Shopee wraps up the year-end sales season and marks its fifth birthday by launching
its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping
events set new records and signified the changing landscape and potential of
e-commerce in the region. This 12.12, Shopee celebrates five years of digital
acceleration in the region and highlights three key trends that have shaped and
will continue to drive the growth of e-commerce: Social, Personalization, and
Integration.
Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration
Martin Yu, Director at Shopee
Philippines, said, “Shopee was born with the vision of
making online shopping accessible, easy, and enjoyable. We built Shopee from
the ground up, listening to people’s specific needs in each of our markets and
turning our understanding into well-executed localized strategies that make
Shopee what it is today. This
year’s 12.12 Big Christmas Sale has added significance as we celebrate our
fifth birthday and come together with our brand partners, sellers, and shoppers
to support one another through a challenging year. As we look back on our
journey, we are proud to have adapted quickly to serve the needs of our local
communities.”
This
12.12, Shopee highlights three key trends that will continue to power the
growth of e-commerce in 2021 and beyond.
- Social: Bringing the human touch to online shopping
Advancements in technology, coupled with changing shopper
habits, have resulted in online shopping evolving from a transactional
experience. Today’s users are more social than ever, and they demand a more
engaging online shopping experience with rich and unique content. In 2016,
Shopee was one of the first e-commerce platforms in the region to launch a live
chat function, Shopee Live Chat, enabling direct conversations between buyers
and sellers. Today, an average of 30 million messages are exchanged daily on
Shopee Live Chat.
Through the years, Shopee has continuously improved on and
introduced new in-app engagement features such as Shopee Games, Shopee Feed,
and Shopee Live to make the online shopping experience more social. Shopee
anticipates that this trend will stay, with e-commerce increasingly becoming a
platform through which people can connect and enjoy shared experiences. Shopee
will continue to drive this trend through unique initiatives like Shopee Mom’s
Club, which provides like-minded consumers with one-stop exclusive access to
baby product deals and parenting content. There’s also a Book Club for a new
generation of digital readers in Vietnam and a “Pawrents” club to meet the
growing online demand for pet products in Singapore.
- Personalization: Catering to the ‘Me’ economy[1]
Personalization
is critical in e-commerce today. A highly personalized experience makes online
shopping more efficient, enjoyable, and unique for consumers, while also
helping brands and sellers drive traffic and growth. Shopee takes a
hyper-localized approach by running seven different apps in each of its markets
and localizing in-app features. Shopee also continually refines its
recommendation engines to offer more customized and relevant shopping
suggestions to fit consumers’ needs.
For
brands and sellers, offering personalized recommendations to shoppers helps
increase overall awareness and conversions. Businesses that use Shopee's in-app
advertisements generate 65% more sales activity than those that do not.[2] This is
powered by Shopee's own AI capabilities, which ensure that advertisements are
delivered to the right users.
As
the industry progresses further into the ‘me’ economy, businesses need to
innovate in order to improve the online customer journey. In the coming year,
Shopee also expects to see the rise of smart shoppers, a new demographic of
young, tech-savvy individuals who expect a highly personalized online shopping
experience.
- Integration: Creating a seamless customer journey
As
retailers adapt to the new normal, they must deliver a seamless customer
journey across all touchpoints. Shopee helps brands and sellers of all sizes by
providing fundamental operational support through integrated payments and
logistics, while creating innovative experiences that value-add to the overall
customer journey.
● Delivering an experiential
home shopping experience with P&G: Together with
P&G[3], Shopee
introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and
shop for P&G’s popular household items in a simulated household
environment. This brought greater convenience for stay-at-home consumers, while
mimicking the offline experience of walking in a store.
Yu closed, “2020 has been a transformative year. It has shown us the importance of
technology and its ability to not only connect people and meet their basic
needs, but also to entertain and engage. We are just at the beginning of our
digital journey and looking ahead, we believe e-commerce will have an even more
profound impact on businesses and consumers, creating new ways of living,
working, and engaging. As we wrap up the year with the 12.12 Big Christmas
Sale, let's continue to look out for one another, uplift those in need, and
welcome the new year on a high note.”
12.12 Big Christmas Sale
From
November 18 to December 12, users can enjoy free shipping with ₱0 minimum
spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.
Key highlights of Shopee
12.12 Big Christmas Sale:
●
Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look
forward to free shipping, discount
vouchers, and a chance to win cash prizes.
●
#MyShopeeWish TikTok Challenge: Join the
#MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok
Challenge is from December 7 to 30. Winners will be announced on January 15,
2021 on Shopee’s official social media accounts. For more information, head
over to https://shopee.ph/m/my-shopee-wish.
●
Big discounts from leading brands: Shoppers
can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal
Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle,
Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.
Additionally,
brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke,
Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin,
Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New
Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also
offer amazing discounts.
For more information
about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.
Download
Shopee for free on the App Store or Google Play Store.
[1] The ‘Me’ economy refers to personalization to
meet the unique needs of each individual consumer and predict their preferences
based on behavior.
[3] Leading fast-moving consumer goods company
