Dare To Be You: realme empowers Filipino youth to be unapologetically real

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The country’s no. 1 smartphone brand launched the Dare To Be You campaign to encourage everyone to embrace authenticity despite criticism.

Manila, Philippines. August 13, 2021: True to its mission of championing the youth, realme, the country’s number one smartphone brand, aims to empower today’s generation with its Dare To Be You campaign.

Dare To Be You is the central theme of this year’s realme Global Fan Festival, as a tribute to 100M fans worldwide. It centers on amplifying the voices of young industry leaders who are making strides for their respective industries and advocacies. Through this, the brand aims to bring optimism and hope for the youth especially in these unprecedented times.

“We know that today’s generation is under a lot of pressure to conform and give in to the external noises and criticism they encounter in their day-to-day lives. As a brand that’s for the youth and by the youth, realme hopes to encourage them to stay authentic and true to themselves in their pursuit of success. Our uniqueness deserves to be celebrated”, says Austine Huang, realme Philippines’ VP for Marketing.

The highlight of the campaign is a powerful short film that shows different young people around the world who embrace what makes them unique and are proud of it. The film perfectly encapsulates the brand’s thrust to empower the youth and chase success on their own terms.

A tribute to 100M fans worldwide: The realme Dare To Be You Global Brand Film

Inspiring success by daring to be themselves

As part of the “Dare To Be You” campaign, realme also enlisted a number of inspiring and successful Filipino personalities who have managed to thrive in their chosen fields by simply daring to be themselves.

Included in realme’s roster of inspiring personalities are drag artist Prince de Castro, who proudly stands at the forefront of the local queer scene; fashion designer Carl Jan Cruz, whose impeccable Filipino craftsmanship continues to make an impact on the global stage; shoutcaster Caisam “Wolf” Nopueto, who is pursuing his passion for esports and gaming despite dealing with a grave illness; model Reins Mika, who successfully represented the country in a prestigious international modeling competition; and creative director Ryuji Shiomitsu, whose vision and styling prowess continue to make waves here and abroad.

Each personality is set to tell their own stories of success and how they achieved it by unapologetically being themselves, defying negative stereotypes, biases, and prejudices. All of their experiences unequivocally prove that there is nothing anyone can say or do to hinder your success.

You too can join realme’s month-long celebration of youth empowerment in the realme Global Fan Festival and watch the “Dare To Be You” film, as well as everyone’s amazing stories on the realme Philippines Facebook page at https://www.facebook.com/realmePhilippines, and YouTube channel at https://www.youtube.com/c/realmePhilippines.

Get same grilled goodness when ordering Mang Inasal at home

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Enjoy the same ihaw-sarap goodness whenever you order Mang Inasal Chicken Inasal for takeout or delivery.

 

The smell of freshly grilled Chicken Inasal and the juiciness of its meat, complemented by chicken oil, soy sauce, and calamansi. These we can enjoy not only when we dine in at Mang Inasal but also when we opt for takeout or delivery.   

With deliciousness, quality and safety of its food as its foremost priority, Mang Inasal ensures that lovers of its offerings enjoy their meals fresh-from-the-grill, wherever they dine. 

A recent campaign reiterates Mang Inasal’s commitment to deliver “Sarap ng Bagong Ihaw in every box.” Chicken Inasal delivered to every home or office is kept fresh, with its signature ihaw-sarap taste, as if it’s off the grill. This popular, satisfying food is cooked by expert grillmen and delivered fast by trained food riders.  

Watch how Mang Inasal retains its food’s quality whether it’s delivered or taken out through their latest video here.   

Aside from the Chicken Inasal, Mang Inasal also offers its other well-loved meals for takeout and delivery — like the Palabok, Liempo Inasal, Pork BBQ, Pork Sisig, Bangus Sisig, Chicken Empanada, among others.  

Since the lockdown, Mang Inasal has aggressively expanded the various access points through which customers can enjoy the meals they crave for. Check out its website, manginasaldelivery.com.ph or place your orders through the Mang Inasal Direct Delivery Stores, GrabFood, foodpanda and other food distributors in your province.

34-year old Corporate Giveaways Buyers’ Show marks its second year online

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With the pandemic forcing a halt to face-to-face activities, companies are looking to increase their corporate gifting activities to help them stay connected to their clients and employees.  Reaching out to customers and keeping engaged with your team is even more important now that traditional marketing, PR and team building events are still not possible.

“A gift, no matter how high or low the cost, reminds people that they’re not forgotten just because they happen to be out of sight. The feeling of appreciation that you create with customers and clients will stay with them beyond the moment the gift is received. Furthermore, recipients will probably send a message of thanks, opening lines of communication and increasing engagement naturally.” shares Raquel Romero of World Expos & Concepts Inc. organizers of the Corporate Giveaways Buyers’ Show, the Philippines’ longest-running annual expo on business gifts, premiums, promotional ideas and merchandise incentives.

This year’s Corporate Giveaways Buyers’ Show is once again online with over 60 participating companies and brands offering thousands of year-round gift options at all price points. Exhibitors include Decathlon Philippines, Anker and Garmin Philippines, Cross, Timex, Zinc Group, BrandCharger, Ramesh Trading, Ilahui, Parker Pens, The Primer Group and many more. Through the event website, visitors can browse through suppliers’ details, view product photos, download brochures and send chat or email inquiries.

Corporate Giveaways Online Buyers’ Show is from August 1 to 31, 2021. Visitors can register and log in for free at www.corporategiveawaysbuyershow.com. 

  

   

 

DTI innovates with 2021 Hybrid National Food Fair to bolster food entrepreneurs

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With the challenges brought on by the COVID-19 pandemic, the DTI-Bureau of Domestic Trade Promotion is introducing innovations to help Filipino MSMEs recover and thrive in the new normal. This year, the 2021 Hybrid National Food Fair will combine the excitement of the traditional, physical event with the advantages and flexibility of a digital, online event.

In addition to the usual food fair held at a Metro Manila mall, the virtual components of the 2021 Hybrid National Food Fair allow the participation of exhibitors and visitors who could not be physically present due to travel restrictions and health protocols. Also, while the physical fair is slated to run for only 10 days from September 16 to 27, 2021, the online events are spaced across several months, thus providing the participating MSMEs with sustained market exposure for the whole year.

MSME Webinar Series

To help MSMEs prepare for the 2021 Hybrid National Food Fair and equip them skills to hurdle new challenges in growing their business, the Bureau of Domestic Trade Promotion and the Philippine Trade Training Center organized a free webinar series covering the following topics:

· Digital Payment Workshop for MSMEs

· Penetrating Domestic Market thru Online Platform

· Facebook Business Page Development

· Click and Close: Social Media Navigation for Successful Negotiation

· Online Visual Merchandising

· Negotiating with Buyer (Covering Customer Service, Business Pitching)

The webinar series was held via Zoom and Facebook Live last May 5 to 7, 2021, and reached 24,200 views on social media.

Online National Food Fairs and Digital Promotions

SHOPEE.PH. Held last May 10 to 16, the Online National Food Fair on the Shopee PH platform showcased 3,500 products from 278 MSME Stores and the Go Lokal Official Store. Featured products included sweets, snacks, staples, breakfast food, superfood/healthy food, beverages, seasonings, and baking ingredients, among others. As of May 31, the campaign generated 2,900 orders equivalent to sales of PHP 1.61-million for the participating MSMEs. Having been onboarded to the online shopping platform, all Shopee Stores of the MSMEs remain accessible as permanent online stores. Shopee is the leading e-commerce platform in Southeast Asia and Taiwan.

MAYANI.PH. Another online venue for the Online National Food Fair is Mayani, a farm-to-table e-commerce platform focused mainly on agricultural products. Held periodically since June 2021, buyers can enjoy up to 30% markdowns on featured food and artisan products when shopping on www.mayani.ph/NFF. Fresh vegetables, fruits and upland crops from the Cordillera Administrative Region were marketed and sold online for the benefit of farmer cooperatives and indigenous people’s organizations under the DTI-led Integrated Natural Resources Environmental Management Project – Livelihood Enhancement Support 2.

LAZADA. Scheduled for August 8 to 12 as part of the Lazada Love Local 8.8 Sale, this Online National Food Fair will include 74 participating MSMEs from 13 regions nationwide. Featured products will consist of processed food and beverages, cooked food, halal products and cuisine, Filipino snacks, food packaging materials, condiments and other cooking ingredients, among others. MSME sellers who qualify will be onboarded to the Lazada platform for free. To promote the event, Lazada will livestream cooking demonstrations by Chef Oliver John Gomez, an alumnus of the Center for Culinary Arts who combines his culinary expertise with a passion for organic agriculture production. LazLive will also feature a mukbang session showcasing food products from the MSME Stores on Lazada. Mark your calendars and don't miss out, by clicking on https://www.lazada.com.ph/88-shop-local/.

NFF DIGITAL STORE. Also set to launch within the year is the NFF Digital Store hosted on UnionBank GlobalLinker, an e-commerce platform that allows MSMEs to connect to local and global B2B and B2C partners, suppliers, and customers. The integrated NFF Digital Store will give participating MSMEs access to functionalities and networks to help grow and manage their business. The NFF Digital Store will be another venue for food entrepreneurs to have a permanent presence online, thus expanding their market reach even beyond local borders and despite restricted movement. One hundred MSMEs are set to be among the initial exhibitors in the NFF Digital Store.

Physical National Food Fair

Tentatively scheduled for September 16 to 27, the 2021 National Food Fair will be held at the Festival Mall in Alabang, Muntinlupa City. The exhibitor booths will be spread out across the Carousel Court, the Event Hall, and the Civic Drive Hallway of the mall.

A wide range of food products will be available during the event, including processed food and beverages, fresh produce and organic products, fresh and dried seafood, cooked food, halal products and cuisine, condiments and other cooking ingredients, dairy products, health and wellness products, food supplements, traditional cooking tools/equipment, food packaging materials and allied products, baskets and bayongs, labeling and food processing equipment, and even label and packaging design services.

The 2021 Hybrid National Food Fair is organized by the Department of Trade and Industry (DTI) through the Bureau of Domestic Trade Promotion (BDTP) and with support from the Regional Operations Group (ROG).

For more information about the DTI-Bureau of Domestic Trade Promotion, please follow their social media accounts @BDTP on Facebook, Instagram, and Twitter. You may also email bdtp@dti.gov.ph.

Model, TV host Kelly Misa-Fernandez talks about loyalty and creating long-lasting relationships

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Kelly Misa-Fernandez, model, TV host, and one of the most recognized faces in the Philippines is one whose life is made complete and beautiful by people closest to her heart helping and teaching her every step of the way. 

“Everything in my life that I have accomplished has never been done alone and I have been very fortunate to have met people who supported me, taught me, and enabled me to experience many things and become the best version of myself,” Kelly shared.

Long-lasting and genuine friendship

One of those people who has been intimately involved in her growth is her best friend, stylist, and former fashion editor Bianca Santiago-Reinoso who has been her rock and a constant in her life for many years. “We met in college and very early on we knew that we would be best of friends. I remember when she’d book styling gigs--she’d always recommend me and that opened a lot of doors for me. Bianca has seen me through a lot of my ups and downs and through it all she never left and pushed me to become better,” she said. “We’ve come a long way and I’m so glad that we remain close until now,” Kelly added, sharing how from fashion and work, they now bond over motherhood. “We’re at a different stage in our lives, but we still talk very often, to exchange stories and advice as we are raising our kids.”

The value of finding a good mentor  

Her career that started when she was 19 was something born out of hard work and sheer determination and no one knows the lengths she went through more than her former manager Luis Espiritu. “Luis pushed me beyond my comfort zone and has always believed in me more than I believed in myself. And it was a very powerful feeling—having someone who had that much faith in me and tells me whenever I feel I’m not there yet that I’m already there. That was really inspiring for me and I will be forever grateful to Luis,” she said. Her manager’s unwavering support and loyalty motivated her to make the most of new and better opportunities, including projects that brought her to Hong Kong and different parts of Asia. “I wouldn’t have done them if it weren’t for Luis,” Kelly added.

Kelly said it feels rewarding to have the people who love and believe in her. This helped her gain confidence to pursue other aspirations. She became a fashion editor; a host of a travel lifestyle show and a noontime program and dabbled in acting. At present, she is also building her channel as a content creator and is a wife to Carlos Fernandez and mother to their son, Tristan Antonio.

A lifetime and reliable partner

For Kelly, loyalty is something she cherishes and is important in her daily life. “I really value loyalty because it is the cornerstone of the relationships I have with the most important people in my life—the fact that I feel safe and secure knowing that I have people I can rely on and that I can extend the same to them is a special thing to have,” she shared.

“The same applies to other facets of my life. As a consumer, having a trusted ally gives me less things to worry about and I can focus on doing things better because of reliable partners like PLDT Home.”

Kelly added how rewarding it is to become a loyal PLDT Home subscriber, thanks to their PLDT Home Rewards program. “I have been a PLDT Home subscriber for years and with the PLDT Home Rewards program, it’s gratifying to know that my loyalty is valued. I get to earn crystals for every transaction or activity, like when I pay my bills in full and on-time, when I enroll for my paperless billing, or when I purchase a PLDT Home gadget,” she shared. “And then I can use these crystals to get discounts from my favorite online shopping sites like Lazada, well-loved food and dining brands and even rebates to pay for PLDT and Smart products and services. But my most favorite of all is that I get to earn raffle entries to the PLDT Home Grand Giveaway where I can win as much as Php5 million!”

Indeed, loyalty and valuable partnerships open doors to rewarding opportunities. To learn more about the PLDT Home Rewards program, visit https://pldthome.info/KellyForHomeRewards.