Gatorade Proud to Fuel FIBA Basketball World Cup 2023 Milestones

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The FIBA Basketball World Cup 2023 concludes with Europe as the new powerhouse in the biggest sports spectacle anticipated by more than 12,000 fans. Gatorade, the World’s No. 1 Sports Drink in the World, congratulates Germany for it sweeping campaign, capped off by an 83-77 triumph over Serbia at the finals match.

As the official sports drink of the FIBA Basketball World Cup 2023, Gatorade joins FIBA in bringing the biggest hoop spectacle to life. Hosted in not one but three countries for the first time, the FIBA Basketball World Cup 2023 set multiple milestones – including the most-attended FIBA game held at the Philippine Arena on August 25 with a record-breaking crowd of 38,115. This even surpassed the 32,616 previously set in the 1994 games when Team USA defeated Russia, 137-91, for the gold medal.

Manila co-hosted the event with Okinawa and Jakarta wherein the latter posted a new mark in attendance during the group stage matches – a total of 111,000 spectators from August 25 to September 3 held at the newly built Indonesia Arena Stadium. It was the highest ever achieved in Indonesian basketball, according to Indonesian State-Owned Enterprise Minister Erick Thohir.

Basketball is life for many Filipino fans which is why Gatorade was present both on and off the court. Only the Number 1 Sports Drink can bring fans closer to the action with halftime segments, namely the 3-Point Shootout and the Gatorade No Sugar Fit-O-Meter. Gatorade also surprised fans queuing for snacks outside the court with a Gatorade shooting game and a Gatorade No Sugar bike challenge. For those who couldn’t watch the games in person, Gatorade partnered up with supermarkets, gearing the fans with sports bottle and ticket raffles.

This made for a truly unforgettable basketball experience here in the Philippines, as it brought together fans and supporters from all over the world to our very own homecourt. All teams that qualified to the quarterfinals and the classification stage matches were welcomed by basketball obsessed Filipinos - truly a one-of-a-kind event where world-class basketball talents were on full display. Even after Gilas Pilpinas ended its campaign with a morale-boosting 96-75 triumph over China on September 2, Filipino fans showed tremendous love for the game, played passionately by all teams.

Team USA was a treat for the fans, composed by an all-star NBA squad with champion coaches, Steve Kerr and Erik Spoelstra. Notable players included Austin Reaves and Anthony Edwards. NBA stars playing for their home countries, Luka Dončić and Shai Gilgeous-Alexander, were highly anticipated by fans. However, Germany and Serbian players dominated the courts – leading to a European showdown.

“Even if nobody asked me, but I’m going to say it, I really appreciate it. It was so amazing. So many fans (here) support me,” said Doncic, the star player of the Dallas Mavericks said even after watching his team got beaten by Canada during the quarterfinal match.

Pinoy fans also gave their support to the other teams like Canada led by Dillon Brooks, Serbia bannered by Bogdan Bogdanovic and Germany spearheaded by Dennis Schroder. In between these milestones, world-class performance and sportsmanship were showcased by basketball players and sports enthusiasts – all fueled by Gatorade, the World’s No. 1 Sports Drink.

Finals Most Valuable Player (MVP) Dennis Schroder led their country’s team to its first ever FIBA Basketball World Cup title.

As the official sports drink, Gatorade celebrates the glory of basketball – the world class performance of the players and the love for the game of every basketball aficionado.

How Gatorade, the official electrolyte drink of the FIBA Basketball World Cup 2023, becomes a part of athletes’ winning legacy

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Dwight Ramos has powered through rigorous training sessions and tune up games against select teams from Europe, as well as the Ukraine U-21 team in Estonia and Lithuania.

This Gilas Pilipinas key player refuses to be slowed down by injury — and a big part of injury prevention is proper exercise and hydration. By fueling up and replenishing electrolytes lost during games and practice, Ramos doesn’t miss out on any session in between flights from Manila to China for tune up games.

Now in the final stages of Gilas’ prep behind closed doors, Ramos can go the extra mile with Gatorade, the official electrolyte partner of the FIBA Basketball World Cup 2023.

Staying hydrated is the key to longevity - proven quite a number of times by another key player for Gilas and resident import of Barangay Ginebra - Justin Brownlee - who had to learn this lesson the hard way.

Amidst uncomfortable playing conditions in the Cambodia Southeast Asian Games earlier this year, Brownlee battled with cramps and had to miss a crucial part of the match due to fluid loss.

“His legs were cramping up due to the heat and exhaustion,” said Gilas Pilipinas coach Chot Reyes when the Philippines lost 68-79 to host team Cambodia in a match played under 41-degree weather.

However, the six-time PBA champion bounced back stronger and more determined than ever to lead Gilas in their redemption tour, bringing the SEA Games gold medal within reach.

After all, in every 40-minute, high stakes game, players need to give their all while battling fatigue and exhaustion. That’s why Gatorade, the official electrolyte drink of the FIBA Basketball World Cup 2023, plays a valuable role in the biggest basketball stage.

Players need to keep rehydrating with the necessary fluids and replacing lost electrolytes to keep them playing longer and the Gatorade formula has been proven to do just that by scientists, nutritionists, and world class athletes for more than 50 years.

With qualifying teams all over the world coming to the Philippines, the tournament can expect the world’s number 1 sports drink to keep world class players fueled up for every match.

To date, other countries have completed their lineup, while the Gilas Pilipinas coaching staff will finalize the final national roster after a round of friendly games with other participating countries.

Among those expected to play are Dallas Mavericks’ Luka Doncic (Slovenia), Denver Nuggets’ Jamal Murray (Canada), Oklahoma City Thunder’s Shai Gilgeous-Alexander (Canada), Utah Jazz's Lauri Markkanen (Finland), Chicago Bulls' Nikola Vucevic (Montenegro) and Gatorade’s own ambassador from the Minnesota Timberwolves, Karl Anthony Towns (Dominican Republic).

Representing the Philippines, Utah Jazz’s Jordan Clarkson will don the Gilas blue jersey, rallying the country’s best athletes towards victory

With these basketball superstars on the stage, Gatorade is sure to make history one bottle and one game at a time.