James Reid hits home with new EP, jgh

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The 6-track release serves as his first record under Sony Music Entertainment

James Reid has officially released his highly anticipated new EP, jgh, under Sony Music Entertainment and Careless Music.

The 6-track record gives an intimate glimpse into his past and present life, chronicling how he has matured all these years, both as an artist and as a person.

Short for “just got home,” jgh also marks a significant moment in Reid’s musical evolution, symbolizing his return to a place of peace and serenity, lyrically and sonically speaking. With a blend of pop, R&B, and OPM sensibilities, the EP captures Reid at his most vulnerable, rediscovering the earnest, grounded parts of his identity that he may have lost touch with and learning to forgive himself and accept the flaws that came with it.

“My home is a reflection of myself,” says James Reid. “It’s filled with things I’ve gathered along my journey and decorated with memories. It’s been another crazy year, and now that I’m home, I have a lot of stories to tell.”

Written and produced by Reid alongside collaborators Tim Marquez, Niko, Luke April, Alison Shore, and Brian Lotho, the EP is marked by its introspective nature and sparse production. Many of the tracks began as simple acoustic guitar or piano compositions, with each producer adding their own unique touch to further shape the mood of the record.

“All the songs were written from the heart,” James shares. “Some of them were painful to write, others were inspired by realizations I had along the way, and some were inspired by love. It was an emotional journey, and I see each of these songs like a page from my diary or a chapter in my life—truths I may have found difficult to express before.”

The EP’s production style is subtle yet impactful, reflecting a sense of comforting warmth that resonates deeply with a universal audience. The songs are intentionally understated, trading polished arrangements or high-energy hooks in favor of nuanced details that highlight Reid’s rich vocal delivery and powerful storytelling.

As an entirety, jgh has the potential to dominate the charts and win over even the most hardened listener's icy heart.

Tracklist for jgh:

1. Mirasol

2. Di Bale

3. Sandal

4. Hurt Me Too

5. Your Boy

6. Pauwi Na

James Reid’s new album, ‘jgh’ is out now on all digital music platforms worldwide via Sony Music Entertainment and Careless Music.

James Reid expresses the joy of summer romance on “Mirasol”

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James Reid continues to earworm his way to pop ubiquity with the release of “Mirasol”—out today via Sony Music Entertainment.

His latest single not only oozes with undeniable charisma but also reinstates his potential as a hitmaker of first-rate caliber, boasting an impressive run of inescapable chart-toppers in the 2010s.

According to James, the song is about falling in love with a sunflower and how romance is something that requires appreciation, protection, and understanding. “Love is an organic process and needs to grow naturally,” he adds.

“Mirasol” is co-written by James and Alison Shore, an R&B artist whose work brims with effortless cool and ‘90s suave. Both accomplished artists thought of using the sunflower as a metaphor “for a relationship that gives off an air of sweet summer romance and innocence.”

As James explains it further, “I want to connect on a different level with my fans that I haven’t been able to do before. Writing in Tagalog (Filipino) was a very welcomed challenge for me, and I’ve enjoyed it so much.”

One Click Straight’s Tim Marquez, a frequent collaborator of James himself, also brought a tapestry of effortlessly blissful sound that complements the romantic nature of the lyrics. The final product evokes the more commercial and critically acclaimed work of James Reid during the Diary Ng Panget era, but rendered with more sophistication and subtlety, production-wise.

“Mirasol” serves as the third single off his upcoming EP, jgh, which is slated to drop on November 22, 2024. The soon-to-be-released EP, which contains tracks such as “Sandal” and “Hurt Me Too,” is described to be a “return-to-form” record, touching on his softer, more vulnerable side and more pop-leaning direction.

James Reid’s “Mirasol” is out now on all digital music platforms worldwide via Sony Music Entertainment and Careless.

James Reid takes his photographic journey to next level with the new X-T20

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James Reid, the face of the camera-loving generation called millennials, headlines the launch of FUJIFILM’s newest mirrorless innovation, the X-T20 on March 11, 2017 at the Glorietta Activity Center in Makati. 

The extremely popular heartthrob has gone far in his photographic journey. James was drawn to photography while filming the hit series “On the Wings of Love.” He experimented on different cameras until he decided that FUJIFILM suited his needs best. In his last soap “Till I Met You,” James even played a FUJIFILM-armed photographer. 

“We’re very happy with James Reid as our male brand ambassador. He embodies what the FUJIFILM brand is all about --- young, current, and innovative.” says Takuya Maeda, Fujifilm Philippines’ Division Head for Electronic Imaging and Photo Imaging. 

And speaking of innovations, James is proud to announce that he has found a new favorite camera, the X-T20. Handy and powerful, the X-T20 is equipped with a 24.3 MP X-Trans CMOS III *1 sensor and X-Processor Pro image-processing engine. It is able to track moving objects with ease because of updated sensors, processors, and redone AF algorithm.

The X-T20’s touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with FUJIFILM’s proprietary Film Simulation modes.

Available in silver and black, the X-T20 is perfect for budding directors with its phenomenal autofocus speed. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can also shoot in different conditions and still expect superb image quality. 

If you want to conduct interviews and shoot scenes, you can take advantage of the X-T20’s output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone. 

“It’s great to endorse a new camera that I love and use frequently,” says James of the X-T20. Being a strong and highly influential presence on social media, constantly updating his fans with well-defined photographs, expect more vivid photos and movie quality videos from James with his new X-T20.

5 Champion Facts You Might Not Know About James Reid

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The new MILO Champ Moves continues to make waves on social media, with millions of netizens having watched the viral, upbeat music video, even creating their own versions through parody clips, memes and cool remixes. At the center of the dance exercise is one of the country’s most influential young celebrities—actor, singer, dancer, and MILO ambassador James Reid. But did you know that there’s more to James than his roles in movies and TV shows?

Here are five Champion Facts you probably didn’t know about the talented James Reid and why he wants to help kids #BeatEnergyGap:

• He was an athlete at an early age and competed in school competitions

James is not only agile on the dance floor but also in sports, having participated in gymnastics, Australian football, swimming, golf, and cricket.  

“I was very athletic as a kid, and I’m very proud of that. When I was in primary school until high school, I would try everything,” shared James during the Champ Moves video shoot. “I love swimming and I’ve been doing it as long as I can remember. I also played Australian football, golf, gymnastics, and even went as far as high-diving.” 

Showing off his champ-like enthusiasm and winning energy, James excelled particularly in gymnastics and swimming, allowing him to participate in several school competitions.
“I competed in school for swimming, and I also reached regionals for gymnastics. Looking back, it was really a good experience, I even won a bronze medal for it," he recalled.

• James’ dad was the reason why he was athletic at a young age, encouraging him to try different sports.

Growing up, James’ dad encouraged him to work hard and play hard. Whenever James would start to doubt himself, it was his dad who kept pushing him to excel. 

“My dad introduced me to different types of sports. He didn’t make me do anything I didn’t want to do. Instead, he encouraged me to try new things and to do my best—he even loved taking videos of me in training. Even if I wasn’t good at a sport, he’d keep pushing me to never give up,” James shared.

• More than competing and winning, he loves the team camaraderie.

“During competitions, what I enjoyed the most was the team camaraderie—meeting new people and making new friends who were like-minded and passionate about sports," James said.

• Despite his busy schedule in front of the screen, James continues to maintain an active and healthy lifestyle.

James makes sure that he keeps an active and healthy lifestyle by exercising and eating right. 

“Regardless of how hectic my schedule gets, I still make sure I stay active by going to the gym,” said James. “In keeping a healthy lifestyle, it’s important to start your day right by eating a nutritious breakfast; as they say it’s the most important meal of the day.” 

James also stressed that discipline is key in achieving a healthy lifestyle. “It’s so easy to fall back on eating unhealthy food knowing that it won’t give you the right energy or nutrients. One needs the willpower to choose to eat the right food, and keep doing it every day. It’s the secret to having a happy and healthy life.

• As a MILO kid himself, James wants to help kids #BeatEnergyGap through MILO Champ Moves.

When he sings “drink MILO every day!”, you know he means it. 

Growing up in Australia where MILO originated, James drank MILO every day before going to school and sometimes after. “I grew up drinking MILO as a kid. It’s a brand that everyone knows, loves and remember seven from their childhood. So I’m so excited to be part of the MILO family,” shared James. 

“Champ Moves in partnership with DepEd is a great program for kids as it will allow them to be more active, more alert during the day, especially for school. When you’re physically active, it’s easier to learn, absorb information, and socialize. The MILO Champ Moves program will surely energize kids to start the day right.”

Help #BeatEnergyGap today by doing the new MILO Champ Moves with James. Watch the video on the MILO Philippines Facebook page and the Nestle Philippines YouTube Channel. 

Follow @MiloPh on Twitter and @MiloPhilippines on Instagram for more information about Champ Moves.

Century Tuna presents the winning moves of James Reid

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After a big reveal that showcased a body reinvented by Century Tuna, stopped EDSA traffic, and sent fans on a social media frenzy, top actor James Reid appears anew in a TV commercial that gives a glimpse on how thinking like a champion has brought him to where he is now. 

There’s no denying that James Reid is one of the hottest young actors today. He’s a social media phenomenon—with millions of followers online, not counting the various fan accounts that his devoted followers set up. The highly bankable love team JaDine, in which he is paired with his reel and real life partner Nadine Lustre, has sent their legions of fans in a frenzy, whether in mall tours, concerts, meet and greets, and even online where they are constant trending topics.

There are his chart-topping albums including Reid Alert which hit certified platinum level status last May. Then there are his box-office film successes—the 2014 romantic comedy and his launch movie Diary ng Panget; and Talk Back and You’re Dead, the teen romance flick that followed a year later. No doubt, his biggest hit to date is On the Wings of Love, the top-rating primetime series with Nadine that kept viewers glued to their TV sets until its sensational finale.

Clearly, James Reid is on a winning streak and his steady career path is one that is marked by a succession of winning moves. Recently, he joined the ranks of Anne Curtis and Derek Ramsey as endorser of Century Tuna, the country’s number one tuna.

Becoming part of the Century Tuna family has certainly paid off for the young hunk. He is presently at his fittest—sculpted abs, toned muscles, firm biceps—which can be attributed to a rigorous fitness regimen and a proper diet consisting of good protein that Century Tuna can provide. It’s no surprise then that James headlines their latest campaign, where he appears in a series of sizzling television commercials: the first, a TV spot focusing on metamorphosis that sent his fans in a frenzy and created a sensation; the second, which is presently airing, revolves around the idea of commitment and loyalty.

Century Tuna couldn’t be happier for having James in its roster of celebrity endorsers. From the very beginning, they already saw a champion in him. “His story is truly inspiring,” said Greg Banzon, Century Tuna General Manager. “It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.” 

Meanwhile, for James, it’s really all about trust. “I liken it to a championship game,” he reveals. “If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

With bated breath, we watch as James continues to transform—from a teen heartthrob to a more mature actor with the determination, the attitude and the body to conquer and win in the challenging world of show business. 

Real-Life couple James Reid and Nadine Lustre will do all for Real Love in 'Till I Met You"

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‘Till I Met You" full cast  during the grand press conference held at the Le Reve Events Plave, Quezon City, August 28, 2016. 

ABS-CBN and Dreamscape Television Entertainment proudly presents ‘Till I Met You, the newest TV series that marked the return of James Reid-Nadine Lustre (JaDine) tandem's TV appearance since On the Wings of Love. 

The TV series set to show that real love wins, “Till I Met You” starring the love team of real-life couple James Reid and Nadine Lustre, with primetime’s new leading man JC Santos, which starts on Monday (August 29).

Directed by Antoinette Jadaone, "Till I Met You" was shot at Athens, Santorini and Mykonos, Greece! Aside from the kilig moments, viewers are set to see the breathtaking sceneries of Greece as some of the scenes were shot in Santorini and other parts of the country.

Iris, (Nadine Lustre), Ali (JC Santos) and Basti (James Reid) find themselves in an unusual love triangle. As conflicts arise they are led into the difficult situation whether to fight for their love or save their friendship.

Iris (Nadine) an achiever yet simple girl who wishes to give her family a better life. Having grown up without a father, she lives happily with her siblings and her mother Cassandra (Carmina Villarroel). 

She then develops a mutual understanding with her childhood best friend Ali (JC Santos), a son of a military general and a cook. 

With the same aspirations in life, Iris and Ali grow closer to each other and will develop a budding romance. 

Together they will chase for their dreams in Greece, where they will meet Basti (James Reid), a rebellious son who works as a tour guide in the country. Living only by himself, he will find the acceptance he has been looking for from Iris and Ali. 

However, their friendship will be put to test as Basti falls for Iris, deeply hurting Ali. This will lead them to the point of choosing between what matters more: love or friendship. 

Will Iris and Ali still fulfill the dreams they built together? Will Basti fight for his love for Iris? Are they ready to risk everything to have the one they love?

James Reid, Nadine Lustre and JC Santos

During the grand press conference, James went as far as to say that the story in "Till I Met You" is better than "OTWOL (On the Wings of Love)," a kilig-filled romantic series.

“Everyday I am more in love with her (Nadine),” said James. 

Nadine said that this new story is on friendship and love. "Katulad ng sa amin ni James, start with friendship. Then learn to love the guy beyond friendship," shared Nadine.

JC Santos

JC Santos, the third wheel in JaDine's new series, plays the role of Alejandro, the common friend of the characters of James Reid and Nadine Lustre.

He is a theater actor at the University of the Philippines-Diliman. He became a singer and dancer at Hong Kong Disneyland and at Universal Studios Singapore before going to New York to study musical theater. He has played supporting roles in TV in his past projects.

JC said that he did not have any second thoughts when he finally offered a role. He was overwhelmed when he learned that he would be one of the lead stars of "Till I Met You."

"Actually nung time na 'yun, iniisip ko okay na ako kung aawayin ko lang si James dito. Gulat na gulat po ako at hindi ako makapaniwala na isa ako sa mga bida. Nagpapasalamat po ako sa pagtitiwala talaga. Punong puno ang puso ko ngayon," he said.

Angel Aquino, Pokwang, Carmina Villaroel and Zoren Legaspi

Also joining the stellar cast are celebrity couple Carmina Villaroel and Zoren Legaspi, Angel Aquino, Pokwang, Kim Molina, and Robert Seña with the special participation of Richard Yap at Jay Manalo. 

Director Antonette Jadaone 

Under the direction of Antonette Jadaone and Andoy Ranay, "Till I Met You" will start airing on Monday after "FPJ’s Ang Probinsyano," on ABS-CBN or on ABS-CBN HD (SkyCable ch 167). Catch up via iWanTV or via skyondemand.com.ph for Sky subscribers.

Don’t miss the scenes showing that real love wins in “Til I Met You,” weeknights after “FPJ’s Ang Probinsyano” on ABS-CBN or on ABS-CBN HD (SkyCable ch 167). Catch up via iWanTV or via skyondemand.com.ph for Sky subscribers.

James Reid, Nadine Lustre Bring Kilig this Summer with “JaDine Flying High On Love Special” Starting this Sunday

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Don’t miss the adventures of real-life couple James Reid and Nadine Lustre as they bring extreme kilig this summer season in the four-part special “JaDine Flying High on Love Special,” which starts airing this Sunday (Apr 10), 10:30 am.

Relive the magic and join the “On the Wings of Love” stars as they discover the wonders of Middle East and Europe.

Watch JaDine’s kilig moments in Doha, Qatar and Dubai, UAE in “Love is an Adventure,” this Sunday (April 10). The kiligfest continues as the couple roam the streets of Paris, France in “Love is Romance,” airing this April 17.

Catch more of their sweet moments in London, England in “Love is Precious” on April 24. And on May 1, James and Nadine will heat up the summer even more in “Love is Forever” with their visit in Milan, Verona and Rome, Italy.

Watch out for “JaDine Flying High on Love Special” starting this Sunday (April 10), 10:30am on ABS-CBN or on ABS-CBN HD (SkyCable ch 167).

TFC Presents’ “JaDine in Love The World Tour” Gets Ready for Doha & London Live Press Cons

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When the widely read Philippine Star ran the headline, “JaDine Fever Will Never End”, many die hard fans literally believed it, because for them, the story of Clark and Leah (played by reel-to-real couple, James Reid and Nadine Lustre) on the phenomenalABS-CBN TFC teleserye, “On The Wings of Love” (OTWOL) has become a special part of their lives.

Indeed, JaDine Fever lives on. After their wildly successful “On The Wings of Love Kapamilya Fans Day” last January in Sacramento, California, the couple now officially and truly in love embarks on a series of live concerts via ABS-CBN TFC’s “JaDine in Love The World Tour” that will take them to Doha, Qatar on March 18, Dubai, UAE onMarch 19 (SOLD OUT), London, UK on March 26 and Milan, Italy on March 27. Joining them are Philippine Pop Rock Princess Yeng Constantino, R&B Prince Jay-R and comedienne Tart Carlos.

JaDine Live Press Cons: “We are ready. Are you REID-y NA din?” 

ABS-CBN Europe, Middle East and Africa (EMEA) Managing Director Kai V. Rodriguez, who actively engages on social media with real fans of JaDine, expressed excitement on two new ABS-CBN Global milestones that are about to transpire related to the “JaDine in Love The World Tour”.

“We’re very pleased to announce that we are providing a platform for global JaDine fans to take part in not one, but two live press conferences,” Rodriguez said. “The first is happening on March 17, Thursday, at 3pm in Doha (12 noon in UK, 8pm Manila), a day before their show at the Doha Exhibition and Convention Center on March 18. 

The next one is on March 24, Thursday, at 4pm London time, just two days before their show at ExCel London on March 26. 

How to join?

Just register on emea.kapamilya.com (http://emea.kapamilya.com/community/announcements/jadine-in-love-me-eu-press-conference ). 

This is a must-see, must-join experience for all JaDine fans! And it’s FREE!”

ABS-CBN TFC EMEA is pulling out all the stops to make sure fans get the best experience when Reid and Lustre visit Middle East and Europe for their tour.

“This is important to JaDine fans and we want to honor that,” said Rodriguez. “There are stories that you never want to stop telling and sharing because they give joy, hope and good feelings. JaDine’s journey is one of those. JaDine in Love The World Tour’ is our way of saying with the fans that, yes, ‘JaDine is Forever’.”

To get ticket info on “JaDine in Love The World Tour”, visit http://emea.kapamilya.com/home

Don't miss heartfelt love story of Clark and Leah, #JaDine 's “On the Wings of Love” bids farewell on February 26

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“On the Wings of Love” to end in 10 days.  Destiny will always find a way to bring back old lovers together as the hit Kapamilya show “On the Wings of Love” top billed by James Reid and Nadine Lustre nears its finale on February 26 (Friday).

“On the Wings of Love” has turned into a phenomenal hit among Filipinos worldwide since it premiered in August 2015 as it captivated audiences with the heartfelt love story of Clark and Leah.

Critics and fans alike also praised how the show championed OFW issues by delving into thorough research to properly depict it in “On the Wings of Love.”

As such, the show consistently garners strong ratings, beating its rival program. Avid viewers who want to catch-up and do marathons watch it via iWant TV, catapulting “On the Wings of Love” in the catch up service’s list of most watched programs.

Even the show’s merchandise and scrapbooks rule best sellers list, proving how the show is a big hit among Filipinos of all ages in the country and abroad.

“On the Wings of Love” related events such as the “OTWOL Spread The Love Tour,” “Kapamilya Krismas3,” and other mall shows here and abroad also score record breaking attendance.

With “On the Wings of Love” drawing to a close, viewers are hooked on the last remaining days to find out if Clark and Leah will eventually reconnect and pick up the pieces to start over again.

Fans are also excited to see what will push Clark and Leah to fly back to San Francisco, the place where their love story all began.

But with Simon revealing his true feelings for Leah, things will get more complicated, especially since Simon will be with Leah in San Francisco.

How will Simon’s presence in San Francisco affect Clark and Leah’s long-awaited reunion? Will San Francisco play a vital role to make the old lovers find their way back into love?

With the string of achievements of “On the Wings of Love” for six months now, its lead stars James and Nadine are also further cementing their status as the Philippines’ hottest love team.

In fact, James and Nadine’s first major concert “Jadine Love,” this Saturday (Feb 20) sold out in just one day after it was announced in December. Official merchandise will also be available during the concert at ABS-CBN Store booths at the Red and Green lobbies of Araneta.

Due to the clamor of Jadine fans overseas, James and Nadine will even hold a “Jadine Love” World Tour presented by TFC in March.

James and Nadine are set to heat up Europe and the Middle East as they visit Doha (March 18), Dubai (March 19), London (March 26), and Milan (March 27).

Through “On the Wings of Love,” James and Nadine have also been recognized by various award-giving bodies. This year, James is nominated in the Nickelodeon Kids’ Choice Awards for Favorite Pinoy Personality, while Nadine led the MYX Music Awards race with six nominations including Favorite Artist and Best Music Video Award, among others.

Don’t miss the last days of “On the Wings of Love,” weeknights after “Dolce Amore” on ABS-CBN Primetime Bida.

ABS-CBN's 13th Christmas station ID - 'Thank You For the Love' by Kapamilya love teams

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"Thank You For the Love is ABS-CBN's 13th Christmas station ID - released on Tuesday a video of the recording session of its newest Christmas tune, as performed by the biggest Kapamilya love teams.

The nearly four-minute video shows Daniel Padilla, Kathryn Bernardo, Enrique Gil, Liza Soberano, Nadine Lustre, and James Reid singing "Thank You For the Love."

It also featured "The Voice Kids" season 2 champion Elha Nympha with her coach Bamboo Mañalac.

'Thank You For the Love' featured lyrics by Robert Labayen and was composed by the songwriting duo of Thyro Alfaro and Yumi Lacsamana. The song serves as a reminder about the different kinds of love in the world. It followed last year's Christmas song, dubbed "Thank You Ang Babait Ninyo," that honored the "gratitude that is innate in every Filipino"

James Reid and Nadine Lustre as the new faces of City Blends coffee now brewing at 7-Eleven

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Now Brewing at 7-Eleven, City Blends makes JaDine the new ambassadors for Honest-To-Goodness Coffee!

It's #JaDineFor711 as the Philippine Seven Corporation (PSC), country licensee of leading convenience store chain 7-Eleven, present James Reid and Nadine Lustre as the new faces of City Blends coffee.

With James and Nadine staying atop social media trends due to their undeniable charisma as well as the relatable kilig that they bring to fans of all ages, 7-Eleven has really found the honest and down-to-earth personalities that are the perfect fit for City Blends coffee.

Honest-to-goodness Coffee

With JaDine as the new endorsers, City Blends gets its well-deserved turn in the spotlight. The coffee is made from 100% Arabica beans, with each cup made fresh as you order. The City Blends machine grinds the beans on the spot, giving you unparalleled freshness: the secret to quality coffee. 

Even the pricing is great, with City Blends starting at 20 pesos, honest!

To excite fans even further, 7-Eleven is releasing limited edition City Blends cups with photos of JaDine! The 8oz cup features Nadine, the 12oz cup features James, and the 16oz cup features the couple. The JaDine cups do not only have hugot quotes from the TVC, they are also interactive so customers can have fun writing their own honest hugot as well. The cups will be available in City Blends stores by November 4, 2015.Aside from its brewed coffee, City Blends also offers other flavors such as French Vanilla, Mochaccino and Hershey's Dark Chocolate.

For #JaDine,  Honest-to-goodness hype

Fan response to the selection of the two has been positive across the board, with Reiders and Naddicts alike sharing the teasers, memes, as well as lines from the TVC on social media causing #JaDineFor711 to trend on Twitter.

The overwhelming fan response has prompted 7-Eleven to release an exclusive never-before-seen footage from the TVC and print shoot plus the alternate endings that fans – what James could have said to Nadine. This is also 7-Eleven’s way to thank JaDine fans for the unexpected support, as well as for integrating the hugot lines in their social media posts. Apparently it’s hard to move on, especially when we’re talking about James Reid and Nadine Lustre. And that’s a good thing for #JaDineFor711.

Try the new 7-Eleven City Blends coffee currently available in 565 7-Eleven stores nationwide. 7-Eleven will end the year with 712 City Blends stores! 

Watch out for more of #JaDineFor711!

Visit :

Facebook: facebook.com/711philippines 

Twitter: @711philippines 

Instagram: @711ph

Century Tuna’s newest faces are ABS-olutely ready for summer

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Four of the country’s hottest and most promising stars headline the country’s number 1 tuna’s newest campaign where they show off their fit and healthy bodies and share secrets to an ABS-olutely delicious summer.

 James Reid, Elmo Magalona, Jessy Mendiola and  Paulo Avelino

Century Tuna, the country’s number 1 tuna, once again welcomes the hottest season of the year as it presents the country’s hottest and most promising stars as its newest batch of brand ambassadors. 

Making the road to fitness more inspiring and more exciting, the company proudly presents not just one, but four stunning endorsers who represent some of the biggest names in the industry – Paulo Avelino, James Reid, Elmo Magalona and Jessy Mendiola.

“Century Tuna has been known not only for our line of products, but also for our vision of helping our consumers achieve a healthier and happier lifestyle,” says Greg Banzon, general manager of Century Pacific Food Corporation. “We believe that this powerful advocacy requires only the most influential ambassadors who can inspire others through their sexy bodies and healthy lifestyle. And so this year, we strengthen our campaign through with newest batch of endorsers who have also undergone stunning body transformations,” he added.

Paulo Avelino

Known for his enviable bod, striking features and acting prowess is the Gawad Urian awardee Paulo Avelino. Paulo has been living an active lifestyle for years now to maintain his figure. In fact, the actor is engaged in numerous sports activities like badminton, rock climbing and jogging. “Being tapped as a Century Tuna endorser is overwhelming. Now that I am part of the body transformation campaign, I hope to become an inspiration to those who have often expressed admiration of my physique,” Paulo shared.

James Reid

Meanwhile, Filipino-Australian heartthrob James Reid finds this opportunity to be a sweet reward to his hard work to achieve his now toned figure: “I used to be thin and weak years ago – I even had asthma. But through swimming and gymnastics, and a healthy diet, I’ve become more buffed. I’m definitely proud of the new me.”

Elmo Magalona

Raring to make a name for himself in showbiz, Elmo Magalona ventured into acting, rapping, singing, and hosting. Over time, people also noticed his body’s remarkable transformation. At 20 years old, Elmo has already developed chiseled abs and very muscular arms through a customized workout and disciplined diet. “As the youngest in the bunch, I’d like to let people know that they can – and should – start early in their journey to a healthy body,” he shared.

Jessy Mendiola

The only lady in the batch is the beautiful actress who has captured the hearts of many with her angelic face and sexy body: Jessy Mendiola. Jessy has graced a lot of magazine covers and TV commercials, yet she finds something uniquely exciting about her Century Tuna experience: “I’m excited to show a different side of me: a grown-up Jessy who consciously takes care of her body through proper diet and exercise. Plus it’s always nice to endorse a product I truly love!”

Through the inspiring stories of Century Tuna’s newest faces Paulo, James, Elmo and Jessy, the country’s leading tuna brand aims to help more and more people understand that anybody can bring out the better versions of themselves and be ABS-solutely ready for summer.

The four new endorsers join long-time endorser Anne Curtis in promoting the ABS-solutely delicious Century Tuna as a brand that motivates people to aspire for a healthy body. For all of them, there’s no other tuna!

For more information and fitness tips, visit www.centurytuna.ph.