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April 6, 2014

"PINASmile: Masayang Muli ang Kwento ng Summer Natin"


The new  ABS-CBN station ID "aims to promote the Philippines as a unique travel destination that takes pride in the beauty of each region, the country's colorful culture and, of course, the stories behind the unique and infectious smiles of Pinoys.


The video showed Kapamilya stars and news personalities in various parts of the country, armed with a camera in seeking genuine smiles among residents there.

The production team believes that genuine smiles can never be scripted, so the team made the Summer Station ID's goal to bring out raw and authentic happiness from the simple Pinoys. 

The Kapamilya stars and news personalities were tasked to be the smile seekers. They were asked to immortalize these blissful moments with their camera lenses as they immerse themselves with the locals of the different places they visited such as the Igorots of Baguio, Aetas of Mt. Pinatubo and Ivatans of Batanes.

The Summer Station ID team also made it a priority to visit the provinces that have been severely devastated by calamities last year, particularly Bohol, Samar, and Leyte. The positive stories and warm smiles from these hard hit provinces are testaments of how brave and happy the Filipino hearts could be despite the tragedies that our fellow countrymen went through.

Let's make our summer story worth smiling about again, and show the world that the Philippines is one happy place worth visiting and coming back to.

The 2014 ABS-CBN Summer Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos, Patrick de Leon and Ira Zabat. It is directed by Paolo Ramos, Peewee Azarcon-Gonzales.

"PINASmile: Masayang Muli ang Kwento ng Summer Natin," theme song of the station ID was performed by teen stars Kathryn Bernardo and Daniel Padilla.



"PINAsmile"

Artist: Kathryn Bernardo and Daniel Padilla
Album: Theme Song Station ID
Released: 2014
© ABS-CBN

DJ:
I dream one day
Find the road again
Towards the town where
Paradise feel

It was the day Yun
I knew even then
The asa'y not far
Because a smile on your heart

2X
Summer Stories
The smile Appears

PINASmile us
Like the sun after the rain
Do we PINASmile
Everything is gumagaan
PINASmile us
Saith thy lips do not you worry
We need PINASmile
With a song in 'yong laugh
Whatever comes

4X
Able to afford so!


KATH:
Due to smile yong
Showed the rainbow
Hide more in the dark
Today to'y not miss

2X
Summer Stories
The smile Appears

PINASmile us
Like the sun after the rain
Do we PINASmile
Everything is gumagaan
PINASmile us
Saith thy lips do not you worry
We need PINASmile
Sa'yong laugh with a song
Whatever comes

2X
Able to afford so!

DJ and KATH:
PINASmile us
Like the sun after the rain
Do we PINASmile
Everything is gumagaan
PINASmile us
Saith thy lips do not you worry
We need PINASmile
With a song in yong laugh
Whatever comes

4X
Able to afford so!

KATH:
Just look at each other's eyes
DJ:
There are seven thousand Reasons to rejoice!
KATH:
Just look at each other's eyes
DJ:
There are seven thousand Reasons to rejoice!


DJ and KATH:
PINASmile us
Like the sun after the rain
Do we PINASmile
Everything is gumagaan
PINASmile us
Saith thy lips do not you worry
We need PINASmile
With a song in yong laugh
Whatever comes

4X
Able to afford so!

(Adlibs)

PINASmile us
Like the sun after the rain
Do we PINASmile
Everything is gumagaan
PINASmile us
Saith thy lips do not you worry
We need PINASmile
With a song in yong laugh
Whatever comes

8X
Able to afford so!

PINASmile us
We cheered together
PINASmile us
Re happy stories of summer

#PINASmile

Watch the video to get a glimpse of our Summer Station ID 2014 :

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