From Billboards to Breakthroughs: NYXSYS Philippines, Inc. Leads Digital Outdoor Revolution

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In the latest episode of ROI’d to Success, the Hustleshare podcast spotlights the remarkable journey of Mansueto “Joel” Callao, Chairman and CEO of NYXSYS Philippines, Inc., whose vision transformed a traditional out-of-home (OOH) advertising venture into one of the country’s most innovative digital media and technology providers.

Founded in 2014 as a spin-off from a legacy billboard business, NYXSYS is now at the forefront of merging advertising with technology—powering smart LED billboards, interactive poster boxes, and RFID-enabled business solutions for clients across Metro Manila and beyond.

But behind this transformation is Callao's personal hustle story in leading NYXSYS through multiple waves of reinvention, seeing opportunity in adversity as the country's digital economy surged and the pandemic affected consumer behavior.

“When the pandemic hit, everything stopped, and we didn’t have any prepared business plan. But I waited, I prayed a lot, and we strategized on how to survive and thrive. And that’s where we decided to focus more on the technology aspect of our business. And I thought of audience measurement on digital, the first of its kind in the Philippines, something that can produce and analyze data, enable people to engage, and enable people to interact and lead to conversion,” Callao said.

This pivot marked a turning point for NYXSYS. Embedding AI and data analytics into its Digital OOH (DOOH) systems, the company transformed passive screens into intelligent, performance-driven platforms, empowering clients to reach a mobile-first audience with unmatched precision.

But scaling up a digital business required more than just vision—it demanded a rock-solid infrastructure. That’s when NYXSYS partnered with PLDT Enterprise, ushering in the next stage of growth.

“We are very thankful that PLDT Enterprise came into the picture at the perfect time. When we transitioned to digital AI analytics, PLDT Enterprise was there offering us the right services and readily available infrastructure, exactly when it was needed the most, providing us with a system that is very robust and reassuring,” he added.

Through PLDT Enterprise’s suite of advanced solutions—including SD-WAN, iGate, Smart Bro 5G, Telavi, Endpoint Licenses, Managed Service Desk, and Smart IoT— NYXSYS was able to unify its operations, modernize its cybersecurity, and reduce downtime across its digital signage network, enabling the company to hit its sales targets, fueled by better connectivity, continuing innovation, real-time content control, and faster client servicing.

“NYXSYS is really in the habit of creating and innovating every single day, and everything we do is for the growth and benefit of the industry. Right now, we are very focused on learning new ways to innovate and advance our business. But it should not just always be about just wanting more, doing more. At the end of the day, our plans should be aligned with the core values of the company, which speaks about the culture. We want to build so that we can benefit future generations, and that is why we at NYXSYS are always looking to discover more,” Callao added.

His leadership mantra? Keep building, keep learning, keep pushing the boundaries of what DOOH advertising can become. And with partners like PLDT Enterprise enabling that momentum, the future looks even more connected—and more ambitious.

“At PLDT Enterprise, our priority has always been to provide the support that empowers our partners to scale with confidence. NYXSYS’ story is a testament to how the right infrastructure, backed by responsive and reliable service, can turn bold visions into reality. We are proud to stand alongside them in pushing the boundaries of digital innovation for the industry,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart.

This episode of ROI’d to Success is a powerful reminder that behind every tech transformation is a human story—of grit and growth. Discover more about NYXSYS at ROI’d To Success with Hustleshare on Spotify via https://open.spotify.com/episode/3DvAQ6GBEwmQvnfgjL9Wan

To learn more about the digital solutions fit for your business, visit https://bit.ly/pldtenterprise-ROId-NPI-pr

About PLDT Enterprise

PLDT Enterprise and Synermaxx Corporation Strengthen Partnership to Deliver Secure and Scalable Messaging Solutions

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PLDT Enterprise and Synermaxx Corporation commemorate the ceremonial signing of their expanded partnership to deliver secure and scalable messaging solutions. In photo (L–R): Marili Anne Fernandez, Relationship Manager, PLDT Enterprise; Josh Montecillo, AVP and Head, Enterprise & International Wireless Product Management, PLDT Enterprise; Eiffel Saldana, SVP for Tech Operations, Synermaxx Corporation; Rollinda Cagungun, VP for Finance & Administration, Synermaxx Corporation; Trisha Gonzales, VP for Mobile Sales & Operations, Synermaxx Corporation; Dexter Qua, President & COO, Synermaxx Corporation; Daniel Ongchoco, Chairman & CEO, Synermaxx Corporation; Blums Pineda, SVP and Head, Enterprise Business Group, PLDT and Smart; Mitch Locsin, FVP and Head, Enterprise Core Business, PLDT and Smart; and Marlon Alberto, Head of Customer Relationship Management, PLDT Enterprise

PLDT Enterprise, the corporate arm of PLDT, Inc., has expanded its long-standing collaboration with Synermaxx Corporation to enable businesses to engage customers through secure and reliable digital communications.

Building on more than a decade of partnership, Synermaxx has renewed its long-term partnership as a certified Application-to-Person (A2P) aggregator of PLDT Enterprise – a certification that authorizes Synermaxx to deliver A2P messaging traffic via PLDT and Smart’s network, ensuring that enterprises across industries can count on legitimate, trusted channels for mission-critical messages such as one-time passwords, banking notifications, and customer alerts.

Mark Dommel Geronimo, Head of Wireless Product Development at PLDT Enterprise, highlights the role of Silent Authentication in strengthening the long-term partnership with Synermaxx, ensuring enterprises benefit from secure and seamless digital interactions.

The expanded engagement also includes Silent Authentication and colocation services at VITRO Clark. Together, these solutions provide Synermaxx with the scalability, security, and redundancy needed to support the growing demand for seamless mobile interactions and fraud-resistant digital services.

“We are pleased to continue working with Synermaxx, one of our first local SMS aggregator clients,” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart. “By combining our advanced messaging suite with Synermaxx’s proven expertise, we are helping enterprises safeguard their communications and deliver better customer experiences.”

Representatives from PLDT Enterprise and Synermaxx celebrate over a decade of partnership and the expansion of their collaboration in enabling businesses through secure and reliable digital communications.

Founded in 2004, Synermaxx Corporation has been a pioneer in integrated ICT solutions in the Philippines, offering services spanning software, internet, mobile, and hardware. Today, it supports industries from finance and healthcare to logistics, retail, and education.

Daniel Ongchoco, Chairman and CEO of Synermaxx Corporation, expresses his gratitude to PLDT Enterprise for more than a decade of partnership that marked the expansion of their collaboration in delivering secure and reliable digital communications solutions.

“Our long history with PLDT Enterprise has allowed us to grow alongside the evolving needs of businesses in the Philippines,” said Daniel Ongchoco, Chairman and CEO of Synermaxx Corporation. “With PLDT Enterprise’s robust infrastructure and reliable network, we are able to provide our clients with messaging solutions that are secure, scalable, and built for the digital age. This renewed partnership gives us the foundation to deliver even greater value to our customers.”

By certifying trusted A2P partners such as Synermaxx, PLDT Enterprise continues to strengthen the integrity of domestic SMS traffic — helping reduce fraud, protect consumers, and preserve confidence in digital channels that power e-commerce, financial services, and online platforms.

Learn more about PLDT Enterprise’s suite of solutions, visit https://bit.ly/pldtenterprise-synermaxx-partnership-pr

Why the OPPO Reno14 Series 5G Is the Only Camera You Need for Your Next Underwater Trip

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For most travelers, capturing the beauty of hidden caves, crystal-clear waters, and vibrant coastlines means bringing bulky gear, using waterproof plastic cases, or risking damage to delicate devices—but the OPPO Reno14 Series 5G changes that by giving you everything you need to document your adventures in one sleek smartphone.

With its triple IP66, IP68, and IP69 ratings, and 4K Underwater Video, it is built to withstand wet and rugged conditions while still producing cinematic-level content.

Exploring Bohol with the OPPO Reno14 Series 5G

Set against the backdrop of Bohol’s coastal destinations and hidden underwater caves, OPPO Reno League put the phone to the test in real-life adventures. From diving beneath turquoise waters to capturing the drama of limestone rock formations, the OPPO Reno14 Series 5G proved to be a travel essential that blends durability with creative power.

Capturing Cinematic Underwater Memories

The OPPO Reno14 Series 5G’s 4K Underwater Video unlocks a new dimension of content creation. Travelers can shoot with confidence, as the phone is designed to withstand full submersion in fresh water for up to 30 minutes at a depth of two meters. Each video comes out sharp, vibrant, and rich with detail, giving even casual explorers the ability to produce footage that looks ready for the big screen.

Withstanding the Elements Beneath

Adventure often comes with unpredictable environments. The IP66, IP68, and IP69 certifications on the OPPO Reno14 Series 5G protect against dust, splashes, and high-pressure water jets. This level of durability ensures your phone keeps up with every twist and turn of your journey, from rugged terrain to waves crashing along the shore.

Traveling Light Without Sacrificing Quality

Instead of packing separate cameras and accessories, the OPPO Reno14 Series 5G consolidates everything into one device. It delivers the performance of specialized equipment without adding weight to your bag, which gives you more freedom to live your adventure while knowing your memories are captured in the highest quality.

Make Your Underwater Moment Now with the OPPO Reno14 Series 5G

The OPPO Reno14 Series 5G is now available nationwide, ready to be your creative companion for the next trip. With its combination of tried-and-tested water resistance and 4K Underwater Video, it proves the only camera you need for your travels is the one that fits right in your pocket.

Find the OPPO Reno14 Series 5G in all authorized OPPO Brand Stores and official OPPO online stores in Shopee, Lazada, and TikTok Shop.

Pricing

● OPPO Reno14 F 5G (Glossy Pink, Opal Blue, Luminous Green)

○ 8GB + 256GB – ₱21,999

● OPPO Reno14 F 5G (Opal Blue, Luminous Green)

○ 12GB + 256GB – ₱24,999

○ 12GB + 512GB – ₱27,999

● OPPO Reno14 5G (Opal White, Luminous Green)

○ 12GB + 256GB – ₱31,999

○ 12GB + 512GB – ₱34,999

● OPPO Reno14 Pro 5G (Opal White, Titanium Grey)

○ 12GB + 512GB – ₱47,999

Postpaid Bundles (with Free Enco Buds3 Pro)

● Globe GPlan 1799 – OPPO Reno14 F 5G (8+256GB)

● Globe GPlan 1999 – OPPO Reno14 5G (12+512GB)

● Smart Plans+ 1499 – OPPO Reno14 F 5G (8+256GB)

● Smart Plans+ 1999 – OPPO Reno14 5G (12+512GB)

Flexible Payment Options

● Home Credit: Up to 18 months

● Credit Cards: 6 or 12 months at 0% interest (select banks)

Exclusive for Loyal My OPPO App Users

Loyal My OPPO App users can use a member exclusive P1,000 on the Reno14 Series to get a chance to win a paid 3D2N domestic trip for two, or special OPPO product vouchers and travel/wellness gift codes. Head over to the My OPPO App for more details. Promo runs until October 30, 2025.

Visit www.oppo.com/ph/ or follow OPPO Philippines on Facebook, YouTube, and TikTok.

The New R60i NC from soundcore by Anker Packs Next-Generation Sound in Every Beat

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The new soundcore R60i NC comes with upgraded features such as real-time adaptive active noise cancellation, AI translation for more than 100 languages, premium sound quality, fast charging capability, and spatial audio.

soundcore, the premium audio brand under Anker Innovations and ranked Top 3 globally in wireless headphone shipments[1], has introduced the soundcore R60i NC, a new generation of true wireless earbuds that redefine everyday listening with powerful sound, smart features, and lasting comfort. Designed for those who demand more for less, the R60i NC combines studio-grade audio, intelligent noise control, and impressive endurance, all in one sleek, affordable package.

Finding the perfect pair of earphones often feels like a trade-off: you either pay a premium for quality sound or settle for budget options that compromise on performance. But what if you could have the best of both worlds? Committed to delivering premium sound at a budget-friendly price, soundcore, a premium brand under Anker Innovations, is introducing the R60i NC, a next-generation pair of earphones featuring flagship-level audio technology. The best part is that they can be yours for only PHP 1,795.

A milestone upgrade C

The soundcore R60i NC is a milestone upgrade to its predecessor R50i NC. As the first R-Series earphones with Hi-Res Audio certification and LDAC support, the R60i NC sets a new benchmark for affordable premium sound with tons of new and improved features.

While the R50i NC offered 25 hours of battery life, the R60i NC takes it a step further, offering up to 40 hours with active noise canceling (ANC), and up to 50 hours when the ANC is turned off. This guarantees more than 2 days worth of enjoyment from your favorite podcasts and playlists without any interruptions.

Its ANC also jumps from -42dB to -52dB ANC, raising the bar and making it one of the strongest in its category. Using Helmholtz resonance chambers and four high-precision microphones, its intelligent algorithm dynamically analyzes your environment every 0.007 seconds to maintain uninterrupted calm wherever life takes you. It also features an 11mm titanium-coated driver with a 0.2mm magnetic gap, so you can enjoy deep bass, delivering a rich and immersive listening experience.

Smarter features for modern life

Alongside its enhanced features, the R60i NC also has a range of practical tools that are built to fit life on the go. For fans of foreign films and shows, the R60i is equipped with AI translation support in over 100 languages and dialects. It can also easily translate face-to-face and real-time conversations through Anka, an AI assistant feature, so you can utilize it during your travels and chat with locals easily.

With its 6-mic AI Clear Call system that optimizes voice pickup and its multi-point connection, the R60i NC is also a perfect companion for busy students who attend online classes and remote workers who jump into video calls, who need to seamlessly change devices.

Experience high performance at a fraction of the cost

The market is packed with so many different kinds of earphones, and one thing always seems to ring true about purchasing a pair of quality earphones — that it comes at a steep price, typically around P6,000 or more. But soundcore continues to prove that innovation can be accessible. The R60i NC makes premium listening part of everyday life — for students, professionals, travelers, and anyone who values good sound without compromise.

Take the leap into next-level sound with the soundcore R60i NC, exclusively available in the Philippines through Shopee by October 22 and across all platforms November 8 onwards. For more information, visit the brand’s Instagram.

1 Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings.

HUAWEI Program to Empower Young Creatives with GoPaint Creativity and Seamless PC-Like Experience on the HUAWEI MatePad 11.5 (2025)Partners with De La Salle - College of Saint Benilde Multimedia Arts

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De La Salle – College of Saint Benilde, Multimedia Arts Students

HUAWEI partnered with the De La Salle- College of Saint Benilde (DLS-CSB) to highlight the HUAWEI MatePad 11.5 (2025)’s potential to inspire digital creativity and productivity for young artists. Elevating the renowned DLS-CSB Multimedia Arts (MMA) Program a leader in innovative multimedia education that nurtures visionary talents through hands-on, industry-aligned training in design, animation, and digital storytelling. This partnership will take center stage on the upcoming Art in Motion: The Moving Deadlines, part of the DLS-CSB Multimedia Arts Program’s annual Halloween event happening on October 28 to 30, 2025, at the 10th Floor of the Benilde Design + Arts Campus.

Katrina Juane, Chairperson of DLS-CSB Multimedia Arts, said their Halloween event, Art in Motion: The Moving Deadlines, partnered with HUAWEI to blend art, motion, and storytelling. Students explored digital illustration and motion graphics using the MatePad 11.5”. HUAWEI’s support fosters creativity, curiosity, and confidence in young artists.

Katrina Juane, Chairperson of DLS-CSB Multimedia Arts

“Having worked with HUAWEI before, we’ve seen firsthand how their products perform not only as reliable devices but as creative tools that genuinely empower students. In our program, we constantly look for technology that bridges technical precision and artistic freedom and HUAWEI consistently delivers that balance,” shared Katrina Juane, Chairperson of DLS-CSB Multimedia Arts Program.

The event showcases the synergy between HUAWEI’s innovative technology and DLS-CSB’s cutting-edge creative education. The partnership empowers students with tools to push artistic boundaries while elevating HUAWEI’s presence among aspiring creatives, fostering further innovation and artistic excellence. Students will explore how the HUAWEI MatePad 11.5 (2025) blends art and innovation, experiencing its PC-level performance and tablet convenience through live demos and interactive sessions.

Design with Enhanced Eye Comfort and Innovative PaperMatte Display

The HUAWEI MatePad 11.5” (2025) ignited excitement among De La Salle University - College of Saint Benilde students with its blend of style and portability in a sleek, 6.1mm-thin, 515g all-metal unibody design that makes it perfect to take on-the-go. Easily tucked into backpacks, it moves seamlessly from lecture halls to art studios, empowering creatives to work anywhere inspiration strikes.

PaperMatte Display, designed to replicate the feel and comfort of real paper. For students who spend long hours sketching, illustrating, or editing visuals, the display’s anti-glare nano-etched texture made a lasting impression, minimizing reflections while maintaining high color accuracy and eye comfort.

Photo by: Hazel Anne Miranda, DLS-CSB

Study Smarter, Create Better with WPS Office 2.0 and HUAWEI Notes

With WPS Office 2.0, students gain access to a complete suite of desktop-class tools for writing, spreadsheets, and presentation design. The upgraded layout supports multi-window editing, advanced formatting, and cloud sync, making it easy to manage multiple tasks at once. It delivers the power of a laptop in a lightweight form, ideal for classes, group work, and projects.

Meanwhile, HUAWEI Notes transforms the MatePad into a dynamic creative notebook. Students can annotate PDFs, record voice notes, convert handwriting to text, and customize folders to fit their workflow. Whether brainstorming ideas or organizing coursework, HUAWEI Notes keeps learning flexible from start to finish.

Unleashing Diverse Artistic Tools with HUAWEI GoPaint App

GoPaint empowers De La Salle- College of Saint Benilde Multimedia Arts students with a free, pre-installed creative suite. It features a vast array of over 100 customizable brushes, advanced layer management, and color tools that allows students to craft professional-grade artwork with ease. Perfect for sketching detailed characters and vibrant designs using brushes that mimic watercolor, oil, and digital pens for realistic and bold effects.

Photo by: Hazel Anne Miranda, DLS-CSB

“This new MatePad 11.5” (2025) continues to impress us with its PaperMatte display and incredible pen precision. It feels like drawing on real textured paper, which is a big deal for artists transitioning between analog and digital mediums,” Katrina Juane observed. “We’ve also noticed how fluid and natural it is for animation sketching and layout work, which aligns with what our students do daily.”

The robust layer system supports non-destructive edits. This allows students to experiment freely with compositions. Custom palettes add vivid precision to their creations. The intuitive lasso tool and seamless interface simplify element rearrangement. GoPaint bridges traditional sketching and digital artistry effortlessly. GoPaint’s intuitive interface makes transitioning from traditional to digital creation seamless, rivaling premium apps without the cost.

Built for All-Day Learning and Creative Freedom

Beyond its artistic capabilities, students appreciated the practicality of the HUAWEI MatePad 11.5 (2025) in their day-to-day academic life. The HUAWEI M-Pencil (3rd Gen) also now supports magnetic wireless charging, ensuring their tools are always ready whenever inspiration strikes.

Photo by: Hazel Anne Miranda, DLS-CSB

Its 10,100 mAh battery powered through full days of lectures, design critiques, and editing sessions without requiring a recharge. When it’s time to recharge, 40W HUAWEI SuperCharge brings the device back to full power in no time—so students can stay focused on creating, not conserving. The result is a portable and versatile all-in-one device for students with its lightweight design and long-lasting battery support all-day use for studying and ongoing projects.

“The MatePad series has proven to be durable, responsive, and intuitive, which makes it easy to recommend to our students for both classroom use and creative projects. The fact that HUAWEI values education and supports young creators makes the partnership feel organic and purposeful,” Katrina Juane added.

Experience Creativity in Every Stroke with the HUAWEI MatePad 11.5 (2025)

The collaboration between HUAWEI and De La Salle - College of Saint Benilde highlighted how the right tools can inspire new forms of expression and productivity. By integrating art, technology, and education, HUAWEI continues to empower young creatives to push their boundaries and embrace a smarter, more connected way to create.

Get the HUAWEI MatePad 11.5 (2025) today and experience the perfect blend of PC-like performance and paper-like creativity. Now available for PHP 21,999 on Shopee, Lazada, TikTok, the HUAWEI Online Store, and HUAWEI Experience Stores nationwide.

Along with an exclusive freebie bundle worth PHP 11,998, including the HUAWEI Smart Keyboard worth PHP 6,999, and the PC-Level WPS Office suite worth PHP 4,999 everything you need to create, write, and work right out of the box.

Visit your nearest HUAWEI Experience Store, or check out HUAWEI’s official website and social media pages for more details (Facebook | Instagram).