September 23, 2023
Gatorade Proud to Fuel FIBA Basketball World Cup 2023 Milestones
September 16, 2023
Gatorade No Sugar Philippines: Quenching the Nation's Thirst for Fitness Healthier and Tastier
With the Filipino populace becoming increasingly conscious about fitness and health, the demand for hydration fit for a healthy lifestyle has skyrocketed.
In fact, the Philippines has witnessed a
robust rise in its fitness culture in recent years. City streets that were once
filled with vehicles now see morning runners and cyclists; parks that used to
be quiet are buzzing with dance and Zumba classes. The country has also seen a
swift rise in the number of fitness studios that offer indoor cycling, high
intensity group workouts, yoga and other similar activities. This shift has not just been about achieving
a certain body aesthetic; it's about a comprehensive approach to well-being,
encompassing both mental and physical health.
Clearly, more and more people are making
exercise a part of their daily routine, and because of this, hydration has
become more important than ever. Enter Gatorade No Sugar — a game-changer in
the landscape of electrolyte drinks.
New Wave in Hydration
Given its history of studying the best
athletes all over the world, Gatorade has always been at the forefront of
innovation and the Leader in the Science of Hydration. With its constant
thrust for continuous research, Gatorade commits to helping athletes and
fitness enthusiasts get the most out of their performance. [KS1]
This thrust for innovation is what led
Gatorade to develop its newest product - Gatorade No Sugar - which provides all
the electrolytes of Gatorade with no sugar or calories. In today’s active and fast-paced
environment, essential minerals are a must. This makes Gatorade No Sugar the perfect
drink for casual exercisers and daily movers who simply need electrolytes to
power through their health and fitness goals.
Because some people don’t need the extra
sugar and calorie intake as competitive athletes with rigorous training
routines, Gatorade No Sugar is naturally sweetened with Stevia. This makes for
a refreshing and delicious drinking experience without worry or guilt. Gatorade
No Sugar is available in Citrus Quench and Blue Bolt.
Gatorade No Sugar is available in Citrus Quench and Blue Bolt variants at SRP PHP 40.00 for 500 ml bottles.
At the end of the day, you don’t have to be
a professional athlete to enjoy the benefits of Gatorade. Fitness is for
everyone, and Gatorade No Sugar can be your partner for all your fitness goals.
Gatorade No Sugar in the
Philippines is truly a testament to how brands can evolve in sync with the
health needs and preferences of their consumers. As Filipinos continue to
embrace a fitter and healthier lifestyle, it is essential to have sports and
beverage brands that support this journey. In a nation that celebrates life
with zeal, staying fit and hydrated is not just a choice; it's a way of life.
And with the right partners like Gatorade No Sugar, the journey becomes even
more enjoyable and fulfilling.[SK{2]
More About Gatorade
The Gatorade Company, a division of
PepsiCo, provides sports and fitness performance innovations designed to meet
the needs of athletes and exercisers at all levels and across a broad range of
sports and activities. Backed by more than a 40-year history of studying the
best athletes in the world and grounded in years of hydration and sports
nutrition research at the Gatorade Sports Science Institute, Gatorade provides
scientifically formulated products to meet the needs of consumers, the latest
development in the Philippines being Gatorade No Sugar, which contains all the
electrolytes of Gatorade without the sugar and calories for fitness exercisers.
Established 20 years after Gatorade was
developed, the Gatorade Sports Science Institute helps athletes optimize their
health and performance through research and education in hydration and
nutrition science.
[KS1]We need to strengthen the equity of Gatorade in this portion. Hence it is critical to include:
Build up Gatorade's superiority:
1) Gatorade is the leader in the
Science of Hydration
2) Gatorade hydrates better than water
To add, highlight Gatorade's thrust
for continuous research and innovation to help athletes and fitness enthusiasts
to get the most out of their performance.
[SK{2]This entire section seems like a repeat of the earlier sections.
Please review and see if necessary. Either cut or incorporate ideas here that
were not mentioned in the earlier portions.
August 24, 2023
How Gatorade, the official electrolyte drink of the FIBA Basketball World Cup 2023, becomes a part of athletes’ winning legacy
May 8, 2023
Gatorade No Sugar Sweat Fest Sets New World Record
Manila sets a new Guinness World Record Guinness for the largest aerobic weight training class. |
Leading the pack was no less than multi-awarded actress and the face of Gatorade No Sugar, Kathryn Bernardo. |
“I am very honored to be a part of the Gatorade team,” she enthused. “I move a lot so Gatorade No Sugar is the perfect companion whenever I break a sweat from various physical activities because it keeps me well-hydrated and makes exercising so much fun. Aside from enjoying Gatorade No Sugar because it has no sugar and no calories, it also tastes really good!”
Along with Kathryn, the participants were given a Gatorade No Sugar sweatshirt that revealed a secret message as the shirt got soaked in sweat. The message highlighted the importance of proper hydration when engaging in sports, fitness activities, and general active lifestyle.
Celebrity Brand Endorser Kathryn Bernardo and PepsiCo brand manager for non-carbonated beverages Cristina Sim, speak about the importance of hydration especially with Gatorade No Sugar. Gatorade Endorser Kathryn Bernardo and Sweat Fest Host Sam YG entertaining
thousands of Sweat Fest participants.
“The truth is, we lose more than water when we sweat from doing physical activities,” says Ray Philip Pine, PepsiCo Marketing Director. “We also lose electrolytes and other important minerals such as sodium and potassium that are essential in helping us function at our best. Drinking Gatorade No Sugar rehydrates and replenishes the body with all the electrolytes it needs without sugar and calories.”
Hydrating with Gatorade leaves the body fueled and energized to perform at its peak. On top of that, it has no sugar and calories, making it the ideal drink for health-conscious and active people.
Aside from setting a new World Record, the festival also featured coaches and fitness experts who shared insights on hydration and wellness. Some of the partners invited were the Gatorade Sports Science Institute and the Philippine Society of Nutritionist-Dietitians.
“The Sweat Fest is indeed a milestone not just for Gatorade No Sugar but for the country,” Pine adds. “Not only we were able to prove that we could set a Guinness world record by gathering like-minded individuals; more importantly, we were able to impart the value of proper hydration with fitness enthusiasts, which is, more often than not, overlooked by many.”
Gatorade No Sugar comes in two thirst-quenching flavors: Citrus
Quench and Blue Bolt. Now available in leading supermarkets, convenience
stores, and online shopping platforms nationwide.