smart / TNT 

Internationally recognized Smart program strengthens youth’s disaster resilience. Through its #SafePH campaign, Smart reinforces its mandate to help build more resilient communities and reduce disaster-related casualties through technology.

BatSU students conduct their own Tropang Ready disaster preparedness training for parents of scholars of the government’s Pantawid Pamilya Program in their community.

The series of earthquakes that hit Batangas in April caused injuries to some residents and damage to property. Students of Batangas State University (BatSU), however, were able to teach their families to assume the duck, cover and hold position while the tremors were ongoing, and later led them to safe locations after the shaking stopped. 

BatSU was the venue of the first-ever Tropang Ready Disaster Preparedness Caravan, a series of campus tours of PLDT wireless subsidiary Smart Communications (Smart), designed to educate the youth on disaster readiness. A few months after the caravan, the teacher education students of BatSU themselves conducted their own preparedness training for parents of scholars of the government’s Pantawid Pamilya Program in their communities. 

Through its value brand, TNT, Smart initiated the Tropang Ready Disaster Preparedness Caravan in recognition of the youth as vital contributors in their communities. It is an enhancement of Smart’s ongoing series of nationwide trainings which started in 2013, featuring lectures and activities done “infotainment”-style for families, communities and members of the clergy. 

Following BatSU, the caravan had been to the following universities: Bulacan State University, Southern Leyte State University, University of Science and Technology of Southern Philippines–Cagayan de Oro, University of Baguio and Isabela State University. On Aug. 25, the caravan will be heading to Eastern Visayas State University in Tacloban City, Leyte. The province has been recovering from the effects of a magnitude 6.5 earthquake that hit Jaro town on July 6.

“It is said that the youth are the members of the society who are most vulnerable to calamities. But here at Smart, we believe in the capability of the youth to mobilize their communities in times of emergencies, through their knowledge of the latest technology,” said Ramon R. Isberto, PLDT and Smart public affairs group head. “We believe in empowering the youth by educating them and making technological and communication tools available to them.”

Smart representatives and USTP-CDO officials pose for a photo with students during the TNT Tropang Ready Disaster Preparedness Caravan held at the university in Cagayan de Oro City.

Local, international citations 

In recognition of its impact in the community, TNT Tropang Ready has been shortlisted as Best Engagement Campaign of the Year at the Responsible Business Awards by Ethical Corp., a UK-based group which provides intelligence to businesses around the world.

Smart’s disaster preparedness initiatives have also been cited in the Humanitarian Connectivity Charter (HCC) annual report of GSMA, an organization of more than 800 mobile companies worldwide. Smart is one of the four founding signatories of the HCC, which has since grown to over 100 mobile operator members and six humanitarian partners across more than 75 countries.

Among Smart’s disaster preparedness programs cited in the report are the Emergency Cell Broadcast System, which sends location- and hazard-specific alerts; the ICT Bayanihan series of regional summits organized to institutionalize rapid emergency telecommunications teams, and the Batingaw disaster management app by the National Disaster Risk Reduction Management Council, Tudlo, and Smart, which has been replicated in the Horn of Africa.

Smart's  #SafePH  campaign presentation on the #TropangReady disaster preparedness at the Media/Bloggers conference last August 17, 2017, Century City Mall, Makati City:

Through its #SafePH campaign, Smart reinforces its mandate to help build more resilient communities and reduce disaster-related casualties through technology.

Christian Bautista Launches Much Awaited album “Kapit” on September 29 at the Music Museum!

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“This album is a journey to find my next music path, a challenge to write more songs and to continue writing songs for others,” revealed Asia’s Romantic Balladeer, Christian Bautista, as he was in the process of concocting yet another masterpiece.

This September 29, Christian Bautista is poised to unveil his 7th album under Universal Records entitled Kapit, duly named after his famed song. The Kapit album launch, happening at the Music Museum, will also serve as a concert treat for his listeners. For only PHP 500, fans can get their hands on Kapit while watching Christian Bautista and renowned performers like The CompanY, plus other surprise guests, live!

The single, Kapit’s success, bolstered by constant radio airplays and a spot as Koreanovela Innocent Defendant’s theme song, led Stages and Universal Records to produce the event for the OPM icon’s latest album. “[Kapit is] a song about holding on despite the many hardships of any relationship,” shares Asia’s Romantic Balladeer, Christian Bautista.

With numerous critically-acclaimed hits and several acting stints (including popular GMA-7 show, My Love From The Star), Christian has already made an indelible mark in the entertainment industry. The Kapit album, co-written and co-produced by Christian himself, features his duet with Encantadia star, Gabbi Garcia, for the hit TV program’s theme song, Maghihintay. Aside from his originals, the album also features Huling Harana, Christian’s “hugot”-filled single that embraces an acoustic ballad style; his duet track, Suddenly, with My Love From The Star co-actor, Jennylyn Mercado; Ikaw Lamang with The Voice’s Morissette Amon; and Two Forevers duet with international artist and American Idol runner-up, Jessica Sanchez.

Kapit promises lyrical masterpieces, original melodic ballads, and a pristine voice only Christian Bautista can offer. Fans and music enthusiasts alike must mark their calendars for Christian Bautista’s Kapit album launch/concert on September 29, 2017 at Music Museum in Greenhills, at 8 pm. Buyers can also have their CDs autographed at the show. The event is produced by Universal Records and Stages, sponsored by Blue Water Day Spa, Converse, Watsons, Toni & Guy, Chef Noodles, Black Water, GAOC, Gold’s Gym, Swatch, and the following media partners; GMA-7, MYX, 97.1 Barangay LS FM, Mellow 947, Manila Concert Scene and Philippine Concerts.

Pre-order Kapit Album Launch exclusive concert pass and CD bundle now for only PHP 500 via Ticketworld outlets (891-9999) and online at www.ticketworld.com.ph.

Towards a Safer Future at the first-ever WOSAS

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WSI, the country’s leading events and exhibitions organizer, to host the country’s biggest safety and security trade show

The world is evolving in an unprecedented rate and along with these changes are growing threats to both public and private security. In line with its efforts to elevate the quality of life in the Philippines by empowering its various economic sectors and bringing within reach the most sophisticated products and technologies to Filipinos, Worldbex Services International – the country’s leading events and exhibitions organizer – proudly presents the first-ever World of Safety and Security Expo or simply WOSAS 2017: “Towards a Safer Future”.

Happening on September 21 to 24, from 10:00am to 8:00pm at the World Trade Center Manila, WOSAS envisions to become the country’s biggest safety and security trade show. By gathering the widest array of safety and security innovations under one roof, WOSAS believes that it can lead the way “Towards a Safer Future” by making the spaces they work, play, and live in a lot safer and more secure through state-of-the-art safety technologies and advanced security systems.

Off to a strong start, the first-ever WOSAS will be occupying a total of 15,000 sqm of exhibition space as it is expected to house over 100 exhibitors from 11 countries including China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and the US in fields of commercial security, emergency and rescue, fire and protection, homeland security, information security, safety and health, smart home/office/city, training and consultation, as well as in transport safety and security.

Pioneering in nature, WOSAS is easily one of the most anticipated trade show of the season. To ensure that all these visitors experience a seamless and systematic trade show visit, WOSAS will be divided into four themed areas – Security and Surveillance; Fire Protection; Smart Home and Building; Energy Saving & Electric Automation.

Within these areas, visitors can find a diverse product profile which include intelligent security solutions that may be seamlessly integrated into existing systems; a comprehensive selection of fire prevention, fire protection, rescue, as well as advanced recovery solutions; the latest in energy saving systems; and a heady selection of smart home technologies among many others.

Beyond your usual trade show, WOSAS likewise seeks to become a platform for the exchange of relevant industry information. In effect, also headlining the WOSAS are a series of event highlights that aim to supplement visitor experience with programs and seminars that aim to impart timely and insightful information to industry professionals. Among these include live demonstrations and seminars on industrial, electrical, and civil electrical factory management, fire and safety; product launches; and even self-defense classes. 

The first of its kind, WOSAS is seen to usher in a new era for the safety and security industry in the country as it leads at the forefront of enhancing the country’s state of safety and security. Moreover, it proves to be a game changer in the field of events and expo management as it fosters another ideal environment for exhibitors and investors alike who are looking to expand their business horizons in the emerging industry of safety and security.

The first-ever World of Safety and Security Expo will be co-located with the first-ever World of Consumer Electronics Expo. 

For more information, visit www.wosas.ph or follow wosas.ph on Instagram and Facebook.

Tell your story and join Singtel’s The 5-Min Video Challenge, Get the chance to compete with the best in Asia, Africa and Australia and win as much as $30,000

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What can you do in five minutes? Not many would claim to watch a film, but it’s a challenge that Singtel would like to make to seasoned and budding content creators with The 5-Min Video Challenge, a regional film competition where participants must create compelling content in a limited time frame.

The challenge’s theme is “Connecting Lives,” which aims to explore how the connections in life can bring the world together. The competition is open to creators from Singtel Group's markets across Asia, Africa, and Australia.

In the Philippines, Singtel has partnered with Globe to search for the country’s top content creators. Those interested in joining must fill out the application form available on the Globe website and submit their five minute video, along with the video poster, subtitles (if applicable), and members’ photos. Entries will be accepted until October 22, 2017.

“Our partnership with Singtel’s The 5-Min Video Challenge is part of our vision to give more opportunities to talented Filipinos to produce original content. At the same time, we are giving local audiences the chance to have access to quality content which they can watch whenever. Sometimes, all you need is five minutes to get a point across,” shares Chief Commercial Officer, Albert De Larrazabal.

Three local winners will be announced on the official Facebook and Twitter pages of Globe Telecom on October 30. The grand prize winner will get P150,000, while the first runner-up will win P50,000 and the second runner-up will win P25,000.

The grand prize winner and the first runner-up will fly to Singapore to represent the country in the regional round, where they will compete with entries from Africa, Australia, India, Indonesia, Singapore, and Thailand. The winners will be announced in a gala celebration on November 22 and the grand prize winner will be awarded $30,000, while the runner-up will take home $15,000.

Singtel will also be giving away special awards such as the Social Media Star award with the prize of $3,000. It is for the entry with the most number of likes on its trailer until October 22. There will also be two People’s Choice winners based on the top 2 entries with the highest votes during the regional voting in November. Winners will take home $3,000 and $2,000 respectively. 

The 5-Min Video Challenge was established in 2016 by Singtel to test the creativity of the most talented minds in the region, and create a collection of entertaining and thought-provoking content in bite-sized pieces perfect for the mobile phone, one of the strongest drivers of entertainment consumption.

Last year, Miguel Lorenzo Sotto and Jazmine Yvette Reyes of the Philippines won first runner-up for their short film entitled Pagnanakaw. 

For more information on the challenge and how to submit your video, visit the website at http://www.globe.com.ph/the-5min-vid-challenge.

Splash Corp Disrupts the Antibacterial Category with the Hygienix Shower Rangers

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The Fight Against World Germination is a Gamechanger

How many times have we seen antibacterial brands advertise using the same tired rhetoric--and often, with a medical professional to boot? Have you seen the Hygienix Shower Rangers unleashing their Shower Power Kick and Hygienix Powerblast on the vile Germdugo? The newest Hygienix campaign by Splash Corp. breathes life into and energizes the way antibacterial soap and alcohol are advertised. It’s all part of the #FightWorldGermination campaign by Hygienix. 

The nod toward superhero team TV shows that dominated Philippine screens in the 1990s was a choice that aligned with the brand ’s strategy. “We wanted to change the conversation around the antibacterial category and show that though it is a serious matter, it can be fun and entertaining--yet still credible,” says Splash Corp.’s Joyce Jacobe. “Germ killing is actually a serious business, but we did it in a fun way while maintaining credibility. Splash Corp. has been pushing the envelope when it comes to creating ads. We’re irreverent, and ironically, credible in delivering the brand promise.”

This led to the idea of a villain, the Germperor, trying to “germinate”—that is, use germs for world domination—and the only weapon against it is the Hygienix Shower Rangers, a band of four superheroes each representing a quality of the product: Refreshing Scent, Non-Drying, Germ-Killing and Value for Money. 

Rather than playing down the urgency of fighting germs, the visual and auditory adrenaline-packed portrayal captures the imagination and attention not only of children but of their mothers and primary care givers.

“We hope to capture the attention of modern, busy moms and young adults alike, and a lot of them grew up watching and looking up to TV superheroes. We thought this creative execution is something that will help us stand out,” Jacobe says.

The two-minute video shared online expanded the audience reach of the ad material. “We were able to target a wider audience, specially those who don’t regularly watch TV and spend more time online (thus missed out seeing our TVC),” Jacobe explained. “The video on https://www.facebook.com/hygienixph/ showed a more complete and fun story, which engaged a lot of people to share it on their pages, and in turn, increased ad viewership.”

With Publicis Jimenez Basic as the creative agency and Arena Media as media agency, the campaign is proof that a good combination of creative work and putting the message out there through media will result in message delivery covering all bases to target moms through TV and online. 

According to Jacobe: “Based on comments received on the Hygienix Facebook Page, the videos were effective in convincing consumers to try the product, and or for those who tried the product, liked it and made it a regular part of their grocery list. It sparked online conversations among our target market.”

Another important and significant part of the campaign is the PR component, wherein Germdugo and the Hygienix Shower Rangers battle it out in the reall world. The internet is already buzzing with selfies that people have taken with the amazing members of the Hygienix Shower Rangers.

Follow the adventure of the Hygienix Shower Rangers on: https://www.instagram.com/hygienix_ph/ and https://twitter.com/hygienix_ph