GoTyme Bank and Auro Chocolate unveil Heart Smash for Valentine’s season

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This Valentine’s season, GoTyme Bank and Auro Chocolate announce a beautiful partnership, launching the Auro x GoTyme Heart Smash, a decadent chocolate treat designed for those who love a little surprise. Featuring a 64% dark chocolate heart shell in GoTyme Bank’s signature color, this limited-edition creation hides a delightful mix of mini 55% dark chocolate caramel and hazelnut heart cookies inside—making it the perfect indulgence for the season of love.

As part of this special collaboration, GoTyme Bank cardholders can enjoy an exclusive 35% discount on the Heart Smash (from P670 SRP to P435) when they use their GoTyme Bank Visa debit card to pay at any Auro Café. The discount applies to one Heart Smash per transaction per day, allowing customers to return for another sweet deal the next day. This offer is available for in-store purchases only at all Auro Café locations.

With this partnership, GoTyme Bank continues to reward its customers with unique perks while celebrating homegrown brands like Auro Chocolate. Don’t miss the chance to indulge in this limited-edition Valentine’s treat and break chocolate hearts without breaking the bank—available only for a limited time.

Auro Chocolates are available at Dxrt Lab by Chef Leti Moreau at The Grid Food Market, Auro Bistro Alabang, Auro Chocolate Café Taft, Auro Chocolate Café BGC, Auro Chocolate Café MOA Square, and Auro Chocolate Bahrain.

Follow @gotymebank for the latest news.

Boost weekend adventures with vivo Y19s

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Here's  the perfect time to unwind and embrace new adventures. Whether you’re catching a sunrise hike, discovering hidden cafés, or leisurely walking through your favorite park, weekends are truly about finding that ideal reset for yourself.

To make this one unforgettable, you need a device that lasts all day and a camera that captures all moments of bliss.

Check out how the vivo Y19s supports every step of your weekend fun!

Weekend with no limits

Got a jam-packed weekend itinerary? Start strong as the vivo Y19s’ 5500mAh battery ensures you’re supercharged and ready for every moment.

From scenic road trips to Tagaytay, capturing endless flatlays at food bazaars, to soaking in the vibes on a spontaneous beach trip, the vivo Y19s has you covered with plenty of power to last.

If you need a quick boost, its 15W fast-charge technology guarantees you get back in action in just minutes. Perfect for a quick coffee break before you’re ready to go again!

Capture fun in every shot

Every adventure is a chance to make lasting memories. Your phone should help you remember them in all their glory!

The vivo Y19s is equipped with a 50MP HD Main Camera that brings your snaps to life with vivid, crystal-clear detail. Capturing everything from panoramic mountain views and vibrant sunsets to fun snapshots with friends, your photos will turn out beautifully—sharing them will be a must!

If selfies are your go-to, here's what you will appreciate! The vivo Y19s' 5MP Portrait Camera guarantees perfect shots, ready to be shared on your next Instagram update.

But that’s not all. When day turns to night, the vivo Y19s doesn’t miss a beat. Its Multi-Styles Night Filters transform low-light moments into artistic masterpieces, making sure your weekend nights are preserved. Say goodbye to blurry, dim-lit photos!

Durable and affordable for your active weekend

You're all set for your weekend adventures with a reliable battery and an impressive camera system! Starting at Php 6,499, grab your vivo Y19s at vivo e-store, Shopee, Lazada, and physical stores nationwide!

HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

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HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.

In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.

By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.

Driving Sales Through Strategic Product Launches

A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.

In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a "shop now, pay later" experience. Eligible users can access credit limits of up to PHP 50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.

“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates," said Stephen Cheng, Vice President of HONOR Philippines. "By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.

Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.

Engaging Content Fuels Consumer Connection

HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.

This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.

Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.

Leveraging TikTok Shop’s Tools for Sustained Growth

Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.

HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.

“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”

Setting the Standard for Digital Retail Excellence

As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.

“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform's unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”

Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.

For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.

Productivity leveled up with Galaxy AI: Samsung and Google discuss new features on the Galaxy S25 series

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The future of mobile productivity is now even more intelligent. The Galaxy S25 series is bringing a new wave of mobile productivity and Galaxy users got front-row seats to learn about its game-changing features as Samsung and Google took center stage at the Galaxy AI Future Lab held at the BGC Amphitheater in an exclusive fireside chat.

Bringing together Ben Ting-Martin, Google APAC Lead for Android and Jun Guevara, Samsung PH Head of Product Marketing for Mobile Experience, and moderated by Gian Viterbo, Founder and managing Director of Gadget Pilipinas, the conversation deep-dived into how Galaxy AI and Gemini are redefining efficiency with daily tasks and how these make the Galaxy S25 series your true AI companion.

Context-aware Intelligence: A true AI-companion for every user

The Galaxy S25 series boosts productivity with AI that adapts intuitively to users' needs. Unlike other AI assistants that act solely on a predefined command, Galaxy AI learns from patterns, locations, and behavior to anticipate tasks and offer smarter, proactive, and more natural responses. It does this by integrating human-like agents that understand context.

Gemini Live on the Galaxy S25 acts as a real-time assistant, understanding natural speech and visual inputs. It enables seamless multi-step tasks across apps with a single voice or text command. For example, saying, “Find a café nearby and message my wife the location,” completes both actions instantly.

When asked about how AI enhances efficiency for busy professionals, Guevara highlighted Now Brief, an AI-powered feature that streamlines daily planning by providing real-time insights on sleep, weather, schedules, and reminders to start the day productively. He said, “It helps busy professionals because it helps you with scheduling; you have less time planning and more time executing. The Now Brief is AI-based, and it actually gets better the more you use it. It recognizes your usage patterns, it recognizes your routines.”

Ting-Martin doubled down on this by highlighting the personalization achieved by Gemini and Galaxy AI working together, “This collaboration is going to make you more productive and more efficient in what you do. It's not just about using a phone, it's about having a phone that is actually smart and can actually work for you,” Ting-Martin reiterated.

Redefining smartphone productivity with improved functionality

With Galaxy AI made more seamless, natural, and context-aware, the features on the Galaxy S25 series act with more efficiency and more functionality than before which makes tasks easier for the users.

The Live Translate feature remains a popular feature for travelers. Ting-Martin shared, “It can actually translate things like sign boards and menus, messages, of course, in over 100 languages. This is going to remove a lot of those language barriers and travel anxieties you may have, letting you connect more easily and efficiently with whatever you're doing, wherever you are.”

Google’s upgraded Circle to Search further enhances efficiency with faster, contextual screen searches for actions like calling or visiting websites, as it recognizes numbers, URLs, and emails–and you can also now search music with it. The Galaxy S25 series also has enhanced in-app search that understands the context of users’ prompts.

Guevara also talked about AI Select, a function that understands what happens on your screen and provides suggestions on what you can do with it. Jun explained, “Say you have a video playing. If you do AI Select, it can give you the option to turn that video into a GIF. If you have a photo, it can give you an option to edit or change that into one of the images that you want to make. If you have text on there, it can summarize it for you or it can help you edit that as well.”

Top notch security for a top-tier phone

With the rise of AI-driven personalization, security remains a top priority for both Google and Samsung. Ting-Martin mentioned, “We understand it's top of mind for many users. Both Samsung and Google do use end-to-end encryption for communications, and we follow strict privacy policies. The other thing to point out is that users also have more granular control over their data privacy through the settings that are easy to access.”

Guevara also highlighted how Samsung’s approach ensures user privacy. He stated, “We do make sure that users have a choice of what they do want to share. Sensitive information is processed on-device, and we don't keep it for long if the output has already been achieved, and we also want to reiterate that the information and the data that you do share, it's not used for improving the large models.”

As Samsung and Google continue to push the boundaries of AI in mobile technology, the Galaxy S25 series represents a major step toward a future where smartphones become truly intelligent companions. With context-aware features, advanced productivity tools, and cutting-edge security, the Galaxy S25 is more than just a smartphone—it’s a smarter way to live and work.

Pre-order the Galaxy S25 series until February 13, 2025 to save up to P48,000. You will have a FREE double-storage upgrade from 256GB to 512GB, worth P9,000, get a 30% discount on select Galaxy Watch or Buds, and enjoy 50% off a 1-year Samsung Care+ plan, worth up to P1,999. Additionally, Samsung is offering discounts of up to P12,000 if you trade-in your older devices.

Learn more about the Galaxy S25 series and pre-order until February 13 by visiting https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210464, Series of 2025.

Grill without smelling like smoke with the CHERRY Easy Smokeless BBQ Grill GR100

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As you look for a more practical way to eat grilled food, then the CHERRY Easy Smokeless BBQ Grill GR100 emerges as the star of your show! It combines technological innovation with easy-to-use features designed to give the delightful taste of barbeque without the stress of outdoor grilling.

This product is designed to make your experience more convenient because of its carbon filter that will make you enjoy meals without the stress of smelling like smoke. It has a quick heat feature that will make your cooking faster and better. You can also wash the CHERRY Easy Smokeless BBQ Grill GR100 comfortably because of its easy-to-clean element. With its 80°C ~ 230°C temperature and 1800W, you can control and choose the grilling level your tummy desires!

Invest in the CHERRY Easy Smokeless Easy BBQ Grill GR100 if you love the taste of grilled meals without the hassle of going outdoors. With its smokeless feature and adjustable controls, it becomes a solution for modern kitchen needs. It does not matter if you’re experienced or just a beginner, the GR100 can bring you BBQ happiness all year long! Get yours for only PHP 2,299.

For more information, visit:

CHERRY Shop PH: www.cherryshop.com.ph

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada