Mega Prime Foods Inc. (MPFI) is strengthening its global footprint with a strategic expansion into Dubai, introducing its leading product categories—including Mega Sardines, the Number 1 Sardines in the Philippines, Mega Mackerel, Mega Squid, Mega Prime Corn & Mushroom, and Mega Prime Nata—to the Middle Eastern market.
Led by President & CEO Michelle Tiu Lim-Chan, alongside the Export Sales and Marketing teams, Mega Prime Foods Inc. expands internationally with its official launch in Dubai, UAE, in partnership with Baqer Mohebi Enterprises.
As part of this exciting move, MPFI
participated in Gulfood 2025 at the Dubai World Trade Center (DWTC) in Dubai,
United Arab Emirates (UAE), one of the world’s largest food and beverage
exhibitions, alongside the Export Sales
and Marketing teams, providing a platform to showcase Mega Sardines’ fresh-catch quality, Mega Mackerel’s rich and flavorful taste, Mega Squid’s quality seafood offering, Mega Prime Corn & Mushroom’s kitchen convenience, and Mega Prime
Nata’s refreshing versatility. These products were introduced not only to
Filipinos in the UAE but also to Dubai’s diverse, multicultural community,
reinforcing the company’s vision: “To
bring pride to Filipinos by providing world-class brands that uplift people's lives.”
MPFI also took part in Barrio Fiesta Dubai and Mega Prime Foods at Kooya
Filipino Eatery, where key Filipino influencers in Dubai—such as Love, Josie, Bengs Hyu, Pinay Indian
Accent, and Kai Torreflores—joined
the celebrations, expanding the brand’s presence in the region.
Strengthening its foothold in the UAE
market, MPFI has partnered with Baqer
Mohebi Enterprises to make its products widely available in Baqer Mohebi
Supermarkets across key locations in Dubai.
“Our entry into Dubai is a milestone
that reflects our commitment to delivering high-quality Filipino flavors to the
global stage,” said Michelle Tiu Lim-Chan, President and CEO of Mega Prime
Foods. “We are excited to connect with international partners and expand our
reach, ensuring Mega Prime Foods remains a trusted name in households
worldwide.”
This expansion marks a proud step
forward in MPFI’s journey to bring authentic
Filipino flavors to the world, uplifting Filipino heritage and solidifying its
position as a global food player.
Mega Prime Foods Inc. continues to bring world-class quality to international markets. With a commitment to excellence and innovation, the team remains dedicated to delivering high-quality products to Filipino communities worldwide.
Strengthening
MPFI’s Global Presence
This expansion comes at a pivotal time as MPFI celebrates
its 50th anniversary, marking five decades of excellence and innovation in food
manufacturing. Establishing a stronger foothold in the UAE is a significant
step in the company’s mission to make Filipino products a recognized staple
worldwide.
Dubai presents an ideal opportunity for MPFI’s
international growth: (1) As a leading culinary hub in the Middle East, it
attracts top chefs, restaurateurs, and food innovators from around the world.
(2) Its diverse and multicultural population fuels a strong demand for
international flavors, including Filipino cuisine. (3) With a well-developed
food industry and status as a global trade center, Dubai serves as the perfect
launchpad for MPFI’s high-quality products.
Beyond its large Filipino community, Dubai allows MPFI to introduce authentic
Filipino flavors to a broader international audience, positioning Filipino
cuisine alongside the world’s most celebrated food cultures.
Committed
to Global Growth
MPFI’s entry into Dubai is part of its broader
international strategy, reinforcing its dedication to food excellence,
innovation, and authenticity. As it expands beyond borders, the company remains
committed to upholding the quality and heritage that have made Mega a household
name for generations.
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