Shopee Celebrates Record-Breaking 12.12 with 12 million Items Sold within the first 24 Minutes

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 Users eagerly  snapped up deals, peaking at 1 million items sold in a minute 

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end shopping season with a record-breaking 12.12. On December 12, 12 million items were sold in the first 24 minutes and at its peak, one million items were bought in a single minute.

Martin Yu, Director at Shopee Philippines, said, “We are humbled to end the year on a high note with a groundbreaking 12.12 Big Christmas Sale. Given the unprecedented year that 2020 has been, we wanted this to be a special day not just for Shopee, but for the people we serve. E-commerce has become of increasing importance in our lives. It has evolved beyond a platform to access basic needs to one that connects people and businesses. We are glad to celebrate the past five years with our users, sellers, and brand partners and are truly excited about what’s to come."

Shopee ushered in the festive season with fun and convenience

Users joined Shopee every day for four weeks of fun and entertainment leading up to December 12, where they shopped for over 2 billion products. Consumers also spent more time on Shopee’s in-app games and features.

●       450 million views were recorded on Shopee Live across the entire 12.12

●       Shopee’s in-app games were played a record of 2.7 billion times

●       Two of Shopee’s newest games, Shopee Bubble and Shopee Candy, were big hits with a total of 28 million hours played

The surge in shopping activity was also met with the increasing adoption of digital payments. Users enjoyed the convenience of ShopeePay, with orders paid via the mobile wallet surging 18 times.

12.12 Big Christmas Sale in the Philippines:

In the Philippines, Filipinos enjoyed a constant stream of deals on December 12, supported by Shopee’s robust ecosystem.

Filipinos shopped for their home and entertainment needs with Home & Living, Mobile Accessories, and Fashion emerging as the best-selling product categories.

●       Home & Living: Consumers took the time to revamp their homes, with 1.5 million home decor products such as curtains, wallpapers, and 3D wall stickers sold.

●       Mobile Accessories: Smartphone accessories were a big priority as people geared up for the festive season. A total of one million smartphone accessories were sold, with phone cases, phone covers, and power banks being the most popular.

●       Fashion: There was a strong demand for fashion products, with 1.6 million tops sold. More Filipinos also focused on fitness with over 57,000 sports bras sold.

Powered by the surge in shopping activity, sales peaked for local businesses on Shopee. One top seller recorded more than 75,000 orders within 24 hours on December 12.

Yu closed, “We are extremely grateful for the unwavering support that our users, sellers, and brand partners have shown us. As we look ahead, we will continue meeting the needs of our local communities; making online shopping accessible, easy, and enjoyable for users; and helping businesses realize the growth opportunities for e-commerce in the region. We look forward to continuing creating new experiences and value for everyone in 2021.”

Shop from the 12.12 Thank You Sale at https://shopee.ph/m/christmas-sale.

Download Shopee for free on the App Store or Google Play Store.

Shopee Launches 12.12 Big Christmas Sale, Celebrates 5 Years of Digital Acceleration in the Region

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Shopee wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.

Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration 

Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.” 

This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.

1. Social: Bringing the human touch to online shopping

Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.

Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.

 

2. Personalization: Catering to the ‘Me’ economy^[1]

Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.

For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee's in-app advertisements generate 65% more sales activity than those that do not.^[2] This is powered by Shopee's own AI capabilities, which ensure that advertisements are delivered to the right users.

As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.

3. Integration: Creating a seamless customer journey

As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.

●       Delivering an experiential home shopping experience with P&G: Together with P&G^[3], Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.

Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let's continue to look out for one another, uplift those in need, and welcome the new year on a high note.”

12.12 Big Christmas Sale

From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.

Key highlights of Shopee 12.12 Big Christmas Sale:

●       Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping,  discount vouchers, and a chance to win cash prizes.

●       #MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.

●       Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.

Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

Download Shopee for free on the App Store or Google Play Store.

 

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^[1] The ‘Me’ economy refers to personalization to meet the unique needs of each individual consumer and predict their preferences based on behavior.

^[2] Shopee data, 2020

^[3] Leading fast-moving consumer goods company