Create waves of positive change with SM at the 2024 International Coastal Clean-Up

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The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you're interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year's ICC!

For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024

For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC

For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Get VIP Access to MPL Season 14 with the official tournament phone Infinix GT 20 Pro

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Infinix fans can now experience the hype of Mobile Legends: Bang Bang Professional League (MPL) Season 14 at the Green Sun Hotel, Makati. The exciting series of activities showcases the power and speed of the Infinix GT 20 Pro, the official MPL tournament phone.

The official MPL Season 14 tournament phone. Chief Gaming Officer Chacha Pega showcases the mecha-inspired design of the powerful Infinix GT 20 Pro.

MPL Season 14 is bringing together some of the country’s best teams to battle it out for the prestigious championship. Players are showcasing their MLBB skills in the ongoing tournament with the Infinix GT 20 Pro, powered by Dimensity 8200 Ultimate 4nm 5G Processor and Pixelworks X5 Gaming Display Chip. The phone also comes with 120FPS Stable Frame-rate Engine and up to 24GB Extended RAM + 256GB ROM. During its development, the Infinix GT 20 Pro was subjected to rigorous tests at the Infinix GT Gaming Lab to ensure that its performance, frame-rate, and battery can handle even the most intense MLBB matches.

Infinix has made it possible for Xfans to experience the new GT 20 Pro while supporting their favorite teams at the Infinix Experience booth. Here, Xfans can participate in activities, test out and purchase the GT 20 Pro.

XFans get the full MPL experience. Fans showed off their MLBB skills using the Infinix GT 20 Pro at the Infinix Experience booth’s FanSiklaban.

At FanSiklaban, fans can play in 5v5 matches against other teams at the Infinix booth for a chance to win MLBB diamonds, skins, and exclusive Infinix merch. The tournament will run until the MPL playoffs season. They can also engage in the FanSiklaban social media challenge for a chance to win Infinix merch like tote bags, sunglasses, and caps.

Frontrow seats to see greatness

The tech brand has also opened up the Infinix Zone, an MPL premium seat section. All MPL ticket holders have the chance to be seated here and watch the tournament in the front row. They just need to present their Infinix phones when they claim their tag at the registration booth. Those with the Infinix GT 20 Pro will be given priority seating, followed by owners of other Infinix smartphones. The Infinix Zone will only be open until 15 minutes before the show starts.

For the love and fun of the game. Tested at the Infinix GT Gaming Lab, the Infinix GT 20 Pro has pro-level specs to improve your plays while having fun.

Xfans can get another chance to win front-row seats to MPL by following @infinixphilippines on Facebook and @INGameZone on TikTok, and joining the Infinix Philippines Official community page. They just need to publicly share and comment on Infinix’s posts with the hashtags #InfinixMPLPHS14, #InfinixGT20Pro, and #MPLOfficialTournamentPhone.

Infinix Chief Gaming Officer (CGO) Chacha Pega will give a virtual tour of MPL Season 14’s venue and the FanSiklaban area, so XFans at home can still join in the fun!

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The Infinix Live Experience is ready to give Xfans an awesome time at MPL Season 14. Enjoy pro-level gameplay with the GT 20 Pro, the MPL official tournament phone, available via TikTok Shop, Shopee, and Lazada.

For more updates and information, visit Infinix Philippines’ official website, Facebook page, and TikTok. Be an XFan today and join the Infinix Facebook Community page.

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About Infinix:

Founded in 2013, Infinix is a trendy tech brand crafted for young consumers. With a presence in over 70 countries and regions, Infinix delivers cutting-edge technology, stylish design, and outstanding performance. Our product lineup includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google's top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company's World's Most Innovative Companies of 2024 in the Asia-Pacific sector. For more information, please visit: http://www.infinixmobility.com/

Get a CHERRY Smart Air Quality Sensor this rainy season

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You’ll never know when pollutants come your way, especially on rainy days. Monitor them with the CHERRY Smart Air Quality Sensor for accurate tracking. Air pollution can result to many conditions like allergic reactions and asthma. Remember, bad air can decrease your life expectancy so get a sensor now!

The CHERRY Smart Air Quality Sensor will report to you anywhere at any climate—workplace, home, or school via CHERRY IoT Solutions App. If you want to know the exact happenings of the air inside a specific location, then this product is for you. You deserve a healthy environment through the assessment of pollution levels related to air standards with something easy to use and is reliable!

Detect harmful bacteria in the air and measure indicators like humidity and temperature with the CHERRY Smart Air Quality Sensor. It has accurate tracking of multiple air quality indicators and digital app monitoring. Moreover, this sensor detects particles like dirt, substances such as natural gas, carbon dioxide, and other common sources of HCHO like tobacco.

Achieve ultimately clean air with the CHERRY Air Quality Sensor for only PHP 4,999!

For more information, visit:

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada

CHERRY Shop: www.cherryshop.com.ph

CHERRY PH Viber - https://bit.ly/CherryOfficialViberCommunity

GCash via GLife - https://gcashapp.page.link/Cherry

Toktok mall - https://toktokmall.ph/store/CHERRYMOBILE 

TikTok Shop - https://vt.tiktok.com/ZMruKJjju/?page=TikTokShop

Local beauty brands shine bright at SM Beauty activation in Baguio

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The recently concluded SM Beauty's So Much Color activation at SM Baguio was a colorful affair, with local beauty brands taking center stage. Among the highlights was the enthusiastic participation of Ever Bilena Cosmetics, which showcased its latest expansion of shades for the popular EB Plus Serum Tinted Lip Balm.

Miss Earth Air 2023, Yllana Aduana, represented Ever Bilena at SM Beauty’s So Much Color activation at SM Baguio.

The TikTok-trending lip balm, previously launched in collaboration with Korean A-list superstar Park Chanyeol, gained even more popularity during the event. Customers flocked to Ever Bilena's station to explore the new shades and enjoy a fun, bedazzling activity.

Miss Earth Air 2023, Yllana Aduana, graced the event as a representative of Ever Bilena. She promoted the brand's clean beauty advocacy and sustainability efforts, connecting with fans through photo opportunities and meet-and-greets.

Other local brands that captured the attention of SM Beauty shoppers included Careline Cosmetics and Spotlight Cosmetics. The event showcased the vibrant and diverse beauty landscape in the Philippines, offering a variety of options for consumers.

As SM Beauty continues to organize exciting activations, it's clear that Filipino beauty enthusiasts are eager to discover new products and engage with their favorite brands. The So Much Color event in Baguio was a testament to the growing popularity of local beauty brands and the enthusiasm of Filipino consumers.

7-Eleven Philippines and The Pokémon Company Partnership for Special Merch and More!

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Catch Awesome Adventures at 7-Eleven: Pokémon Teams Up with Convenience Store Giant for Special Merch and More!

7-Eleven Philippines and The Pokemon Company have announced a partnership that is set to produce various merchandise and activities for fans of one of the most beloved media franchises in the world- Pokemon!

In its constant pursuit to foster community, 7-Eleven has mastered collaborating with popular brands that can stir excitement among its customers. 

Pokémon has captured the hearts of many with its range of video games, animated series and films, trading cards, and mobile apps, Pokémon’s zest for exploration will definitely provide an irresistible thrill for fans of the franchise and 7-Eleven alike. 

7-Eleven Philippines and The Pokémon Company Partnership

7-Eleven Philippines and The Pokémon Company Partnership Press Conference. From left to right: Niantic Emerging Markets Senior Manager Ms. Joyce Mak, 7-Eleven Division Head of Marketing Communications Ms. Valerie Gayle Uy, The Pokémon Company’s Corporate Officer of Asia Business Development Mr. Susumu Fukunaga

The partnership was launched last September 13, 2024 with a ribbon-cutting held at 7-Eleven Centris 1 in Quezon City. Present at the milestone occasion were representatives from 7-Eleven Philippines, The Pokémon Company, and Niantic Inc., the company of the mobile game Pokémon GO.

Ribbon-cutting ceremony outside the Pokémon-themed 7-Eleven Centris 1, Quezon City;

From left to right: Niantic Emerging Markets Senior Manager Ms. Joyce Mak, The Pokémon Company’s Corporate Officer of Asia Business Development Mr. Susumu Fukunaga, 7-Eleven Operations Director Mr. Francis Medina, Host Myrtle Sarrosa, 7-Eleven General Merchandise Division Head Mr. Jun Ang, Strategic Merchandise Division Head Ms. Armi Cagasan, 7-Eleven Division Head of Marketing Communications Ms. Valerie Gayle Uy

7-Eleven Philippines and The Pokemon Company kicked things off by dressing up 7-Eleven Centris 1 in Quezon City in full Pokémon decor, with 7-Eleven Arnaiz Avenue in Makati and 7-Eleven St. Theresa Casa Rosario in Cebu to follow in the next few months. 

To add to the fun, 7-Eleven Centris 1 has also been turned into a PokéStop in Pokémon Go along with the rest of the Philippine 7-Eleven stores. 

#AdventuresWith7Eleven

Pokémon GO

Customers can now venture to the branch nearest to them for the full Pokémon experience by channeling their inner trainer and catching their coveted Pokémon through the Pokémon GO app.

Ms. Valerie Gayle Uy - 7-Eleven Division Head of Marketing Communications speaking on the exciting future of the partnership

Pokémon-themed packaging

Gamers can then take a break from playing and enjoy their go-to 7-Eleven products wrapped in Pokémon-themed packaging. 

• Pikachu, Squirtle, Charmander, and Bulbasaur for Crunch Time
• Pikachu and Snorlax for 7-Fresh Siopao
• Meowth for Big Bite
• Jigglypuff for Fundae
• Gyarados for GULP
• Eevee, Flareon, and Jolteon for the small, medium, and large cups of City Cafe respectively
• Umbreon for Prima

The themed packaging is currently available in 7-Eleven Luzon stores, but will be implemented across the country from October.

Mr. Susumu Fukunaga – The Pokémon Company’s Corporate Officer of Asia Business Development expressing gratitude for the Philippines’ warm welcome and passion for Pokémon

Pokémon Trading Card Game

Fans of the trading card game have it extra special as Pokémon Trading Card Game Booster Packs are up for grabs in 1,500 7-Eleven stores nationwide. There’s a surprise for every fan too. For every purchase of one Booster Pack, which starts at P259, buyers will receive one limited edition Pokémon 7-Eleven Promo Card. Definitely an extra treat for fans to engage with the community and collect, train, battle, and trade in the spirit of the franchise.

Adventures With 7-Eleven

Ms. Joyce Mak – Niantic Emerging Markets Senior Manager thanking the Filipino fans for their commitment to Pokémon Go over the years

Experience the 7-Eleven and Pokémon partnership today. Prepare to embark on a great journey and become the very best of them all at 7-Eleven.

Cheers to 40 years with 7-Eleven and like us on 7-Eleven Philippines Facebook, follow @711ph on Instagram, and @711philippines on Twitter and TikTok for more information.

Cheers to 40 years with 7-Eleven!

#711ph #AdventuresWith7Eleven #Pokemon