HONOR X7e launches on Shopee, Lazada, and TikTok Shop

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Global technology brand HONOR Philippines officially launches the HONOR X7e, a full-packed smartphone designed to deliver exceptional battery life, smarter AI experiences, and reliable durability—all at an incredible introductory price during the HONOR 7.7 Mega Rainy Season Sale.

Starting July 6 at 8:00 PM, the HONOR X7e will be available exclusively on HONOR's official Lazada, Shopee, and TikTok Shop stores for as low as P9,999, giving consumers up to P5,000 OFF its regular retail price of P14,999.

"The HONOR X7e is built for Filipinos who are always on the go. Whether you're working, studying, creating content, or simply staying connected with family and friends, this smartphone is designed to last all day while delivering a smarter and more reliable mobile experience," said Stephen Cheng, vice president, HONOR Philippines. "We're excited to introduce it first through our biggest online sale yet, making it easier than ever for everyone to experience HONOR innovation at an unbeatable value."

All-Day Power

The biggest highlight of the HONOR X7e is its massive 7500mAh battery, allowing users to stream, game, browse, work, and stay connected longer on a single charge. Paired with 45W HONOR SuperCharge, users can quickly power back up and get back to what matters most.

Built for today's fast-paced lifestyle, the HONOR X7e lets users spend more time enjoying life—and less time searching for the nearest charger.

HONOR AI with Every Tap

The HONOR X7e also introduces the new Instant AI Button, providing one-touch access to intelligent features that simplify everyday tasks. Whether it's boosting productivity, getting quick information, or unlocking AI-powered functions, smart assistance is always within reach.

Built to Handle Everyday Life

Accidents happen—but the HONOR X7e is ready for them. Equipped with 5-Star SGS Premium Drop Protection and IP64 Water and Dust Resistance, it is engineered to withstand everyday drops, splashes, and dusty environments, giving users greater confidence wherever they go.

Capture Every Moment

The HONOR X7e features a 50MP AI Main Camera that delivers sharp, vibrant photos in various lighting conditions. Complemented by intelligent AI imaging features and a 5MP front camera, users can effortlessly capture and enhance every memorable moment.

Entertainment is equally enjoyable thanks to its 6.61-inch 120Hz display, delivering smoother scrolling, more responsive gameplay, and immersive viewing experiences. Under the hood, the MediaTek Helio G81 Ultra processor and 128GB storage ensure reliable everyday performance with plenty of room for photos, videos, and apps.

HONOR 7.7 Mega Rainy Season Sale

For a limited time only, shoppers can grab the HONOR X7e at its special introductory price of as low as P9,999, available exclusively through HONOR Official Online Stores.

Consumers can also enjoy flexible installment options:

Lazada

Available in Midnight Black, Sunrise Orange

Lowest exclusive price available

Up to 6 months 0% installment via LazPayLater

P55/day

Shopee

Available in Midnight Black, Sunrise Orange

Up to 6 months 0% installment via SPayLater

P55/day

Catch exclusive HONOR livestream of Shin Gonzaga throughout the 7.7 campaign for exciting deals on July 7, 6PM –12MN

TikTok Shop

Available in Light Blue, Midnight, Sunrise Orange

Up to 3 months 0% installment via TikTok PayLater

P111/day

Don't miss exclusive livestream offers and the exciting HONOR X7e Piso Sale during Pitk Queen’s livestream.

Don't miss your chance to own the all-new HONOR X7e with up to P5,000 OFF during the 7.7 Mega Rainy Season Sale. Visit the HONOR Official Stores on Lazada, Shopee, and TikTok Shop and experience All-Day Power, Smarter AI, and Premium Durability—all in one smartphone.

To know more exciting news, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

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HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.

In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.

By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.

Driving Sales Through Strategic Product Launches

A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.

In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a "shop now, pay later" experience. Eligible users can access credit limits of up to PHP 50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.

“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates," said Stephen Cheng, Vice President of HONOR Philippines. "By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.

Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.

Engaging Content Fuels Consumer Connection

HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.

This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.

Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.

Leveraging TikTok Shop’s Tools for Sustained Growth

Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.

HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.

“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”

Setting the Standard for Digital Retail Excellence

As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.

“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform's unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”

Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.

For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.

HONOR PayDay Deals: Up to 50% off gadgets and 0% interest on installment

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Wake up when September ends! Vouchers worth up to Php 14,000 await on Shopee, Lazada, and Tiktok Shop this coming Payday Sale!

The leading global smart devices provider, HONOR, has started the festive season with vouchers for huge discounts and savings on PayDay Sale from September 28 to October 2. Worry less on installments because HONOR is still offering 0% interest on Shopee, Lazada, and Tiktok Shop!

"The holidays are fast-approaching and as early as now, we offer promos and vouchers to kickstart the festive season! So, what are you waiting for? Check out all the HONOR Official stores to get first dibs on discounted HONOR devices on PayDay Sale." said Stephen Cheng, Vice President of HONOR Philippines.

For affordable budget options, the HONOR X6b is available for as low as Php 5,699 from its original price of Php 5,999. The HONOR X5 Plus is also a good catch for only Php 3,986 from its original price of Php 5,990.

The crowd’s durable phone favorites are the HONOR X9b and HONOR X9a with FREE Earbuds II on PayDay Sale. The HONOR X9b is priced at Php 16,000 from Php 16,999 and the HONOR X9a is equally affordable for as low as Php 11,790 from Php 16,990.

Finally, for HONOR Pad X9 fans, the tablet is available for as low as Php 9,990 from original price of Php 11,990. For the complete list of HONOR items with FREEBIES and discounts, check the cheat sheet below.

Don’t miss out on PayDay Sale and head on to Shopee https://bit.ly/ShopeeHONORPayDaySale, Lazada https://bit.ly/LazadaHONORPayDaySale, and Tiktok Shop https://bit.ly/TikTokHONORPayDaySale

Stay tuned on the latest updates and make sure to follow through HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.