SANDALE! Our Favorite Kontrabida is Back at Handa Na Siyang Lumaban Against a New Karibal

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A New Karibal Dares to Challenge Our Favorite Kontrabida

This kontrabida kween needs no introduction. One of Philippine teleserye’s most beloved kontrabidas is making a comeback—Maja Salvador. After recently giving birth to her first baby, she’s taking on a new role, arguably her biggest and most pivotal one yet—being a mother.

As Maja steps into the world of motherhood for the first time, she finds that her priorities have drastically changed. Her family’s health and safety are now at the very top of her list. Yet no sooner than, a new karibal dares to threaten her growing family—germs.

This kontrabida is unfazed, however. After all, she’s not alone.

Maja Finds a New Kakampi Against Germs

In one of her TikTok reels, Maja reveals her newfound ally against germs, and it is both expected and unexpected—Safeguard White Camellia.

As Maja’s TikTok reel keeps rolling, however, her followers are met with a plot twist: Safeguard White Camellia doesn’t just provide Maja with germ protection but lets her experience healthy-looking and soft-feeling skin, too. (Pwede pala ‘yun?).

Her followers aren’t the only ones to be caught by surprise. Maja is also delighted to discover the “mas napakabango pa” floral scent of Safeguard White Camellia, which contains White Camellia extracts.

It seems Maja is having a ShowerSaya experience with Safeguard White Camellia and she can’t wait to share it with her family.

Together with Safeguard White Camellia, Maja feels “indestructible” and reigns supreme over germs, bringing #ShowerSaya to her family.

More and More Popular Content Creators are Joining Maja Salvador

She may be a kontrabida but Maja is not alone in her #ShowerSaya as popular content creators in the likes of Adam Domingo or known as @panginoonngkababawan, Devi Descartin (@devidescartin), Ciara Magallanes or @mommydiariesph on TikTok, Christine Lim (@limmchristineee), Christian Laurenz, commonly known as @ychanlaurenz and Bernie Batin or known as @berniecularvlogs on TikTok have also discovered and experienced the #SoftSkinProtection of the NEW Safeguard White Camellia.

You, too, can join in on the #ShowerSaya.

Get your hands on Safeguard White Camellia, available in all leading supermarkets and drugstores nationwide as well as on Shopee and Lazada.

Like A Boss: A Gen Z's Guide to Making Their Mark in the Corporate World

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In a rapidly evolving professional landscape, where technology, communication, and expectations are in constant flux, it's crucial for Gen Z to equip themselves with the knowledge and skills needed to thrive. Presenting your best self is paramount to creating a long-lasting impression that helps you navigate the modern workplace.

However, in a 2020 report published by Cigna, it was revealed that more than seven in 10 Gen Z respondents sometimes or always feel alone in their workplace, while 72% admit to occasional shyness, and 71% believe that not everyone truly gets them. These findings underscore the importance of self-confidence in the lives of Gen Z individuals, as they often grapple with feelings of isolation and a sense of being misunderstood as they venture onto their professional path.

With personal growth and self-presentation as the cornerstones of Gen Zs journey toward building self-confidence, they seek a product companion that can boost their self-esteem to engage in various pursuits while looking and feeling their best. So whether you're just starting your career or looking to enhance your professional journey, this guide is your go-to resource for your desired success.

Tip #1: Personal Growth: Your Unstoppable Path

Your entry into the workforce marks a momentous occasion. It's a time when you'll be shaping your identity, building your career, and making your mark on the world. At the core of your journey lies the concept of personal growth. It's about becoming the best version of yourself, both in your personal and professional life.

Just as Safeguard Arctic Fresh and Lemon Fresh offer you the ultimate protection and freshness, your commitment to self-improvement will be your shield against the challenges that come your way. So, embrace this momentous occasion with the same vigor and freshness that Safeguard brings, and watch yourself flourish into the best version of yourself.

Tip #2: The Power of Confidence

As you embark on this adventure, remember that confidence is your greatest ally. It's not just something that resides within you; it's a force that radiates outward and can profoundly influence your interactions with others. How you present yourself to the world is an integral part of this equation.

Luckily, Safeguard Arctic Fresh is designed to ensure you stay fresh and confident throughout the day. This extraordinary product fights against body-odor causing germs, offering superior germ protection that you can rely on. What sets it apart is the ultimate freshness it brings, with its cooling sensation and delightful scent experience in the shower, helping you kick off your day feeling revitalized and ready to conquer your goals.

Tip #3: Always Be at Your Best Self

Taking care of your personal hygiene and appearance is a fundamental aspect of presenting your best self to the world. It's not just about looking good; it's about feeling good, which can significantly boost your self-esteem.

Safeguard Lemon Fresh is your secret weapon for achieving and maintaining healthy, glowing skin. In the dynamic world of the workforce, your skin deserves that extra care. Safeguard Lemon Fresh fights against skin-issue causing germs, thanks to the power of Vitamin C. This antioxidant not only removes germs but also clears away dirt and pollution from your skin, revealing naturally glowing skin that boosts your self-confidence. With Safeguard Lemon Fresh, you'll be prepared to face the world with a fresh and radiant appearance.

As you step into the workforce, remember that personal growth and self-presentation go hand in hand. It's about becoming the best version of yourself, both inside and out. Procter & Gamble (P&G) Philippines, the multinational company behind Safeguard is here to support you on this path, not only providing you a great place to work but also continuously innovating products that will serve as your companion as you head toward your journey to success.

So, stay confident to face anything and anyone with Safeguard because of its superior germ protection that results in fresh and glowing skin. Start your journey to personal growth and self-confidence today!

P&G and World Vision ramp up efforts to create more school chairs from plastic waste

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Procter & Gamble (P&G) Philippines, maker of trusted brands like Safeguard, Head & Shoulders, Pampers, Ariel, continues to create a better tomorrow for Filipinos with the “Pag-Asa sa Basura” Project. In partnership with World Vision Philippines and the Department of Education, the project promotes sustainable waste segregation collection, and recycling in schools and communities.

“Alongside plastic waste recovery and recycling, Pag-asa sa Basura makes a meaningful and sustainable impact by also educating students, teachers, and parents on the fundamentals of proper solid waste management and empowering communities affected by poor waste management,” says King Martin Agoncillo, the Corporate Communications Manager of P&G Philippines.

Schools segregate and collect plastic waste, which is collected and upcycled into school chairs, that are donated back to participating schools. Additionally, the initiative distributed collection bins and rehabilitated materials recovery facilities that systematize recovery, segregation, recycling, and upcycling efforts.

(Photo during the turnover of “Pag-asa Sa Basura” upcycled chairs in Malabon)

The program also educates and empowers the students on how they can help prevent environmental ills. Students who collect recyclable materials are rewarded with incentives such as school supplies and gift tokens.

Since the project’s inception in 2019, the “Pag-Asa sa Basura” project has given back over two thousand upcycled chairs and added 1,500 chairs this year. The project has collected 3.2 million sachet waste and 913,000 plastic bottles to date. The chairs have been distributed to 20 partner schools in Malabon and five in Quezon City.

Pag-Asa sa Basura is grounded on the Ecological Solid Waste Management Act, or RA 9003, which aims to maximize resource conservation and recovery through proper waste management. It is one of P&G’s initiatives in helping ​​non-governmental organizations and local government agencies in giving aid to communities in need.

“The challenges we face today are much greater as we go back to face-to-face schooling amid the pandemic. Through our partnership with P&G, we hope to help communities while finding solutions for a sustainable future,” says Chifadel Mabolo, the Program Manager of the Malabon cluster of World Vision Philippines.

As a responsible corporate citizen, P&G Philippines was recently honored by Asia CEO Awards with the Sustainability Company of The Year Circle of Excellence Award. The award is given to organizations that achieved important success in environmental progress and demonstrated leadership and commitment to sustainability.

SM Cares, Safeguard promote proper handwashing for #SafeHandsAtSM

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SM Cares and Safeguard team up for the #SafeHandsAtSM campaign to educate and encourage people to practice the five steps of proper handwashing – especially in this time of pandemic.

This partnership with Safeguard forms part of SM’s programs to ensure Safe Malling as all SM malls continue to carry out strict safety and sanitation measures to assure the community that the malls are safe, clean, and compliant with health and sanitation protocols over and above government regulations.

People usually wash our hands fast – but did you know that there are proper steps of handwashing.

A virtual media conference on the partnership of SM Cares and Safeguard to encourage the 5 Steps of Hand Washing in SM malls nationwide was helld this Tuesday, June 23, with theme, #SafeHandsAtSM Campaign.

Mr. Steven Tan, SM Supermalls President was at the zoom virtual media conference said :

“As part of our safe malling commitment, handwashing is our first line of defense against illnesses, and is also crucial during a global health crisis. We very excited to partner with Procter & Gamble’s Safeguard, the leading brand in health and personal care, to raise awareness on the importance of this matter.” 

To ensure that all areas of your hands are properly washed, simply follow these steps: 

(1) wash palms;  

(2) back of hand; 

3) in between fingers;  

(4) fingernails;  

(5) and thumbs, 

and keep scrubbing for at least 20 seconds. Afterward, rinse and dry your hands thoroughly, since good handwashing is our most effective shield and protection from all kinds of viruses.

“Safeguard, being 54 years in the country, has become much of a household name. From our beige bar soap from long ago to our hand sanitizers and liquid hand soap now, we have always committed ourselves to serve the needs of the Filipino people, just like SM has. And in the same way, I believe that both have been ingrained so much in Filipino culture that it is only natural to do this partnership,” said Procter & Gamble Vice President for Skin & Personal Care Ms. Shweta Sharma.

As part of the #SafeHandsAtSM campaign, Safeguard has made its liquid hand soap available in restrooms of all SM malls across the country to help the community fight the spread disease-causing germs. Information materials on the five steps of handwashing are also deployed in restrooms and high-traffic areas in SM to remind customers while in the mall.

With this, Safeguard and #SMDaresYOU to take on the #SafeHandsAtSM Challenge on TikTok from June 23 to 30. Just take a full body video of you properly washing your hands and dancing to your favorite tunes, tag your squad and use the official hashtag #SafeHandsAtSM, and be one of the 10 lucky winners who’ll get exciting giveaways!

This partnership with Safeguard forms part of SM’s programs to ensure Safe Malling as all SM malls continue to carry out strict safety and sanitation measures to assure the community that the malls are safe, clean, and compliant with health and sanitation protocols over and above government regulations.

Through simple efforts like washing your hands, not only are you protecting yourself, but those around you. 

To know more about #SafeHandsAtSM, visit www.smsupermalls.com and https://www.safeguard.ph, or visit their social media accounts on Facebook, Instagram, Twitter, and Tiktok.

Para Sa O.A. Kong Nanay by Safeguard Philippines

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Safeguard’s Para sa OA kong Nanay video link: https://www.youtube.com/watch?v=saBmywa5Wwk

What beeing a mother really means ? It's a greatest gift, a connection that is unmatched and insurmountable in any form or other relationship. It’s a love that grows continually.

You will never truly understand the depth of a mother’s love until you become a parent yourself, and we salute you for that!

This Mother’s Day, Safeguard celebrates every Filipino mom, including the woman who made you the wonderful mom you are today. This video pays tribute to our moms, whose love and protection are beyond compare.

Happy Mother’s Day! 

With Safeguard, practising good hygiene keeps a family happy and healthy

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Cleanliness and good hygiene practices are essential for health. It's best to practice healthy hygiene habits daily. In our everyday activities at home, and when you are outdoors or while travelling. frequent hand washing reduces the spread of germs, bacteria and food-borne illness. Handwashing with soap is the most effective, defense against germs and preventable illnesses. 

Safeguard soap is the trusted name in bath essentials, bath soap and especially for germ protection. Safeguard knows that clean hands save lives.

For so many years, we're using Safeguard at home. The soap regular in the bathroom and kitchen sink. I remember even in my younger years, my parents will buy bar soap as mentioning 'buy Safeguard' as synonimous in buying soap, the only trusted brand for soap.

Safeguard now have new products - Safeguard Pure White Body Wash and Safeguard Derma Sense Body Wash for Acne Prone and Sensitive Skin.

Practising good hygiene keeps a family happy and healthy. Keep your family free from germs, bacteria and viral infection that cause diseases, by protecting them with a range of products from Safeguard.

It is also important for parents to teach and model these skills to their children. Healthy personal hygiene habits instilled in childhood often follow children into adulthood. 

Here are some tips that clean hands save lives : 

You should always wash your hands before handling or eating food; after trips to the restroom; after handling animals; before and after changing a diaper or handling a small child; after handling garbage or other dirty objects; before and after contact with a sick person; and after blowing your nose, sneezing or coughing. 

P&G’s largest Global Personal Care brand, Safeguard is now available in easy and convenient applications such as Bar Soap, Bodywash, Liquid Hand Soap and Hand Sanitizer.

Safeguard officially launches Derma Sense

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Safeguard introduces Derma Sense, its first-ever premium line of acne solution products. The brand unveils this latest innovation in collaboration with the Philippine Educational Theatre Association (PETA) in a theater production dubbed “Hashtag: Pimples Anonymous,” an “informance” or information performance that explores teens’ stories of physical and psychological struggles against pimples and how they’re able to overcome these situations.

As part of its commitment in promoting health and hygiene education among Filipino families, Safeguard officially launches Derma Sense to help teens face up against acne.

Safeguard Derma Sense leverages Safeguard’s expertise in skin health and antimicrobial cleansing with the launch of a dermatologically tested line of face and body bars and washes that are proven to help visibly reduce acne in 89% of users. 

“Bacteria are a critical root cause of acne and the first step in managing mild to moderate acne is keeping skin protected from acne-causing bacteria through regular cleansing of the skin using an antimicrobial soap,” shares Dr. Ma. Pilar Lagdameo-Leuenberger, Fellow of Philippine Dermatological Society.

“Safeguard Derma Sense recognizes that the effects of acne can be more than just physical, and that the brand has a role to play in empowering consumers, especially Moms and their teens, in facing up to acne,” Maro Torres, Brand Manager for Safeguard, said. 

Acne vulgaris, also known as acne or red spots, is the most common skin disease worldwide. In a white paper released by the Skin Health Alliance, prevalence of self-reported acne among individuals age 15-25 is documented to be as high as 91%. The study further stresses possible emotional and psychological effects, to quote: “There is probably no single disease which causes more psychic trauma, more maladjustment between parents and children, more general insecurity and feeling of inferiority and greater sums of psychic suffering than does acne vulgaris.” 

Dr. Susan Estanislao, Counseling Psychologist from the De La Salle University Manila, thus reinforces “the need for creating an empowering atmosphere that will help teens overcome these struggles.”

Safeguard Derma Sense advocates the adoption of a regular cleansing regimen with a well-tolerated antimicrobial soap that helps reduce levels of skin bacteria and play a part in early acne management. More importantly, it commits to helping empower parents and teens #FaceUp to acne through resources that aim to pioneer the understanding on the causes, consequences and potential treatment of acne. 

About Procter & Gamble 

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Safeguard promotes handwashing through fun activities for kids

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Procter & Gamble leads efforts to break the germ transfer chain

Safeguard opens Handventure Land yesterday, October 11 at Eastwood Mall as it continues to raise awareness on the importance of handwashing at 5 critical times: before eating, before handling food, after using the toilet, after touching pets and, most especially, after playtime. Safeguard Handventure Land features different activities and games for children, designed to encourage them to wash their hands after playing.

Maro Torres, Brand Manager for Safeguard, explains, “Outdoor play is an enjoyable activity for children, which simultaneously helps their physical and mental development. Unfortunately, based on a recent study, many mothers prevent their children from playing outdoors because they are worried about their children’s health and safety. Safeguard encourages children to engage in outdoor play, as long as precautions, such as proper handwashing with soap, are observed.”

Handventure Land is part of the celebration of Global Handwashing Day (GHD) on October 15.  Safeguard led the first Philippine celebration of this international day for promoting handwashing in 2008, and turned it into an annual event in line with its commitment to health and hygiene education among Filipino families.

In line with its GHD celebration, Safeguard introduces the new Safeguard Magic Foamer, designed to make handwashing a fun and memorable experience for children.  It is a device that turns Safeguard liquid soap into a form not unlike shaving cream and hair mousse.  “With the Magic Foamer, moms won’t need to beg and plead with their children to wash their hands. The soap itself becomes a source of wonder, making handwashing enjoyable for kids,” shares Maro. 

Seventy-five percent of Filipino children play on the streets, and outdoors even while in school, making the spread of germs a real danger.  A high level of child-to-child interaction leads to greater and faster transfer of germs. According to a breakthrough Germ Transfer Study by Safeguard, “one child can contaminate more than 50% of his class in less than an hour of outdoor activities. When children go out, there is as much as 50% chance of them being contaminated in school.”

The simple act of handwashing with soap is proven to be an effective and affordable way to prevent potentially deadly diseases among children. Safeguard breaks the germ transfer chain, allowing children to have fun during playtime while staying protected from disease-causing germs.

Safeguard invites everyone to join its 6^th GHD celebration in Handventure Land in Eastwood. Tell your family and friends about Safeguard Handventure Land and invite them to experience the activities for themselves. It is open from October 11 – 13, 11AM to 9PM. And, most importantly, don’t forget to wash your hands with soap!

Athletes on Their Mark for the Safeguard Active 5i50 Triathlon

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The Safeguard Active 5i50 Triathlon was officially launched last Monday in a press conference at the Hotel Dusit Thani, Makati City by Sunrise Event Inc. CEO and President Wilfred Uytengsu.

Safeguard will gather local and international pros as well as age-groupers for the first ever Safeguard Active 5i50 Triathlon this  October 16.

Athletes know the importance of maintaining a proper regimen to enhance performance. They rely on state-of-the-art gear that delivers speed, proper nutrition that guarantees endurance, and a training program that increases their strength. But when it comes to hygiene, one important aspect is often overlooked: the skin, which is actually our first line of defense when it comes to germs.

There’s no body part quite as tortured as the human skin. Every day, it has to endure all the visible and microscopic dirt and grime from all the different elements around us. But it’s the triathletes who put their skins through the most abuse: as they splash, pedal, and stride, they expose their skins to a harsh mix of sun, chlorine or salt water, and dirt. These, along with excessive sweat and friction from gear, can take its toll on the skin – and it can lead to skin diseases and illness.

Safeguard Active 5i50 Triathlon – a world-class and intimate race that will surely put those skins to the test. The course takes place in Subic, which promises a challenging yet controlled environment for both experts and beginners. The event will be composed of a 1.5KM swim at Kamana Resort [Swim Venue], a 40KM bike course along the rolling hills of Subic [Bike Venue], and will culminate with a 10KM run at a new route along the shady forest [Run Venue]. The entire course is set against the backdrop of Subic Bay’s breathtaking scenery, which promises a unique race for participants and an exclusive enjoyable experience for their families who will come to support.

In partnership with Sunrise Events, Inc., the agency behind the highly successful Ironman 70.3 and Iron Kids, this leg is part of the 5150 triathlon series, the world’s largest international Olympic race series in the world. It is also the first non-drafting international race series of its kind, offering a competitive platform for professional and age group athletes.

Safeguard keeps up with those who love the game by leveling up to their demands. The brand has been keeping family skin healthy for more than 75 years, using a mix of unbeatable germ protection and fresh, cleansing elements to care for Filipino skin. It has been every household’s partner for preventing disease and pursuing an active, worry-free life. For the 5150 race, Safeguard aims to showcase its new line Safeguard Active, a product specifically targeted for athletes’ extreme needs.

Safeguard Active boasts of a higher level of anti-bacterial ingredient, which inhibits the growth and re-growth of odor-causing germs for hours. It comes in both soap and body wash form, and its fresh scent can last all day and withstand both sweat and water. It’s the perfect protection booster for the body’s first line of defense.

For battle-tested athletes who aim to beat their personal records, the Safeguard Active 5150 Triathlon is a perfect chance to bring the 2013 race season to an iconic finish. Meanwhile, neophyte racers will be thrilled to participate in their first Olympic-level distance triathlon event.

It’s a day that promises exhilarating challenges for the adrenaline-hungry, coupled with unbeatable Safeguard protection to ensure a fresh, unhampered finish. No matter what kind of athlete you are, it’s time to get your skin in the game. 

Give Me Five ! Global Handwashing Day 2012: Safeguard promotes handwashing after playtime

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Give Me Five! On the 5^th year of Global Handwashing Day, 

Safeguard encourages handwashing with soap after playtime

through donation of 1^st sustainable playground with handwashing station.

This October 15 will mark the 5^th year of celebrating Global Handwashing Day in the Philippines. This day will stress the importance of handwashing with soap through a simple message: Clean hands save lives. The simple yet lifesaving act of handwashing with soap can reduce the incidence of diarrhea among children under five by more than 40 percent, and respiratory infections by nearly 25 percent. In the Philippines, pneumonia and diarrhea are the 3^rd and 4^th leading cause of deaths among children under five respectively.

Global Handwashing Day also aims to educate the public that there are 5 critical times for handwashing: 

1.  before eating

2.  before handling food

3.  after using the toilet

4.  after handling your pets

5.  after playtime

These are key moments when there is a high risk of transmitting germs from the hands to the mouth. As such, instilling the habit of handwashing with soap during these critical times among young children is an important intervention to help reduce child morbidity and mortality.

In line with its mission to promote proper hygiene and health education among Filipino families, Safeguard first celebrated Global Handwashing Day in 2008. Five years later, Safeguard continues to lead the celebration of Global Handwashing Day in the Philippines by making it even bigger and better.

On this 5^th birthday of Global Handwashing Day, Safeguard promotes handwashing with soap after playtime, one of the five critical times, by donating five playgrounds with handwashing stations. At a media event held in Sitio Una, Taguig, Safeguard proudly unveiled its birthday gift to the community - the first playground.

“Outdoor play is an enjoyable activity for children but it is also important in their development,” Mr. Chad Sotelo, Country Marketing Manager for Safeguard said.

However, based on a recent study, many mothers prevent their children from playing outdoors because they are worried about their children’s safety. Furthermore, 75 percent of children play on the streets while only 3 percent play on a public playground.

“Through the donation of these playgrounds, Safeguard wants to enable children to play in an environment safe from harm and disease-causing germs,” says Mr. Sotelo. In order to ensure that the playgrounds are sustainable and safe, Safeguard partnered with play experts Play Pilipinas.

“We at Play Pilipinas believe that every child should be given the chance to play, and to play in a safe and sound environment. Our advocacy is to provide low-cost, sustainable, and child-safe playgrounds for Filipino children. We are happy to have a partner in Safeguard that ensures kids will also have immediate access to soap and water after playing,” says Ms. Sigrid Perez, co-founder of Play Pilipinas.

Mr. Paul Perez, who co-founded Play Pilipinas with Sigrid, explains that the design of the playground differs per site, reflecting the character of the city. “For Taguig, we tried to mirror the emerging high-rises and so the playground has high and low spaces as well,” added Mr. Perez.

This new playground at Sitio Una, and 4 others to come, will represent not only the past 5 years of Global Handwashing Day, but also Safeguard’s continued commitment to promote proper hygiene and health education for many more years to come.

“Handwashing education is and will continue to be the primary advocacy of Safeguard – not just on October 15, but every single day,” says Mr. Sotelo. Together with partners UNICEF and Fit for School, Procter & Gamble, through Safeguard, has reached over a million children in ten provinces in the country, teaching them the lifesaving habit of handwashing with soap.

Safeguard invites everyone to join our 5^th year of Global Handwashing Day in the Philippines. Join the celebration by tweeting with the hashtag #Happy5thGHD. Watch out for more activities from Safeguard in the coming weeks. But, most importantly, don’t forget to wash your hands with Safeguard especially during the five critical moments!