Enjoying Wonderful World: Doraemon

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October 4, 2023

UNIQLO Launches Final “Doraemon Sustainability Mode” Products for JOIN: THE POWER OF CLOTHING Campaign

Global apparel retailer UNIQLO announces the launch of the 2023 Fall/Winter collection for JOIN: THE POWER OF CLOTHING, a campaign supporting UNESCO activities to reduce marine debris. The new items, the final in the series featuring popular cartoon character Doraemon, will be available at UNIQLO stores throughout Japan and the uniqlo.com online store from Friday, October 6.

Plush toy and fleece items available from October 6, supporting UNESCO initiatives for clean oceans

JOIN: THE POWER OF CLOTHING is a customer-participation project that connects the “power of clothing” with actions for a more sustainable world. Items for the 2023 Fall/Winter collection are the Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket, and the Doraemon Sustainability Mode Toy, both made of 100% recycled polyester fabric. The Full-Zip Jacket features a small Doraemon Sustainability Mode motif on the chest, and the Toy is UNIQLO’s first plush toy made from fluffy yarn fleece material. This will be the final Doraemon Sustainability Mode collection.

For every purchase of products eligible for the campaign, which include Doraemon Sustainability Mode items and other fleece items made from recycled polyester, Fast Retailing will donate US$1 to UNESCO to support its international initiative to reduce ocean garbage, which includes educational programs to raise awareness of marine debris issues.*

* The maximum donation amount is US$1.5 million (approx. ¥200 million). Donations will be made by UNIQLO parent company Fast Retailing Co., Ltd.

Doraemon Sustainability Mode Products

Launch Date: October 6, 2023 (Friday)

Items: Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket 1 Design Php 1,490

Doraemon Sustainability Mode KIDS Fluffy Yarn Fleece Full-Zip Jacket 1 Design Php 990

Doraemon Sustainability Mode Toy 1 Design Php 990

Website: https://www.uniqlo.com/jp/en/contents/sustainability/jointpoc/

See the special website for other JOIN: THE POWER OF CLOTHING products eligible for donations.

Doraemon Sustainability Mode

Toy

Doraemon Sustainability Mode

KIDS Fluffy Yarn Fleece Full-Zip Jacket

Doraemon Sustainability Mode

Fluffy Yarn Fleece Full-Zip Jacket

ⒸFujiko-Pro

Special website to learn about ocean garbage

The JOIN: THE POWER OF CLOTHING special website contains content to learn about ocean garbage. Continuing from the previous season, the site features interviews with experts, videos about marine debris issues, and advice for reducing plastic waste in our everyday lives. The site also includes reports on how donations made through the JOIN: THE POWER OF CLOTHING project since 2022 (approximately US$ 3 million) have so far been utilized.

About Doraemon Sustainability Mode

Beloved for more than 50 years, the cat-type robot Doraemon is a worldwide popular manga and anime character from the 22nd century. Always kind and ready to help, Doraemon pulls all sorts of secret gadgets out of his fourth-dimensional pocket to solve problems throughout his many adventures. In Sustainability Mode, Doraemon joined UNIQLO as a global sustainability ambassador, to show us how sustainable steps can be our secret gadgets to help transform the world into a better place for all.

UNESCO (the United Nations Educational, Scientific and Cultural Organization)

UNESCO is the United Nations Educational, Scientific and Cultural Organization. It contributes to peace and security by promoting international cooperation in education, sciences, culture, communication, and information. UNESCO promotes knowledge sharing and the free flow of ideas to accelerate mutual understanding and a more perfect knowledge of each other's lives. UNESCO's programs contribute to the achievement of the Sustainable Development Goals defined in the 2030 Agenda, adopted by the UN General Assembly in 2015.

https://www.unesco.org/en

March 22, 2021

UNIQLO Appoints Green Doraemon as Global Sustainability Ambassador

March 22, 2021, Manila, Philippines - Global apparel retailer UNIQLO today announces that it has appointed “Doraemon” as its Global Sustainability Ambassador. The name of the green model of the internationally beloved blue Japanese manga and anime character is “Doraemon Sustainability Mode.” Presented with the UNIQLO logo also rendered in green, he will help convey the many ways in which UNIQLO materializes its sustainability message of “Changing our future through the power of clothing”.

Famed cat-type robot character to engage in sustainability initiatives with LifeWear Special Ambassador Haruka Ayase and UNIQLO Global Brand Ambassadors

“We are delighted to partner with Doraemon,” said Koji Yanai, Group Senior Executive Officer, Fast Retailing. “Over the past two decades, UNIQLO has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world. We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change,” he added.

Commenting on the new partnership, Doraemon said, “Hi, everyone! I'm Doraemon and now I am Green! I’ll do my best as UNIQLO Global Sustainability Ambassador to help create a much brighter future! I want to work with you all, so we can make people everywhere more interested in the future of our world!”

Partnership with Doraemon

Doraemon hails from Japan and has become beloved by people of all ages, all around the world. UNIQLO similarly originated in Japan; the company has evolved over the years by providing quality apparel to people everywhere in keeping with its commitment to fostering social progress. As UNIQLO Global Sustainability Ambassador, Doraemon, who has traveled back in time, will help create a better future for the world by presenting the brand’s sustainability initiatives in fun and easily understandable ways. Rendering Doraemon and the UNIQLO logo green underscores the company’s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will feature in UNIQLO stores around the world, the brand websites, and other channels.

“As a LifeWear Special Ambassador, I am very happy to be involved in UNIQLO’s sustainability efforts. I too wish to learn together with everyone else and contribute, even if a few steps at a time, to a sustainable environment and society,” said Japanese actress Haruka Ayase.

Doraemon joins Ms. Ayase and UNIQLO Global Brand Ambassadors Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Ayumu Hirano, and Adam Scott in taking UNIQLO's sustainability initiatives forward.

Participation of Haruka Ayase and Global Brand Ambassadors in Sustainability Activities

LifeWear Special Ambassador Haruka Ayase is slated to participate with the character in the UNIQLO school outreach program for elementary, junior high and high school students in Japan, as the first step of her participation in UNIQLO’s sustainability efforts. The six UNIQLO Global Brand Ambassadors will also contribute to these endeavors through sport and by wearing everyday apparel incorporating environmentally friendly materials.

UNIQLO The Power of Clothing Logo

This version of the UNIQLO logo in green underscores a message of “Changing our future through the power of clothing” in conveying the company’s sustainability initiatives across various channels around the world.