The Bank of the Philippine Islands (BPI) the first bank in the Philippines and in the Southeast Asian region, has a wide range of consumer, corporate, and investment banking products and services and is setting a new trend in banking with its Make the Best Happen campaign.
Over and above offering its range of products and services, BPI first of all wants to support its clients by helping them focus on their life aspirations.
We make the best happen during at the recent event of the Bank of the Philippine Islands (BPI). With bloggers and media people invited to do last October 27, the bank hosted a Make the Best Happen activity at the Enderun Tent, Enderun Colleges, McKinley Hill, Fort Bonifacio, Taguig City. That was a great event when visitors enjoyed an afternoon of fun, games, dining, raffle draws, and instant prizes.
The launch of BPI’s institutional campaign revealed an animated video, a reminder that we can make anything we’d love to happen, happen.
And to guide us along the way, BPI also created a microsite.
Makethebesthappen.ph addresses some of the areas in life where most individuals have goals. The articles offer practical tips on travel, health, parenting, shopping, dining and planning for the future. A quick tour of the site shows several helpful reads such as listings of secret food stops outside Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and how to teach kids to save money.
Ma. Corazon S. Remo, BPI Senior Vice President and Head of Strategic and Corporate Planning Division welcomed media representatives and bloggers. We had fun as we were sent booth hopping, earning prizes at every stop. These booths were meant to give the guests an idea on what life goal they could pursue.
We enjoyed some canapés and wine at the dining booth, played tourists at the travel booth, engaged in pseudo-retail therapy at the shopping booth, exercised a little bit at the health booth and did some art at the parenting booth.
At the future booth, we sat down with BPI’s investment counselors and shared our aspirations. The counselors listened and did some pencil pushing keeping in mind our concerns and perceived limitations. Together, we identified the barriers and discussed ways to break them down or move around them. We walked out of the meeting feeling empowered, believing that indeed, we can make the best happen.
In a statement, Cezar P. Consing, BPI President and CEO, said:
“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client. BPI empowers Filipinos to make the best of their life happen by providing innovative and accessible financial solutions.”
“We’re here to make anything you’d love to happen, happen whether it’s for leisure, education, or broadening one’s horizons.”
Consing said the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve.
The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations. Clients are then encouraged to make personal financial assessments, computing, among others, one’s net worth, cash flow requirements, and even emergency funds.
Based on this initial assessment, BPI helps clients create a game plan, mindful of their budgets, goals, risk profile, and investment options.
Tricia Quiambao, Head of BPI’s Strategic Brand Management, said with BPI’s Make the Best Happen campaign, people come first.
“We put a premium on understanding our clients and their needs, and as people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI enables them to accomplish those goals and aspirations better, faster and more efficiently,” she explained.
The microsite devoted to the Make the Best Happen campaign—www.makethebesthappen.ph— addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. It is enriched every week with updated content derived from current areas of interest.
