As Filipinos try to navigate through life in the new normal, Globe aspires to make sure every household has access to fast and reliable Internet to help each family member stay connected and be able to keep in step with daily responsibilities.
February 15, 2021
Globe At Home Prepaid offers that are perfect for ordinary Filipino families
As Filipinos try to navigate through life in the new normal, Globe aspires to make sure every household has access to fast and reliable Internet to help each family member stay connected and be able to keep in step with daily responsibilities.
"The Importance Of “Pondo” by Alex Gonzaga, the newest endorser of Villarica Pawnshop
Alex Gonzaga, the famous social media superstar speaks seriously about the future as she enters a new chapter as a wife.
“From day one naman, when I entered showbusiness, it has always been my uncaring, off-the-cuff and galawgaw ways that have endeared me to fans and the public,” said Alex Gonzaga. “I was young, carefree, and rebellious in my own way while si Ate Toni talaga ang mas seri- ous, mas dutiful daughter and ate na image talaga sa mata ng publiko.”
“I had to zero in on something, something na hindi malalayo sa pagkatao ko, para naman believable, I can build on, and use to endear me to the public,” she added.
“What people did not realize then na syempre, our parents raised us a certain way and that deep down, I was still a product of that up- bringing di ba,” Alex exclaimed. “I had a strong sense, a strong pondo ng mga pangaral ng mga magulang, a foundation of being God-fear- ing, a need for a sense of purpose, and above all financial security para sa future namin.”
Alex said, “These business, yung milk tea namin is really a product of the deep lessons on preparing for the future that we have learned from Mommy Pinty, na lagging maging handa, laging may nakatabi na fall back, may investment at syempre para pomondo sa kinabukasan.”
“Yang YouTube channel na ‘yan is probably one of the best moves I have made in my career,” Alex excitedly said. “A lot of thought comes in producing each video, a lot of planning, and of course creativity to ensure that the audience will enjoy what they watch that is true to the Alex Gonzaga brand.”
“Relevance, ayan, relevance and reinvention ang pondo natin dyan sa YouTube Channel.”
“Now that I’m a wife and syempre, in the future a mother, lahat ng natutunan ko, lahat nang naipondo ko sa sarili ko, sa business, at kung anu-ano pa, I have to channel now in my new role.”
“I have to be wiser in my investments, I have to be wiser in spending money, need na mas maingat sa mga desisyon kasi I no longer just have to look a:er myself at mga needs ko, may sarili na ako ngayong pamilya and di na naman uso na dapat bilang maybahay ay iaasa natin buo ang kinabukasan sa mga asawa natin di ba?”
“This deal that I have now with Villarica Pawnshop is a blessing,” Alex added. “Dati kasi pag nasa isip ko pawnshop, ibig sabihin nun sangla, parang utang ba na may collateral kasi short ka sa pera, negative ang dating.”
“Habang nakikipag-usap ako sa kanila, I learned so much more that the industry pala ng pawnshop has trans- formed. Naging paraan na sila para maka-access ang mga Pilipino sa mga lugar na di nararating ng mga bangko sa mga serbisyo na parang pang bangko na rin. They offer such a wide range na service, sila Villarica pala ay ka tie-up na rin ng mga bangko, na nag po-provide na rin sila ng mga paraan para makakuha ng karagdagang pondo para sa mga negosyo ng mga tao.”
“Naku when you see the news, minsan nakakaawa ang mga nawawalan ng mga trabaho. Napalaki kasi ang iba na need mo maging emp- leyado, na maging manager para sure ang future. Right now, people need to realize na dapat pondohan nila ang mga sarili nila, na pwede rin naman magsimula ng maliit na negosyo, maging entrepreneur,” Alex said. “And si Villarica, believe it or not can help them with that, among other things.”
“Sabi nga ni Mommy Pinty sa akin, ang alahas, lalo na ang gold, pondo rin yan. She said that it was and will always be a wise investment.” She added that Villarica is a good source of excellent quality gold if one has the extra funds.
February 14, 2021
The BIGG Move: How BIGGS Pivoted From Dine In To Digital
The 38-year old Bicol-born BIGGS is now online.
But instead of simply looking for means to survive, BIGGS found a way to thrive. To do this, they didn’t look very far: it’s a picture of a BIGGS customer who’s alone in the kitchen. He’s looking through his fridge for an easy-prep, delicious, filling comfort food which he can make with the help of a pan, an oven, or a grill. Along comes the bestselling Biggs Ready-To-Cook Ribs.
Half a year later with over ten products and twelve more in the pipeline, the brand straddles the future by reigning in both the digital (with a vibrant e-commerce page) and retail spaces (being in over 50 stores in Metro Manila and Bicol).
While the product is already there--the Ribs being one of its flagship products for years--launching it in a platform so new and in a year so challenging is another story. Here are five (5) of the key steps BIGGS took to successfully pivot itself to e-commerce.
Talk to your customers. For BIGGS, it’s not only looking at past sales performances to determine which product to develop but to have its customers be product co-creators. Through surveys, focus group discussions, and interviews--all done online--BIGGS asked its customers on how frequent they cook in a week, the food preparation methods they are looking for, even the flavor profiles they prefer.
Invest in Creatives. The e-commerce space is peppered with compelling visuals and rich content. The competition for attention is stiff. By having its in-house team work with creative suppliers, BIGGS is able to come up with fresh content every time through its many social media platforms.
Build relationships with an enabler. Besides being a landscape for creatives, the e-commerce space requires efficiencies to be made in the logistics, inventory, web development and operations departments. An enabler company builds these synergies within its team or outside to bridge these gaps.
After building an incredible website, invest in paid ads. In many cases, the website will be very much like a physical store: it requires careful construction, regular upkeep and constant improvements. Driving customers to it is another story. Driving traffic through organic content works to some extent, but with tight competition coupled with continuous changes in social media algorithms, it’s going to be a slow burn. Paid ads ensure the visibility of your products to your target audiences and guarantee optimal sales conversion.
- Strike a balance between what you have (both product and data) and what your customers like. Fortunately, BIGGS already had a hero product in mind--the BIGGS Ribs. What needed to happen is to reformat this restaurant hit into something its customers can prepare at home with limited tools. Making data-driven decisions--supported by rich data found in its e-commerce systems--help the brand make changes quickly. If there’s one learning that stood out in this movement from dine-in to digital, it’s the importance of agility.
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Biggs Ready To Cook is the retail arm of the 38 year-old restaurant chain BIGGS. It is a line of easy, ready-to-cook frozen versions of the BIGGS’ bestsellers. It is owned and managed by BIGGS Inc and is present in over 50 supermarkets. In Manila, its digital distribution partner is Phenomenon Group Inc.
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Website: www.biggs.ph
February 13, 2021
Shopee Gives You More Reasons to Shop with the Shopee Loyalty Program
Users can experience a new level of value and engagement via Shopee Loyalty, with rewards including vouchers and exclusive deals to be unlocked every month
MANILA - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is officially launching Shopee Loyalty, a brand new in-app program that delivers a more rewarding shopping experience for users. With Shopee Loyalty, users can enjoy a range of exclusive perks, vouchers, and deals every month when they shop more with Shopee.
Highlights of Shopee Loyalty
Shopee Loyalty is easily accessible with a single tap from the Shopee home page. On the Shopee Loyalty page, users can:
Track their Shopee Loyalty tier progress for the month
Discover various tier and reward milestones
Redeem eligible vouchers that are refreshed monthly, including free shipping vouchers and special birthday vouchers.
Martin Yu, Director at Shopee Philippines, said, “We are excited to bring more joy and reward Shopee users better with Shopee Loyalty. Shopee has seen online shopping grow in importance for Filipinos in the past year, as more people turn to Shopee for their needs, from groceries to entertainment. Shopee Loyalty gives users more ways to save and have fun with Shopee as they shop online more, together with our in-app features, membership clubs, and shopping campaigns that users enjoy regularly. We look forward to helping users unlock more value with Shopee in the future.”
On February 15, Shopee users can also look out for exclusive free shipping vouchers from 12:00 MN to 2:00 AM and 12:00 NN to 2:00 PM for all purchases made with ShopeePay.
To learn more about Shopee Loyalty, visit https://shopee.ph/m/shopee-loyalty-education
Download the Shopee app for free via the App Store or Google Play.
It’s Finally Payday! Splurge on these Products and more at Shopee’s Payday Sale and Enjoy Discounts up to 90% off
On February 15, users can enjoy flash deals and promos, free shipping vouchers, and up to 15% cashback
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, makes payday more exciting and rewarding with amazing deals and discounts at the Shopee Payday Sale this February 15. Shoppers can look forward to flash deals and promos, free shipping with ₱0 minimum spend, up to 90% off on select items, 15% coins cashback, and ₱15,000 worth of vouchers.
Additionally, make the most out of your sweldo and enjoy exclusive deals and promos when shopping on Shopee Mall! Use the code SHPMALLPAYDAY15 on all ShopeeMall items and get a 15% cashback voucher.
No matter what you're into, you'll definitely enjoy these 15 deals from top Shopee Mall brands and more at the Shopee Payday Sale:
Fab Finds for the Fashionista
Who says you can’t dress up even if you’re just at home? This payday, you can enjoy the best deals on fashion must-haves from Shopee. Ladies, why not pair a Casio Women's Gold Watch with a brand new sling bag from BENCH/. For the men out there, look put together in a Short Sleeve Button Down from IDENTITY and Lace Up Sneakers that are also from BENCH/.
Must-Have Gadgets and Accessories for Every Techie
Elevate your tech lifestyle with these products from your favorite brands. Start a mobile gaming career with the Vivo Y12 Smartphone or binge on the latest K-drama with the ACE 32" Slim LED TV. If fitness is your thing, enjoy your Zumba workouts with the Xiaomi Redmi AirDots Wireless Earphones and track your progress with the Xiaomi Mi Band 5 Smartwatch.
Everyday Necessities for the Beauty Junkie
With summer just around the corner, moisturize and hydrate your skin with L’Oreal Radiance Booster Duo and Laneige Lip Sleeping Set. If you’re looking for the next perfect addition to your makeup collection, the Shopee exclusive BLK x Solenn Heussaff Dahlia Set is for you. Don’t forget to cleanse your face with the NIVEA MicellAir Water after a long day!
Adorable Apparel for the Girl Mom
Dress up your little one in adorable clothing perfect for the coming summer. Mix the comfy Meet My Feet Gordon Loafers with either a blue INSPI Printed Casual Dress or a pink Gingersnaps Printed Dress.
Shoppers can also look forward to more rewards when they use ShopeePay including:
15% off sitewide discount
Flash Deals on mobile load & data
12:00 MN - 2:00 AM: ₱10 load/data for ₱5 and ₱15 load/data for ₱7
12:00 NN - 2:00 PM: ₱50 load/data for ₱37
5:00 PM - 7:00 PM: ₱20 load/data for ₱10
20% cashback (₱800 min spend, capped at 160 coins) on bills payment with ShopeePay
To learn more about the Shopee Payday Sale, visit https://shopee.ph/m/payday-sale.
Download the Shopee app for free via the App Store or Google Play.