MILO celebrates World Milk Day with 10 million jump skips

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MANILA, Philippines (1 June 2021) – MILO, the country’s favorite powdered chocomalt milk drink, is celebrating World Milk Day by encouraging the entire nation to do 10 million jump skips along with the Department of Education (DepEd) students and Music, Arts, Physical Education, and Health (MAPEH) teachers from all over the Philippines.

World Milk Day is an international event observed every June 1 that recognizes the importance of milk as a global food, and MILO is joining in the celebration of its main ingredient.

“Milk is, in fact, the number one ingredient of our MILO Champion Formula. With this, plus our Champion Energy Nutrients, MILO provides protein and calcium to support bones and muscles, and the energy to reach 10 million skips as one nation,” said Veronica Cruz, MILO Business Executive Officer, Senior Vice President, Nestle Philippines, Inc.

The 10 million jump skips challenge runs for the entire month of June and is a part of the nationwide Jump Rope for the Public School System project, a tripartite partnership between DepEd, the Philippine Jump Rope Association (PJRA), and MILO.

“Mula noon hanggang ngayon, anuman ang panahon, MILO continues to nourish kids with the daily nutritious energy they need and the inspiration to grow with sports, and the life values that come with it. The current situation has left kids prone to be sedentary, so it’s vital that they nurture a daily habit of exercise. Our collaboration with PJRA and DepEd furthers our commitment to keeping kids active and healthy today, especially as they continue to stay at home,” added Cruz.

The nationwide challenge aims to catalyze jump rope as part of DepEd’s grassroots sports development program and properly train students, teachers, and school officials on the basics of the sport. MILO is supporting the initiative by (a) sponsoring jump ropes that DepEd will distribute to 150,000 Grade 4 students and 30,000 teachers across the country, (b) co-creating instructional videos with PJRA that are freely accessible through the MILO Sports Clinics Online (MSCO) programs on YouTube, and (c) sponsoring an interschool virtual tournament with the support of DepEd in school year 2021-2022.

MILO provides kids access to alternative home-based sports through the online programs co-created with its partner organizations. As activities are limited by what can be done indoors, jump rope has become a popular exercise for kids that requires minimal space and helps them stay fit and strong at home. All you need is a skipping rope and the winning energy to keep going. PJRA is the recognized local authority on jump rope, created to promote it as both a competitive sport and recreational fitness activity. The corporation is also sanctioned by the International Jump Rope Union (IJRU), the international governing body for the sport of jump rope/rope skipping.

“Jump rope is a fun activity for kids that can be done anywhere and any way. Studies also show that it can help improve motor skills and promote good mood. We are excited to work with MILO in spreading our love for jump rope and bringing it closer to kids through their online sports clinics,” said Noel Agra, President, Philippine Jump Rope Association.

DepEd is also exploring efforts to introduce jump rope to the schools’ physical education program, conduct physical or virtual training sessions and classes, and organize intra- and inter-school competitions. This is in line with its mission to find innovative ways to make learning fun and conducive for students at home.

“Active kids are better learners because exercise can help improve memory, behavior, and concentration. We’re delighted to partner with MILO once again as they help us achieve one of the goals of the Basic Education-Learning Continuity Plan in promoting the well- being and protection of learners in this new normal. This will increase the physical resilience of learners which will translate to improved academic performance,” DepEd Usec. Tonisito Umali, Esq., Undersecretary for Legislative Affairs, External Partnerships and Project Management Service, stated.

Join us from June 1-30 as MILO celebrates its main ingredient, milk, on World Milk Day with 10 million skips. Simply share a photo or video of you jumping rope and indicate the number of skips you made. Remember to include the official hashtags: #MILO10Mskips and #WorldMilkDay. You can also purchase special MILO bundled packs that come with a free MILO Home Court™ jump rope. Now available at Shopee and Lazada. Add to cart and jump in the fun!

Visit the MILOÒ Philippines Facebook page and https://www.milo.com.ph/ for updates and more information. Try the new MILO Champion Formula that contains more milk, more Champion Energy Nutrients with PROTOMALTÒ, Iron, and Vitamins B2, B3, B6, and B12.

MILO Philippines Launches Road to Barcelona Year 2 !

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A Nation of Champs, A World of Opportunities

MILO Philippines launch the year two of Road to Barcelona during the recent press launch held in the MILO Stadium of Kidzania Manila. MILO-FCB Road to Barcelona is the brand’s values-driven program in partnership with globally-renowned football club, FC Barcelona (FCB) 

Coming from a successful run last year, MILO and FCB will hold this year’s local invitational camp in football hotbed, Cebu City on September 8-9 at the Cebu City Sports Center. Over 160 girls and boys ages 10 to 12 from around the country will participate in the world-class football camp for a chance to join the life-changing champion experience in Spain, the home of FC Barcelona. 

MILO and FC Barcelona believe in the shared HEART values (humility, effort, ambition, respect, and teamwork), equipped with a healthy and active lifestyle that are essential in every child’s overall development. The global partnership aims to bring world-class opportunities to nourish ambitions and build a nation of champions through sports. Participants of the program are chosen via a nomination from their coaches who will vouch for both their character and talent.

Asisting MILO in the facilitation of the invitational camp are the Cebu Football Association (CFA), a regional body under the Philippine Football Federation (PFF) and two coaches from the FCB Youth Academy, FC Barcelona’s flagship youth development program. The two-day training camp which features theoretical and practical sessions on how to play the Barca way is free of charge—a privilege for the qualified young players. It will give them the kind of training that only FCB can offer to aid in their continued development, progress Philippine football, and further inspire Filipinos to be champions on and off the field. 

One with MILO and FCB’s vision is the local organizer of this year’s invitational, the Cebu Football Association (CFA). CFA Vice President Rico Navarro exclaims, “We warmly welcome this momentous collaboration with two iconic sports brands, MILO and FC Barcelona. Our region has some of the most passionate and talented young players in the country, and we hope that this Road to Barcelona camp can foster the right values and grow their appreciation for the sport and everything they learn from it.” 

“Every kid dreams of becoming a champ. That’s why the MILO-FCB Road to Barcelona Philippines Camp is back to provide kids the once-in-a-lifetime opportunity to train with youth coaches from FC Barcelona. We’ve taken this year’s invitational camp to the Visayas to share the program with even more children in the region, because we believe that these experiences can encourage them to pursue their passion for the sport and nourish their ambitions,” said Willy de Ocampo, Vice President, Nestle Philippines, Inc. 

The expert panel composed of PFF representatives and FCB coaches will be in charge in shortlisting the most deserving athletes who will fly to Spain, where one slot in the delegation will be all-expense paid by MILO Philippines.

Similar to the maiden program, the 2018 delegation will take part in a nine-day training camp and ultimate experience in FCB’s hallowed grounds in Camp Nou, Barcelona. The Philippine team will be among their peers from other MILO markets which incude Australia, Colombia, Dominican Republic, Indonesia, Jamaica, New Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam. Their stay will be filled with special activities that will hone their skills, encourage them to make new friends, explore scenic heritage locations, most importantly, learn how to play with HEART—the Barca way. 

MILO Philippines Consumer Marketing Manager Robbie de Vera shares his excitement for year two of the four-year partnership, “MILO is very excited and honored to continue its advocacy to get more kids into sports and help advance Philippine football with FC Barcelona. Our goal for this year is to further enrich the ‘Road to Barcelona’ experience by reaching more Filipino kids and reinforcing the values that encourage more kids to dream big and become champions in life.”

MILO Launches New Sports Programs for Schools and Barangays Nationwide

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MILO Philippines continues its unwavering commitment to give the Filipino youth more opportunities to get into sports with the launch of their newest sports programs, the MILO Champ Camp and the Barangay MILO Liga. Over the next two years, these programs aim to bring sports closer to grassroot communities by engaging over one million students and 60,000 parents through the MILO Champ Camp and over 500,000 residents in 300 barangays with the Barangay MILO Liga.

“MILO is proud to kick off these two latest additions to our growing portfoilo of grassroots sports programs, which will be offered for free. It is our hope that by reaching out to different public schools and barangays around the country that more parents and kids will realize the value of sports, and ultimately build a nation of champions,” expressed Willy de Ocampo, Vice President, Nestle Philippines, Inc.

Reinforcing sports in a child’s holistic development with MILO Champ Camp

For many years, MILO has had a longstanding commitment to support educational programs by providing students access to sports and encouraging them to lead active and healthy lifestyles. The MILO Champ Camp is a nationwide school tour that aims to spark the interest of students for sports and promote the importance of the values learned through it.

In partnership with the Department of Education (DepEd), the MILO Champ Camp will tap skilled youth coaches to teach elementary students the basics of basketball, volleyball, and football, while offering parents insightful talks on the value of getting their children into sports and the importance of giving proper nutrition and energy to start their day. This year, the MILO Champ Camp will roll out in 300 public schools in key cities around the country, estimating participation of 500,000 students and 30,000 parents.

“Learning continues outside the classroom, and we at MILO want to reach out to both parents and kids by providing an interactive glimpse into popular sports. We want to introduce the basics of popular ball sports by offering a hands-on experience for elementary students, and give importance to sports in the child’s overall development,” said Kevin Mauricio, MILO Consumer Marketing Activations Executive.

Bringing sports closer to grassroots communities with Barangay MILO Liga

The Barangay MILO Liga seeks to elevate the yearly community-based tournaments during the summer break through the rehabilitation of facilities and sharing of MILO’s sports advocacy to residents of barangays across the country. By refurbishing basketball courts and mounting events that will unite the community and encourage children to participate in dynamic gameplay, Barangay MILO Liga will help Filipino youth become more active, and inspire residents to become more engaged in their communities.

The Barangay MILO Liga program, which spans 100 barangays in as north as Baguio and as south as General Santos City for its maiden year, also aims to modernize the community’s sports facilities, transforming them into MILO Courts of Values. Improvements to be made include repainting or restoration of basketball courts and supplying brand new sports equipment.

“All these efforts are being made so that the barangay’s young residents, and even children from surrounding communities and nearby schools will have access to well-conditioned sports venues and become inspired to go out and play. We want to encourage kids in the barangays to become more active through sports, and not be too consumed with their gadgets,” said Lester P. Castillo, MILO Sports Executive.

“We envision Barangay MILO Liga to be a training ground for young athletes to pick up at least one sport, develop their skills, and hone their character as future champions. We are very thankful to the barangays who have partnered with us to rally behind this advocacy.”

The Barangay MILO Liga began mid-March and is set to culminate in their respective barangay tournament finals some time late April to May.

“We are very honored to have this meaningful partnership with MILO in advocating sports to the youth. Both the Barangay MILO Liga and the MILO Champ Camp are admirable programs that extends values education of children outside the classroom,” shared Usec. Atty. Tonisito Umali of the Department of Education.

MILO Philippines Strengthens Grassroots Sports Development Advocacy with Get Your Child Into Sports Campaign

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MANILA, Philippines, 6 March 2018 – Leading beverage brand MILO officially launches its Get Your Child Into Sports campaign, together with its 2018 Summer Sports Clinics. In line with its commitment to grassroots sports development, MILO hones in on the importance of sports in a child’s life through this campaign. Sports teaches children valuable life lessons which they can apply not only in the court, the gym, or the football field, but also in the classroom, at home, and in life.

GET YOUR CHILD INTO SPORTS. MILO believes that sports is a great teacher of lifelong values in the launch of their latest campaign this summer. (from left-right: Mr. EJ Dee, Consumer Marketing Manager, MILO Philippines; Mr. Robbie De Vera, Consumer Marketing Manager, MILO Philippines; Mr. Luigi Pumaren, Sports Executive, MILO Philippines; Mr. Joey Uy, Senior Vice President, Nestle Philippines; Usec. Tonisito Umali, Department of Education; Ms. Alyssa Valdez, MILO Brand Ambassador; Mr. Willy De Ocampo, Vice President, Nestle Philippinesl; Mr. Oliver Calleja, Assistant General Manager, Alphaland; Mr. Lester Castillo, Sports Executive, MILO Philippines)

Nowadays, children have to face different challenges such as digital distractions that hinder them from developing a healthy lifestyle which can lead to several health issues such as poor eyesight, deterioration of posture, and child obesity. MILO’s sports programs aim to help children overcome these by providing them with a safe place to play and an avenue to master different skills while having a fun and healthy experience.

SPORTS IN A CHILD’S LIFE. Nestle Senior Vice President Joey Uy shares the brand’s strengthened commitment to get kids healthy and active through sports.

“We at MILO believe that it is important for children to be immersed in sports throughout their developing years. Aside from building their health, sports also teaches a lot of life lessons to children. This is the perfect time to instill the different values that will help build their character, which will help them in school and in life,” said Willy De Ocampo, Vice President, Nestle Philippines.

BUILDING YOUNG CHAMPIONS. Nestle Vice President Willy De Ocampo shares the stage with young MILO karate champion Raymond Akira Sanvictores of AAK Philippines, who also stars in the latest Get Your Child into Sports TVC.

The Get Your Child Into Sports campaign features in MILO’s different sports programs. MILO’s first sports offerings for 2018 is the MILO Summer Sports Clinics, the longest running and most participated sports program in the country. Now on its 35th year, the sports clinics available nationwide teaches children a wealth of character-developing values and physical benefits which make them better in sports, and at the same time, prepare them for the challenges of life.

A PURPOSE-DRIVEN PARTNERSHIP. DepEd Usec. Tonisito Umali lauds MILO’s advocacy as their partner in getting students to become active learners in school.

“Good character and a healthy and active lifestyle is essential for children who want to become champions on and off the court, and this can be achieved through sports. We highly encourage parents to get their child in to sports, and enroll their kids in the different MILO Summer Sports Clinics,” said Luigi Pumaren, MILO Sports Marketing Executive. 

35 YEARS OF SUMMER SPORTS. MILO Sports Executive Luigi Pumaren, a graduate of the Summer Sports Clinics himself, encourages parents and their kids to make the most out of the summer with the many programs available.

The MILO Summer Sports Clinics program will offer training in 18 different sports: Badminton, Basketball, Bowling, Chess, CrossFit for Kids, Fencing, Football, Futsal, Golf, Gymnastics, Ice Skating, Karatedo, Lawn Tennis, Parkour, Swimming, Table Tennis, Touch Rugby, and Volleyball. 

Each sports clinic will be handled by expert coaches and instructors; those who have been immersed in the different sports for years and have competed and won locally and internationally. These mentors use modern and scientific approaches that will help children gain appreciation for the different sports, live a healthy and active lifestyle, and embody the values of discipline, confidence, teamwork, perseverance, and hard work, which will help them become well-rounded individuals.

MILO’s Summer Sports Clinics and sponsored programs have produced many athletes who have made their mark in both the local and international sporting scenes. Graduates from the program have represented the country in various local and international competitions, and have proven that they achieved success not only in sports but also in life. 

CHAMPION JOURNEY. MILO Brand Ambassador and Philippine volleyball superstar Alyssa Valdez recounts her inspiring sports story and how it helped her develop confidence and perseverance.

The roster of alumni includes BEST Center graduates and UAAP phenom Thirdy Ravena and PBA stars Kiefer Ravena and Chris Tiu, Taekwondo clinic graduate and Southeast Asian Games medalist Japoy Lizardo, and Gymnastics clinic graduate and Southeast Asian Games gold medalist Kaitlin De Guzman.

START THE SUMMER RIGHT. Get your child into sports today and enroll them in a MILO Sports Clinic near you!

Get your child into sports today and enroll them in the MILO Summer Sports Clinics now! 

For more information on the MILO Summer Sports Clinics and MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

5 Champion Facts You Might Not Know About James Reid

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The new MILO Champ Moves continues to make waves on social media, with millions of netizens having watched the viral, upbeat music video, even creating their own versions through parody clips, memes and cool remixes. At the center of the dance exercise is one of the country’s most influential young celebrities—actor, singer, dancer, and MILO ambassador James Reid. But did you know that there’s more to James than his roles in movies and TV shows?

Here are five Champion Facts you probably didn’t know about the talented James Reid and why he wants to help kids #BeatEnergyGap:

• He was an athlete at an early age and competed in school competitions

James is not only agile on the dance floor but also in sports, having participated in gymnastics, Australian football, swimming, golf, and cricket.  

“I was very athletic as a kid, and I’m very proud of that. When I was in primary school until high school, I would try everything,” shared James during the Champ Moves video shoot. “I love swimming and I’ve been doing it as long as I can remember. I also played Australian football, golf, gymnastics, and even went as far as high-diving.” 

Showing off his champ-like enthusiasm and winning energy, James excelled particularly in gymnastics and swimming, allowing him to participate in several school competitions.
“I competed in school for swimming, and I also reached regionals for gymnastics. Looking back, it was really a good experience, I even won a bronze medal for it," he recalled.

• James’ dad was the reason why he was athletic at a young age, encouraging him to try different sports.

Growing up, James’ dad encouraged him to work hard and play hard. Whenever James would start to doubt himself, it was his dad who kept pushing him to excel. 

“My dad introduced me to different types of sports. He didn’t make me do anything I didn’t want to do. Instead, he encouraged me to try new things and to do my best—he even loved taking videos of me in training. Even if I wasn’t good at a sport, he’d keep pushing me to never give up,” James shared.

• More than competing and winning, he loves the team camaraderie.

“During competitions, what I enjoyed the most was the team camaraderie—meeting new people and making new friends who were like-minded and passionate about sports," James said.

• Despite his busy schedule in front of the screen, James continues to maintain an active and healthy lifestyle.

James makes sure that he keeps an active and healthy lifestyle by exercising and eating right. 

“Regardless of how hectic my schedule gets, I still make sure I stay active by going to the gym,” said James. “In keeping a healthy lifestyle, it’s important to start your day right by eating a nutritious breakfast; as they say it’s the most important meal of the day.” 

James also stressed that discipline is key in achieving a healthy lifestyle. “It’s so easy to fall back on eating unhealthy food knowing that it won’t give you the right energy or nutrients. One needs the willpower to choose to eat the right food, and keep doing it every day. It’s the secret to having a happy and healthy life.

• As a MILO kid himself, James wants to help kids #BeatEnergyGap through MILO Champ Moves.

When he sings “drink MILO every day!”, you know he means it. 

Growing up in Australia where MILO originated, James drank MILO every day before going to school and sometimes after. “I grew up drinking MILO as a kid. It’s a brand that everyone knows, loves and remember seven from their childhood. So I’m so excited to be part of the MILO family,” shared James. 

“Champ Moves in partnership with DepEd is a great program for kids as it will allow them to be more active, more alert during the day, especially for school. When you’re physically active, it’s easier to learn, absorb information, and socialize. The MILO Champ Moves program will surely energize kids to start the day right.”

Help #BeatEnergyGap today by doing the new MILO Champ Moves with James. Watch the video on the MILO Philippines Facebook page and the Nestle Philippines YouTube Channel. 

Follow @MiloPh on Twitter and @MiloPhilippines on Instagram for more information about Champ Moves.