October 12, 2012

Jamba-fied With Active Camp Adventure in the North of the Metro

Craving a delectable Banana berry smoothie? Are still wondering what a Fruit and Yogurt Parfait tastes like?
Well, if you live north of the Metro, you can now have a dose of those better-for-you delicacies because California’s famed lifestyle brand Jamba Juice is finally expanding north to share its flavorful goodness to its beloved customers in that area!


Jamba Juice’s newest branch is located in SM city The Block North Edsa­­­­­­- the first SM Supermall, which is largely known for being a prominent lifestyle destination that houses a wide array of shopping, dining and entertainment spots. Jamba Juice SM The Block is the brand’s fourth store in Southeast Asia and the first north of Metro Manila.
As if this good news isn’t good and exciting enough, Jamba Juice Philippines is making the opening more thrilling by bringing in activities that will challenge the prowess of its customers when it comes to energetic activities like Zumba, wall climbing, biking, and trampoline jumping.
“Aside from further bolstering the thrust of Jamba Juice as a brand that complements dynamic living, we wanted our customers to experience the thing that Jamba Juice passionately upholds,” says Sharon T. Fuentebella, Managing Director of Jamba Juice Phillippines. “You can Zumba the day away, wall climb, challenge someone to survive the trampoline, or ride the Jamba Juice Bike for more than minutes to see how ideal Jamba Juice is for an active lifestyle.”
To date, the Jamba Juice Bike Blender has been introduced in previous store openings in Alabang Town Center and SM Mall of Asia. This one-of-a-kind device from California is the tool that highlights Jamba Juice Philippines’ Give Me Five campaign. The project was first introduced in conjunction with the opening of their pioneering flagship store in BHS-Central and was made possible through a partnership with the Bureau of Plant Industry­­­-Guimaras National Mango Researcher and Development Center (BPI-GNMRDC).

“This aims to make the locally grown Guimaras Mangoes-arguably the best in the world-play a larger role in the Jamba Juice menu. With this in mind, the Give Me Five campaign encourages guests to ride the stationary bike for five minutes and donate one mango seedling to be planted in the Guimaras Mango Park,” explains Mark Gamboa, Marketing Director of Jamba Juice Philippines.
Clearly, the excitement that Jamba Juice brings to its niche goes beyond representing active living. Jamba Juice is also eager to work on local projects that support the local fruit industry, as well as community-based livelihood in the country.

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