September 3, 2012

Brewing Craziness: Tado at MIBF

Something is brewing at the Manila International Book Fair (MIBF), the country’s longest-running and biggest book fair.  This year, though, the brew turns a little, well, strange as comedian, actor, radio personality and businessman Tado Jimenez joins the fair as one of MIBF’s featured Bookworms.

Arvin “Tado” Jimenez graduated from the Polytechnic University of the Philippines with a degree in Psychology.  Whilst in the university, he was inspired by his artist-friends to study film at the Mowelfund Institute.

Tado is one of the hosts of reality situational comedy show “Strangebrew” with Angel Rivero which saw the tandem play offbeat characters as they interviewed well-known personalities and ordinary people on the job. The show aired in UNTV Channel 37 and Studio 23. His notable catchphrase on the show was “Rakenrol!”

After Strangebrew wrapped up, he reunited with Rivero and contributor Ramon Bautista for his late night talk show on Hit FM 99.5, “BrewRATS”. The program has since moved to internet radio station DigRadio every Thursday from 9 p.m. to midnight.

Tado also owns a t-shirt line called Limitado which feature striking messages and spoofs printed on the items. He runs this business with his wife.

He is also a published author. His first book “Mga Kasinungalingang Pwedeng Sabihin sa Mga Mangmang” features Tado’s thoughts and anecdotes about life and other hilarious stories. He has followed this up with “Nag-iisa Lang Ako”.
As one of MIBF’s Bookworms, Tado, as well as cartoonist Stanley Chi, renowned tour guide Carlos Celdran, and Youtube celebrity Ramon Bautista will be making a series of online videos for the event aiming to entice people from all walks of life.  There truly is something for everyone at the Manila International Book Fair.

MIBF runs from Sept. 14-18 at the SMX Convention Center, Seashell Drive, Mall of Asia Complex, Pasay City. MIBF is organized by Primetrade Asia, Inc. in partnership with Asian Catholic Communicators, Inc., Book Development Association of the Philippines, Philippine Booksellers Association, Inc., and Publishers Representatives Organization of the Philippines. For details, call 896-0661 or 896-0682, or e-mail bookfair@primetradeasia.com.

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