Mars Philippines Reinforces Commitment to End Pet Homelessness Through #TwoLivesChanged Initiative

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Mars Petcare launched the second Global Adoption Weekend in the Philippines through a partnership with Animal Kingdom Foundation (AKF) at the 10th Anniversary Run Fur Life. The signature event gathered over 1,000 participants—both humans and dogs—to celebrate the bond between pets and pet parents while raising funds for homeless and shelter animals.

Every adoption story begins with a simple act of compassion — one that changes two lives forever. This belief lies at the heart of Mars Philippines’ advocacy as it continues to inspire more Filipinos to open their homes to shelter pets through the global Mars Global Adoption Weekend (GAW). Now in its second year and spanning more than 20 countries, the initiative puts a spotlight on how the bond between humans and animals leads to healing, happiness, and mutual transformation.

In the Philippines, Mars partners with Animal Kingdom Foundation (AKF) to further its long-standing commitment to responsible pet ownership and ending pet homelessness. For over three decades, Mars has worked closely with local NGOs, veterinarians, and communities to create programs that not only care for animals in need but also strengthen the connection between pets and people.

Strengthening a Shared Mission for Pet Adoption

“Adopting a shelter pet changes two lives. It’s not only the pet’s life that is transformed, but the human’s as well. This Mars Global Adoption Weekend, Mars Philippines is proud to champion adoption by donating more than 30,000 daily pet meals to our shelter partners. In October 2025 anyone can help fill the bowl of shelter pets in the Philippines with Mars #TwoLivesChanged campaign at Shopee, Lazada and TikTok. Mars will donate meals for shelter pets with every purchase of PEDIGREE® and WHISKAS® products in our official stores*,” shares Ms. Deng Osite, Sales Director, Mars Petcare Philippines.

The partnership with AKF continues to evolve beyond awareness into action. Together, Mars and AKF built www.WeR4HappyTails.com, a portal that connects potential pet parents with adoptable cats and dogs from partner shelters across the country. The site also promotes responsible pet ownership — a vital part of ensuring that every adoption truly becomes a lasting change for both pet and parent.

“This year marks a decade of AKF Run Fur Life, and we are proud to celebrate it with our long-standing partner, Mars Philippines. Together, we’ve built initiatives such as www.WeR4HappyTails.com, a portal that connects future pet parents with adoptable cats and dogs from partner shelters,” adds Atty. Heidi Marquez-Caguioa, Program Director of Animal Kingdom Foundation. “The site not only promotes responsible pet ownership, but also helps families find the furry companions who will change their lives forever. It’s the perfect moment to take that step and welcome a new companion and get #TwoLivesChanged”.

Two Lives Changed: A Movement of Mutual Transformation

The message behind #TwoLivesChanged is deeply resonant today. As pets take on greater importance in people’s emotional and social lives, particularly among younger generations, the movement underscores a growing truth: pets and people are better together. According to the 2025 Mars and CALM PAWS survey, 83% of people worldwide say their pet has improved their mental wellbeing — a reminder that adopting a pet is more than a kind act; it’s an investment in mutual happiness and healing.

While adoption rates in the Philippines remain low, Mars believes every single adoption creates ripples of change. Through sustained partnerships and educational initiatives, Mars and its collaborators continue working toward a world where every pet has a home — and every home has a pet to love.

 

#MarsPetAdoption #MarsPetAdoptionSEA #TwoLivesChanged #GlobalAdoptionWeekend #Pedigree #MarsPetcare #ABetterWorldforPets

Bea Alonzo celebrates wellness in peak years with Birch Tree Adult Boost

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Multi-awarded actress Bea Alonzo proudly shares how she keeps her tip-top health and shape in her strongest years with Birch Tree Adult Boost, the flagship milk brand of Century Pacific Food Inc., and the trusted adult milk brand in the Philippines.

Bea Alonzo as the newest ambassador of Birch Tree Adult Boost.

With a busy and active lifestyle that includes indulging in sports and frequent travels, Bea recognizes the importance of having nutritional support to keep up with everything she enjoys.

“Staying strong and healthy isn’t just a goal; it is a way of life. Drinking the right milk gives me the nutrients that I need to stay strong, healthy, and at my best every day. Gladly, there is Birch Tree Adult Boost milk that can give me the right nutrition,” said Bea Alonzo.

Milk plays an important role at every stage of life as the body evolves over time. Children need it for growth and development, teens rely on it for bone health and cognition, while adults need it for bone strength and immunity. Adults, specifically, require extra vitamins and nutrients for sustenance, which is why Birch Tree Adult Boost is specially formulated to provide that support.

Birch Tree Adult Boost has the Active Tri-Boost formula that supports overall wellness in adults by providing support nutrients such as Vitamin C, Vitamin D, B-vitamins, Iron, and Zinc. These nutrients help to strengthen immunity, sustain energy, and heighten brain function. Perfect for adults who want to remain healthy and energetic just like Bea.

Bea Alonzo enjoyed a skiing adventure in her Andorra trip, showcasing her passion for active living.

“As I turn 38 this October, I become even more mindful of my health and my body, and I like challenging myself with different ways to maintain good health,” Bea shared. “I like doing workouts like push-ups, squats, planks, and other sporty activities, then I balance it with proper nutrition. Birch Tree Adult Boost gives me that extra support so I can keep up with my busy lifestyle,” she added.

As an award-winning actress and entrepreneur, Bea has built a strong reputation both in entertainment and in business. With her passion for travel and discovering new experiences, she proves that life gets better as we reach our peak years.

“We wanted to highlight how milk isn’t just for kids, it’s just as important for adults who want to stay strong, energized, and overall healthy. That’s why we partnered with Bea Alonzo for Birch Tree Adult Boost. She embodies the idea that age is not a limit, you can be at your best at every stage of your life,” shared Greg Banzon, Executive Vice President & Chief Operations Officer of Century Pacific Food, Inc.

Watch the latest commercial of Birch Tree Adult Boost featuring Bea Alonzo here:

https://bit.ly/BeaAlonzoBTAB.

For more information, please visit https://www.birchtree.com.ph/ or follow Birch Tree on Facebook at https://www.facebook.com/BirchTreeAdultBoost or @birchtreeadultboost on Instagram for more updates.

“ENHYPEN VR CONCERT : IMMERSION” in Manila this November 20 to December 6, 2025

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Exciting news for ENGENEs!

K-pop’s unrivaled storytellers ENHYPEN, who have showcased their solid live performances and powerful stages to establish a unique presence on the global scene, are set to meet fans worldwide in a whole new way through their first-ever VR concert, “ENHYPEN VR CONCERT : IMMERSION”, which is confirmed to be shown in Manila exclusively at Gateway Cineplex from November 20 to  December 6, 2025. Tickets will be available starting 8 November at 12PM via GatewayImmersive.com.ph .  Presented by Wilbros Live.

 

“ENHYPEN VR CONCERT: IMMERSION” begins with a mysterious invitation from ENHYPEN to their fans, ENGENEs. As whispers from the members echo through an unfamiliar hallway, the line between reality and fantasy starts to blur. The audience is then transported into ever-changing spaces: a vast office, an abandoned factory, and a rooftop where a pink moon and red moon coexist coming face-to-face with a whole new side of ENHYPEN never seen before. Moreover, fans can experience ENHYPEN’s visuals and performances vividly brought to life right before their eyes, closer than ever at a 0cm distance.

 

This VR concert was produced using AMAZE’s cutting-edge technology. It features innovative interactive elements such as a heart effect appearing on screen when the viewer makes a hand-heart gesture, and a branching scene that allows fans to choose one of the seven members and watch the concert from their favorite’s point of view. These new experiential features deliver an unprecedented level of immersion never seen in previous VR concerts.

 

The VR concert “IMMERSION” is the first-ever VR concert project to simultaneously announce and confirm its release in advance across about 40 major cities worldwide, including Korea, the United States, Japan, China, Southeast Asia, and Europe. Through this, ENHYPEN has once again proven their stature as a global artist. As the largest project of its kind, spanning from North and Central America to Europe, it not only demonstrates ENHYPEN’s explosive global popularity but also highlights the expanding global distribution network and technological excellence of AMAZE making this achievement all the more significant.

 

“ENHYPEN VR CONCERT: IMMERSION” brings together AMAZE’s proprietary technologies including ultra-high-definition 12K live-action filming, Unreal Engine-based VFX, and AI super-resolution to deliver a level of immersion and emotion beyond that of any previous VR concert. Viewers will feel as if they are standing right in front of a real stage, fully experiencing ENHYPEN’s performance and emotional depth in the most vivid way possible.

Health expert says milk matters in bridging children’s nutritional gap

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As the Philippines ushers in National Children’s Month this November, renewed calls were made to focus on bridging the alarming nutritional gap in Filipino children.

Fuel their future with proper nutrition

The 2023 report of the Food and Nutrition Research Institute (FNRI) revealed that 21.3% of Filipino children aged 5-10 years old are underweight, 8.4% have muscle wasting, and 12.9% are either overweight or obese. These numbers are higher compared to their 2021 data.

This was echoed in the February 2025 research of Thrive, a non-profit organization with an international board and advisory council, which said that childhood malnutrition remains a critical issue in the Philippines.

Dr. Yvonne Marie Ferrer, FEIHE Philippines’ Medical Affairs Head, echoed the calls to address children’s nutritional challenges, especially during early childhood, which is a period of rapid growth and development. She said that if parents miss out on this chance to support the child’s growth and development during early childhood, there could be a risk for lesser opportunities to excel later in life.

Dr. Ferrer said that one effective and simple step to help close the nutritional gap is for school-aged children to consume one to two glasses of milk daily, explaining that milk offers a lot of nutritional benefits for optimal growth and development.

However, a recent FNRI study showed that only half of the population of Filipino children consume milk daily and Dr. Ferrer said that this is a cause for concern.

“Parents should not miss out on the milk benefits for their children as an essential food and nutritional source. Not drinking milk on a daily basis may leave lasting consequences on children’s health and learning potential,” she said.

However, Dr. Ferrer said that not all milk is created the same and advised parents to be mindful about the milk they give their kids.

“Fresh milk formula would be a great choice for growing kids such as AceKid Activegro. Unlike conventional milk formulas which go through numerous heating treatments in their milk manufacturing, AceKid fresh milk formula has a game changer farm-to-can process. High heat treatment and storage required in conventional milk manufacturing degrade nutrients, and even leads to loss of some essential nutrients needed for the child’s growth and development. With FEIHEs single step process, heat treatment and storage are lessened, resulting in retention of milk’s natural nutrients," Dr. Ferrer explained.

“Parents would also be happy to know that AceKid does not contain sucrose and maltodextrin, preventing early tooth decay and picky eating due to the sweet taste conditioning and the possibility of having diabetes later in life,” she adds.

More importantly, Dr. Ferrer said AceKid ActiveGro is produced from the pristine “golden milk source belt” at 47° North Latitude. This region is known for its fertile black soil, rich in nutrients like nitrogen, potassium, calcium, and magnesium—ideal for growing high-quality feed for dairy cows.

“Cows fed with crops from this golden dairy source produce milk that is naturally more nutrient-rich,” Dr. Ferrer said.

In choosing milk for their kids, parents should also pay attention to the milk’s texture, smell and solubility as children tend to reject milk that smells strong or feels clumpy,” she advised.

AceKid ActiveGro is processed using fresh milk formula, retaining the natural aroma of milk and its nutrients. The single step approach also leads to easy solubility of the milk when mixed with water. All these features make it easy for mothers to convince their children to drink milk, according to several testimonies of mothers.

As Filipino families continue to navigate the nutritional gap challenges, AceKid ActiveGro champions a simple yet powerful call: invest in children’s nutrition, one glass of fresh milk formula at a time, positioning itself as a trusted partner in building a healthier future for the next generation.

Jobstreet by SEEK democratizes easy talent hunting for small, medium businesses through SMEasy

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Small and medium-sized enterprise (SME) owners often wear many hats, juggling different responsibilities to keep their business running. That is why employers who leverage tools that help optimize their processes have an advantage, including attracting and hiring quality talent.

Leading online job portal Jobstreet by SEEK is now making hiring easier and more efficient with SMEasy, helping SME owners in finding the right people for their business while empowering them throughout the hiring process through user-friendly tools and recruitment tips.

The campaign reinforces the platform’s free job posting feature for SME owners, with the potential of reaching thousands of quality jobseekers from its nearly 14-million candidate user base nationwide. Jobstreet by SEEK also encourages hirers to utilize legitimate job platforms to minimize the risks of hiring fraudulent applicants and secure the best talent with confidence.

The user-friendly feature offers a straightforward process, ideal for busy business owners. They just need to create an employer account through the Jobstreet by SEEK website, and upon verification, they can click ‘create a job ad’, fill in the important details for the vacant position, choose the “Lite” option, add the job description for the role, as well as optional screening questions. Once submitted, the job post will automatically appear to active job seekers, all at no cost.

“Part of our mission in providing jobs to every Filipino is by making job posting more accessible to hirers, particularly SMEs who make up the majority of our employment market. With SMEasy, we aim to empower and support SMEs across the country with valuable insights and tools to help build their teams and businesses from the ground up,” said Dannah Majaracon, Jobstreet by SEEK Managing Director in the Philippines.

Jobstreet by SEEK also shares practical tips to help employers write job ads efficiently, such as keeping the job post concise and mobile-friendly. They also encourage employers to include a brief company background and highlight the salary range and company benefits if possible, to attract job seekers.

For more tips on how to start your free talent search, check out their official Facebook page @JobstreetPH or YouTube channel @JobStreetPhilippines. For more information, visit https://ph.employer.seek.com/.