KROMA Entertainment calls for stronger protection of intellectual property rights, seeks legislated site blocking

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The Globe Group’s Kroma Entertainment Inc. (KROMA) has taken a stand against piracy, pushing for passage of a bill that seeks to strengthen intellectual property protection in the country by boosting enforcement through more stringent measures such as site-blocking.

This aligns with Globe's #PlayItRight anti-piracy campaign, which supports filmmakers and other creatives whose livelihood depends on the industry. Piracy is detrimental to companies such as KROMA, whose “tradigital” business covers the spectrum of content creation, from film, television and podcasts to music and publishing.

The creative industry is a vital contributor to the country's Gross Domestic Product (GDP), accounting for approximately 7.3 percent or P1.6 trillion of the gross value-added in 2022, according to data from the Philippine Statistics Authority. However, this figure was already lower than the 7.5 percent reported in 2018, primarily due to piracy.

Piracy not only leads to unemployment but also increases the probability of malware infection on personal computers and devices, thereby placing consumers at risk. Pirated content is usually streamed or downloaded from illegal sites, illicit streaming devices (ISDs), and apps such as social media and messaging platforms.

To address this problem, the Globe Group and KROMA are supporting the revision of the country's 26-year-old Intellectual Property (IP) Code through House Bill No. 7600 authored by Albay 2nd District Rep. Joey Salceda. Its proposed amendments seek to address loopholes that have enabled online piracy to persist and empower regulators to take action against offenders.

Globe and KROMA are members of the Video Coalition of the Philippines, formed in September last year along with key industry players in the Philippines and the Asia Video Industry Association’s (AVIA) to push for stronger intellectual property protection in the Philippines.

Currently, the IP code's definition of pirated goods does not cover electronic or online content. It also lacks a provision that would allow the efficient and effective blocking of pirate sites.

“We are committed to protecting the creative industry and ensuring that the hard work of content creators and filmmakers is duly recognized and rewarded. Our advocacy for site blocking is a crucial step in curbing the negative effects of piracy and promoting a culture of respect for intellectual property rights. We call on all stakeholders to support our efforts in this endeavor,” said KROMA CEO Ian Monsod.

Under the 2022 piracy landscape surveys conducted by the Coalition Against Piracy (CAP), consistent site blocking not only prevents consumers from accessing pirated content but also encourages them to turn to legitimate sources. Additionally, the surveys reveal enormous untapped potential, with over 60% of consumers in the region stating that they would subscribe to legitimate services if pirated content were unavailable.

“The evidence continues to show that site blocking, when implemented in an efficient and effective way, is an incredibly powerful tool to both stop online piracy, and direct consumers towards legitimate content,” said CAP General Manager Matt Cheetham.

KROMA’s stance against piracy and support for site-blocking is also in line with the administration's eight-point economic agenda, which prioritizes creating high-quality jobs, fostering research and development, encouraging innovation, and promoting the growth of the digital economy.

To learn more about KROMA, visit https://www.kroma.ph/.

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About KROMA Entertainment

Kroma Entertainment is a TraDigital Entertainment company that brings together passionate content creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Filipino audience. KROMA offers entertainment across screens and formats, be it films, series, podcasts, TV shows, music, digital content, or events. Its brands ANIMA, Secret Menu, LIVE MNL, Paradise Rising, NYMA, Kroma PubCo and PIE form a unique ecosystem to create trailblazing experiences for its clients and audiences.

Power up your productivity with the OPPO A78 5G

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Enjoy all-day, uninterrupted gaming, phone calls, and streaming with OPPO A78 5G’s

massive battery and fast charging feature

Mobile devices and smartphones have allowed us to connect and do several tasks all at once no matter where we are. But sometimes our productivity is being interrupted because of the devices’ poor battery health. The OPPO A78 5G begs to differ, and here’s why.

Massive 5,000 mAh battery capacity

The OPPO A78 5G is equipped with a massive 5,000 mAh battery that assures power that will last all day. You can enjoy non-stop gaming for almost 8 hours, 23 hours of phone calls, or 16 hours of non-stop video streaming. In addition, the OPPO A78 5G also has a Super Power Saving mode and Super Night-time Standby mode that will allow you to further save power when your phone is not being used.

SUPERVOOC Fast charging feature

Even if your OPPO A78 5G does run out of battery, you won’t have to worry about charging it for too long. With its 33W SUPERVOOC fast charging feature, you can juice up your battery from 0% to 52% in just 30 minutes or fully charge it in just 67 minutes. This gives you less time plugged and more time to be productive with your daily activities.

A smartphone with faster charging and faster connectivity

The OPPO A78 5G is one of the 5G-ready smartphones from OPPO’s stylish A series. You can enjoy 5G technology and faster connectivity at a reasonable price. Its 5G network capability ensures a faster and more stable internet connection while you browse photos, social media, stream videos and movies, or play video games. Not only that, the device also lets you experience faster data transfers that is most helpful in boosting your productivity.

A device with fast power charging and connectivity is now in the palm of your hands.The OPPO A78 5G sports the OPPO Glow feature in 2 colorways - glowing purple and glowing black. Get the #AbsolutelyStylishandPowerful OPPO A78 5G today for only PHP 14,999. The OPPO A78 5G is available in all OPPO authorized stores nationwide, Lazada, and Shopee. You can also avail the OPPO A78 5G at 6 or 12 months 0% interest installment for all credit cards.

Visit OPPO’s website and official Facebook page to know more. 

Make Mother’s Day special with these incredible deals from HONOR!

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 Catch our Mother’s Day live sessions every 12 NN and 5 PM from May 12 to 14 on Lazada, Shopee,  and TikTok, and get up to Php 2,000 worth of discounts!

Manila, Philippines, May 12, 2023 – Still thinking on how to #HONORmyNanay this Mother’s Day? Don’t fret because HONOR is here to offer you a wide range of smartphones and devices suited for your mom’s lifestyle! And the best thing about this is that you can get these for up to Php 2,000 worth of discounts, with free shipping and exclusive freebies nationwide through Lazada, Shopee, and TikTok Shop.

THE PERFECT HONOR PHONE FOR EVERY TYPE OF MOM

Looking for eXtra phones for your eXtra special moms? HONOR definitely got you! HONOR X7 has 5000 mAh large battery, perfect for moms who like uninterrupted calls with their kumares or binge-watching of their favorite dramas! HONOR X8, on the other hand, has 64 MP Quad Camera style for mamas who like taking Instagram-worthy pictures of their babies, grandchildren, and even furbabies!

HONOR X9a 5G is the best match for your adventurous and active moms who are always using their phones anytime, anywhere. With its Premium OLED Curved Screen, on the go moms would not worry now about cracking their screens. HONOR Philippines recently just released a limited edition of this in Midnight Black, so make sure to check it out before supplies run out!

SUPER DEALS FOR OUR SUPER MOMS THIS MOTHER’S DAY

Check out HONOR’s Mother’s Day Special where you can get up to Php 2,000 worth of discounts on select HONOR devices! Offers are available during online live selling sessions, so make sure to catch these from May 12 to 14, every 12 NN and 5 PM, through Lazada (https://bit.ly/3VGu3OV), Shopee (https://bit.ly/3J1Zv5n), and TikTok (https://bit.ly/3IMaizo) to avail these exciting deals and discounts.

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Globe Business donates to the Hapag Movement via food rescue NGO SOS PH

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With the problem of involuntary hunger plaguing many Filipinos, leading digital solutions platform Globe and international food rescue organization Scholars of Sustenance Philippines Food Rescue (SOS PH) took up the challenge of addressing this issue in a recent partnership under the former’s Hapag Movement banner program.

In collaboration with Filipino-Chinese restaurant community group Fil-Chi Ho Tsia Ho Dim, Globe Business was able to donate food that supplemented the evening feeding program of the Most Holy Trinity Parish for 100 beneficiaries within the community in Sampaloc, Manila.

Fil-Chi Ho Tsia Ho Dim members shared a variety of food items from their menus. Papel na Liempo - Aurora Cubao contributed Salo packs of their pork chips. Muyoo Philippines, Inc. shared their white bread loaves. Tasty Snacks gave tubs of their pork siomai.

SOS PH, through its food rescue operations, utilizes safe surplus food by redistributing them to vulnerable communities in need. Recently launched in the Philippines, they aim to bring to the country its goal of reducing hunger and food waste.

"In starting our operations in the Philippines, we are sincerely grateful for the assistance we are receiving from various sectors. We are one with Globe in their vision for the Hapag Movement. Through our combined efforts in fundraising through digital channels and supporting communities through food rescue programs, we hope to truly make a difference and alleviate the hunger situation in the country," said James Leyson, Managing Director of SOS PH.

The Hapag Movement is Globe’s platform that connects multi-sectoral partners who can contribute in addressing hunger and joblessness to achieve social impact at scale. It provides supplemental feeding while building the capacity of beneficiary families through livelihood training.

"At Globe, we believe that through collective action and the use of technology, we can bridge the gap towards a world free from hunger. We are thankful to SOS PH for this initiative and we are looking forward to shaping a #GlobeOfGood with them,” said Apple Evangelista, Head of Sustainability & Social Responsibility at the Globe Group.

The food rescue program is a symbolic start to a meaningful partnership between Globe and SOS PH. It is one of the major projects the two are working on under the Hapag Movement.

Since their launch in October 2022, SOS PH has rescued and distributed a total of 10,000 kilograms of food, equating to more than 42,000 meals served, and 13,000 kilograms of equivalent CO2 emissions reduction. These efforts are all in alignment with their mission of serving the people, saving the land, and feeding the mind.

Those who would like to send support to the Hapag Movement may donate via the GlobeOne app using Globe Rewards points. Just follow these steps:

Donations may also be made using GCash.

Donations may also be sent via credit card on the Globe of Good website.

Learn more about Globe’s Hapag Movement via https://www.globe.com.ph/about-us/sustainability/globe-of-good.html#gref.

Pinoys love their Nanays: GrabAds insights show how busy Filipinos get around Mother’s Day

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The GrabAds SEA Mother’s Day Insights Report 2023 showcases how the leading superapp helps its users create special moments with their moms during the beloved holiday

Having close family ties is one of the hallmarks of Filipino culture. Hence, it comes as no surprise that holidays celebrating the family unit are much beloved in the Philippines. Among the most anticipated is Mother’s Day – and insights from GrabAds, the advertising arm of the leading superapp, show that Pinoys do get busy creating special moments for their nanays every second Sunday of May.

The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a clear picture of how Grab – with its portfolio of convenient, reliable services like GrabFood, GrabMart and GrabExpress – enables and empowers users to create extra-special Mother’s Day celebrations for their moms.

Here are some interesting insights from the report!

1. Filipinos plan for Mother’s Day

Filipinos take Mother’s Day celebrations seriously. In fact, 88 percent of Grab users in the Philippines have already come up with plans specific to Mother’s Day 2023^[1]. The respondents look forward most to gathering their families, ordering food online, and going out for a meal together with their loved ones and, of course, their inays.

2. Filipinos order food and ship out items a lot more on Mother’s Day

GrabAds insights also show that Filipinos are happy to create special dining experiences at home as they tend to order more on the second Sunday of May. In 2022, GrabFood orders rose by 25 percent on Mother’s Day versus the average number of food orders across all Sundays of April^[2]. The most expensive GrabFood order on Mother’s Day last year was a Php 7,000 steak set^[3] –  a much-deserved treat for the family!

Padala items also tend to be on the road more during Mother’s Day. For instance, last 08 May 2022, there were 37 percent more GrabExpress Deliveries versus the average Express Orders on the Sundays of the month prior^[4]. Indeed, no distance is wide enough to stop the simple thank yous and love yous Filipinos wish to express to their moms.

3. Filipinos enjoy ordering on-demand gifts on Mother’s Day

Gifts overflow during Mother’s Day, too! 8 out of 10 Grab users in the Philippines plan on buying their moms a gift, and 82 percent of these are keen on buying a gift from Grab^[5]. Among the most popular choices on GrabFood and GrabMart during Mother’s Day last year were cakes and pastries, flower bouquets, and home and kitchen appliances. Chocolate, ube, and fresh fruit reigned supreme as the top preferred cake flavors^[6].

Truly, with reliable and convenient on-demand delivery services like GrabFood and GrabMart, gifts no longer come with the usual long queues, heavy traffic, and aisle-to-aisle exploration in-store. 

“Mother’s Day remains to be one of the most important gifting occasions in Southeast Asia. Our GrabAds report shows a surge in user activity one week before the day itself, across the region, as people start looking for ways to make this day extra special for their loved ones," said Jennie Johnson, Head of Regional Marketing, GrabAds. “This Mother’s Day, merchants and brands across the region have the opportunity to connect with consumers looking for the perfect gift for their mom via superapps like Grab”

Creating a special Mother’s Day celebration should be easy and hassle-free –  and Grab makes sure of this. With the wide merchant selection and reliable on-demand delivery services of both GrabFood and GrabMart, you can easily pick and order mom’s faves for an intimate family dinner; or even include special add-ons just to express how much you treasure her. Tip: Check out the promo code MAMAMART on GrabMart and ILYMOM on GrabFood on May 14, 2023!

 

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ABOUT GRABADS

Established in 2018, GrabAds has evolved to become an integrated advertising solutions provider which provides advertisers with multiple channels, such as in-app advertising, branding and product sampling via the Grab ecosystem, for building awareness, engaging audiences and triggering action across the Grab platform. Through its advertising and technology capabilities, GrabAds aims to help people discover, engage, and connect with the best businesses in Southeast Asia. For more information, visit GrabAds For Business

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^[1] In-app survey data from 1,798 active Grab users in the Philippines in 2023.

^[2] Grab Internal Data; comparing Mother’s Day GrabFood orders to the average food orders of four Sundays in April 2022.

^[3] Grab Food & Grocery Trends Report 2022

^[4] Grab Internal Data; comparing Mother’s Day GrabExpress orders to the average Express orders and order value of four Sundays in April

^[5] In-app survey data from 1,798 active Grab users in the Philippines in 2023

^[6] Grab Food & Grocery Trends Report 2022