How Gatorade, the official electrolyte drink of the FIBA Basketball World Cup 2023, becomes a part of athletes’ winning legacy

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Dwight Ramos has powered through rigorous training sessions and tune up games against select teams from Europe, as well as the Ukraine U-21 team in Estonia and Lithuania.

This Gilas Pilipinas key player refuses to be slowed down by injury — and a big part of injury prevention is proper exercise and hydration. By fueling up and replenishing electrolytes lost during games and practice, Ramos doesn’t miss out on any session in between flights from Manila to China for tune up games.

Now in the final stages of Gilas’ prep behind closed doors, Ramos can go the extra mile with Gatorade, the official electrolyte partner of the FIBA Basketball World Cup 2023.

Staying hydrated is the key to longevity - proven quite a number of times by another key player for Gilas and resident import of Barangay Ginebra - Justin Brownlee - who had to learn this lesson the hard way.

Amidst uncomfortable playing conditions in the Cambodia Southeast Asian Games earlier this year, Brownlee battled with cramps and had to miss a crucial part of the match due to fluid loss.

“His legs were cramping up due to the heat and exhaustion,” said Gilas Pilipinas coach Chot Reyes when the Philippines lost 68-79 to host team Cambodia in a match played under 41-degree weather.

However, the six-time PBA champion bounced back stronger and more determined than ever to lead Gilas in their redemption tour, bringing the SEA Games gold medal within reach.

After all, in every 40-minute, high stakes game, players need to give their all while battling fatigue and exhaustion. That’s why Gatorade, the official electrolyte drink of the FIBA Basketball World Cup 2023, plays a valuable role in the biggest basketball stage.

Players need to keep rehydrating with the necessary fluids and replacing lost electrolytes to keep them playing longer and the Gatorade formula has been proven to do just that by scientists, nutritionists, and world class athletes for more than 50 years.

With qualifying teams all over the world coming to the Philippines, the tournament can expect the world’s number 1 sports drink to keep world class players fueled up for every match.

To date, other countries have completed their lineup, while the Gilas Pilipinas coaching staff will finalize the final national roster after a round of friendly games with other participating countries.

Among those expected to play are Dallas Mavericks’ Luka Doncic (Slovenia), Denver Nuggets’ Jamal Murray (Canada), Oklahoma City Thunder’s Shai Gilgeous-Alexander (Canada), Utah Jazz's Lauri Markkanen (Finland), Chicago Bulls' Nikola Vucevic (Montenegro) and Gatorade’s own ambassador from the Minnesota Timberwolves, Karl Anthony Towns (Dominican Republic).

Representing the Philippines, Utah Jazz’s Jordan Clarkson will don the Gilas blue jersey, rallying the country’s best athletes towards victory

With these basketball superstars on the stage, Gatorade is sure to make history one bottle and one game at a time.

Terrence Romeo shares tips to Gilas Pilipinas hopefuls at #ManokNgBayan event

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“Kumain ng maraming Chooks-to-Go.”

Smart Communications Inc. and Bounty Agro Ventures, Inc. (BAVI), makers of Chooks-to-Go, have partnered to support Gilas Pilipinas’ renewed quest for basketball glory. 

As the latest addition to the Gilas family, Chooks-to-Go, the fastest-growing and largest rotisserie chicken chain operated by BAVI, has honored Manny V. Pangilinan and Smart during its #ManokNgBayan event. 

During the launch, GlobalPort Batang Pier star Terrence Romeo gave the Gilas aspirants a few tips. For Romeo, it all boils down to hard work, discipline, and keeping the faith. 

“Kailangan palaging may hard work sa ensayo at sa laro, taposmag-pray kay God,” said the returning Gilas guard. He even jokingly included, “kumain ng maraming Chooks-to-Go,” referring to Gilas’ new patron which hopes to take the national squad to new heights and achieve the Philippines’ dream of making it to the 2020 Tokyo Olympics.

Terrence Romeo makes a grand entrance as Gilas Pilipinas members are introduced during the #ManokNgBayan partnership launch event of Chooks-to-Go and Smart Communications.

Gilas Pilipinas fans meet Marc Pingris

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Filipino basketball fans (L-R) Jerome Hernandez, Jeiel Guarino, Andrew Penaranda, Mike Cleofe and Jose Clipper Besin pose with Gilas Pilipinas Player and Master Game Face ambassador Marc Pingris during a meet and greet event at the sidelights of the 2014 FIBA World Cup in Seville, Spain.

The winners of the Master Game Face Goes to Spain promo, sponsored by the biggest male face care brand in the Philippines, all flew to Spain for an 8-day all expenses paid trip and a once-in-a-lifetime chance to watch live and cheer for members of the national men’s basketball team, as they put their oil-free game faces on and play in the biggest basketball event in the world.

#Laban Pilipinas, #MasterGoesToSpain, #MasterGameFace

#PusoToTheMax Cheer!

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Gilas Pilipinas is the Philippine National Basketball Team under the Samahang Basketbol ng Pilipinas (SBP) previously called Smart Gilas Pilipinas.

Smart Gilas represents the Philippines at the 17th FIBA tournament. 

The national team's sponsors also believe that Gilas’ trademark “Puso” will take the squad to great heights despite the odds.

One of the sponsors who support Gilas’ cause is Max’s Restaurant. Max's has show their full support for the national team by launching events, activities and promos. Max's launched the campaign to back up Gilas.

Global Filipino brand Max’s Restaurant is counting on the power of social media as it drums up public support for Gilas Pilipinas, which gears up for its historic stint in the FIBA World Cup this August.

Launching the hash tag, “puso to the max” (#pusotothemax), Max’s is exhorting every Filipino from all over the world to express their love and support for the Gilas team set to fly to Spain to compete against the world’s elite.

“Puso to the Max seeks to ignite the spirit of nationalism and solidarity among Filipinos as we support the first Philippine team that has made it to the FIBA World Cup after 35 years. It is more than a hash tag, it is an expression of national pride and support for Gilas, who are our modern-day heroes and champions,” said Mark Gamboa, marketing director for Max’s Group of Companies.

The partnership of Max’s and Team Gilas links two elements that Filipinos are passionate about – basketball and authentic Filipino cuisine.

The “Puso to the Max” hash tag campaign is the celebration of the unyielding spirit of Filipinos and dedication of Team Gilas as they seek to showcase the undeniable caliber of Filipino talent on a global scale.

“Nothing of this magnitude can be achieved without team effort... that’s the story of Gilas. Here’s an entire nation coming together for Philippine basketball’s finest hour. That’s what Laban Pilipinas – puso – is all about,” said coach Chot Reyes of Gilas Pilipinas.

With this Cheer Video, by Max's with the theme #PusoToTheMax featuring Gilas Pilipinas Players by Max’s Restaurant

 https://www.youtube.com/watch?v=xVaSnh-4_Ws

Team Gilas Pilipinas showed their true mettle, winning four of their tune up games in Spain.

As they inch closer to their most awaited competition, let us continue to cheer for our players.

Good luck Gilas Pilipinas in the 2014 FIBA World Cup in Spain and in the 2014 Asian Games in Incheon.

For more details and updates, visit www.facebook.com/maxsrestaurant.