With Safeguard, practising good hygiene keeps a family happy and healthy

Tweet

Cleanliness and good hygiene practices are essential for health. It's best to practice healthy hygiene habits daily. In our everyday activities at home, and when you are outdoors or while travelling. frequent hand washing reduces the spread of germs, bacteria and food-borne illness. Handwashing with soap is the most effective, defense against germs and preventable illnesses. 

Safeguard soap is the trusted name in bath essentials, bath soap and especially for germ protection. Safeguard knows that clean hands save lives.

For so many years, we're using Safeguard at home. The soap regular in the bathroom and kitchen sink. I remember even in my younger years, my parents will buy bar soap as mentioning 'buy Safeguard' as synonimous in buying soap, the only trusted brand for soap.

Safeguard now have new products - Safeguard Pure White Body Wash and Safeguard Derma Sense Body Wash for Acne Prone and Sensitive Skin.

Practising good hygiene keeps a family happy and healthy. Keep your family free from germs, bacteria and viral infection that cause diseases, by protecting them with a range of products from Safeguard.

It is also important for parents to teach and model these skills to their children. Healthy personal hygiene habits instilled in childhood often follow children into adulthood. 

Here are some tips that clean hands save lives : 

You should always wash your hands before handling or eating food; after trips to the restroom; after handling animals; before and after changing a diaper or handling a small child; after handling garbage or other dirty objects; before and after contact with a sick person; and after blowing your nose, sneezing or coughing. 

P&G’s largest Global Personal Care brand, Safeguard is now available in easy and convenient applications such as Bar Soap, Bodywash, Liquid Hand Soap and Hand Sanitizer.

DOH recognizes PhilHealth’s 20-year achievements

Tweet

From the Department of Health

Acting Secretary of Health Janette P. Loreto-Garin recently underscored the many milestones of the Philippine Health Insurance Corporation (PhilHealth) after two decades of service.

As of April 2014, Philhealth now covers 82% of the entire population. This figure includes the 14.7M poor and near poor families identified by the DSWD’sListahanan whose members include government-employed, privately-employed, individually-paying members, lifetime members, and overseas Filipino workers.

However, Garin noted that one should not remain focused on the number of enrollees alone. What is important after two decades of providing service to the people is the provision of quality service afforded to every Filipino, rich and poor alike.

The Acting Health Chief stressed the need for increased awareness of Philhealth members’ benefits, wider database which in turn translates to improved utilization of resources. Most members, according to Garin, are not fully aware of their benefits.

Private employers should also be encouraged to enroll their employees to Philhealth. Garin explained that enrollment in Philhealth results to improved and increased productivity of workers.

She also called on all stakeholders, including medical societies, legislators, local government units, and other executive officials to work together as Philhealth cannot do it alone. She added that sustainable Universal Health Care is all about us working together.

Other vulnerable members of society now mandated to be enrolled to Philhealth are the elderly, abandoned and neglected children, persons with disabilities,kasambahays, barangay workers without compensation, and project-based employees.

“The promise of health care for the poor without having to pay out-of-pocket expenses is now within reach. Let us work together to surmount challenges and ensure that Universal Health Care becomes a reality for all Filipinos,” Garin concluded.

doh.gov.ph

The Most Popular Ads In the Philippines, Filipino cultural values reflected in top ten YouTube Ads

Tweet

Google Philippines released the 2014 YouTube Ads Leaderboard, revealing that not only do Filipinos respond well to culturally-relevant ads, but that the local advertising industry has gotten more accustomed to placing made-for-web content at the heart of their campaigns.

The leaderboard celebrates the top ten brands that performed best through a combination of popularity (organic views) and promotion (paid views).

Six out of ten of the ads have a distinctly Filipino flavor. Global brands like Coca-Cola — with their “Happiest Thank You” ad taking the #1 spot — use the power of heartwarming authenticity.

“‘The audience of today can't stand anything fake or pretentious," said Merlee Jayme, Chief Creative Officer of DM9 JaymeSyfu, noting that a great piece tells real stories, just as Google’s “Miss Nothing” tells a poignant story of Filipinos all over the world connecting via the web. 

Filipinos continue to show an interest in advertising that feature local celebrities as well. Angel Locsin appearing in Mang Inasal’s prank ad and Angela Nepomuceno’s how-to hair video from Unilever demonstrate the power of this approach. Jollibee Kids Club takes a slightly different track — the cute kids in its boyband might well be the stars of the future.

With an increasingly connected world, the Filipino audience is moved by the same stories as viewers from the rest of the globe. As the world was gripped by World Cup fever, Nike’s all-star ad featuring football stars Cristiano Ronaldo, Neymar Jr., and Wayne Rooney, among others, captivated Filipino interest as well.

As smartphones continue to evolve and penetrate a wider audience, Filipinos were keen to watch an almost four-minute-long product showcase of Samsung Galaxy S5 showing the flagship features of the device. Air New Zealand entertained Filipinos with their in-flight safety video which featured characters from The Hobbit. KLM’s well-trained puppy lost and found service, on the other hand, received awe and admiration from Filipino animal lovers.

The leaderboard is largely populated by ads that were born to be digital, with formats created specifically with YouTube’s audience in mind. #AllergicAkoSa combines the nation’s affinity for music and sharing thoughts online. “Often, they will rant, rave, and actively talk and share about things that they like and dislike,” said Paolo Reyes, Johnson & Johnson’s Sr. Brand Manager of the awareness campaign they created about allergies.

Five of the ten videos are past the three minute mark, which offers a degree of creative freedom for brands — since viewers on YouTube will watch longer videos as long as there is a strong story.

“Recognizing that the digital space is practically bursting at the seams with content choices, it is critical that we offer content that people are actually interested in,” said Dorothy Dee-Ching, Unilever Hair Marketing Director. The content for All Things Hair was defined by the people they serve with, with the topic 'crowd-sourced' from top searches to make sure the content is just what people are looking for.

“The YouTube Ads Leaderboard is a good opportunity for brands to showcase their understanding of the importance of digital marketing in connecting with consumers,” Ryan Morales, Google Philippines Country Marketing Manager said. “We hope the list of creative ads that people choose to watch will encourage the industry to continue watching out for consumer trends and use them to create really good digital marketing campaigns.”

Here is the complete list:

1.	Coca-Cola - Happiest Thank You	3:11
2.	Samsung - Samsung GALAXY S5 - Official Introduction	3:45
3.	Unilever - DIY Fish Tail Braid - All Things Hair	3:41
4.	#AllergicAkoSa - #AllergicAkoSa Song	2:17
5.	Mang Inasal - Angel Locsin Ipinaglaban Ang True Love Niya	1:08
6.	KLM - KLM Lost & Found service	1:43
7.	Air New Zealand - The Most Epic Safety Video Ever Made	4:38
8.	Google - Miss Nothing	1:40
9.	Nike Football - Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more	4:12
10.	Jollibee - Dito, MASAYA!	1:34

DepEd, USAID to expand educ access for OSYs, students in conflict-affected areas

Tweet

The Department of Education (DepEd) and the United States Agency for International Development (USAID) signed the bilateral agreement for Basic Education Programs aiming to increase access to quality education for vulnerable populations such as out-of-school youth (OSY) and students in conflict-affected areas.

Education Secretary Br. Armin Luistro FSC said that through this partnership, the Department will be able to open opportunities not only for students with special needs and pre-primary students but also to OSYs and students who reside in conflict-affected areas. 

He added, “Our mandate is to provide every Filipino child with access to quality education.”

DepEd Undersecretary for Legal and Legislative Affairs Alberto Muyot said, “Education is the primary driver of development.” He added that education should be inclusive and should serve everyone, “especially the least, the lost, and the last.”

US Embassy deputy chief of mission Brian Goldbeck said, “This bilateral education agreement will sustain and reinvigorate our combined efforts to ensure that the Philippines continues its rise as regional and global leader in this new century.”

“Education is a shared responsibility,” Muyot said. He urged the public to take a stand in education and take an active part in shaping the future that every Filipino learner deserves.

Under the agreement, DepEd and USAID will provide life skills training to youth, promote community engagement and peace education, increase capacity of teachers and youth leaders to meet the education needs of youth and vulnerable population through alternative learning areas affected by crisis and conflict.

The partnership intends to strengthen education governance at both national and local levels. It also aims to empower the local government units, communities, and stakeholders to deliver education and training service for OSYs and to increase OSY employability by providing equitable access to relevant education and skills training.

The program also aims to improve learning outcomes in reading, science and mathematics instruction, diagnostics, and teaching and learning materials.

A Sumptuous Spread from Max’s! New Fried Chicken Meal Bundle for only PhP 899

Tweet

Global Filipino brand Max’s Restaurant has recently launched a new offering that’s perfect for a post-holiday treat or for just celebrating the New Year with friends and loved ones.

A sumptuous spread from Max’s after the Christmas Season.  This means festivities will have to end, but celebrations at Max’s are all-year long! 

Max’s beckons its customers to check out its new Fried Chicken meal bundle that is delectably satisfying to the palate and light on the budget. 

Diners get to enjoy Max’s “sarap to the bones” Fried Chicken paired with a steaming bowl of Sinigang na Tyan na Bangus. The meal comes with 4 cups of rice and 4 glasses of any Pepsi softdrink or Iced Tea. Enjoying this feast from Max’s is anything but hefty on the budget. Customers may avail of Max’s Fried Chicken and Sinigang Meal bundle for only PhP 899 - perfect for an intimate gathering with friends or family.

Max’s customers may dine-in at their favorite branch to enjoy these mouthwatering dishes or they may simply dial Max’s delivery hotline 7-9000, or log on to wwwm.maxschicken.com to place their orders.

“With Max’s new offering, our customers get the best of everything – delectable dishes that are signature to Max’s and the most budget-friendly price. Everyday becomes a reason to celebrate as our customers enjoy and share their favorite Max’s dishes to their heart’s content,” enthused Orlando Villanueva, Max’s Restaurant’s Marketing Manager for Dine-In, Take Out, Delivery, and E-Commerce.

Catch Max’s Fried Chicken meal bundle anywhere in the Philippines, for dine-in, take-out or delivery until February 28, 2015.

More about what’s new at Max’s. log on to www.maxschicken.com. 

Visit www.facebook.com/maxsrestaurant and be the first to know about the coolest offerings from the Filipino’s most loved brand.