Century Tuna presents the winning moves of James Reid

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After a big reveal that showcased a body reinvented by Century Tuna, stopped EDSA traffic, and sent fans on a social media frenzy, top actor James Reid appears anew in a TV commercial that gives a glimpse on how thinking like a champion has brought him to where he is now. 

There’s no denying that James Reid is one of the hottest young actors today. He’s a social media phenomenon—with millions of followers online, not counting the various fan accounts that his devoted followers set up. The highly bankable love team JaDine, in which he is paired with his reel and real life partner Nadine Lustre, has sent their legions of fans in a frenzy, whether in mall tours, concerts, meet and greets, and even online where they are constant trending topics.

There are his chart-topping albums including Reid Alert which hit certified platinum level status last May. Then there are his box-office film successes—the 2014 romantic comedy and his launch movie Diary ng Panget; and Talk Back and You’re Dead, the teen romance flick that followed a year later. No doubt, his biggest hit to date is On the Wings of Love, the top-rating primetime series with Nadine that kept viewers glued to their TV sets until its sensational finale.

Clearly, James Reid is on a winning streak and his steady career path is one that is marked by a succession of winning moves. Recently, he joined the ranks of Anne Curtis and Derek Ramsey as endorser of Century Tuna, the country’s number one tuna.

Becoming part of the Century Tuna family has certainly paid off for the young hunk. He is presently at his fittest—sculpted abs, toned muscles, firm biceps—which can be attributed to a rigorous fitness regimen and a proper diet consisting of good protein that Century Tuna can provide. It’s no surprise then that James headlines their latest campaign, where he appears in a series of sizzling television commercials: the first, a TV spot focusing on metamorphosis that sent his fans in a frenzy and created a sensation; the second, which is presently airing, revolves around the idea of commitment and loyalty.

Century Tuna couldn’t be happier for having James in its roster of celebrity endorsers. From the very beginning, they already saw a champion in him. “His story is truly inspiring,” said Greg Banzon, Century Tuna General Manager. “It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.” 

Meanwhile, for James, it’s really all about trust. “I liken it to a championship game,” he reveals. “If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

With bated breath, we watch as James continues to transform—from a teen heartthrob to a more mature actor with the determination, the attitude and the body to conquer and win in the challenging world of show business. 

Kapuso Miguel Tanfelix is now the U4U Ambassador

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GMA7 Network contract star, Kapuso young and rising actor Miguel Tanfelix is now the Celebrity Ambassador of U4U - the voice of responsible Filipino teens, to inspire others to make responsible decisions for their future. 

Aimed to fulfill the right of young Filipinos to accurate information, U4U is the Commission on Population / POPCOM's flagship program for Filipino teenagers.

The Commission on Population (POPCOM) taps young actor Tanfelix as the Celebrity Ambassador of U4U befits his personality as he is widely regarded as one of the most sought-after and responsible young actors today. 

"Miguel Tanfelix is a good role model. Despite being a celebrity, he still finds time to study. He has a great relationship with his parents and family. As the U4U Ambassador, he will inspire other Filipino teens to make responsible decisions for their future," said Dr. Carmina Aquino, senior technical advisor of CHSI.

Tanfelix is one of the top young personalities who have used social media to showcase their talents. YouTube videos of Tanfelix using the app Musical.ly were featured in the television show, “Good Morning America.”

POPCOM's partnership with Tanfelix was formally launched during a press conference held September 14, 2016, Annabels Restaurant, Tomas Morato, Quezon City.

“This advocacy is all about respect for one’s self.  When a young person uses his or her own strengths and works on his or her own weaknesses, that person earns not only self-respect but also the trust of other people,” said 17-year old Tanfelix.

POPCOM kicked off U4U in 2014 as an innovative caravan for teens and by teens. POPCOM executive director, Dr. Juan Antonio Perez said that U4U is one of several programs of the government aimed to fulfill the right of young Filipinos to accurate information. 

Through its various face-to-face, mobile and social media platforms, U4U brings critical messages to millions of Filipino teenagers and help them make responsible decisions to prevent teenage pregnancy and sexually transmitted infections (STIs).

“So far, we have brought these messages to over 4 million young Filipinos from Batanes to Maguindanao. Almost every week, U4U events are held in different parts of the country, in intimate or big open spaces,” Perez said. He also encouraged members of the press to share U4U’s mobile and online platforms with their young loved-ones.

“Teenage pregnancy is on the rise. Approximately, one in three teenagers had engaged in premarital sex,” said Perez, citing a 2013 study in the Philippines.

Tanfelix, whose social media accounts have over a million following, said  “I hope to help POPCOM reach as many teens as possible.” 

With the support of the United Nations Population Fund (UNFPA), POPCOM and its partner, the Center for Health Solutions and Innovations Philippines, Inc. (CHSI) selected Tanfelix not only for his star power but also for his decision to continue his education. 

As a U4U ambassador, Tanfelix will participate in a number of awareness-raising activities including, the U4U Teen Trail event – an interactive event on puberty, romance and relationships. POPCOM and CHSI helped prepare Tanfelix for his task as U4U ambassador by engaging him as a peer educator along with other student leaders of Commonwealth High School in Quezon City.

Tanfelix will lead a U4U Teen Trail event on September 17, to be held at the Commonwealth High School. Tanfelix also had the privilege to meet UNFPA country representative, Klaus Beck to hand over the Grand Anvil Award, the most coveted recognition in public relations and strategic communications. Last March, U4U was named as the most outstanding communication program on social good in 2015 by the Public Relations Society of the Philippines (PRSP). 

“When I heard of and read about U4U, I told myself that I wanted to be part of U4U. When I had the chance to meet the other peer educators and attend a really fun workshop about teen health, I fell in love with U4U,” said Tanfelix. 

Tanfelix’s formal induction as U4U Ambassador came just a week before the pilot of his new show Usapang Real Love (URL) with onscreen partner, Bianca Umali, and also before his 18th birthday.

“I still have two more years as a teenager. I hope to continue being the voice of responsible Filipino teens.”

Tanfelix started his career in 2004 after winning the plum title in Starstruck Kids, the kiddie version of the reality talent search. Since then, he has appeared in various TV shows of GMA 7, most notably in Mulawin, Niño and Wish I May. 

In July 2015, Tanfelix became popular in Indonesia, Malaysia and Timor Leste because of his viral Dubsmash video of Brandon Beal's hit song Twerk It Like Miley. He was featured in an Indonesian newspaper, "Sumatera Ekspres" twice. He also receives several invitation to go to Indonesia for a TV guesting and show. He has a strong following in Indonesia that is evident in his posts in social medias that contains Bahasa (Indonesian) language comments. Almost 300k+ followers was added on his social media accounts, most of them are Indonesians. (Wikipedia)

Apart from U4U, Tanfelix is also involved in a reading and literacy program for school children.

To know more, you may you follow us on Facebook at http://facebook.com/u4u.ph. 

Coca-Cola Philippines inspires companies on inclusive business

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COCA-COLA IS THE FIRST FORTUNE 500 COMPANY TO REPLENISH ALL THE WATER IT USES GLOBALLY

Company and its bottling partners meet 2020 water replenishment goal 5 years early; intend to maintain water stewardship performance as business continues to grow

The Coca-Cola Company and its global bottling partners (the Coca-Cola system) today announced they have met their goal to replenish, or in other words balance, the equivalent amount of water used in their global sales volume back to nature and communities. Based on this achievement, Coca-Cola is the first Fortune 500 Company to publicly claim achieving such an aggressive water replenishment target.1

The Coca-Cola system also announced progress against its water efficiency goal. The Company and its bottling partners improved water use efficiency by 2.5 percent from 2014 to 2015, adding to a cumulative 27 percent improvement since 2004.

Based on a global water use assessment validated by LimnoTech and Deloitte, and conducted in association with The Nature Conservancy (TNC), the Coca-Cola system returned an estimated 191.9 billion liters of water to nature and communities in 2015 through community water projects, equaling the equivalent of 115 percent of the water used in Coca-Cola’s beverages last year.

“This achievement marks a moment of pride for Coca-Cola and our partners. A goal that started as aspiration in 2007 is today a reality and a global milestone we plan to maintain as our business grows,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company.

“Now, every time a consumer drinks a Coca-Cola product, they can have confidence that our company and bottling partners are committed to responsible water use today and tomorrow. We are keenly aware that our water stewardship work is unfinished and remain focused on exploring next steps to advance our water programs and performance.”

The Coca-Cola system has achieved its water replenishment goals through 248 community water partnership projects in 71 countries focused on safe water access, watershed protection and water for productive use. In many cases, projects also provide access to sanitation and education, help improve local livelihoods, assist communities with adapting to climate change, improve water quality, enhance biodiversity, engage on policy and build awareness on water issues. The program aspects mentioned in the preceding sentence do not contribute to Coca-Cola’s replenish volume.

Replenish performance is independently reviewed by LimnoTech and verified by Deloitte. That work is reflected in a 1,188 page report. The methodology for calculating water replenishment benefits was created in collaboration with The Nature Conservancy and LimnoTech. It was the subject of scientific technical peer review to verify its accuracy, and uses generally accepted scientific and technical methods. Projects are reviewed annually and evaluated using this methodology.

Some replenish projects directly return water to the source we use while others are outside the watershed our plant uses but are important to help meet needs of local governments, communities and partners where there is a pressing need. Coca-Cola and its partners seek projects that have a direct benefit, can be scaled up to have greater impact by reaching more people and parts of an ecosystem, are easy to learn from and replicate in other places where the challenges are similar, and can be built to be sustainable by the community over time, continuing to replenish water. These efforts, as well as new projects, frequently address local source water vulnerabilities and balance additional sales volume as 

Coca-Cola’s business continues to grow.

At each of its 863 plants globally, Coca-Cola requires operations to determine the sustainability of the water supply they share with others in terms of quality, quantity, and other issues such as infrastructure to treat and distribute water. Through this process, one of the factors Coca-Cola plants must examine is whether or not their use of water and discharge of water has the potential to negatively impact the ability of other community members to access a sufficient quantity and quality of water. If so, or if there are areas where water sources may still be unsustainable in some aspect, Coca-Cola’s requirement then mandates that each plant develop and implement a Source Water Protection Plan. The plan, among other things, engages others to mutually seek solutions to promote the sustainability of the local water source. This may result in replenish projects or other opportunities. While each plant may not replenish all water to its direct source, Coca-Cola’s policy is to require that all plants work to ensure they do not negatively impact water sources and work with the community on longer term solutions.

Coca-Cola’s replenishment strategy supports the Company’s overall water goal to safely return to communities and nature an amount of water equal to what is used in its beverages and their production. On the production side, the Coca-Cola system returned approximately 145.8 billion liters of water used in its manufacturing processes back to local watersheds near our bottling plants through treated wastewater in 2015. 

“All life depends on water, but less than 1 percent of the world’s water is fresh and accessible. From mountain glaciers to estuaries, we must account for the whole system if we hope to secure freshwater for all,” said Carter Roberts, World Wildlife Fund (WWF) President and CEO. “This means partnerships matter. This is an important milestone in Coca-Cola’s continued leadership on water stewardship and sets a standard for other water users to build from.”

Coca-Cola collaborates on replenish projects with governments, civil society and other members of the private sector. Some of the many organizations Coca-Cola partnerswith include Global Environment & Technology Foundation (GETF), Millennium Challenge Corporation, TNC, United Nations Development Programme (UNDP), UN-Habitat, United States Agency for International Development (USAID), WaterAid, Water and Sanitation for the Urban Poor (WSUP), Water for People, WWF, and World Vision.

Four programs with significant contribution to Coca-Cola’s water replenishment activities are our global conservation partnership with WWF, The Coca-Cola Africa Foundation’s Replenish Africa Initiative (RAIN), the Company’s Every Drop Matterspartnership with UNDP, which expanded to New World in 2014, and Coca-Cola’s investment in 50 water funds across 12 countries in Africa, Latin America and the Caribbean, with key partners TNC, FEMSA Foundation and the Inter-American Development Bank (IDB). All of these programs are active and committed through 2020.

Replenish projects work to balance, or offset, the direct water use of The Coca-Cola Company and its bottling partners across operations in more than 200 countries. The water use is inclusive of water used within manufacturing as well as finished beverages, which includes water from fountain sales. The water footprint of growing agricultural ingredients sourced by the Coca-Cola system is not included in this goal. However, sustainable water practices are part of Coca-Cola’s Sustainable Agriculture Guiding Principles required for suppliers.

To learn more about Coca-Cola’s water stewardship program, visit the Company’swater stewardship report.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.

1We acknowledge that different companies and industries water use varies within their products and production. Coca-Cola’s claim is based on publicly reported claims and information as of June 1, 2016, and is inclusive of water return against direct water use.

Capture and share VR photos with Cardboard Camera, now on iOS

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Whether you’re hiking on the Olympic Peninsula or attending your cousin’s wedding, go beyond the flat photo or selfie. 

With Cardboard Camera—now available on iOS as well as Android—you can capture 3D 360-degree virtual reality photos. Just like Google Cardboard, it works with the phone you already have with you. VR photos taken with Cardboard Camera are three-dimensional panoramas that can transport you right back to the moment. Near things look near and far things look far. You can look around to explore the image in all directions, and even hear sound recorded while you took the photo to hear the moment exactly as it happened. To capture a VR photo, hold your phone vertically, tap record, then turn around as though you’re taking a panorama.

Bugaboo Spire in B.C., Canada captured by Googler Adam Dickinson Starting today, you can also share your VR photos with friends and family on both iPhone and Android devices. Select multiple photos to create a virtual photo album, tap the share icon, and Cardboard Camera will generate a link (like this) that can be emailed, messaged, or posted in apps and on the web. With a VR viewer like Google Cardboard, your friends can relive those moments as if they were there.

From rock concerts to real estate to mountaintop vistas, more than 5 million moments have been captured with Cardboard Camera on Android. 

Share your VR photos with the #CardboardCamera hashtag—we can’t wait to see the world through your lens.

Give Life to Dreams, Merck continues advocacy on fertility awareness

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For some Filipino couples, dreams of having and raising a baby together are dashed by fertility issues, which, unknown to many, is actually a disease recognized by the World Health Organization (WHO). The organization describes infertility as “a disease of the reproductive system defined by the failure to achieve a clinical pregnancy after 12 months or more of regular unprotected sexual intercourse.”

Merck Philippines, the local arm of the world’s oldest pharmaceutical and chemical company, joined forces with St. Luke’s Medical Center – Global City for a public information project that promotes awareness on infertility, as well as the different medical solutions that can give life to the dreams of Filipino couples. This project coincides with the fifth year of St. Luke’s flagship Center for Advanced Reproductive Medicine and Infertility (CARMI).

“As of a Synovate survey we conducted in 2011, one out of ten Filipinos are suffering from infertility.  This condition is related to our socio-cultural practices, including the marrying age, educational status, and professional goals,” said CARMI head Dr. Virgilio M. Novero, Jr.

Aside from socio-cultural factors mentioned by Dr. Novero, a couple’s fertility can also be affected by issues in the female and male reproductive systems, as well as various medical conditions that can affect the quality of the egg and sperm cells. 

“Instead of just giving up their dreams of having a child, there are modern and effective ways to address infertility,” explained Dr. Novero. “A couple can come in for a series of basic and ancillary tests to determine the root cause of their fertility issues, and we can help develop a treatment plan that will deliver their desired result: pregnancy.”

The science of ART

One of the medical solutions that childless Filipino couples can explore is Assisted Reproductive Technology (ART), which is an umbrella term that refers to in-vitro fertilization (IVF) and its variants. This special fertility treatment procedure stimulates multiple ovarian follicles and facilitates egg cell retrieval. During the course of treatment, embryos will be formed outside of the female patient’s body—and once the “cultures” have formed successfully, they will be transferred to the patient’s uterus.

ART is recommended for patients suffering from blocked fallopian tubes, severe sperm deficits, unexplained infertility, mild endometriosis, and ovulation disorders, among others.

Though not unheard of for Filipinos, IVF is often seen as risky, needlessly expensive, exclusive to those who can get the procedure done abroad, and worse, ineffective. Dr. Novero explained that ART has made significant improvement in efficiency over the years.

“In the past, doctors can only recommend IVF to a select few,” said D, r. Novero. “But in the recent years, technological advances, including new knowledge in hormonal treatment, improvement in video technology and other medical equipment, has boosted IVF’s efficiency.”

Dr. Novero mentioned that the success rate of the procedure has also recently seen a significant rise—today, over six million children are born all over the world after their parents have undergone an IVF procedure.

“Our success rates are now at 35 to 50 percent for pregnancy, and 20 to 25 percent for live births,” Dr. Novero said proudly. “The success rates depend on the patient’s profile, the competence of the medical staff, the quality and standards of the IVF lab, and of course the use of cutting-edge technology. At CARMI, our patients can be assured that we have a team of highly trained and experienced medical staff, a state-of-the-art IVF lab, and modern technology that can increase the success rate of pregnancy and live birth.”

“With the help of Filipino doctors and specialty groups, Merck has been able to propagate more information on infertility,” said Dess Cartaño, Senior Product Manager for Fertility, Merck Philippines. “At this point, we want to provide fertility-challenged couples with actual, effective, and efficient solutions that will give life to their dreams of a family once more.”

To know more about infertility and IVF in the Philippines, Merck Philippines will be holding a seminar on the science and possibilities of IVF on September 24 at the Crowne Plaza Hotel in Ortigas.