XTREME Appliances, the country’s leading one-stop shop appliance brand, has tapped actress and fashion icon Heart Evangelista to become its newest face.
With her 24 years of experience in the entertainment scene
and one of this generation’s most prized stars, Heart has done it all. She has
starred in multiple TV series and movies, attended the biggest international
fashion weeks, graced international and local magazines, won various awards,
and created a huge impact on social media. This year, she is ready to be the
ambassadress of a local appliance brand that has been providing affordable yet
high-quality products for every Filipino household. She joins current XTREME
Appliances ambassadors Senator Manny Pacquiao and Manila Mayor Isko Moreno
Domagoso.
“I am so
excited about my endorsement with XTREME Appliances. It is such a good
collaboration,”
Heart said during her endorsement shoot.
As XTREME Appliances gears up to maintain its standing as
the leading one-stop shop appliance brand — a milestone achieved in just three
years — Heart becomes the ambassadress who will promote the brand’s mission: to
provide quality yet affordable appliances for every Filipino and to leverage
the Filipino lifestyle through technology and innovation.
Just like any of us, Heart considers two factors before
purchasing an appliance or any product — quality and affordability. As a brand
that prioritizes quality and affordability, Heart is confident that she is
endorsing the right brand.
“Quality and
affordability make XTREME Appliances the perfect choice for every Filipino. You
know, at the end of the day, you need quality and you also want to make sure
that it doesn’t cost you an arm and a leg. So it is pasok sa budget and at the
same time, it is classy, it is lux, and it is beautiful. I just love XTREME
Appliances products so much,” Heart explained.
In the past year, the global pandemic has changed so many
things in our lives including our purchase behavior. As a matter of fact, this
time of uncertainty has been a time of frugality for many Filipino, that’s why
brands like XTREME Appliances has been really helpful in providing quality
products at a very affordable price.
She added, “Aside from
wanting to live a really good lifestyle, we also want to be smart about our
money. We deserve quality and I am glad that there are companies that give us
quality products — that is so important, you know, we are all hardworking, we
all have to pay our bills. I am just so for being smart about your purchases and
really making sure that everything is quality.”
(From left: XTREME Appliances VP –
Business Development Mark del Mundo, XTREME Appliances — President Adrian Lim,
SGC CEO Richard Lim, SGC Vice President Kevin Richard Lim, and XTREME
Appliances VP – Marketing Stephen Cheng)
Since 2016, XTREME Appliances has grown into a household
brand that caters to the ever-changing demands of the Filipino market. This
year, XTREME Appliances is now ready to elevate its brand by introducing a new
ambassadress who truly embodies a modern Filipino lifestyle.
“Heart Evangelista-Escudero
is an icon and we believe in her star quality and impact on Filipinos. As we
continue to grow as a brand, we want to solidify our name to be a brand fit for
a modern Filipino lifestyle. Times are changing and things are constantly
evolving and we are glad to have Heart as the brand’s newest face. We are just
so excited to continue our mission in bringing comfort, convenience, and
efficiency to every Filipino household with our new brand ambassadress,” says Stephen Cheng, VP for
Marketing, XTREME Appliances.
XTREME Appliances’ first-ever TVC featuring Heart is set to
be released in the last quarter of 2021, showcasing the modern Filipino
lifestyle through innovation, quality, and affordability. With the introduction
of their new brand ambassadress, XTREME Appliances is ready to take their game
to the next level by introducing new products, nationwide campaigns and concept
stores opening, and stronger marketing efforts.
To keep updated on the latest news and
happenings of XTREME Appliances, like and follow them on Facebook, Twitter, Instagram,
TikTok
accounts and join their official online community on Facebook, XTREME
Fam. For the full list of products and
exclusive discounts, please visit XTREME on Website,
Lazada,
and Shopee
e-commerce
About XTREME Appliances
XTREME Appliances is a #OneStopShopAppliances
brand that offers premium and affordable home and commercial appliances that
range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more.
XTREME Appliances is now available in 5,000 stores and business partners
nationwide, including online stores like Lazada and Shopee
