Midea’s new wave of cooking redefines culinary adventures

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Midea, known as one of the world’s largest producer of consumer appliances, its latest kitchen appliance line answers food preparation woes with all-new kitchen range.

Charles Zhang - Deputy General Manager Phillip Trapaga - General Manager Guest Chef Rob Pengson Joeben Gamatero II - Marketing Director and Jerry Zhao

A New Wave of Cooking aims to solve the food-preparation woes of Filipino households, to change the way you do things around the kitchen. 

With the lifestyles of modern homemakers changing at a fast pace, lengthy and tedious meal preparations have become quite a challenge for champions of the household. In the kitchen, it is no longer just about how food is prepared—more importantly, it is about how fast and easy the task can be done. 

Phillip Trapaga General Manager of Concepcion Midea Inc Philippines speaks at the launch of their New Wave of Cooking kichen appliance line.

During the product launch event, Phillip Trapaga, General Manager of Midea Philippines shared that 

“while meal preparation appears to be such a mundane part of our daily tasks, it actually has considerable weight in our way of life because it affects how we manage our time and, more importantly, our health and well being.”

According to Trapaga, there are three essential factors that are considered when cooking: meal preparation, nutritional value, and cost. “Midea’s new kitchen range presents solutions for each of these,” he added.

A special guest during the event, Celebrity Chef Rob Pengson shared some insights about his ideal kitchen. He said, “A handy kitchen is composed of appliances that provide the best-tasting meals without compromising energy efficiency and affordability.”

Guest Chef Rob Pengson performs a live kitchen demonstration using Midea's latest line of kitchen appliances titled A New Wave of Cooking which aims.

“Most of the time, nutrition and affordability are sacrificed in favor of easier food preparation. But cooking is really more of an art. Once you’ve found the right tools, you can pretty much create whatever masterpiece you want without sacrificing quality. It is all about investing in the right kitchen partners,” he said.

Included in Midea’s newest kitchen line are the microwave oven, induction cooker, multi-cooker, rice cooker, and kettles.

Microwave meals for us low as P1

Leading Midea’s kitchen range is its all-new microwave ovens, which let people cook basic meals for as low as P1. These appliances save on electrical consumption, as it is twice as fast as a regular stove—making it friendlier to electricity bills.

“People often have misconceptions about microwave ovens—claiming that they blow-up electricity bills. But it is all about the quality and efficiency of your appliances,” Chef Rob Pengson said. 

“Actually, you can cook using the microwave. In fact, microwaves can prepare meals that are just as nutritious (or even more) as the ones we prepare the traditional way,” he attested.

Midea’s microwave ovens are perfect for quick and easy-to-cook recipes that do not compromise nutritional value. Trapaga described, “Using our microwaves, you can get 10 percent less fat on your meals compared to frying. At the same time, they can prepare basic meals in as quick as 90 seconds.” 

Midea microwaves also come with sleek silver-mirror finishes that can smarten the aesthetics of any kitchen.

Faster cooking time, lesser cost

The Midea induction cooker prepares food twice as fast compared to regular electrical stoves. In fact, it is equipped with double-coil technology that saves 37 percent on electrical consumption. 

“With rising energy prices, electrical efficiency is a top priority of our kitchen line,” explained Trapaga.

Efficient brewing

Coffee and tea are breakfast staples for the Filipino. For this, Midea has a line of kettles, which save-up to 33 percent on power consumption, while heating twice as fast as regular kettles. 

The smart way to cook rice

Another innovative product from the brand is its rice cooker. This product is equipped with smart sensors that automatically measure the ideal cooking time you need to get the perfect rice, no matter how much water you put.

 “As you know, Filipinos have an unbreakable affinity with rice. What makes our rice cooker special is that it makes the grains bigger—making your rice more delicious,” Trapaga remarked.

Multiple-modes for cooking flexibility

 

One of Midea’s most promising appliances is the multi-cooker, which has 19 functions, 12 cooking modes, and 7 auxiliary functions that give modern homemakers the flexibility they need to prepare meals. 

“As the manager of a household, you should never compromise when it comes to cooking. Whether it be your schedule, health, or budget, you can get the best by having the right kitchen appliances to help you,” Trapaga finished.

Global brand Midea showcases products that make life simpler

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World’s largest consumer appliance producer launches line of products for the busy homemaker.

Homemakers now have to look forward to at home, something that make life simpler - Global brand Midea’s Consumer Appliances line.

The international appliance producer launches this innovative collection with the aim of ultimately changing the face of household chores by making every busy homemaker’s life easier.

Midea has consistently strived to make the lives of its consumers easier with their line of innovative products. Midea Global partnered with Concepcion Industrial Corporation to bring the brand closer to Filipinos.

Mr. Philip Trapaga, General Manager of Concepcion-Midea Inc. Philippines says that “nowadays, multitasking is a trait that seems to be innate in every Filipina. Gone are the days when women merely have their household to manage. Now, they also have to juggle their responsibilities at home while still tending to their careers.”

This great shift is something the global brand hopes to give solution to. Women at present are breaking away from their traditional roles and together with this come more things for them to manage.

This is supported by the current upward trend observed in the 2013 worldwide Women’s Advancement Index study that ranked the Philippines third in the Asia Pacific region in terms of women’s participation in the workforce.

This figure supports the continuous display of independence among women in the country, whether it comes to their career or simply their life. 

The Midea One Touch Washing Machine

“Time is something very important for active homemakers. Being hands-on with their decisions for their household can be a challenge especially with their busy schedules and other responsibilities. This, however, is definitely possible with the right appliances,” says Mr. Trapaga.

Midea’s One Touch Washing machine is engineered to make the lives of us Filipinos better, adds Mr. Trapaga. He continues, “From its one-touch feature that enables you to wash, rinse, and dry with just a touch of a button to its smart sensors which detects the weight of the laundry you’ve put and automatically fills in the right amount of water, these features are all geared towards making the laundry chore easier and simpler.”

One of the highlights of this washing machine is its Quick Wash function that lets users clean a drum full of clothes in as fast as 19 minutes. Among its most attractive features, however, is the piso wash, a perfect element for all the budget-conscious. The model boasts of energy efficiency, as one wash cycle is equal to only one peso in electrical consumption.

For Fresh and healthy food

The Midea Party Refrigerator

“We call our Midea French door model our “Party” Refrigerator as it is built to store a huge amount of food and drinks fit to throw a big party. We Filipinos love to celebrate and entertain in our homes and the Midea Party Ref is the right product for their needs,” says Mr. Trapaga. 

Midea’s Party Refrigerator comes with a wide range of innovative features. With wide interiors, adjustable shelves, and efficient French doors, this model can store up to 20 baskets full of groceries.

The refrigerator system also boasts a “Keep Fresh technology” that maintains the optimum level of humidity to maintain food freshness for longer periods of time. It also irradiates natural light to enhance the nutritional value of food and uses UV light to break down pesticides commonly found in fruits and vegetables.

Similar to the One Touch Washing Machine, the Party Refrigerator fuses high-quality with affordability and energy savings. It is designed with a cutting-edge Turbo Inverter Compressor that enables users to reach desired temperatures without need for costly warm-up times.

Merging quality with affordability

Raul Joseph “Jojo” Concepcion, Chief Executive Officer of Concepcion Industrial Corporation (CIC) and Chairman of Concepcion Midea Inc. Philippines (CMIP) believes that Midea’s new line has all the qualities that can make the lives of consumers simpler. For him, however, a product’s quality goes beyond a solid set of features.

 

Concepcion describes, “We want to bring innovation to a new level of easy. And Midea already has this in their product portfolio. For CIC’s part, we simply want to reinforce their product line with strong aftermarket support and rich local experience.”

“Picking the right appliances goes a long way in building a home. With the help of Midea’s products, our busy homemakers can focus on the things that matter the most to them—be it fulfilling the promise of their careers or spending more time with their families,” finishes Trapaga.

For more information on Midea, please call +632-850-9888 or visit midea.com.