Jollibee is digital engagement leader among QSRs in PH

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Brand tops share of voice and share of engagement in major social media platforms

The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content. 

Outranking all other QSR brands, Jollibee garnered a 37% share of engagement on Facebook from January to June 2017 according to online content assessment tool Community Plus. Social media intelligence tool Thoughtbuzz also reveals that the brand registered 1.5 million mentions across digital platforms, almost triple that of its competitors in the same period, to become the #1 most talked about QSR brand in the Philippines.

According to a report by Community Plus, a social listening tool used by various global brands, from January to June 2017, Jollibee outranked all other brands in the quick service restaurant category, particularly in Facebook where it garnered a majority 37% share of engagement, twice greater than its biggest foreign competitor. Social media intelligence tool Thoughtbuzz also reports that Jollibee is the #1 most talked about QSR brand, registering 1.5 million mentions in various digital platforms; almost triple that of its competitors in the same period.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head, Francis Flores shares, “Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets.”

Flores adds, “Through world-class, highly engaging online content and digital innovations, we will continue to break the internet to reinforce our position as the Philippines’ most loved, most talked about brand. For us in Jollibee, capturing the hearts of the Filipinos online (and offline) is the ultimate reward.”

The Kwentong Jollibee Success

The brand’s original short-film series, Kwentong Jollibee, has gone viral multiple times this year, and has earned multiple accolades not only from netizens but from industry leaders globally.

In February, the highly-evocative “Vow”, “Date”, and “Crush” Valentine’s videos successfully wooed the online audience with over 50 million views on Facebook and YouTube, about 1.3 million shares, 7.5 million in engagement, and 82 million reach (72% organic reach). The buzz of Kwentong Jollibee’s Valentine series generated over P150 million in free PR and media values as well.

The viral success of the Kwentong Jollibee episodes continued towards mid-year with “Parangal” and “Powers”—back-to-back moving tributes to the sacrifices of moms and the heroic deeds of dads, to provide a comfortable life for the family—as the Mother’s Day and Father’s Day videos garnered positive reactions from netizens and received 8.1 million and 7 million views, respectively.

The Kwentong Jollibee series’ most recent viral hit, “Apo” is proof not only of the enterprise’s sustained success but of Jollibee’s digital content mastery. A Grandparents’ Day special, “Apo” follows a young man recalling his happy childhood memories as he makes his way back home to the embrace of his “second parents”. With a whopping 29 million reach, over 14.2 million views and an engagement of 1.1 million, Jollibee’s special grandparents’ day tribute solidified the brand’s online leadership.

The most recent viral short film was coupled with a heart-tugging CSR effort, Grand Thank You Project, and a special video feature titled “Handog para kay Lola Belen”. The project recognizes hardworking grandparents and gives back the love with a Grandparents’ Day feast for their family and other forms of support such as financial aid. On the Grand Thank You Project’s second year, Jollibee features Lola Belen, a grandmother from Pangasinan who tirelessly sells local delicacies at a nearby Jollibee branch to provide for her loved ones. The video feature reached over 7.7 million netizens and 5.2 million views.

An Array of World-Class Digital Content

Apart from the emotional Kwentong Jollibee short films, Jollibee has also produced a number of successful online campaigns that have gotten netizens abuzz: from the impressive dance skills of the lovable mascots Jollibee and Friends in the JolliDance Showdown series with more than 29 million Facebook and YouTube views, the quirky quick escape tricks of JolliSavers for every Petsa de Peligro that reached more than 24 million views, to the sumptuous and heartwarming Chickenjoy campaigns that generated more than 28 million views.

Jollibee also introduced digital engagement innovations such as the Twitter Intercept, which uses social listening to be able to suggest various Jollibee products depending on day part and topic. This exercise rendered a 50% growth in conversation and craving for Jollibee and its products on Twitter.

The brand also launched the JolliDance Showdown App—the first augmented reality experience in the local QSR industry. With the free app, kids can turn the Jolly Joy Box of their Jolly Kids Meal into an interactive platform to bring to life a dancing Jollibee, compose their own dance tunes, and personalize their avatars for a unique augmented reality experience. To date, the app has registered more than 100,000 downloads.

Together, these efforts have led to astounding share of voice and share of engagement results across the QSR market for Jollibee on the digital platform.

There are definitely more exciting digital content from Jollibee to look forward to in the coming months. Make sure to follow Jollibee on Facebook (facebook.com/jollibeephilippines), on YouTube (youtube.com/jollibeedigital1), and stay updated on Jollibee’s viral hits on Instagram and Twitter @jollibee.

Jobstreet HR Day Cebu bigger and better on its second year

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Jobstreet holds HR Day in Radisson Blu Cebu on August 10, 2017 and attracts nearly 120 HR leaders in the Visayas region. Jobstreet Marketing Manager Eileen Go (far right) and Provincial Sales Manager Ryan Tordesillas (far left) are joined by industry leaders who led the discussions on the different generations in the workplace: (from left to right) SYKES Asia’s Senior HR Manager Mae Blanco, Nestlé Philippines’ Talent Acquisition Head Hannah De Lumen, SM Investment Corp’s VP for HR Joann Hizon, Asian Institute of Management’s Associate Professor Dynah Basuil, and Eudo Strengths-based Development’s Brian Quebengco. 

Immerse Yourself in Marvel Studios’ Thor:Ragnarok at IMAX!

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Marvel fans were treated to an exciting cinema experience as they got the first preview of the much-awaited sequel of Thor in SM Megamall’s IMAX Theater.

In the movie, Thor is imprisoned on the other side of the universe without his mighty hammer, and is forced to team-up with the Hulk, Loki and new player Valkyrie to stop “Ragnarok”—the destruction of Asgard and its civilization, at the hands of the ruthless and all-powerful Hela.

Fans were left at the edge of their seat as they experienced the full glory of the movie in IMAX. 

Here are five reasons why you should catch it in IMAX too:

1. IMAX exclusively features 26% more of the action than a the regular screen 

With select scenes shot exclusively using an IMAX camera, the theatre has a special format that features a 1.9:1 ratio, meaning you will get to see 26 percent more of the scene than what you’ll see in a regular cinema. We all know how Marvel loves to hide Easter eggs in all their films; that 26 percent can play a crucial role in the entire story of the Marvel universe. If you’re a Marvel fan, you can’t miss out on this.

2. Asgard comes to life through IMAX’s vivid colors 

If you’ve ever seen the imagery of Doctor Strange or the first instalment of Thor in IMAX, you’ll easily conclude that color plays a huge role in the movie. Through psychedelic trips in and out of different universes, there is no better way to watch Thor: Ragnarok than with IMAX’s digital enhancement process which delivers 60% more brightness and 40% greater contrast than what you’ll find anywhere else.

3. Imagine the Hulk on IMAX’s giant screen 

IMAX has a wall-to-wall, floor-to-ceiling, curved screen that fills even your peripheral vision with increased viewing angles up to an average of 70 degrees. Can you just imagine the epic gladiator scene between Thor and the Hulk on its enormous display?

4. Hear the sonic boom of the Mjolnir with IMAX’s earth shattering sound 

With a customized sound system that distributes sound throughout the theatre, you can hear the krak-a-thoom of the Mjolnir to the slightest pin drop and be able to tell exactly where it fell.

5. IMAX’s 3D is out-of-this world 

IMAX’s 3D projector delivers unsurpassed brightness and clarity. Coupled with the screen’s increased field of view, the results are images that jump off the screen and land right in your lap. Slide through time and space and live like a superhero in your most immersive experience yet. 

Step into the movieverse and catch the god of thunder wtih the biggest movie screen in town. Marvel Studios’ Thor: Ragnarok hits IMAX theatres and SM Cinema branches nationwide on October 25. 

For tickets, log on towww.smcinema.com or follow @SM_Cinema on Instagram and /SMCinema on facebook for more details.

Inspire moments of wonder with Tiny Love

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Explore, discover and understand the seven developmental wonders that Tiny Love has specially crafted for our young ones as the brand holds a fun launch at SM Makati in partnership with Baby Company.

Tiny Love - a  pioneer in creating developmental toys that support baby's growth, is an award-winning global toy and baby products brand that gives special attention to child development. 

Founded in 1991, the brand's vision is to develop smart solutions that support babies' development from birth to 24 months, gaining recognition for the Tiny Love 7 Elements System. 

The 7 Developmental Wonders System gives parents a comprehensive set of guidelines to ensure that their baby is developing well, hence, each Tiny Love product has been crafted under this system.

Cognition, Emotional Intelligence (EQ), Fine Motor Skills, Gross Motor Skills, Imagination & Creativity, Language and Communication, and Senses are the seven elements to be explored by parents, enabling them to get a better understanding of what their baby is going through at the various stages of their growth and development. 

"My lifelong passions are “kids” and “teaching”," shares Maye Yao Co Say, chief operating officer of Richwell Philippines Inc. the exclusive local distributor of Tiny Love. 

She adds, "With my dad’s support, we were able to develop the Ogalala System-in-Play, which helps parents better appreciate and guide their kids’ child development milestones. For three years now, we have been holding classes and events to further this advocacy of Learning Through Play. Through the Ogalala System-in-Play, we bring in quality educational tools and toys that make play time more meaningful. We spearheaded S.T.E.A.M products to promote Science, Technology, Engineering, Arts and Math products like Melissa & Doug, Discovery Kids, Animal Planet, The Learning Journey, Crayola, and now Tiny Love."

Seeing toys as a great way to develop a baby's cognitive, motor sensory and emotional growth, Tiny Love products have become a favorite especially among young moms who are always looking for the best ways to care for their children. These products have been created with much love and care by the brand's child development experts, based on the different developmental milestones that babies naturally experience. With the help of Tiny Love's 7 Elements System, parents are better guided on the kind of toys, objects and activities that they should surround their baby with. 

To further communicate what Tiny Love's 7 Developmental Wonders System is all about and to showcase the unique baby products that it has to offer, the brand, in partnership with Baby Company recently held a fun and informative event called Inspire Moments of Wonder at SM Makati. 

This way, parents are able to see Tiny Love's popular products first hand as well as get to ask brand representatives regarding their concerns and gain better insight on what Tiny Love has to offer. 

From newborns to active toddlers, Tiny Love has a wide range of fun toys that are perfect in supporting child development. There's colorful Gymini/activity gyms and mobiles that provide the perfect stimuli to start developing infants' mental and physical abilities, as well as other fun toys that toddlers will also enjoy and help parents guide their baby in their young journey in learning and development.

The event also had an insightful Child Development Seminar facilitated by young moms Paula Peralejo-Fernandez (celebrity, blogger) and Ina Arabia-Garcia (Team Publisher, Summit Media) who believe in the benefits of encouraging babies' development by inspiring moments of wonder. 

Also present in the event was Child developmental pediatrician Dr. Jeanne S. Dy, MD, DPPS (Screening Clinician for the Center for Developmental Pediatrics, Consultant at The Medical City and at Medmom Institute for Human Development, Doctor of Medicine at University of Santo Tomas, Special Training in Pediatrics at The Medical City, Sub-Specialty Training in Developmental Behavioral Pediatrics at The Medical City.

Adding more fun to the event is a special Celebrity Meet and Greet with celebrity moms as well as free goodies and activities that guests and their babies were able to enjoy. 

Raising children in the modern world need not be a daunting experience, even for young moms. Encourage your child to discover the beauty of the world we live in by being their guide and with the aid of baby-friendly brands like Tiny Love. 

Tiny Love products are available at Baby Company branches in SM MOA, SM Makati, SM Aura (boutique) and mall, SM North EDSA, SM Fairview Department Store, SM Megamall, SM Ortigas and Powerplant Mall and Ogalala Concept Stores at Shangri-la Mall and Ayala Mall The 30th.

About Tiny Love

Tiny Love® is a multiple award-winning global toy and baby products brand that puts special emphasis on the issue of baby’s development. We are a team of experts in child development and an industry pioneers in creating developmental toys that support baby’s growth. But first and foremost - we are parents who have personal experience and a deep understanding of the needs that other parents and their babies have during those first exciting years.

Tiny Love® was founded in 1991 with the vision to develop smart solutions to support baby’s development from birth through 24 months.

Raising Care for Rare awareness campaign

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Care and awareness for rare diseases, more research and support of everybody is paramount. Care for Rare awareness campaign and more research can help increase the understanding of these diseases and identify unknown ones. This Care for Rare awareness campaign brings hope to many people living with a rare disease around the nation and their families.

As part of the continuous efforts to promote public awareness on Rare Diseases, the Philippine General Hospital, UP National Institutes of Health and the Philippine Society of Orphan Disorders together with the Department of Health, is pioneering the Care for Rare awareness campaign held at the Philippine General Hospital Out-Patient Department. 

The campaign runs from October 17 to November 16, 2017. During this month-long campaign, an information table is set up manned by health volunteers who would be giving out informational materials about rare diseases specifically Lysosomal Storage Disorders like: Pompe disease, MPS I &II, Fabry disease and Gaucher disease. Patients can approach these volunteers to inquire about the diseases as well. 

As a globally competitive medical and health facility, the Philippine General Hospital is strongly committed to render quality healthcare to the Filipino people through networking and teamwork of its competent, compassionate and ethical health professionals, and by being a center of excellence and leadership in health care training and research that impacts on health policies.

Guided by this mission, this PGH Care for Rare campaign aims to bring national attention and awareness on the impact of rare diseases among people and the ways by which families and communities can help realize the spirit and intention of R.A. No. 10747 or the Rare Disease Law. 

The Philippines has achieved a very important milestone when the Rare Disease Act was passed into law which seeks to improve the access of patients with rare diseases to comprehensive medical care and to timely health information that would help them cope with their condition.

Public awareness plays a very important part in comprehensive healthcare; and a comprehensive healthcare respects everyone’s right to life. 

The campaign for national Rare Disease awareness is a shared responsibility and there is a great need to work together for this to be successful.

Rare diseases do not only affect patients but also their families. Thus the presence of a Rare Disease law somehow alleviates the position of which families with a rare disease patient are in.

As of the moment, the Implementing Rules and Regulations for the RD law are still being finished and parents of RD patients like me are looking forward to its implementation because that will ensure that budget will be allocated to RD programs. This law gives us hope in making sure that people with rare diseases are given a chance at life, says Mrs. Cynthia Magdaraog, President of the Philippine Society for Orphan Disorders and parent of a Pompe disease patient.

Mrs. Magdaraog is a mother of a rare disease patient, Dickoy, with Pompe disease, now an Industrial Design graduate and an accomplished entrepreneur despite only being able to move his wrists.  --- (Youth For Health)

In the Philippines, a disease is considered rare if it affects 1 in every 20,000 individuals or less. Those afflicted with rare disease or orphan disorders suffer from social abandonment due to lack of existing network of support to aid them.

The nature of rare disease is hardly known as well due to lack of information; and only few medical professionals in the country are aware of these disorders and how to diagnose and address these conditions. Medical help is also elusive under the conditions of the country’s health priorities. With this information campaign, both the private and government organizations working behind it are hoping to address the need for effective identification and diagnosis of rare diseases among our country’s population. 

Public awareness plays a very important part in comprehensive healthcare; and a comprehensive healthcare respects everyone’s right to life. 

The campaign for national Rare Disease awareness is a shared responsibility and there is a great need to work together for this to be successful.