Entrepreneurs and corporate content creators are backing MOVE IT’s new brand promise, “Keep Moving,” sharing a common sentiment during a panel discussion: they don’t have time to be stuck.
Host Alex Sy speaks to podcast host and lifestyle influencer Stephanie Zubiri, medical professional and commercial model Phil Gomez, and actress and entrepeneur Wilma Doesnt in an engaging discussion on how urban achievers need smart mobility options in navigating metro gridlocks.
Podcast host and lifestyle influencer Steph Zubiri and model-actor Phil Gomez spoke about how traffic can disrupt productivity and steal time from building both their work and personal lives. "For me it takes away peace of mind. Time for myself. Because no matter what, I will give 100% to everyone. 100% to my work, 100% to my kids, 100% to my partner, 100% to my parents. Matanda na rin parents ko. So actually, all my time goes to them. 'Pag may traffic, I sacrifice myself,” shared Zubiri.
"'Pag nasa biyahe ka, 'yung focus mo actually nade-drain na ko. Alam niyo 'yung feeling na gusto mo na lumipad 'yung sinasakyan mo para makarating ka on time. So pagdating mo na kung sa'n ka man, ubos na 'yung energy mo. Actually, ang pinaka-ayaw ko doon is 'yung late ako kasi as much as I value and respect my time, ganoon din ako sa ibang tao,” said Gomez.
With packed calendars filled with meetings, deadlines, shoots, client calls, and errands, the group pointed to MOVE IT as a smart mobility choice for urban achievers who need to protect momentum and make the most of every hour.
The message reflects a reality many commuters know too well: based on TomTom’s Traffic Index data for Metro Manila in 2025, motorists can lose around 143 hours a year in rush-hour traffic, which is equivalent to five days and 23 hours spent waiting in congestion.
Multi-hyphenate celebrity and entrepreneur Wilma Doesnt also took part in the discussion as the headliner of MOVE IT’s “Keep Moving” campaign. Through a humorous, fast-paced online ad, she captures a familiar commuter reality—that when your day is full, being stuck in traffic cannot be your normal commute. The campaign speaks directly to urban commuters looking for a smarter way to move through Metro Manila.
Wilma shared that MOVE IT enables its users to efficiently manage their day amid the current traffic situation in the metros. "Mag-adjust, mag-adapt, at hindi kinakailangan na 'yung traffic ang magco-corrupt ng oras ninyo for the day. At hindi rin p-pwede na 'yung traffic ang nagiging dahilan para masira 'yung purpose mo for the day or to steal your joy for the day...so let's start using MOVE IT. Let's adapt. Ito na 'yung time natin para makauwi tayo ng safe and sound sa ating mga pamilya,” said Wilma.” I choose to keep moving with MOVE IT because I make time for what I choose to have in my life. That's why I choose MOVE IT.” Steph added to this by sharing that MOVE IT allows her to have better control of her time. "I choose to keep moving with MOVE IT because I only have one precious life. I don't want to waste a moment of it,” she said.
The panel’s takeaway reinforces the platform’s push to be a smart mobility option in urban centers’ evolving mobility mix. “Keep Moving is our promise that MOVE IT is the smart mobility choice that is built to help commuters move forward safely, reliably, and with professionalism they can trust,” said Wayne Jacinto, General Manager of MOVE IT.
Leading the introduction of MOVE IT’s new brand promise were MOVE IT General Manager Wayne Jacinto, Wilma Doesnt, Steph Zubiri, Phil Gomez and MOVE IT Rider-Partner and Community Leader, Racma Macato-on Talib
MOVE IT’s “Keep Moving” promise is powered by a combination of industry-leading and platform-exclusive reliability tools — like intelligent trip routing and rider matching — in-app safety safeguards, and a community of professional rider-partners. Together, these help commuters cut through gridlock in metro cities with greater confidence and peace of mind.
On reliability, MOVE IT highlights platform features aimed at improving trip efficiency and reducing waiting time, so commuters can get served more effectively and keep their day on track. Among these features is GrabMaps and Navigation, which helps deliver accurate ETAs, smarter pick-up and drop-off points, and routing that adapts to real-time road conditions. The platform also uses Back-to-Back Bookings, which searches for and assigns a rider’s next booking before the current trip is completed to reduce idle time between rides.
On safety, MOVE IT points to tech-enabled safeguards and in-app tools such as Trip Monitoring and Share Your Ride, which are designed for real moments on the road, supported by rider accountability systems and community-led standards. Rounding out the promise is professionalism, powered by MOVE IT’s rider quality standards, which reinforces screening, training, hygiene, and service discipline for its rider-partners.
This was attested to by Zubiri, who, in the panel highlighted that, “What I love (is that) the people who I’ve encountered really take their jobs seriously. They really are professionals. They want to have good reviews. To me that is the value that MOVE IT brings – their riders are educated, they feel empowered, and there’s a level of professionalism you won’t find anywhere else.”
“Keep Moving is our promise to commuters that MOVE IT is the smart mobility choice that is built to help you move forward safely, reliably, and with professionalism you can trust,” said Wayne Jacinto, General Manager of MOVE IT.
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