HONOR Debuts a New AI-empowered All-scenario Strategy at MWC 2024

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[BARCELONA, SPAIN ] Global technology brand, HONOR, revealed its new all-scenario strategy by introducing AI-empowered cross-OS collaboration and human-centric intent-based AI and a suite of smart devices with global partners.

During its keynote, HONOR not only announced the global launch of the HONOR Magic6 Pro, but also its latest AIPC, the HONOR MagicBook Pro 16, all of which come equipped with HONOR’s platform-level AI to empower human-centric experiences.

"As we race ahead into the AI era, HONOR committed to delivering human-centric innovations that bring open and seamless experience to address our consumers’ desires and pain points,” said George Zhao, CEO of HONOR Device Co., Ltd. “We are delighted to announce the global launch of the new HONOR smartphones and AI PC, which truly revolutionize the user experience with industry-leading AI capabilities, while breaking boundaries in human-device interaction.”

Discover the Magic of AI with HONOR Magic6 Pro       

The latest addition to the prestigious HONOR Magic Series flagship lineup, the HONOR Magic6 Pro boasts advancements in photography, display, performance, and AI-powered user experiences. Driven by its commitment to human-centric innovation, HONOR has unveiled MagicOS 8.0, the latest version of its Android-based operating system that introduces fully empowered HONOR’s platform-level AI and the industry's first intent-based UI. With this, HONOR is transforming the user experience, introducing entirely new, multimodal ways for humans to interact with their smart devices.

Enriched by Magic Capsule and Magic Portal, the HONOR Magic6 Pro provides users with a more personalized, intuitive experience. With a simple tap on the notifications banner at the top of the screen, the Magic Capsule expands to offer additional information and related options, granting users instant access to essential resources and eliminating the need to navigate through multiple apps for maximum productivity and efficiency. Meanwhile, Magic Portal harnesses the power of AI to understand user messaging and behavior, streamlining complex tasks into a single-step process. For example, Magic Portal’s AI quickly recognizes addresses in a text message and directs users to Google Maps, enabling effortless navigation at their fingertips. For social media like TikTok and Facebook, it also streamlines the access and sharing, allowing users to forward booking details or online search results with just a single drag. Furthermore, Magic Portal facilitates image-based shopping experiences, seamlessly guiding users to platforms, where they can find and purchase desired items.

By working with partners and app developers, Magic Portal supports over 100 most frequently used Apps globally. providing users with a seamless experience across various platforms while ensuring users can enjoy the full potential of Magic Portal with their favorite apps.

HONOR Magic6 Pro 1^st place in DXOMARK global battery with a top score of 157. This flagship device has an outstanding camera, audio, display, battery, and selfie capabilities.

A Sneak Peak of Inspiring AI Practice

Embracing an open and collaborative spirit in the AI era, HONOR actively works with industry partners, striving to bring more of the industry's leading technologies to the public. To provide a preview of potential future opportunities, HONOR brings Meta’s open-source LlaMA inside the HONOR Magic6 Pro, which can complete functions such as Q&A, text creation, and reading comprehension in an offline environment. Collaboration within the industry like this can lead to a more imaginative future for users.

Demonstrating the possibilities that smartphone eye-tracking may unlock in the future, HONOR revealed how it is possible to control a car hands-free through the HONOR Magic6 Pro's AI-powered eye-tracking system. The experimental concept showcases how the interplay between AI-enhanced smartphones and vehicles can go beyond screen or voice controls, unlocking a realm of human-device interactions that hold immense possibilities.

Experience Pro-grade Sportography with HONOR’s AI-powered Falcon Camera System

As consumers look forward to an exciting year of sporting events, HONOR has made it a priority to deliver sports photography worthy of a gold medal, with improved capture speeds and clearer snapshots. Debuting a new and improved HONOR Falcon Camera System powered by an AI model trained with a database that is 28 times larger over the previous generation, the HONOR Magic6 Pro includes HONOR AI Motion Sensing Capture, an advanced AI capture algorithm that effortlessly predicts and captures decisive moments in ultra-high definition. The advanced HONOR AI Motion Sensing Capture of the HONOR Magic6 Pro surpasses the previous generation by covering a wider range of sports and activities such as jumping, dancing, and martial arts, making it perfect for capturing thrilling moments at sports events and races.

Additionally, HONOR’s latest camera system introduces a remarkable 180MP Telephoto Camera Lens (f/2.6, OIS)  with 2.5x optical zoom and up to 100x digital zoom. The HONOR Magic6 Pro also features a 50MP Ultra Wide Camera (f/2.0, EIS) and a powerful 50MP main Camera with variable aperture capabilities (f/1.4 and f/2.0, OIS), to capture fast-paced moments in exceptional clarity without compromising on details.

Unmatched Display with HONOR NanoCrystal Shield

Featuring the industry’s most drop-resistant screen glass to date, the HONOR Magic6 Pro races ahead with improvements in display drop resistance. Verified by SGS’s Five Star Overall Glass Drop Resistance Ability certification in multiple scenarios, the display employs advanced materials with a 50% improvement in crystal density, which enhances its shock absorption capabilities by up to 10 times compared to regular glass[1].

In addition to its durability, the HONOR Magic6 Pro features an industry-leading 6.8-inch All-range Low-power LTPO Eye Comfort Display[2], delivering an exceptional viewing experience while prioritizing users’ well-being with a range of human-centric innovations, including the industry’s highest 4320Hz PWM Dimming, Dynamic Dimming, Customizable Circadian Night Display, and Nature Tone feature.

Powerful Performance Driven by Cross Industry Innovation

The HONOR Magic6 Pro is powered by the Snapdragon 8 Gen 3 Mobile Platform, bringing a 30% improvement in CPU performance and a 25% increase GPU performance to the new devices. Thanks to the Qualcomm® AI Engine, the AI features on the HONOR Magic6 Pro are supported with exceptional fluency and stability, achieving a remarkable 98% improvement as compared to previous models. Additionally, the Snapdragon 8 Gen 3 Mobile Platform delivers exceptional gaming experiences at superb battery efficiency and is packed with advancements that redefine powerful performance[3].

Recognizing the growing importance of battery life for users who rely on their devices for prolonged usage, HONOR stands out as the first brand to apply emerging battery innovations from other sectors to smartphones. Taking inspiration from the disruptive electric vehicle (EV) industry, HONOR is bringing the all-new HONOR Second-generation Silicon-carbon Battery with HONOR E1, a batter management chipset for energy efficiency enhancement, to the HONOR Magic6 Pro. The 5600 mAh[4] demonstrates exceptional low-temperature performance, users can play the YouTube video for 81 minutes[5] at -20°C with just 10% battery level remaining. In addition, with its 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge[6], users can charge up the HONOR Magic6 Pro to 100% in only 40 minutes[7], enabling the busiest users to swiftly charge their devices on the move.

Establishing the excellence of the HONOR Magic6 Pro’s advanced battery technology, the device received a distinguished 1^st place in DXOMARK global battery ranking with a top score of 157. Also, with the first five DXOMARK labels awarded in 2024, the HONOR Magic6 Pro represents outstanding camera, audio, display, battery and selfie capabilities.

Harnessing AI to Create an All-scenario Interconnected Experience

Enabling an intelligent all-scenario PC experience, HONOR has launched its latest AI-powered laptop, the HONOR MagicBook Pro 16, with the power to empower cross-OS collaboration. Benefit from performance improvements brought by HONOR's platform-level AI with cutting-edge CPU and GPU, the HONOR MagicBook 16 Pro makes sharing notifications and synchronizing materials across HONOR smartphones, PCs, and tablets effortless with MagicRing, ensuring the utmost convenience and easy accessibility.

Taking the all-scenario experience to a more compact device, HONOR has also released its newest tablet, the HONOR Pad 9. Boasting an impressive 12.1-inch 2.5K HONOR FullView Display[8] with a 120Hz refresh rate[9], an eight-speaker audio system that incorporates HONOR Histen sound tuning technology. The HONOR Pad 9 is a feature-packed tablet that offers exceptional user experience and a distinctive design.

Teasing the PORSCHE DESIGN HONOR Magic6 RSR

At MWC this year, HONOR has not only officially brought the PORSCHE DESIGN HONOR Magic V2 RSR foldable smartphone to the global stage for the first time, HONOR also unveiled a teaser for the PORSCHE DESIGN HONOR Magic6 RSR, a smartphone that also embodies the DNA of Porsche Design. In terms of product details and market availability, HONOR will provide further information shortly.

Color and Pricing

Designed for users who prefer a sleek, modern style and a timeless appeal, the HONOR Magic6 Pro will be available in Black and Epi Green[10].  Paying tribute to iconic Porsche cars, the PORSCHE DESIGN HONOR Magic V2 RSR is available in Agate Grey[11].

The HONOR MagicBook 16 Pro will be available in two colors: White and Midnight Black. And for HONOR Pad 9, it comes in two stunning colorways, Space Grey and Cyan Lake[12], the HONOR Pad 9.

For more information, please visit HONOR official website at  www.hihonor.com.

 

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[1] Data from HONOR labs.

[2] With a rounded corners design on the display, the diagonal length of the exterior screen is 6.80 inches when measured according to the standard rectangle (the actual viewable area is slightly smaller).

[3] Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[4] Typical value. The rated capacity of the non-removable battery is 5600mAh.

[5] Data from HONOR labs.

[6] The actual charging power may vary with different scenarios intelligently. Please refer to actual situations.

[7] Data from HONOR labs.

[8] With a rounded corners design on the display, the diagonal length of the screen is 12.1 inches when measured according to the standard rectangle (the actual viewable area is slightly smaller. HONOR FullView Display generally refers to HONOR laptop screens with a narrow bezel and high screen-to-body ratio. Please refer to the actual product.

[9] The screen refresh rate may vary by application. The screen supports a maximum refresh rate of 120 Hz. The refresh rate may vary depending on the application interface and game screen.

[10] Color availability varies by region.

[11] Color availability varies by region.

[12] Color availability varies by region.

Huawei debuts digital solutions at MWC2022 to empower APAC green development

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[Barcelona, Spain, March 1, 2022] At the MWC2022 in Barcelona, Huawei releases their GUIDE business blueprint and innovative solutions focusing on digitalization and carbon neutrality for the future of ICT. The global leading provider of ICT infrastructure and smart devices vows at the online media roundtable on Monday to empower the green and sustainable future of digital economy in the Asia Pacific region.

Existing theories and architectures are unable to support explosive growth in digital demand.

Forecasts show that over 50% of global GDP will be digitalized in 2022. As the global digital economy develops rapidly, the demand for digital products and services has exceeded expectations. Huawei's Rotating Chairman Guo Ping explained that as Shannon's theorem and the von Neumann architecture continue hitting severe bottlenecks, the industry must explore new theories and architectures to reshape the technological paradigm to achieve digital sustainability.

Huawei has been upholding the concept of "make technology and nature live together", and has continued to invest in reducing carbon emissions, increasing the use of renewable energy, promoting circular economy, and guarding nature with technology. Huawei is committed to integrating digital technology and power electronics to promote the energy revolution, accelerate the digitization of energy, enable industrial upgrading in thousands of industries, and become an enabler of carbon emission reduction.

By creating synergies between IT and CT, cloud and edge, and cloud and networks, Huawei hopes to help operators go digital and intelligent and achieve new revenue growth. In Asia Pacific, for example, Huawei's OneStorage solution has helped one operator cut TCO by 30%.

Carbon reduction impacts the long-term vitality of the digital economy.

On carbon neutrality, Guo said, "Connectivity density and computing power determine the strength of the digital economy, but it should also maintain long-term vitality. So, we need to consider a new dimension, carbon reduction."

Huawei currently adheres to a "More Bits, Less Watts" strategy in this area. In addition to improving its fundamental digital capabilities, Huawei has committed to making its products 2.7 times more energy efficient by making breakthroughs in areas like theories, materials, and algorithms. Huawei's third-generation Massive MIMO products fully utilize the multi-antenna technology to improve energy efficiency by 30% compared with peer products.

As part of its efforts to create a greener and more sustainable digital world, Huawei will increase investment in sustainable green solutions, leveraging clean power generation, electric transportation, and smart energy storage, to support the Asia Pacific region’s goals of cutting carbon emissions, promoting renewable energy, and contributing to a circular economy, according to Jay Chen, Vice President of Huawei Asia Pacific. Through advances like these, the ICT industry is able to help other industries reduce their own carbon footprints.

According to AlphaBeta, a Singapore-based strategic economic consultancy that works with governments, businesses, investors, and other institutions, their report shows that a technology-driven economy could assist in mitigating the impact of the COVID-19 pandemic and recovering the country’s economic losses.

The report states that if fully leveraged by 2030, the country can foster a digital economy that can raise PHP 5 trillion or 101 million US dollars in economic value by 2030. This is equivalent to 27% of the country’s GDP in 2020 alone.

“In Asia Pacific, for Asia Pacific’ is our commitment. At Huawei, we are working closely with carriers and partners from around the world to explore solutions that help make life better, businesses smarter, and society more inclusive. We'd also love to share how our ICT technology is helping make the world a greener, more sustainable place. Together, we can light up the future," said Jay Chen.

To support the digital ecosystem in Asia Pacific, Huawei in 2021 has announced that it will invest $50 million to develop 500,000 digital talents for Asia Pacific in the next 5 years, and invest USD 100 million over three years to cultivate the startup ecosystem in the region, including in the Philippines.

MWC22 Barcelona runs from February 28 to March 3 in Barcelona, Spain. Huawei showcases its products and solutions at stand 1H50 in Fira Gran Via Hall 1. Together with global operators, industry professionals, and opinion leaders, we dive into topics such as industry trends, GUIDE to the Future, and green development to envision the future of digital networks. For more information, please visit: https://carrier.huawei.com/en/events/mwc2022.

About Huawei

Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 197,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world.

Our vision and mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they’re at home, in the office, or on the go. For more information, please visit Huawei online at www.huawei.com or follow us on:

http://www.linkedin.com/company/Huawei

http://www.twitter.com/Huawei

http://www.facebook.com/Huawei

http://www.youtube.com/Huawei

ASUS’ All-New Intelligent Phones, the ZenFone 5 Series, Takes MWC 2018 – and the World – by Storm

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Introduced as the first Intelligent Phones, the Newest ZenFone 5 series is designed with the latest and greatest Artificial Intelligence technology offered – and the world is in awe!

BARCELONA SPAIN (February 28, 2018) – The Mobile World Congress (MWC) 2018 was a huge hit as not only did ASUS take the MWC stage for the first time, but the Taiwanese Tech Giant also broke the mold by ushering in a new era of Intelligent Phones through its latest ZenFone 5 Series. With the 5^th Generation of ZenFones boasting the newest Artificial Intelligence (AI) technology, innovative full-screen designs, industry leading Qualcomm processors, and quad-camera systems – Media as well as people from all over the globe were left in utter excitement for what is to await them in the newest line-up of ASUS-poweredintelligent phones.

Here are some of the event highlights from MWC 2018, where over 1,000 media from all over the world were in attendance at the Italian Pavilion to witness the launch of the ZenFone 5.

ASUS CEO, Jerry Shen, opens the Back to 5: ZenFone 5 Unveil at MWC 2018 in Barcelona.

ASUS CEO, Jerry Shen, unveils the latest generation of intelligent phones, the ZenFone 5 series:
The ZenFone 5 Lite (to be named ZenFone 5Q in Philippines), ZenFone 5 and ZenFone 5Z.

ASUS South East Europe Territory Manager, Daniela Idi, announces in the ZenFone 5 Lite (ZenFone 5Q locally) with the reveal of the world’s first true, independent quad-camera system

ASUS Global Marketing Head, Marcel Campus, introduces new ZenFone 5 – an intelligent phone with an all-Artificial Intelligence features.

ASUS Global Marketing Head, Marcel Campus, unveils the all-powerful ZenFone 5Z and ZenFone 5.

ASUS CEO, Jerry Shen and Qualcomm President, Cristiano Amon celebrate strong partnership anew atBack to 5: ZenFone 5 Unveil event.

The Era of Intelligence: ZenFone 5Z and ZenFone 5

ZenFone 5Z is an exciting next-generation 6.2-inch, dual-camera smartphone that comes with a beautiful 19:9 all-screen display (ASUS’s first-ever phone to have this feature) featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. It’s also the first-ever ZenFone model to harness the power of the latest Snapdragon 845 Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU.

ZenFone 5Z also benefits from the Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier for a 'wireless fiber' experience, as well as integrated 2x2 802.11ac Wi-Fi and Bluetooth^® 5 for ultra-low-power wireless earbuds. The extreme-performance ZenFone 5Z comes with6GB RAM and 64GB ROM, offering breathtaking performance combined with outstanding energy efficiency for long-lasting battery life.

ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by thelatest Snapdragon 636 Mobile Platform. For an instant blast of extra power, the exclusive ASUS AI Boost— available on both ZenFone 5 and ZenFone 5Z — optimizes performance for games and other demanding tasks.

ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony^® IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.

For the Stylish and Chic: ZenFone 5Q

Locally knows as the ZenFone 5Q, the ZenFone 5 Lite is a stylish 6-inch smartphone featuring the world's first globally-announced true quad-camera system with high-resolution and wide-angle cameras at both front and rear. ZenFone 5Q removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear — and, uniquely, a secondary 120° wide-angle camera at both front and rear. Unlike rival systems, each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots.

The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5Q as compact as a standard-aspect-ratio 5.5-inch phone. Powered by theSnapdragon 630 Mobile Platform, ZenFone 5Q combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC,triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition — for a mobile experience like no other.

Market Availability

The generation of Intelligent Smartphones is said to be available in the Philippine within the second quarter of the year. For more information on this and all other incredible product from ASUS, follow ASUS Philippines on Facebook, Instagram and Twitter pages, and the ZenTalk forum for more updates.

Gilas Pilipinas fans meet Marc Pingris

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Filipino basketball fans (L-R) Jerome Hernandez, Jeiel Guarino, Andrew Penaranda, Mike Cleofe and Jose Clipper Besin pose with Gilas Pilipinas Player and Master Game Face ambassador Marc Pingris during a meet and greet event at the sidelights of the 2014 FIBA World Cup in Seville, Spain.

The winners of the Master Game Face Goes to Spain promo, sponsored by the biggest male face care brand in the Philippines, all flew to Spain for an 8-day all expenses paid trip and a once-in-a-lifetime chance to watch live and cheer for members of the national men’s basketball team, as they put their oil-free game faces on and play in the biggest basketball event in the world.

#Laban Pilipinas, #MasterGoesToSpain, #MasterGameFace