Novuhair Head Bags Agora Award

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President and CEO Wins in the Individual Category of the 37th Agora Awards

Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards. Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss. 

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies. It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.

FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books. Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients. It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss. This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today. It is widely accepted not only here in the Philippines, but also in other countries. It is set to enter the international market, starting with the United States (US), in December of this year. Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing. 

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.

“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare. 

“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God. That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide.

For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Look and feel great with Levi’s Lot 300 Shaping Jeans

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 Levi’s Lot 300 Shaping Jeans , the pair with greater range of motion and comfort.

Admit it, women will do almost anything to look good. And one of the biggest stunts they need to do is trying to fit into skinny jeans.

The dreadful experience begins with shopping for the perfect slim-fit pair. You hog the store’s fitting room trying to find one that looks and feels like second skin. Then, you must get used to the idea that skinny jeans are too snug to let you slip your phone or wallet ino its pockets.

Your woes do not end there. There’s the constant struggle with the muffin top and finding the perfect blouse to hide it. And you are later horrifed to realize that you can’t fit into your jeans after your favorite burger snack.

Finally, at the end of the day, you have to face one last battle—taking the tight thing off.

The Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance your silhouette.

Despite the ordeal, women continue to raid stores for slim-fit pants—and for a good reason: they look great in it.

Luckily, Levi’s has a solution to this recurrent dilemma: the Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance one’s silhouette, trim the tummy, lift the butt, and lengthen legs.

With an advanced tummy-slimming technology, the Lot 300 jeans holds you comfortably in all the right places.

The Lot 300 Shaping Jeans are high-stretch jeans that offer additional comfort and softness, while still providing that smoothing and shaping effect.

For Levi’s, looking great is about feeling great, too, which explains why the Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology. 

By listening to consumers and doing intensive research, Levi’s was able to develop innovative clothing pieces—with better fabric recovery and softer hand-feel—for a wider array of body types, from I-shaped to curvaceous.

To eliminate the problems that arise from choosing skinny jeans, Levi’s utilized an improved stretchability technology that divides the stretchability of its pants into three: low, medium and high. These three types of stretch indicate how much the fabric can expand with the body. The greater the amount of stretch, the greater the range of comfort and movement.

Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology.

Low-stretch jeans have a more solid construction and gives the look of non-stretch but with added comfort.

Next, medium-stretch provides a greater range of motion and comfort.

Meanwhile, high-stretch jeans offer additional comfort and softness, while still providing that smoothing and shaping effect.

Most of the jeans in Levi’s women’s collection are made with medium-stretch fabric, and jeans constructed from low-stretch or high-stretch fabric will have such information called out on the packaging.

In your next hunt for the perfect skinny jeans, check out Levi’s Lot 300 Shaping Jeans and have the slim-fit and skinny jeans you have always wanted—the pair with greater range of motion and comfort.

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. 

For more information about the Levi’s® brand, its products and stores, please visit levi.com.

MYNP’s 2nd SineNanay Festival presents its 10 finalists

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Now on its second year, Make Your Nanay Proud (MYNP) Foundation, Inc.’s 2nd SineNanay Festival received one hundred twenty (120) entries (synopses only) from eleven (11) universities and colleges in the National Capital Region (NCR). The SineNanay Festival Committee composed of Festival Director Mr. Arnold Reyes; MYNP Managing Director & Festival Secretariat Ms. Bemz Benedito and MYNP Admin Officer & Festival Coordinator Michelle Fabunan, trimmed down the entries to twenty seven (27) entries. The 27 entries which made the cut for final judging were submitted to a final selection committee who determined the top 10 finalists.

The final selection committee was composed of Mr. Henry King Quitain (ABS-CBN Creative Head); Direk Zig Dulay (Indie Filmmaker - Paglipay, Bambanti); Mr. Jerry Gracio (Screenwriter - Mater Dolorosa, Ligo na U, Lapit na Me, Emir); Direk Maricel Cariaga (Indie Filmmaker - Pitong Kabang Palay) and Mr. Rody Vera (Award-winning Playwright - Kung Paano Ko Pinatay si Diana Ross; Balangiga; Mga Aswang sa Panahon ng Digmaan). 

From 27 entries, the final selection committee came up with ten (10) final entries. These entries include - Paskil ni Inay by Royce Listana of Polytechnic University of the Philippines; Rosa at Linda by Martin Mayuga of De La Salle-College of St. Benilde; Tatay na si Nanay by Errianne Rojo of University of the Philippines-Diliman; Anak, Para Sa'yo To by Maiqui Tameta of Angelicum College; Ang Ngiti ni Nay Glo by Nicole Algenio of Angelicum College; Life in Videos by Dawn Capales of Angelicum College; Pangarap by Ronalyn Fresno of Angelicum College; Silent Hope by Raymond de Vera, Ellice Zheng, Wayne Garcia, Tristan Yapchiongco and Julia Viray of De La Salle-College of St. Benilde; Uyayi by Alda Dalisay, Ernestine Bay and Elaiza Rivera of De La Salle-College of St. Benilde and Salamat, Mama by Czarina Rodriguez of St. Mary’s College of Quezon City.

The finalists were invited to attend an orientation and will undergo consultation sessions with Gawad CCP awardee and TV & film director Direk Nick Olanka.

Another set of judges will screen the 5-minute film entries of the 10 finalists. The deliberation of winners will be held on the second week of December.

MYNP Council of Advisers member and TAPE Inc. President Mr. Tony Tuviera is the festival’s Patron.

Promoting Good Dental Habits to Children for “Hapee” and Healthy Teeth

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Some parents think it is not important to instill good oral habits among children because milk teeth are eventually replaced by permanent teeth.

Contrary to this common perception, however, lack of dental hygiene has negative consequences for young children who are susceptible to developing cavities just as adults are. The milk they drink and the food they eat can cause acid attacks, resulting in dental caries and tooth decay.

Aside from brushing every after meal daily, remember to bring your little ones to the dentist every 6 months.

For this reason, it is important to promote good oral care habits among youngsters at an early stage. Proper dental hygiene results in strong teeth for your little ones, and also initiates long-term good oral health for them.

Encouraging kids to practice the brushing habit even at very early ages will result in good long term oral health.

With this in mind, Hapee Kiddie Anti-Cavity Toothpaste generously shares tips that foster proper oral care habits for your kids at home:

• First, and most important habit of them all, teach your kids how to brush in their early years. Proper brushing habits—combined with the right toothpaste—equate to cavity-free kids.

• Choose a toothpaste with kid-safe level of fluoride. For instance, Hapee Kiddie Anti-Cavity Toothpaste has a fluoride level of 1,000 ppm—the recommended amount of fluoride for children’s toothpaste by the Philippine Pedriatrics Dental Society Inc. and among others. *

• Use oral care products designed for kids, like brushes with smaller heads that clean tiny mouths better, and with wider handles that little hands can easily grasp. Children likewise prefer fun and fruity flavors in toothpaste, instead of strong, minty ones.

• Encourage your little ones to brush longer and better with Hapee Kiddie’s 7 kid-citing flavors: Strawberry Bloom, Orange Squeeze, Tutti Frutti Twist, Juicy Grapes, Apple Crunch, Bubblegum Pop, and Cookies and Cream Ahoy.

• Teach your kids the ideal brushing time—which is at least two minutes—by making it fun and easy to remember: just sing the alphabet song in their heads twice.

• Remember that toothbrushes should be replaced every three to four months—or even sooner, if these have become frayed or worn out, and whenever your child goes through a bad case of cold or flu.

• Aside from proper brushing with Hapee Kiddie Anti-Cavity Toothpaste, watch what your kids eat. Wean them away from junk food and offer them healthy snacks instead. Introduce your kids at an early age to nuts and fruits as snacks—not candy bars or sugary foods.

• Also, have them maintain oral care with regular visits to the dentist every 6 months. A great idea: time their dental checkups with your own in order to show that dental care is a priority.

 Brushing regularly benefits both you and your child by protecting your pearly whites from plaque, bacteria and cavities.

For children, the best choice of toothpaste is Hapee Kiddie Anti-Cavity Toothpaste, with a fluoride level of 1,000 ppm, the recommended amount of fluoride for children’s toothpaste.

Remember: Happy habits are essential for children’s healthy teeth, especially the brushing habit. When it comes to your child’s toothpaste, choose Hapee Kiddie Anti-Cavity Toothpaste, an expert at making brush time fun time.

Enteng Kabisote and The Abangers: Set To Save the World from Digital Menace

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In the tradition of offering family-friendly fare, Vic Sotto and his Dabarkads are back for another blockbuster fantasy-adventure movie based on the well-loved Pinoy pop culture icon! Kids are in for a treat as Bossing reprises his beloved role as Enteng Kabisote in the latest instalment of the movie series titled: Enteng Kabisote 10 and The Abangers.

The comedy-adventure movie follows the reluctant hero in his latest fantastical escapade. Through hard work and determination, Enteng Kabisote has used his talent to “butingting everything” to become an ironworks and robotics magnate. Since his last adventure in Engkantasya, he has settled down to becoming a successful businessman, community leader, and a doting grandfather to his cute and bubbly grandchild Benokis, as his son Benok (Oyo Boy Sotto) tackles fatherhood and his duty as a law enforcer. Little does he know that trouble is brewing and he will be called on once again to save the world.

Enteng’s nemesis is Kwak-kwak (played by Epi Quizon), a power-obsessed villain who was booted out from Engkantasya. He has the capability to control minds who has launched a virtual reality game that transmits his mind control to anyone who plays it. The villainous plot is helped along by Bibi, Kwak-kwak’s devoted second-in-command and Bibe, his moronic but useful sibling, along with A1/ALLAN & A2/ALLAINE, the two creators of the viral game app which Kwak-Kwak uses as a channel to spread his psychic powers to control humankind.

To defeat Kwak-kwak and restore order in the real world, Enteng calls upon a team of misfits, who form his Abangers team. They are individuals who have unusual special powers and have been waiting for a long time to put these powers into good use. The Abangers are actually OEWs (overseas engkantasya workers), whose powers Kwak-kwak needs to harness in order to fulfill his nefarious mission. 

On his team, Enteng has three inimitable sisters: Nidora (Wally Bayola), a fierce but values-centric granny who possesses an equally fierce loud voice called "The Incredible Voice"; Tinidora (Jose Manalo), who has very quick reflexes and engaging dance moves called "The Flash Dance", and Tidora (Paolo Ballesteros), a flirtatious hot granny who channels her hot flashes to other persons through her stare. They are joined by Remy or “The Mister Iron", a tour guide and family guy who can seemingly flatten any tangible materials, Oring, a spunky female fortune teller in Quiapo who can perfectly predict anyone’s future but only for a span of two minutes, Lucas, a muscled handsome guy from Tondo who possesses incredible strength and a high pitched voice, and Bistika, a standup gay comedian who can perfectly blend himself with his surroundings -- while doing some pakganern splits!

Will Enteng and the Abangers be able to save the world? 

Moviegoers can find out in theaters on November 30, 2016. 

The movie is directed by Marlon Rivera and Tony Y. Reyes, and produced by OctoArts Films, M-Zet Productions and APT Entertainment.