Ever Bilena holds beauty workshop for Mutya ng Pilipinas

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Ever Bilena, the leading Filipino beauty brand, conducted a Social Graces and Make-Up workshop at Romulo Cafe in Jupiter, Makati, in collaboration with Mutya ng Pilipinas. The event aimed to equip the 31 candidates with the essential skills to create stunning beauty pageant-ready makeup looks.

Ever Bilena makeup artist and head for events and digital PR, Martin Orosa, guided the participants through the workshop. The ladies learned valuable techniques and tips to enhance their natural beauty and exude confidence on stage.

To further support the candidates, Ever Bilena provided generous gift packs filled with their latest innovative products and beloved bestsellers. These carefully curated items are designed to help the girls achieve their desired winning looks.

The president of the Mutya ng Pilipinas Organization, Ms. Cory Quirino, was present to witness the workshop and express her appreciation for Ever Bilena's partnership. As the official sponsor of Mutya ng Pilipinas, Ever Bilena's commitment to inclusivity and sustainability aligns perfectly with the organization's core values.

The workshop was a resounding success, empowering the Mutya ng Pilipinas candidates with the knowledge and tools they utilized to shine brightly in the recently concluded Mutya ng Pilipinas Coronation Night.

Local beauty brands shine bright at SM Beauty activation in Baguio

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The recently concluded SM Beauty's So Much Color activation at SM Baguio was a colorful affair, with local beauty brands taking center stage. Among the highlights was the enthusiastic participation of Ever Bilena Cosmetics, which showcased its latest expansion of shades for the popular EB Plus Serum Tinted Lip Balm.

Miss Earth Air 2023, Yllana Aduana, represented Ever Bilena at SM Beauty’s So Much Color activation at SM Baguio.

The TikTok-trending lip balm, previously launched in collaboration with Korean A-list superstar Park Chanyeol, gained even more popularity during the event. Customers flocked to Ever Bilena's station to explore the new shades and enjoy a fun, bedazzling activity.

Miss Earth Air 2023, Yllana Aduana, graced the event as a representative of Ever Bilena. She promoted the brand's clean beauty advocacy and sustainability efforts, connecting with fans through photo opportunities and meet-and-greets.

Other local brands that captured the attention of SM Beauty shoppers included Careline Cosmetics and Spotlight Cosmetics. The event showcased the vibrant and diverse beauty landscape in the Philippines, offering a variety of options for consumers.

As SM Beauty continues to organize exciting activations, it's clear that Filipino beauty enthusiasts are eager to discover new products and engage with their favorite brands. The So Much Color event in Baguio was a testament to the growing popularity of local beauty brands and the enthusiasm of Filipino consumers.