Petron “Tapat Sa’yo” — A Renewed Commitment to Filipino Motorists

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Petron Corporation, the Philippines’ largest oil refining and marketing company, announces the launch of its latest campaign, “Tapat Sa’yo.” This new initiative reinforces Petron’s commitment to putting customers first, ensuring they receive the best in quality, service, and value.

“We have always believed that the Filipino people deserve only the best when it comes to their motoring needs. With ‘Tapat Sa’yo,” we are reaffirming our pledge to be the most trusted name among Filipino motorists, by offering better value propositions at favorable prices for consumers,” said Lemuel Cuezon, Marketing Vice President of Petron Corporation.

“Tapat Sa’yo” highlights Petron’s promise to be trustworthy and customer-focused, primarily by offering better value at an affordable price. This overarching value proposition underscores what customers can expect from the Petron experience.

Tapat sa Produkto: Petron promises to deliver quality fuel products that have been specially formulated and extensively tested for Philippine driving conditions. With fuels that are subok at maasahan (tested and dependable), motorists are assured of optimal engine performance for a more enhanced driving experience.

Tapat sa Serbisyo: Petron is dedicated to offering fast, friendly, and dependable service at every station. Well-trained frontliners ensure that customers receive efficient and reliable service, making every stop at Petron hassle-free.

Tapat sa Facilities: Clean, well-maintained facilities are a priority for Petron. With the widest network of service stations in the country, Petron guarantees that every station is equipped with essential services like air and water, as well as clean restrooms, providing customers with a comfortable and convenient stop.

Tapat sa Promos: Petron offers exciting promotions to reward Petron Value Card holders year-round, as Petron ensures that the excitement never stops for its loyal customers.

To celebrate the “Tapat Sa’yo” campaign, Petron is rolling out its biggest promotional offer, “1 Winner Kada Araw! Motorsiklo OR 1-Year Gas.” From September 16 to December 24, 2024, Petron will give away 100 Motorcycles or One-year Free Gas! To make it more exciting, winners will have the option to choose between a brand-new motorcycle or a year’s worth of free gas as their prize.

“Tapat Sa’yo” is more than just a slogan—it defines Petron’s commitment to Filipino motorists. As the industry leader, Petron ensures exceptional product quality, reliable service, convenient facilities, rewarding promotions, and outstanding value. It is this dedication to customer satisfaction that sets it apart. The “Tapat Sa’yo” promise embodies the company’s connection with its customers, assuring them of trustworthiness and loyalty on every journey.

Please ‘Like’ and ‘Follow’ Petron Corporation on Facebook for the latest company updates, and Petron Rewards on Facebook for the latest promotional announcements.

MVP-led Landco Pacific Corporation Successfully Held Its Second US Roadshow with Inviting Shores of Luxury

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Landco Pacific Corporation successfully staged its second annual US Roadshow to cater to the evolving needs of Fil-Ams and US investors and retirees for their dream homes. Key activities included a kick-off event at Rosewood Hotel, Menlo Park, California, official opening of its office at the Philippine Center in San Francisco and forging of an international partnership with Susan Po-Rufino, Luxury Property Specialist of Coldwell Banker Realty. A series of other pocket events culminated in a well-attended final gathering at the Hilton Pasadena.

"It's an honor to return to the U.S. for our second roadshow," said Landco Pacific President and CEO Erickson Y. Manzano. "We're eager to help our kababayans realize their dream of owning beachfront homes — premium spaces that they can enjoy now and pass down the line as lasting legacies. With excellent rental income potential, these beach homes are not just dreams realized; they're smart investments as well."

Manzano shared that Landco Pacific’s US Roadshow this year features more options for Fil-Ams and US investors and retirees with its latest developments comprised of iconic beachfront condotels: The newly-launched The Nautilus at CaSoBe (Calatagan South Beach) and The Spinnaker at Club Laiya, San Juan, along with beachfront luxury condominium The Residences at Terrazas de Punta Fuego, Nasugbu, Batangas.

These properties are smart investments, with The Nautilus and The Spinnaker offering excellent rental income potential from the tourist market.

Landco Pacific’s upscale properties inspire Fil-Ams and US citizens to invest in the Philippines, build their dream beach homes and create a community with shared interests and passions in the country’s seaside paradise. The developments are highly sought-after, given Landco Pacific’s track record of high-value appreciation with its legacy project of Punta Fuego in Batangas growing in value to about 1,000% since it was launched in the ’90s; and its desirable portfolio of prime residential and leisure properties in key cities across the country.

Renowned for pioneering premium landscapes for more than 30 years and with the financial strength as a subsidiary of Metro Pacific Investments Corporation (MPIC) with its chairman, Manuel V. Pangilinan, Landco Pacific received six awards for its commitment to excellence in development, design and sustainability, at the prestigious 12th Annual PropertyGuru Philippines Property Awards, a month before its US Road Show. Landco Pacific is hailed as a Highly-Commended Best Lifestyle Developer for its latest premium developments of Leisure Tourism Estates 15-hectare CaSoBe and 23-hectare Club Laiya in Batangas. Mr. Pangilinan, concurrent Chairman of Landco Pacific, was also honored as the 2024 Philippines Real Estate Personality of the Year.  

The US Roadshow was spearheaded by Manzano together with Vice President for Commercial and Customer Experience Gerard Penaflor, Sales and Marketing Manager Charisse Santiano and Landco Pacific team.

Kick-Off Event and Inauguration of Landco Pacific Office in San Francisco

Strengthening Landco Pacific’s sustained presence in the US are its key partners.  Consul General Neil Ferrer of the Philippine Consulate General graced the inauguration of Landco Pacific’s office at the Philippine Consulate in San Francisco. While Vice Consul Hannah Go of the Philippine Consulate General and Director Soleil Tropicales, Philippine Department of Tourism Office in San Francisco highlighted the growth and strength of Philippine tourism and the attractive investment opportunities in beach destinations like Batangas.

Partnership with Susan Po Rufino of Coldwell Banker Realty

The international partnership with Susan Po Rufino of Coldwell Banker Realty will help enable Landco Pacific to reach more potential real estate investors from the US. Leveraging on Coldwell Banker Realty’s reputation as a leading real estate brokerage company with approximately 6,900 affiliated sales associates and 70 office locations worldwide, Landco Pacific will connect with a larger pool of real estate investors in promoting iconic beachfront condotels The Nautilus and The Spinnaker, along with luxury residential condominium The Residences at Terrazas de Punta Fuego.

Intimate Dinner with Fil-Am Community Leaders and Influencers

In celebration of Filipino American History Month which coincided with its US Roadshow, Landco Pacific hosted and co-organized with marketing maven Marcie Taylor an intimate gathering of Filipino-American community comprised of leaders, entrepreneurs, and professionals at the Terrace by Mix Mix in South Coast Plaza, California.

Guests were treated to a Filipino-inspired fusion menu prepared by Chef Ross Pangilinan, adding a cultural touch to the evening’s celebration. Fil-Am ARTS Executive Director Giselle Tongi-Walters, Flipp Family's Jenn Estacio, Angel Jones, Atty. Kay Alparce, Rising Filipinas’ Therese Miu, Lolas by MFK Chef Henry Pineda, Dr. MaryAnne Lomboy and Dr. Jose Lomboy, Cristina Peczon, Kevin Pamittan, and Jamie Borromeo were some of the notable attendees of the dinner.

The dinner fostered meaningful conversations on the shared heritage of Filipino-Americans and discussion on the exciting investments in the beach paradise of the Philippines.

Over 50% of APAC Marketers Worry AI-driven Ad Fraud Is Undermining Advertising Quality—DoubleVerify

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Tinee Cruz, Senior Sales Director of DoubleVerify Philippines, addressed the growing threat of ad fraud in the industry at the recently held DigiCon Revolution 2024.

The rise of AI technology in digital advertising has introduced both opportunities and challenges for brands. According to DoubleVerify’s Global Insights: 2024 APAC Report, over 50% of APAC marketers are concerned that AI-driven ad fraud is undermining advertising quality.

At the recently held DigiCon Revolution 2024, Tinee Cruz, Senior Sales Director of DoubleVerify Philippines, addressed the growing threat of ad fraud in the industry. Tinee emphasized the increasing sophistication of AI-driven fraud schemes, which target high-value media environments like Connected TV (CTV) and mobile, making real-time detection essential for maintaining media quality.

Tinee highlighted the importance of harnessing AI-powered solutions, such as Fraud AI and Classification AI. With AI becoming a key tool in fraudsters' arsenal, new fraud schemes have seen a significant increase with a 23% growth in 2023. Fraudsters are using machines to emulate human behavior better than before and evading standard detection mechanisms. Tools that cater to challenges amplified by AI enable brands to detect fraudulent activities quickly and ensure that their digital ads are aligned with media quality as well as with standards in brand suitability. By using these technologies, brands can protect their investments and improve the overall quality of their advertising.

In addition to combating ad fraud, the need to capture consumer attention is becoming increasingly critical. The APAC region’s Attention Index shows that consumer engagement is not advancing as rapidly as digital ad spend, with Philippines having the lowest average at 108, with room for improvement in optimizing for engagement. For marketers, this highlights the importance of adopting new approaches to measure attention and optimize campaigns for meaningful interaction. As they navigate this evolving landscape, understanding and measuring attention effectively will be crucial for maximizing campaign performance and return on ad spend (ROAS).

As AI technology continues to evolve, it presents an opportunity for brands to enhance their campaign performance while defending against emerging threats to media quality. Tinee concluded that effectively leveraging AI tools is essential for brands looking to create safer, more efficient, and impactful advertising in today's dynamic digital environment.

Richmonde Hotel Ortigas celebrates the flavors of a Filipino Christmas

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This holiday season, Richmonde Hotel Ortigas invites guests to experience the warmth and joy of a true Filipino Christmas through its special selection of festive baked treats and savory delights. Each creation showcases classic local flavors to add a satisfying sentimental touch to holiday gatherings. Whether for your Noche Buena feast or as thoughtful gifts for loved ones, Richmonde’s collection is sure to spread holiday cheer.

Richmonde Hotel Ortigas’ Collection of Holiday Goodies

At the heart of this year’s offerings is the ever-popular Richmonde Signature Ensaymadas, an indulgent Filipino holiday favorite. Big, buttery, and generously topped with cheese, these fluffy ensaymadas come in three delicious variants: classic plain (PhP 215), ube (PhP 245), and the new mango cheese (PhP 245). Also available are mini versions that come in boxes of four and nine—perfect for sharing or gifting.

Also making a sweet statement is Richmonde’s signature Chocolate Cake, a fudgy and moist creation that’s given a festive makeover with its holiday finishing. Available in three sizes (4” at PhP 265, 6” at PhP 625, and 8” at PhP 755), this dessert can satisfy the cravings of chocolate lovers. For other irresistible choco options, there are also chewy Revel Bars (PhP 420 for a box of 8) and Dark & White Chocolate Chip Cookies (PhP 225 per pack), which are ideal for holiday munching.

Richmonde Hotel Ortigas’ Holiday Hamper of Filipino Pastries

Richmonde Hotel Ortigas’ Signature Ensaymadas

Richmonde Hotel Ortigas’ oversized Silvanas in classic Cashew and Chocnut Flavors

For those with a hankering for more traditional local flavors, there are the Ube Macapuno Cheesecake (PhP 215), a rich and creamy tribute to the well-loved ube and macapuno combination, and the savory Adobo Croissant (PhP 225), a delightful fusion of French pastry and the familiar adobo. Other specialty breads include the Banana Walnut Bread (PhP 395), and Cheese Pimiento Loaf (PhP 295).

Adding a dash of nostalgia to the holidays are Richmonde’s delightfully crispy, chewy, and creamy Silvanas. Available in Classic Cashew and Chocnut flavors (PhP 420 per pair), these treats will go well with a cup of steaming hot chocolate or brewed coffee.

For an all-in-one festive experience, Richmonde’s Holiday Hamper (PhP 1,998) offers a curated selection of pastry items that includes the mango cheese ensaymada, adobo croissant, ube macapuno cheesecake, silvanas, assorted flavored crinkles, and Sampaguita polvoron. Each item reflects Filipino heritage and is carefully packed in a traditional buri box.

Richmonde Café also has delectable hearty platters designed for the season’s potluck parties and intimate gatherings. The Beef Barbecue Spareribs (PhP 2,650), seasoned and slow cooked to tender perfection, and the scrumptious Salmon Wellington (PhP 2,840), featuring quality Norwegian salmon encased in puff pastry with spinach and cheese, are both good for six to eight persons.

Visit Richmonde Hotel Ortigas’ Lobby Café to explore the display of holiday goodies or browse the complete catalogue on the hotel’s official Facebook page. All items are available for pickup or delivery until January 5, 2025, with a minimum 48-hour lead time for orders. For inquiries and orders, contact (632) 8638-7777, SMS/Viber (63) 917 534 4352, email fbsup@richmondeortigas.com, or message @Richmonde Hotel Ortigas on Facebook and Instagram.

The Dawn offers a reflective take on the holiday season with “Maki-Pasko”

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The Yuletide-inspired tune serves as their first release with Sony Music Entertainment

Iconic Filipino rock band The Dawn has thrown their hat into the ring for the next big holiday classic.

The Enveloped Ideas act makes a little space for love with “Maki-Pasko,” their debut Christmas single under Sony Music Entertainment. Known for their timeless rock anthems, the band takes a fresh and introspective approach to the season with a track that blends holiday warmth with personal reflection.

According to Jett Pangan, lead vocalist of The Dawn, “Maki-Pasko” was inspired by the feeling of longing that often accompanies the holidays, particularly for those who find themselves separated from loved ones. “I’ve experienced holidays away from my family, so I drew from that personal experience when writing the lyrics,” Pangan explains. “The song speaks to those moments of solitude and the desire to be with someone during the festive season.”

“Maki-Pasko” marks the band’s foray into writing a Yuletide-themed song—a concept they discussed for years but only decided to pursue after their initial meeting with Sony Music Entertainment. The collaboration with their new record label pushed the band to explore the challenges and creative nuances of producing a holiday tune, and refine the process along the way.

Francis Reyes, guitarist of The Dawn, reflects on co-writing the song, especially on its initial stages: “I was messing around on guitar at home, in a reflective mood. It started with that feeling, and a couple of chords and a riff that, in my mind, reflected a bit of sadness but also sounded hopeful. Personally, I think of it like any other song we’ve written that can be played in any other season. We were probably hesitant to write a Christmas song for so long because we were overthinking what it should sound like.”

Produced by guitarist Rommel “Sancho” Sanchez and bassist Bim Yance, “Maki-Pasko” conveys the essence of the holiday season without falling into the typical tropes of festive music. The song incorporates subtle touches of sleigh bells and tambourines, gently invoking the seasonal vibe, but its deeper emotional resonance comes from its universal themes of longing, hope, and togetherness.

“We didn’t want it to be just another ‘holiday song’—we wanted it to be a good song that happens to be about Christmas,” adds drummer Junboy Leonor. “Ultimately, it’s about the feelings that the season brings, without being tied to a particular moment or celebration.”

The Dawn’s “Maki-Pasko” is out now on all digital music platforms worldwide via Sony Music Entertainment.