Xiaomi, Maybelline, and The SM Store Named The Most Popular Brands on Shopee Philippines in 2018

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Kickstart the new year at Shopee with the best brand deals at the first Payday Sale of 2019 

Building on the buzz of the new year, Shopee Philippines unveils the top categories and brands in 2018 ahead of the first Payday sale of 2019 from 10 to 18 January. Electronics, Health & Beauty, and Home & Living emerged as the top categories for 2018, with Xiaomi, Maybelline, and The SM Store topping the charts for each category.

Martin Yu, Associate Director, Shopee Philippines, said, “Shopee Philippines achieved many exciting milestones in 2018, including the launch of Shopee Mall which cemented our position as a one-stop online shopping destination and delivered increased convenience for users seeking a more diverse online shopping experience. Since its launch, Shopee Mall has seen tremendous growth due to strong support from both brands and shoppers in the Philippines. In 2019, we will continue to expand our assortment on Shopee Mall to give users even better deals from leading local and international brands and retailers.”

Xiaomi emerges as best-selling electronics brand in Shopee Philippines

The electronics category recorded around 300% increase in orders in 2018, becoming one of the top 3 categories on Shopee Philippines as Filipinos shopped for tech products online more. Shopee catered to this trend by onboarding leading electronics brands on Shopee Mall and also launching Shopee Gadget Zone, a dedicated portal featuring Lowest Price Guaranteed deals on tech products from top brands including Xiaomi, Samsung, and Oppo. 

Xiaomi emerged as the top electronics brand on Shopee Philippines in 2018. Xiaomi enjoyed a strong debut on Shopee Philippines as the Redmi 5 smartphone sold out in less than a minute during the brand’s first flash sale in April. It was also one of the most sought-after brands for Filipinos, as “Xiaomi” was searched around 900,000 times on Shopee Philippines over 2018. Finally, one of its most awaited smartphones, the Pocophone F1, sold out in 16 minutes on flash sale during Shopee 11.11 Big Christmas Sale.

In addition, televisions were also popular among Shopee users in 2018, as TV brands Ace, Mass, and Avision ranked among the top 5 electronics brands on Shopee Philippines.

Consumers snap up bath and bedroom supplies as The SM Store leads Home & Living

Home & Living was also among the hottest categories in Shopee Philippines in 2018. Bath and bedroom supplies were especially popular among Filipino users; on average, over 2,000 bath and bedroom-related products were sold every day. In line with the global trend of cutting down on plastic use, around 400 stainless steel straws were sold per day on Shopee Philippines in 2018.

The SM Store, the largest department store chain in the Philippines, was the number one brand in the Home & Living category in 2018. Insulated tumblers, oil diffusers, and hard case luggage bags were the hottest products on The SM Store as the brand saw robust performance over the year, ranking among the best-selling brands during Shopee 12.12 Big Christmas Sale.

In line with the growing popularity of online shopping among men, there was also an increase in demand for electrical appliances and power tools as TCL, Bosch, and Lotus ranked among the top 10 Home & Living brands.

Maybelline crowned the queen of Health & Beauty

Health & Beauty rounds off the top categories on Shopee Philippines in 2018 as Shopee users continued to snap up skincare products and cosmetics.

Maybelline emerged as the top beauty brand on Shopee Philippines after a fruitful Shopee 12.12 Birthday Sale, where it sold over 50,000 items on 12 December alone. Maybelline’s success was driven by several hit products launched in 2018, such as the Superstay Matte Liquid Lipstick, Hypercurl Mascara, and the Fit Me Liquid Foundation.

Filipino users were also interested in skincare and personal grooming, with P&G, Nivea, Unilever, Johnson & Johnson, and Garnier also named among the top Home & Living brands.

Shoppers can look forward to even better deals from their favorite brands on Shopee in 2019, starting with the first Payday Sale of the year from 10 to 18 January. Users can enjoy free shipping with a minimum spend of ₱150, up to 7 rounds of flash sales daily, and the return of the new interactive live quiz game Shopee Quiz after a strong debut during Shopee 12.12 Big Christmas Sale.

For more information, https://shopee.ph/.

Download the Shopee app for free via the App Store or Google Play.

XXX: Xperience, Xcite, Xperia the season's "it" phone with Lazada Philippines

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The season's "it" phone is now available in the country's online shopping mall.

Headlining this season's roster of new smartphones is no other than the Sony Xperia Z2 and it is now available in Lazada.com.ph - the country's online shopping mall.

Trailing from its predecessor - the Sony Xperia Z1, the Sony Xperia Z2 is packed with more features and with a slightly larger screen display. While the product details would spell out the details of the Sony Xperia Z2, here are the things to expect about the season's "it" phone - utilitarian, richer color display, and agile imaging capability.

The Sony Xperia Z2 remains true to its Z-series DNA being resistant to dust, moisture, and even water. So whether you are trekking outdoors or partying the night away, fret no more as the Z2 never shies away from these challenges.

The Sony Xperia Z2 now comes leaner with an 8.2mm body with glass panels front and back and encased in a single aluminium frame. So it could easily fit anywhere.

Viewing selfies and videos with friends are so much easier with the Sony Xperia Z2! With its Triluminos display with X-Reality for a wider color range and greater detail, the Z2 now sports the Live Colour LED which makes wide angle viewing much easier. There's no need to pass around your phone everytime you need to show a cool photo.

The Sony Xperia Z2's 20.7 megapixel camera boasts its sheer capability of shooting videos at 4K resolution and has its own software-based image stabilization called SteadyShot. So you can be sure that you won't miss any moment behind and you can live your life at its best!

Experience the newest Sony Xperia Z2 with the Philippines' Online Shopping Mall. Shop effortlessly and risk-free by logging into http://www.lazada.com.ph/sony-xperia-z2-16gb-android-44-black-130510.html to get the best deals on the Sony Xperia Z2 and experience what the rave about the season “it” phone is all about.

Global brand Midea showcases products that make life simpler

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World’s largest consumer appliance producer launches line of products for the busy homemaker.

Homemakers now have to look forward to at home, something that make life simpler - Global brand Midea’s Consumer Appliances line.

The international appliance producer launches this innovative collection with the aim of ultimately changing the face of household chores by making every busy homemaker’s life easier.

Midea has consistently strived to make the lives of its consumers easier with their line of innovative products. Midea Global partnered with Concepcion Industrial Corporation to bring the brand closer to Filipinos.

Mr. Philip Trapaga, General Manager of Concepcion-Midea Inc. Philippines says that “nowadays, multitasking is a trait that seems to be innate in every Filipina. Gone are the days when women merely have their household to manage. Now, they also have to juggle their responsibilities at home while still tending to their careers.”

This great shift is something the global brand hopes to give solution to. Women at present are breaking away from their traditional roles and together with this come more things for them to manage.

This is supported by the current upward trend observed in the 2013 worldwide Women’s Advancement Index study that ranked the Philippines third in the Asia Pacific region in terms of women’s participation in the workforce.

This figure supports the continuous display of independence among women in the country, whether it comes to their career or simply their life. 

The Midea One Touch Washing Machine

“Time is something very important for active homemakers. Being hands-on with their decisions for their household can be a challenge especially with their busy schedules and other responsibilities. This, however, is definitely possible with the right appliances,” says Mr. Trapaga.

Midea’s One Touch Washing machine is engineered to make the lives of us Filipinos better, adds Mr. Trapaga. He continues, “From its one-touch feature that enables you to wash, rinse, and dry with just a touch of a button to its smart sensors which detects the weight of the laundry you’ve put and automatically fills in the right amount of water, these features are all geared towards making the laundry chore easier and simpler.”

One of the highlights of this washing machine is its Quick Wash function that lets users clean a drum full of clothes in as fast as 19 minutes. Among its most attractive features, however, is the piso wash, a perfect element for all the budget-conscious. The model boasts of energy efficiency, as one wash cycle is equal to only one peso in electrical consumption.

For Fresh and healthy food

The Midea Party Refrigerator

“We call our Midea French door model our “Party” Refrigerator as it is built to store a huge amount of food and drinks fit to throw a big party. We Filipinos love to celebrate and entertain in our homes and the Midea Party Ref is the right product for their needs,” says Mr. Trapaga. 

Midea’s Party Refrigerator comes with a wide range of innovative features. With wide interiors, adjustable shelves, and efficient French doors, this model can store up to 20 baskets full of groceries.

The refrigerator system also boasts a “Keep Fresh technology” that maintains the optimum level of humidity to maintain food freshness for longer periods of time. It also irradiates natural light to enhance the nutritional value of food and uses UV light to break down pesticides commonly found in fruits and vegetables.

Similar to the One Touch Washing Machine, the Party Refrigerator fuses high-quality with affordability and energy savings. It is designed with a cutting-edge Turbo Inverter Compressor that enables users to reach desired temperatures without need for costly warm-up times.

Merging quality with affordability

Raul Joseph “Jojo” Concepcion, Chief Executive Officer of Concepcion Industrial Corporation (CIC) and Chairman of Concepcion Midea Inc. Philippines (CMIP) believes that Midea’s new line has all the qualities that can make the lives of consumers simpler. For him, however, a product’s quality goes beyond a solid set of features.

 

Concepcion describes, “We want to bring innovation to a new level of easy. And Midea already has this in their product portfolio. For CIC’s part, we simply want to reinforce their product line with strong aftermarket support and rich local experience.”

“Picking the right appliances goes a long way in building a home. With the help of Midea’s products, our busy homemakers can focus on the things that matter the most to them—be it fulfilling the promise of their careers or spending more time with their families,” finishes Trapaga.

For more information on Midea, please call +632-850-9888 or visit midea.com.