Century Tuna’s “Saving Our Seas” continues to champion Plastic Circular Economy and strengthens efforts in Reef and Coastal Clean-up

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After its successful run in 2023, Century Tuna, the country’s no.1 tuna brand, continues to lead the charge in marine conservation in the Philippines, further solidifying its commitment to fighting plastic pollution with the 2nd year of its “Saving Our Seas” campaign.

Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered for the “Saving Our Seas” International Coastal Cleanup Day activity on the coast of Anilao in Batangas.

This 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities across the country.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, Century Pacific Food Inc., talked about the second year of the “Saving Our Seas” Initiative

“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. (CPFI). “That’s why we’re doing this—aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”

Ms. Bea Ballesca-Martinez, Century Tuna Marketing Manager, helmed the Coastal Clean-up leg of Century Tuna “Saving Our Seas” in Mabini, Batangas.

In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy - where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment.

Ms. Ilusion Farias, HOPE Managing Director shared the importance of teaching students about the Plastic Circular Economy at the Century Tuna “Saving Our Seas” School Plastic Drive

“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ms. Ilusion Farias, HOPE Managing Director.

Century Tuna Superbods 2024 finalists led by Century Tuna Superbods 2024 Runner-up Patrick Patawaran, participated in the Century Tuna 'Saving Our Seas' International Coastal Cleanup Day in Mabini, Batangas.

Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers participated in a coastal and reef cleanup activity in Mabini, Batangas. They were able to collect a total of 357 kilograms of plastic waste from both the shoreline and underwater.

Volunteer divers participated in the Century Tuna ‘Saving Our Seas’ reef cleanup activity 

in Mabini, Batangas.

The award-winning Century Tuna’s “Saving Our Seas” campaign is a continuation of its bigger mission to aid in marine conservation. Last year, the campaign was able to surpass its initial target of collecting 10 metric tons of plastic waste and avoiding it getting leaked into our seas.

CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.

Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on the idea of a Plastic Circular Economy.

Century Tuna Superbods finalists and CPFI executives spearheaded the Century Tuna 'Saving Our Seas' coastal cleanup in Subic Bay, Zambales.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook

 at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Century Tuna awards the Superbods 2024 #BestYouEver Grand Winners

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Inspired more than ever, Century Tuna, the no. 1 tuna brand in the Philippines, hails Jether Palomo and Justine Felizarta as the Grand Winners for Century Tuna Superbods 2024 #BestYouEver besting the 36 finalists.

Century Tuna Superbods 2024 Grand Winners Jether Palomo and Justine Felizarta

Century Tuna Male Superbod Grand Winner Jether Palomo is a Filipino fitness influencer and Mister Tourism World Philippines who loves to share his travel and wellness journeys. Meanwhile, Century Tuna Female Superbods Grand Winner Justine Felizarta was Miss Tourism World 2022 1st runner-up and an inspiring beauty and fitness enthusiast.

Jether and Justine will take home PHP500,000 tax-free each. Patrick Patawaran and Jessica Marasigan were also named as the Century Tuna Superbods runners-up.

The prime fitness and wellness competition in the country, the Century Tuna Superbods 2024 #BestYouEver celebrated the exceptional stories of the 36 finalists and their journey towards physical transformation and personal growth and their advocacies on self-love and self-improvement. Through the Century Tuna Superbods competition, Century Tuna together with the Superbods embraced the best version of themselves.

Century Tuna Superbods 2024 Ambassador Kathryn Bernardo

Held at the Marriott Grand Ballroom in Pasay, the star-studded Finals Night was headlined by Century Tuna Superbod Kathryn Bernardo who spearheaded the #BestYouEver movement as she brought the heat on with a breathtaking performance with the iconic dance group, GForce. Filipino indie band Lola Amour also performed their viral songs including “Raining in Manila”.

Century Tuna Superbods 2024 Celebrity Judges

Aside from the sizzling performances, the powerhouse lineup of judges included Miss Universe 2015 and Century Tuna Endorser Ms. Pia Wurtzbach-Jauncey, Primetime and Box Office Queen and Supermom Ms. Marian Rivera-Dantes, Philippines' Original Heartthrob Mr. Aga Muhlach, and Actor and Public Servant Mr. Richard Gomez. They are joined by PC&V Communications Inc. President Ms. Carol San Pedro, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

The Century Tuna Superbods Finals Night was front-lined by host actor Robi Domingo and Miss Universe 2022 R'Bonney Gabriel.

Featuring their healthy and fit physiques and inspiring #BestYouEver stories, the Superbods finalists showcased their charms and charisma wearing their lifestyle wear, Bench Activewear, swimwear, and resort wear on the runway before the announcement of the Top 8 Male and Top 8 Female Superbods for the Question and Answer portion.

Top 16 Superbods grand finalists were Jether Palomo, Jeff Ong, Aaron Davis, Carlo Adorador, Patrick Patawaran, Naia Ching, Nikko Nackaerts, Michael Ver Comaling, Justine Felizarta, Jessica Marasigan, Imelda Schweighart, Morena Carlos, Inka Magnaye, Julia Sucgang-Bonoan, Brooke Barredo, and Keylyn Trajano.

“You can authentically show who you are as a person. Ultimately, I didn't fall apart but fell into place. Now I wanna be able to use that social platform to continue to inspire others on their fitness journey on becoming their best you ever,” said Jether Palomo during the question-and-answer portion which won the hearts of the judges.

Justine Felizarta also said, “Winning Superbods is more than just a title for me. Even when there are a lot of challenges and obstacles along the way, I strive to be the best version of myself. I want to inspire more people to go out of their comfort zone and chase their dreams no matter how big it is.”

The finalists went through a series of activities and challenges where they got to showcase their wits, physical strength, and advocacies leading up to the Finals Night.

Among the special awards received by the Century Tuna Superbods during the Finals Night were the following: Slay the Runway awarded by Jojo Bragais - Jether Palomo and Jessica Marasigan; Super Stunner (Photogenic) - Aaron Davis and Jessica Marasiga; Perfect Smile Award awarded by Urban Smiles - Jether Palomo and Jessica Marasigan; People’s Choice Award - Jether Palomo and Inka Magnaye; Bench Active Lifestyle Icon Award - Aaron Davis and Hazel Ortiz; Superdad and Supermom Award - Carlo Adorador, Imelda Schweighart, Enzo Bonoan and Julia Sucgang-Bonoan; Unstoppable Award from Anytime Fitness - Carlo Adorador and Jasmin Ariola; Ageless Award - Derick Hibaler and Miaow Ayesa; Flex Like a Superbod awarded by Masflex - Jether Palomo and Brooke Barredo; Best Yesterday awarded by Garmin - Jether Palomo and Inka Magnaye; Fitness Breakthrough Award - Angel Mallari and Keylyn Trajano; Belo Skincare Sensation Award - Aaron Davis and Jessica Marasigan; and E-commerce Superstar Award - Jether Palomo

“We cannot express how proud we are of the Century Tuna Superbods 2024 #BestYouEver finalists. Congratulations to Justine and Jether for leading the pack. We hope that your journey as Superbods will not end tonight and we hope you’ll continue your advocacy of inspiring other to be the best versions of themselves,” said Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

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CENTURY TUNA SUPERBODS 2024 WINNERS LIST

GRAND WINNERS

Century Tuna Male Superbod Grand Winner - Jether Palomo

Century Tuna Female Superbods Grand Winner - Justine Felizarta

1ST RUNNERS UP

Century Tuna Male Superbod 1st Runner Up - Patrick Patawaran

Century Tuna Female Superbod 1st Runner Up - Jessica Marasigan

SPECIAL AWARDS

● Slay the Runway awarded by Jojo Bragais - Jether Palomo and Jessica Marasigan

● Super Stunner (Photogenic) - Aaron Davis and Jessica Marasigan

● Perfect Smile Award awarded by Urban Smiles - Jether Palomo and Jessica Marasigan

● People’s Choice Award - Jether Palomo and Inka Magnaye

● Bench Active Lifestyle Icon Award - Aaron Davis and Hazel Ortiz

● Superdad and Supermom Award - Carlo Adorador, Imelda Schweighart, Enzo Bonoan and Julia Sucgang-Bonoan

● Unstoppable Award from Anytime Fitness - Carlo Adorador and Jasmin Ariola

● Ageless Award - Derick Hibaler and Miaow Ayesa

● Flex Like a Superbod awarded by Masflex - Jether Palomo and Brooke Barredo

● Best Yesterday awarded by Garmin - Jether Palomo and Inka Magnaye

● Fitness Breakthrough Award - Angel Mallari and Keylyn Trajano

● Belo Skincare Sensation Award - Aaron Davis and Jessica Marasigan

● E-commerce Superstar Award - Jether Palomo

Kathryn Bernardo, Century Tuna Superbods Finalists turn up the summer heat at the #BestYouEver Launch

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The summer just got hotter and fitter as the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign

Century Tuna Superbod Kathryn Bernardo takes on the center stage as she leads the Century Tuna Superbods 2024 Best You Ever Launch

The premier fitness competition in the country, Century Tuna Superbods 2024 is now on its 9^th season with the “Best You Ever” campaign that promotes self-love and self-improvement. Encouraging that every bod can be a Superbod, the Best You Ever campaign celebrates the journeys, personal growth, and overall wellness of every Filipino as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists 

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez

“We are on our 9^th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

 

Century Tuna unveils Top 36 Finalists vying for Superbods 2024 Best You Ever

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Century Tuna Superbods 2024 Finalists

Century Tuna, the Philippines' leading tuna brand, finally unveiled the highly anticipated Top 18 male and female Finalists for Century Tuna Superbods 2024 Best You Ever who have inspiring stories to share as they strive for the healthiest and fittest versions of themselves with Century Tuna.

Launched in 2006, Century Tuna Superbods celebrates individuals who have embarked on remarkable journeys of physical transformation, personal growth, and a commitment to healthy living. Now in its 9th season, Century Tuna Superbods has become an iconic national fitness challenge and movement that motivates Filipinos to adopt a healthy and active lifestyle.

After a rigorous evaluation process including online and onsite auditions, the finalists were selected from hundreds of hopeful applicants, each with a unique and inspiring story to share. The finalists were announced at the recently held Century Tuna Superbods Final Callback Event at Ayala Malls Market! Market! in Taguig City.

Century Tuna Superbods Top 18 Male Finalists

The Top 18 finalists for the male category are Nikko Nackaerts, Tony de Oteyza, Angel Mallari, Jerico Ejercito, Jether Palomo, Kris Guevarra, John Jenric Saldivar, Michael Ver Comaling, Jose Vicente Sobrevilla, Patrick Patawaran, John Paulo Dela Cruz, Carlo Adorador, Aaron Davis, Jeff Ong, Enzo Bonoan, Derick Hibaler, Naia Ching, and Joshua David Spider Webb.

Century Tuna Superbods Top 16 Female Finalists

Meanwhile, the finalists for the female category are Monique de los Santos, Mariah Nicole Valdez, Justine Felizarta, Brooke Barredo, Lea Macapagal, Hazel Ortiz, Morena Carlos, Chrystel Mae Correos, Jasmin Ariola, Julia Sucgang-Bonoan, Nælah Alshorbaji, Clare Dacanay, Jessica Marasigan, Miaow Ayesa, Keylyn Trajano and Teodora Marie Reiss.

Completing the Top 18 female Superbods are Imelda Schweighart and Inka Magnaye who were announced as the two online wildcard contenders who were automatically named as Finalists.

The esteemed panel of judges evaluated the finalists' journeys including Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez, Multi-awarded Actress and Miss International 2016 Kylie Verzosa, and Century Tuna Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello who shared their expertise and insights throughout the competition.

The finalists were evaluated through a walk-off to showcase their physiques, charisma, and stage presence and a question-and-answer portion to demonstrate their ability to share their fitness advocacies and wits.

“This year, Century Tuna Superbods does what it does best - bringing out the best in individuals. The ‘Best You Ever’ campaign is truly a game-changer in how we define healthy living in today's times, as portrayed by every passionate heart that accepted this year's challenge. Congratulations to our Top 18 male and female finalists who have shown what becoming their best selves truly means and how different it can be for everyone's journey. We are excited to know more about your journey and watch you inspire others,” said Mr. Carlo Endaya.

The Century Tuna Superbods Final Callback Event was hosted by Robi Domingo with special performances by Sheena Belarmino and Klarisse De Guzman.

Century Tuna Superbods embraced the "Best You Ever" campaign this year, promoting self-love and holistic self-improvement beyond physical transformation. The theme encouraged participants to become the best versions of themselves, led by its celebrity Superbod ambassador, Kathryn Bernardo.

Be on the look out for the finals night of Century Tuna Superbods 2024 Best You Ever Campaign in July and witness the glorious moment of naming this year’s #CenturyTunaSuperbodsBestYouEver winners.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at  https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Kathryn Bernardo unlocks a new chapter – #BestYouEver Era with Century Tuna

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Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates. ####

COMCO SEA, Century Tuna receive the globally acclaimed Platinum Award from MarCom Awards in the USA

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COMCO Southeast Asia, the New PR and Smart Social agency of the powerhouse and award-winning communications group COMCO Mundo League of Enterprises, and its partner brand, Century Tuna, the leading canned tuna product in the Philippines, has recently received the Platinum Award for Strategic Communications for the “Saving Our Seas” initiative from the globally acclaimed MarCom Awards 2023.

In photo is the COMCO Team for Century Tuna led by COMCO Mundo Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Ferdinand Bondoy (third from right), Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Communications Manager / Partner Harvey Llamosa (fourth from left), and Senior Executive Initiatives and Communications Officer Paula Sison (third from left) together with the rest of COMCO Mundo Leaders as they present the 2023 MarCom Platinum Award Statuette at the COMCO Mundo Headquarters in Makati City, The Philippines.

Administered by the Association of Marketing and Communication Professionals (AMCP), the USA-based MarCom Awards underscores excellence in marketing and communication by recognizing creativity, hard work, and generosity of professionals in the industry.

Century Tuna's “Saving Our Seas” Initiative was launched to address the threat of the growing problem of plastic pollution, protect marine biodiversity, and reinforce the idea of a Plastic Circular Economy.

Queen Pia Wurtzbach Shares Her Go-To Easy Recipes

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Century Tuna brand ambassador Pia Wurtzbach wants to set the record straight that healthy eating shouldn’t be hard.

A lot of people struggle with eating healthy because they think it's too pricey and difficult. Some hold the view that healthy eating requires too much effort and that healthy food is unappealing.

It might be challenging to change our poor eating habits because unhealthy junk foods are so readily available in our society. That’s why when it comes to healthy eating, Pia makes sure that her home-cooked meals can be prepared with ease!

The Queen P shares some of her go-to recipes that she usually cooks in between her busy schedule, and it’s surprisingly easy to prepare — whether you’re going solo or with loved ones!

Tuna Pesto Pasta

If you're looking for a recipe that is easy to make, nutritious, and perfect for when you're on the go, then try one of Pia's go-to pasta dish recipe!

This tuna pesto pasta dish contains high levels of protein, omega-3 fatty acids, and other essential nutrients that will easily satisfy your pasta cravings and get that gourmet meal in just a few steps.

In a large pan or skillet, combine Century Tuna Chunks with its oil, garlic and pesto. Simmer until aromatic. Add cooked spaghetti with a little pasta water, and mix well to coat noodles with the sauce. Season with salt and pepper according to taste. Sprinkle Parmesan cheese on top. Serve and enjoy!

Scrambled Egg with Century Tuna

Transform your Filipino breakfast into a heart healthy meal just by adding Century Tuna to your usual scrambled eggs. Instantly adding more protein to help power you through a busy day.

Simmer your favorite Century Tuna variant with its oil and pour beaten eggs. Cook Century Tuna and eggs to preferred doneness and season with salt and pepper. Serve and enjoy with rice for brunch or for anytime of the day.

Tuna and Crackers

Did you also know that Pia is a gamer? On her free time, Pia also loves to slow down and pause in the moment by playing online games, and when she takes a break from playing, she grabs a can of Century Tuna and pairs it with crackers — a staple Filipino snack!

Simply pair your Century Tuna with tasty crackers, and you’ll get a sumptuous yet healthy snack that you can eat after a work-out or during an office or study break.

Made from 100% pure tuna, Century Tuna Premium Red combines the best of both worlds – a healthy indulgence that’s easy to prepare and goes well with a variety of dishes. Tuna is a good source of protein and Omega 3 DHA, which comes with a host of health benefits like better heart health and lower blood pressure. Century Tuna is also low in cholesterol and has no preservatives.

Achieving healthy eating is now easy with Century Tuna! For more easy ways to eat healthy, check out these healthy tuna recipes at /CenturyTuna on Facebook or @centurytunasuperbods on Instagram. #QueenPiaForCenturyTuna

Asia's Multimedia Star Alden Richards advocates the fight against plastic pollution with Century Tuna Saving Our Seas initiative

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Asia's Multimedia Star and Century Tuna Ambassador Alden Richards leads the reef cleanup for the Century Tuna Saving Our Seas Initiative at Anilao in Mabini, Batangas

For the first time ever, Asia’s Multimedia Star and Century Tuna Ambassador Alden Richards dived the seas of Anilao in Mabini, Batangas to join the Century Tuna Saving Our Seas initiative, an advocacy that highlights the importance of preserving the local marine biodiversity and plastic waste management in the country.

Century Tuna Ambassador Alden Richards shows a piece of shoe he found during the reef cleanup.

“I'm not going to scuba dive for leisure but I'm going to scuba dive to help protect the planet and to save our seas,” said Alden pointing out how important it is for celebrities like him to use their platform to influence and amplify the messages on pressing issues including plastic pollution, climate change and other environment concerns.

Century Tuna Ambassador Alden Richards leads the Saving Our Seas initiative with Century Tuna.

The Saving Our Seas program is an initiative of the local canned tuna brand, Century Tuna, that aims to raise awareness about the current challenges that we are facing because of plastic pollution that affects not only marine biodiversity but the human population as well.

Century Tuna recognizes that the Philippines is part of the ‘Coral Triangle’ that is the center of the world’s marine biodiversity which is why the local tuna brand exerts efforts in addressing the ecological challenges that currently affects the Philippine seas.

Century Tuna, through Saving Our Seas, encourages people to join the fight against plastic pollution and become part of the solution to conserving the environment. In partnership with Aling Tindera Waste-to-Cash program by HOPE, an impact organization, communities can collect plastic wastes that they can exchange for an amount of money. The Saving Our Seas project reinforces the Plastic Circular Economy which diverts collected and recycled plastic away from nature.

Alden Richards also revealed that Century Tuna Saving Our Seas is his first environmental advocacy project and that this initiative opened his eyes to the impact of plastic pollution on the ecosystem.

Century Tuna Ambassador Alden Richards collects the trash in the seas of Anilao, Batangas

The superstar said, “This is the first and it’s saddening that people still take waste management for granted. Way back, I used to think that throwing a piece of wrapper wouldn’t hurt but when I saw the reef, it made me ask myself what would happen if 10,000 people thought the same? I believe that change starts in you. If you want to see change, be the change you want to see because the things that we take for granted will make an impact on the future generations.”

Century Tuna Ambassador Alden Richards preparing for the Reef Cleanup

Through the Saving Our Seas initiative, Century Tuna hopes to help strengthen the Plastic Circular Economy which entails that all plastics collected and recycled will not leak back into the open environment. In partnership with HOPE, the Saving Our Seas project aims to collect 10 metric tons of plastic this 2023.

“It's really about the cause that made me say yes – a combination of scuba diving and reef cleaning.  I've never done that in this lifetime so I’m very honored. Thank you, Century Tuna for considering me to be a part of this,” said Alden.

Alden Richards encourages the people of Barangay Ligaya to support the Saving Our Seas Initiative.

Alden Richards was joined by Century Tuna executives including Century Pacific Food Inc. Executive Chairman Mr. Chris Po, Director & Treasurer Mr. Leo Po, EVP & COO Mr. Greg Banzon, VP & GM for Branded Tuna Business Mr. Carlo Endaya, HOPE Founder Ms. Nanette Medved-Po and Managing Director Ms. Ilusion Farias, Century Tuna Superbods winners and finalists together with volunteers from the community.

Century Tuna Ambassador Alden Richards joins the crowd of Brgy. Ligaya, Mabini, Batangas

Coinciding with the celebration of Earth Hour, the commencement of the Saving Our Seas initiative was filled with environment-conscious activities including shore and reef clean up, community visit, and the observance of Earth Hour.

Aside from Asia's Multimedia Star Alden Richards, the newest Century Tuna ambassador Pia Wurtzbach also supports the Saving Our Seas advocacy.

For more information, feel free to visit the newest Saving our Seas microsite at https://centurytuna.ph/SavingOurSeas/ or visit Century Tuna Superbods on Facebook or @centurytunasuperbods on Instagram for more updates.

Century Tuna kicks off the “Saving Our Seas” Initiative to Combat Plastic Pollution

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The Philippines has one of the world's richest marine biodiversity centers, yet we are losing our greatest treasure due to plastic pollution. Century Tuna, the leading canned tuna brand in the Philippines, puts a spotlight on this urgent concern as it launches the “Saving Our Seas” initiative.

The program aims to raise awareness on the significance of marine conservation as well as the importance of the involvement of consumers in the fight against plastic pollution and how they can be part of the solution. 

Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Business, Century Pacific Food Inc. talks about the Saving Our Seas Initiative

“Plastic pollution is one of the most pressing environmental issues we have today and as part of Century Tuna’s mission to give back to our planet and our seas, we will be launching the ‘Saving Our Seas’ initiative to help the fight against plastic pollution, especially in our Philippine Seas,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya. “Let’s make a huge difference for our beaches and continue to enjoy the marine resources we need,” he added.

The initiative started through a Beach and Reef Clean-up activity in several areas in Mabini, Batangas, and was joined by Century Tuna Ambassador Alden Richards and Superbods winners and finalists together with volunteers from the community.

Century Tuna Ambassador Alden Richards talks about his advocacy of saving the seas

“I am so honored to be part of Century Tuna’s ‘Saving Our Seas’ initiative and I totally support this project as I believe that we are all connected to nature. We can only remain healthy if we have a healthy environment. It is our responsibility to protect and save our seas,” said Century Tuna Ambassador Mr. Alden Richards.

Century Tuna’s ‘Saving Our Seas’ initiative is also in partnership with HOPE’s Aling Tindera Waste-to-Cash Program where people in the community can collect their plastic waste and exchange it for cash. Through the Saving Our Seas initiative, Century Tuna reinforces the concept of Plastic Circular Economy–where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment. This is done by bringing it to processors which turn them into something useful and can be used again by the people.

Along the shoreline of Mabini, Batangas, 11 key areas were already deployed with the Aling Tindera waste bins, where people can drop their plastic and convert their trash into cash. Overall, Century Tuna’s Saving Our Seas initiative is aiming to collect at least 10 metric tons of plastics for its pilot year.

Ms. Ilusion Farias shares how Aling Tindera project works

“We are so very excited to partner with Century Tuna for the ‘Saving Our Seas’ initiative. This campaign will help grow awareness and encourage more people to join the fight against plastic pollution,” said Friends of HOPE Managing Director Ms. Ilusion Farias. “We hope Filipinos will take this opportunity to exchange their waste for cash and save our seas at the same time,” she added.

The launch of the “Saving Our Seas” initiative also coincides with the celebration of Earth Hour, the world’s largest grassroots movement for the environment, on March 25, 2023. Century Tuna's “Saving our Seas” initiative has a lot of noteworthy activities to save our Philippine Seas, stay tuned to find out more!

For more information, please visit https://centurytuna.ph/SavingOurSeas/ or visit /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates.