With the most extensive network nationwide and enhanced digital services, LBC offers a vast range of solutions to send and receive items locally and abroad. The animated characters starred in a series of digital spots and activations that cater to the courier, cargo and remittance services provided by LBC Express.
And who better to
speak about these services than the items themselves. LBC’s ‘Padalakada’ are carefully
created characters each representing a specific service. Meet Jordy and P. Air,
a pair of sneakers, who endorse the brand’s main courier service. Potricia, a plant pot and momprenuer,
represents SoShop!, LBC’s program for social sellers. Pursee loves k-pop and remitting with LBC. While
Phiona the phone and Blesh the blush swoon over an LBC rider on his way to pick
them up. Many more characters round out
the cast.
“With LBC’s
portfolio of products and services, it was important that we created a consistent
platform with the flexibility to tailor messages for different customer
segments, “ said BBDO Guerrero Creative Chairman, David Guerrero. “It’s been a wonderful collaboration with our
clients and productions partners and we are very proud of the work we have done
together”.
The campaign
received the highest ad recall lift on YouTube of 13.4% within the
logistics category.
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