HONOR Wins 50 Media Awards at MWC 2025 with the Groundbreaking HONOR ALPHA PLAN

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Discover HONOR’s Ambitious Vision for the Future of AI Devices

Global technology brand HONOR unveiled its transformative HONOR ALPHA PLAN at the Mobile World Congress (MWC) 2025, signaling its ambition to evolve from a smartphone maker to a global leader in AI device ecosystems. This milestone marks a pivotal moment in HONOR’s journey toward innovation and excellence in the AI era.

The HONOR ALPHA PLAN introduces a USD 10 billion+ AI investment strategy and a commitment to provide seven years of Android OS and security updates for its HONOR Magic series. These initiatives highlight HONOR’s dedication to creating an open, value-sharing AI ecosystem and setting a new benchmark in long-term software support.

“AI is the future, and HONOR is ready to embrace it with cutting-edge innovation and collaboration. Through the HONOR ALPHA PLAN, we aim to empower individuals and industries to realize their full potential in the intelligent world,” said James Li, CEO of HONOR.

A Royal Endorsement of Innovation

During MWC 2025, HONOR’s AI advancements captured the attention of notable figures, including King Felipe VI of Spain. The King expressed his admiration for HONOR’s AI Deepfake Detection technology, which addresses the growing concerns of online identity fraud fueled by AI-generated filters. King Felipe VI praised the technology for its potential to protect users against digital threats and highlighted its importance in today’s interconnected world.

Accompanied by Diana Morán, Spain’s Minister of Science and Innovation, King Felipe VI also explored HONOR’s revolutionary AI Agent, the world’s first GUI-based personal mobile AI assistant. A live demonstration showcased its ability to seamlessly interact with third-party applications and perform advanced tasks, such as booking restaurants via voice commands. The King commended HONOR’s commitment to creating practical and user-friendly AI solutions that align with its vision of an inclusive AI ecosystem.

Recognized for Excellence at MWC 2025

HONOR’s innovations earned over 50 media awards for their outstanding technological advancements and products. Highlights include:

• HONOR Watch 5 Ultra: Named “Best Smartwatch” by TechRadar for its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life.

• HONOR Pad V9: Praised for its sleek design, AI-infused user interface, and powerful performance by Android Authority and Tom’s Guide.

• HONOR Earbuds Open: Awarded “Best Earbuds” by TechRadar for exceptional sound quality, AI live translation, active noise cancellation, and comfort.

• HONOR MagicBook Pro 14: Celebrated for its OLED display, powerful processors, and sleek design, making it an ideal choice for professionals.

Looking Ahead

With the HONOR ALPHA PLAN, the company reaffirms its vision of becoming a leader in the global AI race. By investing in transformative technologies and long-term customer support, HONOR continues to redefine the role of AI in everyday life, empowering users and industries worldwide.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Discover Your Style with HONOR X8c on March 11!

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Style, durability, and affordability combine in HONOR’s newest smartphone.

HONOR Philippines is set to launch the sleek and durable HONOR X8c on March 11, a budget-friendly smartphone that combines style and toughness like never before.

Following the success of the HONOR X9c series, HONOR promises to deliver a phone that redefines elegance and reliability. Continuing its tradition of delivering innovation and style, HONOR’s newest device combines chic design with impressive durability, offering a smartphone that’s perfect for today’s students, and young professionals.

“We designed the HONOR X8c for students and young professionals in mind. This phone offers the perfect balance of performance, durability, and style to support their daily needs, whether it’s staying connected, being productive, or simply expressing their unique personalities.” said Stephen Cheng, Vice President of HONOR Philippines.

To celebrate this launch, HONOR Philippines has teased exclusive giveaways, and surprise deals that fans won’t want to miss. From special vouchers to bundled freebies, the HONOR X8c promises to make waves during its campaign. HONOR enthusiasts and first-time buyers alike are encouraged to mark their calendars for this exciting milestone.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR to Provide 7 Years of Android OS and Security Updates for HONOR Magic Series

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HONOR ALPHA PLAN makes flagship smartphones secure, durable, and future proof

 

Leading smart device provider HONOR proudly announced today its industry-leading initiative to provide 7 years of Android OS and security updates for its flagship HONOR Magic series. This revolutionary move reflects HONOR’s unwavering commitment to delivering enhanced user experience, security, and innovation.

 

“We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste.” Said Stephen Cheng, Vice President of HONOR Philippines.

 

What is the HONOR ALPHA PLAN?

 

The HONOR ALPHA PLAN is a bold three-step corporate strategy aiming to elevate HONOR from a smartphone manufacturer to a global leader in AI-powered ecosystems. It encourages collaboration within the tech industry to co-create value-driven solutions and improve device longevity while benefiting all mankind.

 

Why It Matters

HONOR’s extended support for its flagship Magic series ensures users enjoy unparalleled value from their smartphones.

·     Maximized Investment: Consumers can stretch their budget further with flagship devices that remain secure and up to date for seven years, ensuring long-term reliability and performance.

·     Cutting-Edge Technology: Users gain access to the latest AI innovations, enabling them to stay ahead in productivity, gaming, photography, and more.

·     Eco-Friendly Commitment: By extending the lifespan of devices, HONOR contributes to reducing electronic waste, aligning with sustainability goals.

This initiative starts with the HONOR Magic7 Pro, available in the Philippines in 2025, and will expand to more HONOR flagship phones and foldable devices.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Special Offer from Globe: Get the HONOR X6b and HONOR Pad X8a in just One Postpaid Plan!

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Enjoy HONOR X6b + HONOR Pad X8a Productivity Bundle with GPlan 1499

Leading global smart devices provider HONOR Philippines introduces an exciting offer for productivity enthusiasts! The HONOR Pad X8a + X6b Productivity Bundle is now available via Globe Postpaid Plans, offering unbeatable value with GPlan 1499. The plan comes with 10GB Data, Unlimited All-Net Calls and Text, and Exclusive Perks.

“With this exclusive bundle, we are providing an enhanced experience for those seeking powerful tools to boost their productivity and stay connected anytime, anywhere,” said Stephen Cheng, HONOR Philippines Vice President.

The HONOR Pad X8a + HONOR X6b Productivity Bundle offers a seamless integration of work and entertainment, designed to meet the needs of students, professionals, and tech-savvy individuals. With top-notch features and ergonomic designs, these devices elevate your multitasking game, whether for school, work, or leisure.

Available starting February 28, 2025, the bundle will be exclusively piloted through the Globe Online Shop and 18 select Globe Stores nationwide.

To grab this incredible offer, visit Globe Online Shop (https://bit.ly/GPlan_PadX6bwithX8aBundle-PR) or head to participating stores to experience the unmatched productivity and convenience of the HONOR Pad X8a + HONOR X6b bundle.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/

HONOR X9c Smart 5G Launches with a Bang, Get it for only Php 10,799 on Shopee 3.3 Sale

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HONOR Philippines teams up with Shopee to launch the budget-friendly HONOR X9c Smart 5G with a special price on Shopee 3.3 Sale!

HONOR Philippines Brand Marketing Manager Joepy Libo–on, Digital Marketing and Content Lead Eason De Guzman, E-Commerce Manager AC De Guzman with Shopee Philippines Head of Corporate Affairs Erin Tagudin, and Shopee Philippines Mobiles & Gadgets Category Lead Leah Sy

HONOR Philippines proudly unveiled the highly anticipated HONOR X9c Smart 5G at an exclusive launch event held at Quantum Golf, AutoCamp in Pasig City. The event, attended by media partners, and key opinion leaders, showcased the smartphone's exceptional features, including its industry-leading Ultra-Tough Defense and affordability as a Shopee-exclusive product.

The event highlighted HONOR's partnership with Shopee, emphasizing exclusive promos and discounts on the platform. Opening the event, AC De Guzman, HONOR Philippines’ E-Commerce Manager, warmly welcomed the attendees and emphasized the brand’s commitment to empowering consumers with innovative yet accessible technology.

Eason De Guzman, HONOR Philippines’ Digital Marketing Manager and Content Lead delivered an engaging product talk that detailed the HONOR X9c Smart 5G’s robust features. The excitement peaked with the price reveal, signaling HONOR's commitment to delivering quality innovation at an accessible price point.

Erin Tagudin, Head of Corporate Affairs, Shopee Philippines, solidified HONOR’s relationship with Shopee as both prepares for the upcoming 3.3 Sale, where the HONOR X9c Smart 5G will take center stage.

Erin Tagudin, Head of Corporate Affairs at Shopee Philippines, reinforced the collaborative partnership with HONOR as they gear up for the 3.3 sale.

“Our collaboration with HONOR has been exceptionally fruitful, witnessing a remarkable fourfold growth in their Shopee Mall store in 2024 compared to the previous year,” shared Erin. “The launch of the HONOR X9c Smart 5G is particularly significant given its exclusive availability on Shopee Mall in the Philippines–this underscores the reciprocal trust and confidence shared between Shopee and HONOR, along with our mutual dedication to providing Filipino consumers with the best online shopping experience,” said Tagudin.

Guests were treated to a vibrant program featuring a buffet dinner, content creation opportunities, and the much-awaited HONOR X9c Smart 5G Golf Tournament. The tournament's unique challenges, such as "Hit It Up and Knock 'Em Down," highlighted the phone's durability.

The HONOR X9c Smart 5G is now available in two colorways: Midnight Black and Ocean Cyan with an SRP of Php 13,999 exclusively on Shopee (https://bit.ly/Shop_X9cSmart_PR) starting February 20, 2025 and will be available on Shopee 3.3 Sale for a special price of Php 10,799!

You can also get it through SPayLater for as low as ₱120/day. PLUS, get a FREE HONOR Camping Light Speaker for every purchase!

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR Leads the Fight Against Deepfake, To Intro AI That Detects Face-Swaps in MWC 2025

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Discover more about this AI Tech at HONOR MWC 2025

As AI-generated deepfakes become a growing concern for businesses and individuals, HONOR unveils its pioneering AI Deepfake Detection feature in 2024. This advanced technology offers unmatched precision in identifying fabricated content by analyzing eye contact, lighting, image clarity, and video playback.

Deepfakes pose significant threats and risks, with nearly half of companies worldwide reporting incidents in 2024, according to industry reports. HONOR’s innovative solution immediately alerts users to potential deepfake content, protecting their privacy and increasing their digital security.

“With mobile devices storing vast amounts of personal data, AI Deepfake Detection is a powerful tool to combat fraud and privacy risks, enabling individuals and industries to thrive in a secure digital environment.” said Marco Kamiya, UNIDO Representative.

The alarming growth of deepfake attacks, with a 244% increase in incidents reported between 2023 and 2024, emphasizes the urgency of such advancements. Many companies still lack protocols to address these risks, leaving individuals and businesses open to fraud and privacy breaches. HONOR's technology provides a timely response, empowering users to navigate the digital world with greater confidence.

For more information and announcements during HONOR MWC 2025, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR X9c Smart 5G exclusively on Shopee for only Php 10,799 during Shopee 3.3 Super Brand Marathon

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You can now get HONOR X9c Smart 5G for only Php 13,999 or wait until 3.3!

With the massive success of HONOR X9c 5G, leading smart devices provider HONOR Philippines today unveiled its newest offer dubbed as the best-value tough smartphone, HONOR X9c Smart 5G exclusively on Shopee for only Php 10,799 during Shopee 3.3 Super Brand Marathon.

"We celebrate the huge success of HONOR X9c 5G with the release of our HONOR X9c Smart 5G. With its equally durable hardware matched with high-performing software, we are confident that HONOR fans and tech enthusiasts across the Philippines will truly enjoy it. And we are very proud to be partnering with Shopee again for a very special price on 3.3 so watch out,” said HONOR Philippines Vice President Stephen Cheng.

Equally Durable as HONOR X9c 5G

The HONOR X9c Smart 5G has the same SGS 5 Star Comprehensive reliability that you trust, meaning this can also withstand up to 2 meters of drop, has an all-Angle 360-Degrees Drop Resistance, 3000 Steel Wool Scratch Resistance at the back, and it got drop-tested in more than 10 surfaces.

At the back of the HONOR X9c Smart 5G is the same Polycarbonate Polymethyl Methacrylate back cover HONOR is most known for. This means that accidental scratches against coins, keys, keychains, can be the least of your worries.

As for its water resistance capability, the HONOR X9c Smart 5G can also withstand a dip in water – 5 minutes under 25cm depth and 2 minutes under 50cm depth. The same triple layer protection technology also prevents water from ingress inside the device especially in its delicate components.

The HONOR X9c Smart 5G can also thrive in either cold or hot environments, resisting negative 30 degrees Celsius to up to 55 degrees Celsius, representing conditions that we can be in during our daily experiences.

Large-frame Main Camera, Exceptional as Always

At the back of the HONOR X9c Smart 5G is the famous profile design of integrating circular black module that houses the dual camera system: 108MP Main Camera and 5MP Ultra-Wide Camera for your content creations.

HONOR also brings AI into this price segment for the first time to help your photography to be even better. AI Night Mode Camera automatically adjusts the right exposure and shutter speed in darker conditions while AI Motion Sensing Capture snaps instantly highlight moments when significant movements are detected into your frame.

HONOR X9c Smart 5G will also carry the famous HONOR AI Eraser so users can remove unwanted photobombers or details.

Super-long Battery Life, Easy Sail Through

HONOR goes beyond the expected with a bigger 5800mAh battery that keeps you on for up to 20 hours of video playback and up to 42 hours of online music playback. Should you run out of juice, stay just a bit longer with our low power saving mode and charge up easily with its 35W HONOR Super Charge.

Not only durable outside but also inside, HONOR takes into consideration battery longevity – even after 1000 cycles or estimated 3 years, the battery will be able to retain 80% of its capacity.

All these features and large battery capacity housed in an elegant yet tough body. Slim at 7.88 mm, slender to hold at the sides with its right curvature and a front flat glass panel, which makes this a smartphone likeable to hold around.

At the front, the display of the HONOR X9c Smart 5G is also feature-packed with high brightness, refresh rate, resolution, and even color reproduction – features you only see in flagship level devices in the past.

Storage and OS

Larger Storage and RAM is all about the rave. Get 12GB Physical RAM plus 12GB additional HONOR Turbo RAM for a total of 24GB RAM and a reliable 256GB Storage for your content to store.

HONOR X9c Smart 5G carries the same Magic OS 8, meaning you have access to UI interfaces that improves your overall use; see notifications without leaving the current screen with magic capsule, transfer photos or text to another app quickly through magic portal, Magic Lock Screen lets you customize your phone to your preference even when not in use, and Parallel Space that enables two home screens and accesses each one when needed.

Design, Pricing, and Availability

Beauty born from nature, HONOR X9c Smart 5G will be available in two captivating colorways: Midnight Black and Ocean Cyan.

With an SRP of Php 13,999, HONOR X9c Smart 5G is now available exclusively on Shopee (https://bit.ly/Shop_X9cSmart_PR) starting February 20, 2025 and will be available on Shopee 3.3 Super Brand Marathon for only Php 10,799!

You can also get it through SPayLater for as low as ₱120/day. PLUS, get a FREE HONOR Camping Light Speaker for every purchase!

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Smart Is on the Way! HONOR X9c Smart 5G coming this February 20

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With the success of HONOR X9c 5G, the upcoming HONOR X9c Smart 5G is expected to deliver incredibly durable, value, and cost-effective experience.

HONOR Philippines is excited to present its best-value tough smartphone, the HONOR X9c Smart 5G, building on the massive success of the HONOR X9c 5G. The much-awaited smartphone is set to be available exclusively on Shopee starting February 20, 2025.

“This new addition to HONOR is groomed to make waves with its progressive features and exceptional durability. Engineered to impress, the HONOR X9c Smart 5G combines cutting-edge technology with a sleek design, ready to elevate the smartphone era to new heights and experience,” said HONOR Philippines Vice President Stephen Cheng.

As HONOR continues to push the boundaries of durability and innovation, the HONOR X9c Smart 5G is designed for those who seek performance and toughness without compromise. Its bold features are expected to cater to a wide range of users, redefining what it means to own a smartphone.

Mark your calendars this coming February 20, 2025, and get ready to see the next phase of HONOR's history of providing innovation, value, and durability.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

You Can Now Get HONOR X9c 5G via Globe Postpaid Plans with FREE HONOR Gift Earbuds II

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HONOR just dropped another exciting option for those who are interested to get the toughest phone in the market! 

HONOR X9c 5G is now available via Globe Postpaid Plans starting GPlan 1499 with a cashout of just Php 1,300! The plan includes 10GB of Data Usage, Unli All-Net Call and Text, and exclusive perks!

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With a cash out of just Php 1,300, you can now take home the toughest phone of 2025!

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“With more ways to get HONOR X9c 5G, we believe that it gives more flexibility to HONOR fans and tech enthusiasts alike. We are doing all we can to provide more options for buyers to experience the toughest phone of 2025,” said HONOR Philippines Vice President Stephen Cheng.

The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry's first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

Available in three stunning colors; Jade Cyan, Titanium Purple, and Titaninum Black, get HONOR X9c 5G now by applying at any Globe Stores or online (https://bit.ly/Globe_X9c_PR) to get a FREE HONOR Gift Earbuds II, until March 31 only!

To know more about the complete features of HONOR X9c 5G, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Teacher from Davao wins HONOR X9c 5G Pre-order Promo, Takes Home ROLEX Watch Worth 500K

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After thousands of hopefuls, HONOR finally awards ROLEX Watch to an HONOR X9c 5G Pre-order Buyer

Viral smartphone HONOR X9c 5G had an explosive pre-order promo of a ROLEX Datejust watch worth over Php 500,000! After thousands of hopeful buyers participated in the raffle, the leading smart devices provider has finally awarded the coveted price to a teacher from Davao City, Liera Palma.

HONOR Philippines Vice President Stephen Cheng with HONOR X9c 5G Win-A-ROLEX winner Teacher Liera and her husband, and Gentry Timepieces' Hayb Anzures, Cholo Pantera, and Gerald Layug

“Hanap ko po talaga yung water-[resistant], tapos yung hindi basta-basta mabasag,” said winner Teacher Liera. "Marami kaming nakita sa YouTube at saka Facebook pero first time naming makita sa SM Lanang tapos na-amaze ako kasi 5G pala sya. Maganda to, hindi medyo masakit yung presyo,” Teacher Liera and her husband added.

“We would also like to acknowledge our partner for this initiative, Gentry Timepieces, with of course, Hayb Anzures, Cholo Pantera, and Gerald Layug. We are extremely proud of the impact this campaign made nationwide, and HONOR fans should look forward to our next one,” said HONOR Philippines Vice President Stephen Cheng.

Teacher Liera flew all the way from Davao City to Manila to claim her very own ROLEX Watch. For the full video, watch here.

Get your very own HONOR X9c 5G!

The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry's first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

Get HONOR X9c 5G now at any HONOR Experience and Partner Store or online via Lazada (https://bit.ly/Laz_X9c_PR), Shopee (https://bit.ly/Shop_X9c_PR) and TikTok Shop (https://bit.ly/TikTok_X9c_PR) for only Php 16,999!

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

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HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.

In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.

By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.

Driving Sales Through Strategic Product Launches

A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.

In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a "shop now, pay later" experience. Eligible users can access credit limits of up to PHP 50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.

“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates," said Stephen Cheng, Vice President of HONOR Philippines. "By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.

Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.

Engaging Content Fuels Consumer Connection

HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.

This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.

Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.

Leveraging TikTok Shop’s Tools for Sustained Growth

Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.

HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.

“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”

Setting the Standard for Digital Retail Excellence

As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.

“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform's unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”

Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.

For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.

Sarah Geronimo and James Reid to highlight Enigma Music City powered by HONOR X9c 5G

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And HONOR is giving away 100 FREE tickets, here’s how!

The viral HONOR X9c 5G is set to power the Enigma Music City 2025 on February 8, 2025. Pop royalty Sarah Geronimo will be headlining the much-awaited music gathering alongside James Reid, Arthur Nery, Adie, and the queens of Drag Race Philippines Season 3. 

And great news! HONOR is giving away FREE tickets. Read on to know full mechanics.

“We are more than ecstatic to partner with Enigma Music City in uplifting the local music scene. We are with them in championing the amazing local talent of the Philippines. This is also our way to show our gratitude to our loyal HONOR fans for the success of HONOR X9c 5G. With that, we are giving away 100 FREE tickets. Visit our social media pages to know more,” said HONOR Philippines Vice President Stephen Cheng.

Win A Ticket!

1. Like, follow HONOR Philippines’ Facebook page (Facebook.com/HonorPhilippines) and join HONOR Philippines Community Facebook Group (Facebook.com/groups/616148577202489)

2. Share this post with the hashtags #HONORX9c5G #TheToughestPhone #AllAngleTripleDefense #HONORxEnigmaMusicCity

3. Register here: https://bit.ly/HONORxEnigmaMusicCity)

4. First 100 registrants will secure a ticket, and the form will automatically close once limit is reached

Get your very own HONOR X9c 5G!

The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. 

Paired with the industry's first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

Get HONOR X9c 5G now at any HONOR Experience and Partner Stores or online via Lazada (https://bit.ly/Laz_X7c_PR), Shopee (https://bit.ly/Shop_X7c_PR), and TikTok Shop (https://bit.ly/TikTok_X7c_PR) for only Php 16,999!

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

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The Toughest Phone of 2025: HONOR X9c 5G – SOLD OUT in Just 3 Days!

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The revolutionary HONOR X9c 5G, crowned as the most talked-about phone of 2025, has taken the market by storm. Known for its unparalleled triple-defense durability features, this powerhouse device sold out within an astonishing 72 hours of its launch! Don't miss your chance to own the ultimate smartphone – stay tuned for restock updates.

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Most talked about phone of 2025 HONOR X9c 5G is sold out just in 3 days!

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“We are astounded by the support of HONOR fans all over the Philippines. You have done it again and with that, we are even more motivated to provide better products and services to all Filipinos. Restock is coming soon, so for those who are buying HONOR X9c 5G soon, you will have it very soon,” said HONOR Philippines Vice President Stephen Cheng.

Sold Out in just 3 Days: HONOR X9c 5G

The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry's first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

Equipped with the industry-leading 6600mAh Silicon-carbon Battery, the HONOR X9c delivers remarkable battery life, supporting seamless work, play, and entertainment throughout the day. This robust battery is enhanced with Armor-level Protective Coating and multi-point temperature monitoring, ensuring superior temperature resilience. Furthermore, its AI SuperPower Saving Mode enables users to continue making calls even when the battery level drops to a mere 2%.

With a 6.78-inch OLED Display, the HONOR X9c prioritizes users' well-being by incorporating various eye protection elements like PWM Dimming, Circadian Night Display, and Dynamic Dimming. This device alleviates discomfort and eye strain for individuals engaging in prolonged device usage. Additionally, the display achieves a peak HDR brightness of 4000nits, ensuring exceptional visibility even in ultra-bright conditions.

Furthermore, the HONOR X9c features a 108MP Ultra-sensing Camera with three portrait modes and 3x Lossless Zoom, enabling users to effortlessly capture captivating portraits at varying distances. Paired with AI photography features like HONOR AI Motion Sensing and AI Eraser, users can experience an intelligent photography journey like never before.

Don’t worry, HONOR fans! Restock is on the way. Leading global smartphone devices provider HONOR Philippines is overwhelmed with the sellout of its most viral phone to date. You may still buy and secure your unit at any HONOR Experience and Partner Stores or online via Lazada (https://bit.ly/Laz_X7c_PR), Shopee (https://bit.ly/Shop_X7c_PR), and TikTok Shop (https://bit.ly/TikTok_X7c_PR).

For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

LOOK: Nationwide Craze of HONOR X9c 5G Seen as Big Crowds Flock Over First Day Sale

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HONOR Fans seen lining up during the First Day Sale of HONOR X9c 5G in SM City Sucat, Cagayan De Oro, Tuguegarao, and Mall of Asia

Leading global smart devices provider HONOR Philippines just dropped its newest viral smartphone, the HONOR X9c 5G nationwide. Starting January 25, successful pre-orders can now claim their HONOR X9c 5G at any HONOR Experience Stores or online via Lazada (https://bit.ly/Laz_X7c_PR), Shopee (https://bit.ly/Shop_X7c_PR), and TikTok Shop (https://bit.ly/TikTok_X7c_PR).

Alongside the much-awaited availability of HONOR X9c 5G nationwide, HONOR also opens its newest Experience Stores in SM City Sucat, SM City Cagayan De Oro Downtown, and SM City Tuguegarao.

"We are truly overwhelmed with the support of HONOR fans all over the Philippines. This is our biggest turnout yet and this inspires us even more to serve them better. We are very far from over and we will only keep doing what’s best for our loyal customers," shared Stephen Cheng, Vice President of HONOR Philippines.

Malupiton at HONOR Experience Store SM City Sucat!

HONOR Star and TikTok sensation graced the grand opening of SM City Sucat together with HONOR Philippines National Sales Head Blake Garcia, Go-to-Market Director Steven Yan, Owner of Power Premium Ms. Gina Poblete, and SM Sucat Tenant Relations Manager Joanna Kristine de Villa.

Coming in three exciting colors; Jade Cyan, Titanium Purple, and Titanium Black, HONOR X9c 5G is now officially available for only Php 16,999 in-store and online via Lazada (https://bit.ly/Laz_X9c_PR), Shopee (https://bit.ly/Shop_X9c_PR) and TikTok Shop (https://bit.ly/TikTok_X9c_PR).

For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

SPOTTED: Share This Billboard and Win a Brand New HONOR X9c 5G

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Capture HONOR X9c 5G’s billboard along EDSA and you will get a chance to win a phone

Leading smart devices provider HONOR Philippines took pride with its first ever billboard. Staying to its innovative and out-of-the-box concepts, a mechanical billboard just for the toughest phone can be seen along EDSA-Kamuning. Capture it and you might just win your very own HONOR X9c 5G!

"We’re very proud of our growth. We started two years ago, and our progress has been unstoppable. Now, we’re launching our very first billboard and we’ve got something for our HONOR fans. Spot and share to win an HONOR X9c 5G,” said HONOR Philippines Vice President Stephen Cheng.

Spot and Win and HONOR X9c 5G Billboard Contest

From January 16 to 31, you can get a chance to WIN a brand-new HONOR X9c 5G in just three easy steps!

1. Like and Follow HONOR Philippines Social Media Pages (FB, IG, TikTok, X)

2. Take a video or photo of the HONOR X9c 5G billboard

3. Post and answer the question; "Why do you deserve to win an HONOR X9c 5G?" and tag three of your friends with the hashtags: #HONORX9c5G #TheToughestPhone #AllAngleTripleDefense #SpotTheToughestPhone

The winner will be announced on February 5, 2025 via HONOR PH’s Instagram Story.

A BRAND-NEW ROLEX DATEJUST Watch is still up for grabs when you pre-order HONOR X9c 5G until January 24 for only Php 16,999! Run to any HONOR Experience and Partner Store or online via Lazada (https://bit.ly/Laz_X9c_PR), Shopee (https://bit.ly/Shop_X9c_PR) and TikTok Shop (https://bit.ly/TikTok_X9c_PR).

For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.