13,000 public schools taught proper nutrition and Healthy Habits under Nestle Wellness Campus program in SY 2018-2019

Tweet

Nestle Philippines reported a 15% increase in nutrition knowledge among students in 13,000 schools nationwide following the SY 2018-2019 implementation of the Nestle Wellness Campus program, a continuing joint initiative with the Department of Education (DepEd). 

Now on its seventh year, the program so far has reached over 200,000 teachers, 7.8 million students and 4.7 million parents nationwide. Nestle Wellness Campus is a nutrition education activity in Philippine public schools which is embedded in DepEd’s Music, Arts, Physical Education and Health (MAPEH) curriculum. 

Currently widely implemented in the National Capital Region, CALABARZON, Bicol and Central Visayas regions, the program imparts to grades 1 to 10 public school students and their parents the importance of choosing healthier food and drink options as well as engaging in physical activities and family mealtimes to promote healthy habits among students. 

Apart from nutrition education for students, custom dance exercises became part of the school routine. Expanded nutrition modules were cascaded to parents in the larger school community to ensure that what is being taught to children is also applied at home. Schools are also encouraged to implement their own individual projects through the inter-school, inter-region competition. Some notable examples include providing more nutritious options in their cafeterias, starting up school gardens, and providing clean drinking water for their student population. 

Studies on the program showed 100% application of the program’s expanded nutrition modules among students and parents, following the 2018-2019 schoolyear implementation. These were based on Nestle’s Healthy Habits including: choosing nutritious and varied options, portion management, drinking water, active play, and enjoying meals together. 

Students showed a marked improvement in their nutrition behavior choosing to eat healthier food and increasing water intake. Best of all, parents responded that they began preparing healthier meals for their families at home guided by the Food and Nutrition Research Institute (FNRI)’s Pinggang Pinoy. 

“Our dream is to encourage more and more Filipino children and their families to lead happier and healthier lives through proper nutrition. Over the last seven years, we are proud of the inroads that the Nestle Wellness Campus program has achieved in moving the needle in the right direction among students and their parents,” said Nestle’s Corporate Affairs Director Ernie Mascenon. 

“We are working with our partners at the Department of Education to expand the program to more areas as we work join forces with other like-minded organizations to help alleviate malnutrition.” 

The Nestle Wellness Campus is a banner program under the larger corporate Nestle for Healthier Kids (N4HK) initiative which aims to help 50 million children across the globe lead healthier lives by 2030. 

MILO Philippines Launches Road to Barcelona Year 2 !

Tweet

A Nation of Champs, A World of Opportunities

MILO Philippines launch the year two of Road to Barcelona during the recent press launch held in the MILO Stadium of Kidzania Manila. MILO-FCB Road to Barcelona is the brand’s values-driven program in partnership with globally-renowned football club, FC Barcelona (FCB) 

Coming from a successful run last year, MILO and FCB will hold this year’s local invitational camp in football hotbed, Cebu City on September 8-9 at the Cebu City Sports Center. Over 160 girls and boys ages 10 to 12 from around the country will participate in the world-class football camp for a chance to join the life-changing champion experience in Spain, the home of FC Barcelona. 

MILO and FC Barcelona believe in the shared HEART values (humility, effort, ambition, respect, and teamwork), equipped with a healthy and active lifestyle that are essential in every child’s overall development. The global partnership aims to bring world-class opportunities to nourish ambitions and build a nation of champions through sports. Participants of the program are chosen via a nomination from their coaches who will vouch for both their character and talent.

Asisting MILO in the facilitation of the invitational camp are the Cebu Football Association (CFA), a regional body under the Philippine Football Federation (PFF) and two coaches from the FCB Youth Academy, FC Barcelona’s flagship youth development program. The two-day training camp which features theoretical and practical sessions on how to play the Barca way is free of charge—a privilege for the qualified young players. It will give them the kind of training that only FCB can offer to aid in their continued development, progress Philippine football, and further inspire Filipinos to be champions on and off the field. 

One with MILO and FCB’s vision is the local organizer of this year’s invitational, the Cebu Football Association (CFA). CFA Vice President Rico Navarro exclaims, “We warmly welcome this momentous collaboration with two iconic sports brands, MILO and FC Barcelona. Our region has some of the most passionate and talented young players in the country, and we hope that this Road to Barcelona camp can foster the right values and grow their appreciation for the sport and everything they learn from it.” 

“Every kid dreams of becoming a champ. That’s why the MILO-FCB Road to Barcelona Philippines Camp is back to provide kids the once-in-a-lifetime opportunity to train with youth coaches from FC Barcelona. We’ve taken this year’s invitational camp to the Visayas to share the program with even more children in the region, because we believe that these experiences can encourage them to pursue their passion for the sport and nourish their ambitions,” said Willy de Ocampo, Vice President, Nestle Philippines, Inc. 

The expert panel composed of PFF representatives and FCB coaches will be in charge in shortlisting the most deserving athletes who will fly to Spain, where one slot in the delegation will be all-expense paid by MILO Philippines.

Similar to the maiden program, the 2018 delegation will take part in a nine-day training camp and ultimate experience in FCB’s hallowed grounds in Camp Nou, Barcelona. The Philippine team will be among their peers from other MILO markets which incude Australia, Colombia, Dominican Republic, Indonesia, Jamaica, New Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam. Their stay will be filled with special activities that will hone their skills, encourage them to make new friends, explore scenic heritage locations, most importantly, learn how to play with HEART—the Barca way. 

MILO Philippines Consumer Marketing Manager Robbie de Vera shares his excitement for year two of the four-year partnership, “MILO is very excited and honored to continue its advocacy to get more kids into sports and help advance Philippine football with FC Barcelona. Our goal for this year is to further enrich the ‘Road to Barcelona’ experience by reaching more Filipino kids and reinforcing the values that encourage more kids to dream big and become champions in life.”

Berry Good sa Tibay: BEAR BRAND Fortified launches BEAR BRAND Real Strawberry Milk Drink fortified with Katumbas Tibay Resistensya Nutrients!

Tweet

Are you finding it hard to get your children to drink milk? If so, it is likely that they are experiencing milk fatigue. This problem is something that you should be concerned about, especially that drinking milk on a daily basis is still one of the best sources of important nutrients for schoolchildren, aside from a well-balanced diet.

A recent study, conducted by the Food Nutrition Research Institute (FNRI), revealed that most children are observed to stop drinking milk at the critical age of 6 to 12. The same study attributes this to milk fatigue brought about by a change in their taste preference.

Fortunately, BEAR BRAND Fortified introduces another exciting milk drink variant. The new BEAR BRAND Real Strawberry Milk Drink has the same Tibay Resistensya nutrients found in BEAR BRAND Fortified Powdered Milk Drink. Now, your child won’t miss out on the essential micronutrients, like Vitamin C, Iron, Zinc, while enjoying its deliciously refreshing real strawberry fruit bits.

“We realize that kids experiencing milk fatigue are more likely to lose out on the TibayResistensya nutrients they need. That’s why we are introducing this new milk variant so that moms have an alternative that combines both the taste and the nutrition in one product,” said Reynaldo Gabunada Jr., Consumer Marketing lead of BEAR BRAND.

Here are some reasons why BEAR BRAND Real Strawberry Milk Drink will soon be your child’s favorite:

Fortified with essential nutrients. BEAR BRAND Real Strawberry Milk Drink is fortified with Katumbas Tibay Resistansya nutrients. It has 100% vitamin C and high level of Iron and Zinc.

Made even more exciting for kids. Who said nutritious can’t be delicious? BEAR BRAND Real Strawberry Milk Drink comes with the goodness of strawberry milk flavor that your kids will surely love.

Added with real bits of strawberry. And, if the taste of strawberry is not enough, BEAR BRAND Real Strawberry Milk Drink is packed with real bits of strawberry for that added zest and texture. With its fruity goodness, every glass of this milk drink will leave your kids wanting more.

Can be served as a cold milk drink. Milk drinks are often served warm, but with BEAR BRAND Real Strawberry Milk Drink, you can make it as a cold and refreshing beverage for your kids. Serving it cold is like giving your kids a milkshake that can also pass as a delightful afternoon treat to complete your merienda.

To know more about BEAR BRAND Fortified and NESTLÉ Philippines, like and follow BEAR BRAND Powdered Milk Drink’s official Facebook page (@BearBrandPh) and Twitter account (@BEARBRAND_PMD) or visit their website at www.nestle.com.ph.

Nestle Philippines joins Globe Telecom’s Project 1 Phone

Tweet

(L-R) Globe Business Vice President for Enterprise Sales Dion Asencio, Globe Senior Vice President for Corporate Communications Yoly Crisanto, Nestle’ Philippines Senior Vice President for Corporate Affairs Ernie Mascenon and Nestle’ Philippines Technical Director Peter Winter sign the Memorandum of Agreement for Globe Telecom and Nestle’ Philippines’ Project 1 Phone partnership.

As part of its environmental sustainability program, Nestle’ Philippines has joined Globe Telecom’s Project 1 Phone (P1P) electronic waste recycling initiative which promotes proper disposal of broken and discarded electrical and electronic devices such as mobile phones, tablets, computers, printers, among others.

Nestle and Globe signed a Memorandum of Agreement recently in response to the P1P campaign spearheaded by Globe Business among its corporate clients to encourage donations of individual and company e-waste. Initially, Nestle agreed to distribute the Globe e-waste bins to each of its 20 sites across the Philippines which include corporate offices factories, distribution centers, sales and service offices.

Globe Business Vice President Dion Asencio said that the main inspiration of the project is to find ways to do business beyond the usual operations. “We normally look at partnerships with other companies from a connectivity standpoint, what services we can provide from a technology point of view like how to bring the digital transformation into their organization. This is really different because this initiative stems from looking at what our purpose is --- which is making it possible for our enterprise customers to go beyond business by being involved in corporate sustainability activities.”

“We want to improve the community where we operate. Managing waste - both solid waste and electronic waste - is a big concern for the company. I believe that this partnership with Globe is another big step towards our goal of creating a greener environment for the people,” said Nestle’ Philippines Senior Vice President for Corporate Affairs. 

P1P, the flagship conservation initiative of Globe, focuses on responsible e-waste recycling and recovery to ensure that harmful materials do not end up in landfills. It also aims to promote sustainability by engaging various stakeholders, customers, partner corporations and the public to donate their e-waste for the conservation and protection of the environment. 

So far, from the 79,968.2 Kg of e-waste gathered when it was first launched in 2014, the amount increased to 124,572.19 Kg the following year. In 2016, through concerned individuals and 10 corporate partners, Globe has hauled a whopping 141,833.69 kilograms, which exceeds the year-end target of 120,000 kilograms. 

All proceeds from recycling these electronic waste go to Globe Telecom´s advocacy to bring 21st-century learning to students and teachers by building ICT classrooms nationwide and providing proper training through its Global Filipino Schools program.

#CheckTheLabel Campaign as NIDO® 3+ introduces the new and improved NIDO® PROTECTUS® 3+

Tweet

MANILA, Philippines – Milk provides children with many of the nutrients - minerals, vitamins, and prebiotics to further support your child’s healthy growth, development, and immune system.

NIDO® 3+ introduces the new and improved NIDO® PROTECTUS® 3+, packed with higher levels of essential nutrients made especially for children in their crucial growing-up years. NIDO® 3+ was developed to meet the needs of children and as part of a mixed diet, it helps to provide the specific nutritional requirements that are important.

NIDO® 3+  makes it easier for moms to #CheckTheLabel and make sure their little ones get their age-specific nutritional needs with the new and improved NIDO® PROTECTUS® 3+. 

“We understand the ever-changing needs of mothers for their children, that’s why we continuously improve our products. And in line with our advocacy to make checking food labels a habit among moms so they make smarter and healthier choices for their kids, we simplified our pack and made it more informative,” said April Apsay, Consumer Marketing Lead for NIDO® PROTECTUS® 3+.

With just one look, moms can easily identify and learn about the unique combination of nutrients found in NIDO® PROTECTUS® 3+, which contains DHA, PREBIO® 3, Iron, Zinc, and other essential vitamins and minerals that help support his immunity, growth, and development. It also comes with Lactobacillus PROTECTUS®, now with Lactobacillus rhamnosus, a different strain of probiotics that helps support digestive defenses.

The release of NIDO® PROTECTUS® 3+ following the launch of the Check the Label campaign is a testimony to the commitment of the brand to support moms who aspire to raise kids who are happy, healthy, and capable of reaching their full potential through their love and support.

Last November 12, at the CheckTheLabel campaign launch, we enjoyed the fun activities at the NIDO® PROTECTUS® 3+  Mommy Carnival with mommies with kids and with the endorsers Sarah Lahbati and son, Zion.

To continuously remind moms to 

#CheckTheLabel, NIDO® PROTECTUS® 3+ 

also recently released a catchy jingle headlined by Sarah Lahbati and son, Zion. 

About NIDO® PROTECTUS® 3+

NIDO® PROTECTUS® 3+ is specially formulated with a unique combination of nutrients to help support growth and development during his pre-school years, above three years old. It has DHA, ALA, LA, Folic Acid and Taurine together with Vitamins A, B, C, D, Iron, Zinc and Selenium to help support immunity and brain and body development and is the only one with PREBIO® 3 and Lactobacillus PROTECTUS® to help support child’s digestive defenses.

From "Laki Sa Gatas," BEAR BRAND continues to strengthen generations of Filipino families with its ‘Laki sa Tibay’ campaign

Tweet

As Nestle Philippine's BEAR BRAND Powdered Milk Drink continues to strengthen generations of Filipino families with an affordable range of beverage solutions that highlight the resistance building nutrients, relaunches nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay.

BEAR BRAND PMD leveraged its efforts to nourish Filipino families to good health when it first kicked off its Laki sa Gatas (LSG) campaign, which has since benefited almost four million children, three million parents and 168,000 teachers since 2006. 

Through the LSG, BEAR BRAND PMD raised awareness on micronutrient deficiency, which is one of the major public health concerns in the Philippines. 

BEAR BRAND PMD on its 10th year,  relaunches its long-running nutrition education advocacy from Laki Sa Gatas to Laki Sa Tibay as proof of the brand’s commitment to continue strengthening the TIBAY of Filipino children, towards achieving their ambitions.

For BEAR BRAND, TIBAY is facing life’s challenges by having strength of body, mind and will, achieved through a healthy lifestyle and proper nutrition, with everyday milk drinking at the center.

Through the launch of LAKI SA TIBAY in 2016, BEAR BRAND PMD aims to reach more public schools per year to engage more teachers, parents and school-children on the role that TIBAY plays for them to achieve their ambitions. 

With the Laki sa Tibay in place, BEAR BRAND PMD will be highlighting the vital role played by a healthy lifestyle, with everyday milk drinking at its core. This ensures that every Filipino child has the right Tibay ng Katawan, Kalooban at Isipan in overcoming life’s biggest challenges.

“When life turns sour, the world sees not our vulnerability but our resiliency,” said Alfredo Dela Cruz, Business Executive Manager for Dairy, Health and Nutrition Solutions of Nestle Phils.

“This is why we want to instill the importance of having Tibay ng Loob starting from the children in our very own homes. When they carry that strength of character as they grow old, they will be able to provide better lives to their families and contribute effectively to the community as well.”

As the campaign transitions to Laki sa Tibay, BEAR BRAND PMD will continue to “push the fight against MND and ensure that all Filipino families get the right vitamins in going through their day-to-day activities through continuous milk intake.”

“Children need the right amounts of Iron, Zinc and Vitamin C because these nutrients keep them from experiencing tiredness, a weakened immune system, loss of concentration and illness. For them to get these Tibay Resistensya nutrients, it is important to regularly drink milk that’s specially fortified with iron, zinc and Vitamin C such as BEAR BRAND PMD as these nutrients are depleted every 24 hours,” Dela Cruz added.

Under the new campaign, BEAR BRAND PMD will also launch its Milyon Milyon sa Ambisyon raffle promo where the company will collect empty packs of BEAR BRAND PMD products from the entries and convert them into school chairs.

Made of used BEAR BRAND PMD foil packs, the chairs are called upcycled instead of recycled. Upcycling is the process of transforming waste materials into better quality items.

The end products will be donated to select public schools in the Philippines.

“BEAR BRAND PMD is more than just every household’s companion to get the Tibay Resistensya nutrients they need in going through the day; BEAR BRAND PMD also helps each and every member of the family to get the Tibay they need in facing what life has in store for them. In the coming years, we will continue to nurture Filipinos to be matibay; so that they can have the strength of body that can match their strength of will,” Dela Cruz concluded.

NESTEA Love the Beach: A Call to Chillax Responsibly

Tweet

NESTEA is partnering with Boracay Foundation Inc. (BFI), launches this summer’s most anticipated event in Boracay,  "NESTEA Love the Beach!"

NESTEA raises the bar by giving back to the beach we love as it launches the NESTEA Love the Beach campaign on March 15 at the Palace Pool Club.

On its 19th year, NESTEA Love the Beach takes the lead in preserving Boracay’s shores through responsible tourism and various activities that keep the island clean.

To make the advocacy bigger and more sustainable this year, NESTEA is partnering with Boracay Foundation Inc. (BFI), a non-profit organization composed of over 150 members representing Boracay’s leading establishments, residents, and expatriates, which aims to bolster the island’s environmental, business, and social needs.

Together with BFI and NESTEA brand ambassadors Jessy Mendiola, Tom Taus, Joyce Pring, Sam YG and Arisse De Santos, NESTEA is enjoining everyone to take part in coral rescue & replanting and shore & underwater cleanups.

“With the NESTEA Love the Beach campaign, NESTEA aims to encourage everyone to chillax responsibly—that is, to instill that sense of accountability and stewardship that is required of partygoers, tourists, locals, and consumers alike to keep Boracay one of the most beautiful and loved beaches in the world, while still setting the bar for fun, refreshing, and relaxing experiences.”, says Sherilla Bayona, Business Executive Manager for the Beverages Business Unit.

Everyone is given a chance to have fun with NESTEA ambassadors while giving back to the beach by signing up with the NESTEA Love the Beach squad of their choice assigned on each day of the three-part shore cleanup sessions. Interested volunteers can log on to www.nestealovethebeach.com.ph, powered by PLDT ALPHA Enterprise & SMART, to register and get more information.

Further championing its love for the beach, a portion of the proceeds from the NESTEA pitcher and merchandise selling will be donated to the Boracay Foundation Inc. to fund a beach cleaning machine that will help keep Boracay clean not only during summer but all year round.

NESTEA Kiwi Lemon

To make this year’s NESTEA Love the Beach a more chillaxing experience, NESTEA launches its newest variant and ultimate summer drink, the refreshingly exotic NESTEA Kiwi Lemon Blend. Made from real tea leaves and light at only 19 calories, this is NESTEA with a kiss of kiwi—the perfect thirst-quencher for a refreshing and relaxing summer. 

Leanne Jacinto, AVP Consumer Marketing for NESTEA, shares, “NESTEA is a brand that draws inspiration from the energy & youth of our consumers and wants to be at the forefront of always providing innovative, healthy and relaxing beverages.”True to its mission of being a delicious and relaxing drink that is light on the belly, NESTEA presents its brand new Kiwi Lemon variant that is the perfect company at the beach this summer.”

L-R) Michelle Gumabao, Ella De Jesus, Coach Ottie Camagian, Leanne Jacinto, Melissa Gohing, Cha Cruz during the launch of "Nestea Love the Beach' held at the Palace Pool Club, March 15, 2016.

19th NESTEA Beach Volleyball Tournament

On April 26, NESTEA opens the weeklong summer event with a 2-day volleyball clinic for the local youth in Boracay. NESTEA Love the Beach, in partnership with Mikasa, the official volleyball of the 19th NESTEA Beach Volleyball Tournament, also promises an exciting time for volleyball fans and players alike with the return of its iconic intercollegiate beach volleyball competition on April 28. The country’s biggest volleyball belles Abigail Marano, Ella De Jesus, Melissa Gohing, Jovelyn Gonzaga, Rachel Anne Daquis, Michelle Gumabao, Cha Cruz, and Sheila Pineda will also be facing each other in the ultimate beach volleyball showdown in the 2nd NESTEA Fantasy Volleyball Match on April 29-30.

Summer Party Plunge

Finally, in the tradition of hosting the best and most anticipated LaBoracay parties, NESTEA partners with ZoukOut to bring international DJ Kaskade, electronic duo DVBBS, and the country’s hottest DJs to this year’s epic beach party on April 30 and May 1 on Boracay shores. You may get your tickets at SM TICKETS [https://smtickets.com/events/view/4158], Valkyrie, and The Palace Pool Club.

NESTEA ove the Beach Ambassadors (L-R) Tom Taus, Arisse de Santos, Sam YG and Joyce Pring during the launch of "Nestea Love the Beach' held at the Palace Pool Club, March 15, 2016.

NESTEA Love the Beach Ambassadors

The NESTEA Love the Beach Ambassadors are carefully chosen based on their clout and influence among Filipino young adults. They represent different fields in the radio and online community and also represent the cool, positive, and sexy personality of the brand. 

Arisse de Santos

Arisse is one of the standouts in today’s generation of lifestyle & beauty bloggers. This recent Marketing Management graduate is always raring to go out, have new experiences, & meet new people from different walks of life. 

Joyce Pring

Joyce is a TV & radio host, a musician, an artist of all sorts, & an online influencer all rolled in one. She thrives in a creative environment, and is always interested in growing her passion for travel, music, the arts, literature, and life in general. 

Sam YG

Samir Gogna, or more famously known as Sam YG, is a Filipino radio DJ, host, entrepreneur & all-around online personality. A third of famous DJ trio Boys Night Out with Tony Toni & Slick Rick, funny guy Sam always knows how to have fun, making everyday Manila traffic a lot more bearable for Filipinos on the road. 

Tom Taus

Former child actor Tom Taus is now back in the Philippines after more than a decade in the United States. Now known as DJ Tommy T, he has been making a name for himself in Hollywood as an international DJ.

Enjoying the wonderful world of NESTEA Love the Beach! See you at the Boracay!  

BEAR BRAND Powdered Milk Drink reinforces TIBAY through “Ang Alamat ng Matibay” Children’s Book

Tweet

BEAR BRAND Powdered Milk Drink, continuing efforts to help nourish generations of Filipino families to good health, has added a new dimension to its TIBAY campaign with the launch of its 1st children’s book entitled Ang Alamat ng Matibay, which highlights the importance of tibay ng kalooban.

Nestle Bear Brand Launch the ALAMAT NG MATIBAY BOOK held at the Museum Pambata, November 19, 2014 with Executives from Nestlé Philippines, partner organizations and celebrity brand ambassador Marvin Agustin.

As the reinforces TIBAY through “Ang Alamat ng Matibay” Children’s Book, a part of BEAR BRAND Powdered Milk Drink’s long-running Tibay campaign, which espouses Tibay ng Katawan, Kalooban, at Isipan.

A simple and beautifully illustrated story that teaches children how tibay ng loob can help them overcome obstacles in order to achieve their goals, Ang Alamat ng Matibay revolves around the kind and loving Mina, a child beset with fears. When her teddy bear, which she regards as her best friend, was stolen, the ever respectful Mina goes on a search mission in an enchanted world where she was forced to conquer all her fears and thus develop tibay ng loob. As she embarks on her adventure, she not only finds her lost best friend, she also develops a friendship with the toy thief Anino.

“Today’s parents regard tibay ng loob as an important factor to help their kids succeed in life. But honing tibay ng loob among children must start when they are still young in order to prepare them for the challenges that life brings,” explained Willy de Ocampo, Nestlé Philippines Team Lead for BEAR BRAND.

BEAR BRAND, in partnership with The Storytelling Project, Klasrum ng Pag-asa, Art Attack, and National Bookstore will donate 10,000 copies of the book to select public schools and partner organizations. The book will also be available in selected branches of National Bookstore starting December 15, 2014. 

“We would like to promote tibay ng loob to as many Filipino school children as possible and our partner-organizations will help us reach out to them,” Jojo dela Cruz, Nestlé Philippines Business Executive Manager for Dairy, Health and Nutrition Solution, explained.

 “By providing schools and communities with copies of the book, we hope to foster among school children the importance of strength of character and strength of will, values that they can bring with them as they journey through life. We hope that through Ang Alamat ng Matibay, we can help mold the future leaders of our country.”

 \

BEAR BRAND continues to strengthen generations of Filipino families with an affordable range of beverage solutions that highlight the resistance building nutrients of Iron, Zinc and Vitamin C.

Nestle Bear Brand Launch the ALAMAT NG MATIBAY BOOK in partnership with DepEd, The Storytelling Project, Klasrum ng Pag-asa, and National Bookstore.

NESTLÉ's Changing Innovation with Maggi Magic Meals

Tweet

NESTLÉ launches another game! Changing Innovation with  MAGGI MAGIC MEALS.  I am one of the lucky people who witnessed the grand launch of the MAGGI MAGIC MEALS at the Blue Leaf Pavillion in McKinley Hills, Taguig last August 29.

It is a first-in-the-world recipe solution designed for use in a rice cooker. A steaming while rice and a hearty serving of viand (“ulam”) means a complete meal for an average Filipino.   Nothing spells home-cooked meal more than the image of generous servings of tender meat and vegetables slow-cooked in a rich sauce, the latter inevitably to be spooned over a hefty mound or two of rice. To help the country rediscover the magic of meals prepared and enjoyed at home, NESTLÉ introduces one of its game-changing innovations to date---MAGGI MAGIC MEALS. 

“With today’s busy lifestyle, many are finding it hard to sit down to a hearty, wholesome, balanced meal at home,   much less cook one themselves,” says Star Estacio, Senior Vice President and Business Executive Manager for Food at NESTLÉ. 

“MAGGI MAGIC MEALS offers a solution not only through mouth-watering recipes guaranteed to gather the whole family around the table, but more so through an  innovative and modern way of cooking that is so easy and efficient, it’s going to make Filipinos want to cook at home more often.”

Not just a recipe mix, MAGGI MAGIC MEALS not only offers a recipe flavoring, it also offers a simple and effective method of cooking using the most ubiquitous cooking appliance in Filipino homes—the rice cooker.  The MAGGI MAGIC MEALS pack has a dual chamber containing the MAGGI MAGIC RECIPE MIX and the MAGGI MAGIC COOKING BAG. It is a most unique cooking kit. The MAGGI MAGIC RECIPE MIX guarantees a complete and proper blend of flavors, there is no need to add anything else except the fresh meat and vegetables.  

The MAGGI MAGIC COOKING BAG, on the other hand, guarantees that the “ulam” can be cooked together with rice using a rice cooker.  Once in the rice cooker, the cooking bag ensures that the meat and vegetables cook in its own juice at the proper doneness, and the sauce develops into a thick and hearty consistency. There is no need to keep checking for doneness or to keep correcting the sauce for the right “timpla.”  After 45 minutes, one can say that he/she has prepared a wholesome, balanced meal complete with rice. 

With MAGGI MAGIC MEALS, anyone can gain instant know-how in cooking some of the most complex Filipino recipes.  Pinoy favorites like Bicol Express, Afritada, Lechon Paksiw and Chicken Pastel can now all be prepared in a method that is as easy and as simple as cooking rice.

Just follow these 5 simple steps to prepare the dish:

      1.  Place your chicken or pork pieces together with thinly sliced vegetables inside the MAGGI  MAGIC COOKING BAG (chicken has to be scored or sliced lightly  3 times per side to ensure thorough cooking; pork pieces need to be sliced into thin strips)

      2.    Add the MAGGI MAGIC RECIPE MIX which contains a complete blend of flavors to       create a delicious stew. No need for additional ingredients, except the fresh meat and vegetables.

       3.   Add 6 tbsps. of water into the cooking bag.

4.   Massage the bag gently to dissolve the mix, then seal the bag by tying a knot.

         5.   Place the cooking bag flatly on top of washed rice, then start cooking the rice as you normally would. After 45 mins, both rice and “ulam” are  ready to serve! I tried cooking this Chicken Afritada! 

Make the most of your resources. With an innovation such as Maggi Magic Meals, Maggi  seeks to respond to needs of the modern- day homemakers with a solution that will put their resources to optimum use. With MAGGI MAGIC MEALS, homemakers now have a new method of cooking that helps save on the cost of ingredients, gas, water and soap (less pots and pans to wash). It also frees them from the fuss and too much effort of cooking an otherwise complicated dish, and instead boosts their confidence that the end dish will be delicious. 

Most important of all, it enables homemakers to make wise use of their time. Cooking with Maggi Magic Meals means that with a few smart and ingenious moves, one can devote more time for one’s family or self while cooking.

MAGGI believes that cooking and eating at home is the foundation of many positive things for the family -  developing healthy food habits, strengthening family bond, deepening  family traditions. For this reason, we are committed to keep offering products and services that will enable homemakers to bring back the habit of cooking and make their meals and meal experiences truly magical.

The Maggi Magic Meal is consists of the following:

1. Maggi Magic Cooking Bag , which is made with a Food grade material and safe for cooking, heat resistant, but can use it only once. It is Approved by US and EU FDA.

2. Maggi Magic Recipe Mix in 4 delicious varieties: Bicol Express, Afritada, Chicken Pastel and Lechon Paksiw.

Bicol Express

Afritada

Chicken Pastel

Lechon Paksiw

The Maggi Magic Recipe Meals are available at all SM, Robinsons, Shopwise, Rustans, Waltermart and Puregold Price Club branches, and other leading stores nationwide, for only P35.00.

These days, anyone can cook ! Try these and enjoy the wonderful world of Maggi Magic Meals! MAGGI MAGIC MEALS will make cooking and eating such an easy and enjoyable experience, we will want to cook at home over and over again.

Check out more photos in Enjoying Wonderful World Facebook Fanpage.